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A SEMIOTIC STUDY ON VERBAL AND VISUAL SIGNS FOUND IN REVLON COSMETICS ADVERTISEMENTS Rika, Ni Wayan; Suastini, Ni Wayan; Pratiwi, Desak Putu Eka
Linguistik : Jurnal Bahasa dan Sastra Vol 7, No 2 (2022): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v7i2.109-117

Abstract

The aims of this research are to identify and analyze the meaning of verbal and visual signs found in Revlon cosmetic advertisements. Data of this research are advertisements downloaded from the internet at www.google.com. The theory of semiotics by Saussure (cited in Chandler 2007) was used to analyze verbal and visual signs through signifier and signified, while the theory of semiotics by Barthes (1977) was used to describe the meaning of verbal and visual signs, both denotative and connotative meanings. The theory of the meaning of color also supports this analysis by Cerrato (2012) which is applied to analyze color choices in advertisements. The data were analyzed by descriptive qualitative method and the results of this study showed that there were six verbal signs and six visual signs in two Revlon cosmetic advertisements. These verbal and visual signs have denotative and connotative meanings, where denotative meaning focuses on conveying information related to the advertised product and connotative meaning focuses on conveying other meanings and hidden messages from advertisements to be conveyed to customers, especially women.
A SEMIOTIC ANALYSIS FOUND ON A POSTER IN KITKAT INSTAGRAM ACCOUNT Pratama, I Gde Saputra; Suastini, Ni Wayan
Linguistik : Jurnal Bahasa dan Sastra Vol 8, No 4 (2023): LINGUISTIK: JURNAL BAHASA & SASTRA
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v8i4.584-595

Abstract

This study discusses the importance of effective communication in exchanging information and ideas between individuals through verbal and visual signs. A semiotic approach is used to analyze the meaning contained in the Instagram KitKat poster. The theory of Saussure (2011) and Barthes (1977) was used to analyze the verbal and visual signs on the posters. The aim of this analysis is to understand what verbal and visual signs are and to uncover the complex messages behind their surface appearances, highlighting how signs are used to convey each meaning. Three KitKat posters from the @kitkat account were reviewed, revealing a dynamic brand communication strategy. This analysis shows how verbal signs such as slogans and brand names relate to visual signs such as images and symbols to create subtle narratives about KitKat posters that imply the meaning of always enjoying KitKat during break time. This research increases the understanding of how brands use semiotics to build strong messages across various dimensions of communication.
PEMAHAMAN MAHASISWA TERHADAP AKTIVITAS MERDEKA BELAJAR KAMPUS MERDEKA Juliawan, I Wayan; Qondias, Dimas; Suastini, Ni Wayan; Sucipto, I Made Depi; Badriyah, Rr Dwi Umi; Pucangan, Komang Ratih Vionita
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 10 No. 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v10i1.951

Abstract

Penelitian ini bertujuan untuk mengkaji pemahaman mahasiswa atas aktivitas Merdeka Belajar Kampus Merdeka. Kebijakan MBKM ini memberikan peluang kepada mahasiswa untuk mengembangkan potensi diri, memilih lingkungan kampus untuk menimba ilmu sehingga untuk menemukan atmosfer akademik yang berbeda untuk memperkaya pengetahuan dan skills. Jenis penelitian ini adalah penelitian deskriptif kuantitatif. Populasi pada penelitian ini berjumlah 60 mahasiswa aktif yang mengikuti Program MBKM. Hasil penelitian menunjukkan bahwa sebagian besar mahasiswa telah memahami kebijakan dan program MBKM serta manfaatnya dalam memberikan tantangan dan kesempatan bagi mahasiswa untuk pengembangan inovasi, kreativitas, kapasitas, kepribadian, serta terbentuknya hard skills dan soft skills mahasiswa.
EFEKTIVITAS PENGGUNAAN MODEL PEMBELAJARAN BERBASIS PROYEK DALAM MENINGKATKAN KETERAMPILAN SOSIAL SISWA SEKOLAH DASAR Juliawan, I Wayan; Susanta, I Wayan; Mulyawan, I Nyoman Rajeg; Suastini, Ni Wayan; Badriyah, Rr Dwi Umi; Suharditha, Kadek; Datuti, Sri
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 12 No. 1 (2025): Jurnal Ilmiah Pendidikan Citra Bakti
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v12i1.4795

Abstract

This study aimed to describe the application of project-based learning model to improve the social skills of class V students at SDN 1 Kediri and class V students at SDN 5 Kediri District after participating in project-based learning. This research is a classroom action research using project-based learning. The research subjects were students in class V at SDN 1 Kediri and students in class V at SDN 5 Kediri, Tabanan Regency, totaling 60 students. Students' social skills are measured based on the increase in the percentage of students' social skills during the learning process. The research instrument used was the social skills observation sheet. Based on the study's results, it can be concluded that project-based learning can improve the social skills of class V students at SDN 1 Kediri and class V students at SDN 5 Kediri Tabanan Regency in learning science. Students' social skills improved from 67.35 before treatment to 88.24 after treatment. Based on these results indicate that project-based learning is effective in enhancing students' social skills
UPAYA PEMASARAN SECARA DIGITAL DI PT. ALFAJORES BALI ENAK Suastini, Ni Wayan; Gde Nova Winarta, Ida Bagus; Wira Santana, I Putu
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 7 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i7.2257-2262

Abstract

Pemasaran merupakan elemen penting dalam kegiatan penjualan suatu produk. Kegiatan ini bertujuan untuk memecahkan masalah maupun kendala yang dihadapi mitra perusahaan PT. Alfajores Bali Enak. Masalah dan kendala yang ditemukan pada perusahaan adalah kurang memberikan promosi terhadap menu dan produk baru serta kurang memaksimalkan pemasarannya pada sosial media. Maka dari itu, tim pelaksana pengabdian merancang program kerja yang bertujuan untuk mengembangkan pemasaran pada mitra yang terkait melalui sarana sosial media. Pelaksanaan pengabdian ini melalui beberapa tahapan, yang diawali dengan observasi yang selanjutnya diikuti dengan tahapan pelaksanaan kegiatan secara langsung selama masa kegiatan. Adapun hasil pelaksanaan adalah bertujuan untuk meningkatkan penjualan melalui pembuatan promosi menu kombinasi, kartu diskon, kartu pelanggan, serta mengunggah promosi yang telah dipersiapkan dalam bentuk foto atau video ke sosial media. Mitra perusahaan mendapatkan manfaat positif seperti meningkatnya atensi pelanggan terhadap produk baru dan meningkatnya personal branding mitra perusahaan di sosial media terkait.
Co-Authors Adrian Ming Adystianto, Marvelia Pratama Afrilya, Tini Anak Agung Made Indrawati Ariningsih, Ida Ayu Made Dwi Arita Wastiana Konda Ariyaningsih, Ni Nyoman Deni Arundati, Ni Luh Made Usha Arwati, Ni Kadek Dewi Aryaningsih, Ni Nyoman Deni Ayu Mas Wiliastini Badriyah, Rr Dwi Umi Camelia, Mega Dafriana Mamun Datuti, Sri Desak Putu Eka Pratiwi Dewa Gede Bambang Erawan Esa Cahyani, Ni Putu Evantri Ngailo Fatma, Yeni Felia Gita Dewi, Ni Kadek Gde Nova Winarta, Ida Bagus Giska, Ni Putu Ayu Ngurah Giska Anjani I Dewa Ayu Devi Maharani Santika I Gede Jody Agastya I Gede Yoga Saputra I Gusti Ayu Agung Sintha Satwika I Gusti Ayu Vina Widiadnya Putri I Komang Agus Tri Mahendra I Komang Arsa Adi Winarta I Komang Asmara Utama I Komang Astina I Komang Sulatra I Komang Sulatra I Made Iwan Indrawan Jendra I Nyoman Rajeg Mulyawan I Putu Andri Permana I Wayan Adhya Utama I Wayan Gde Wiryawan I Wayan Juniartha I Wayan Resen I Wayan Sidha Karya I Wayan Susanta Ida Ayu Made Wedasuwari Ida Bagus Gde Nova Winarta Jayantini, I G A Sri Rwa Jayantini, I.G.A. Sri Rwa Juliawan, I Wayan Kadek Erlangga Kesha Wiguna Kadek Suharditha Komang Dian Puspita Candra, Komang Dian Puspita Listaningsih, Ni Putu Heni Listyawati , Desak Ayu Chandra Luh Putri Pramesti Artayani Luk Luk Yata Lalak Muslimin Maharani, Putu Devi Mahardhika, I Made Mahendra, I Komang Agus Tri Mamun, Dafriana Margareta Ratna Anul Marianus Indra Wayon Natalya Helena Susanty Izym Ni Kadek Kurnia Nareswari Dewi Ni Kadek Linda Elpiani Ni Kadek Yuni Ernayanti Ni Komang Sri Yuliastini Ni Luh Vira Nitya Rini Ni Made Candra Sandita Dewi Ni Made Verayanti Utami Ni Nyoman Cintya Pradnyani Ni Nyoman Deni Ariyaningsih Ni Nyoman Niki Tresna Sari Ni Nyoman, Indrayani Erlina Saputri Ni Putu Eka Kumala Niti Utami Ni Wayan Dita Novita Sari Ni Wayan Rusminiati Novionita, Made Linda Nyoman Rajeg Mulyawan Padmi, Ni Luh Indriyani Pratama, I Gde Saputra Pucangan, Komang Ratih Vionita Pusparini , Ni Wayan Putra, I Kadek Dwi Dharma Putri Aningsih, Ni Luh Sintya Melani Putri Utami, Ni Putu Cahyani Putu Desi Anggerina Hikmaharyanti Putu Gede Budiartha Ramal Yusuf Rico Jonssa Aditya Rika, Ni Wayan Roro Dwi Umi Badriah Santika , I Dewa Ayu Devi Maharani Sari, Ni Kadek Purnama Silvester Aman Spencer, Wildhan Randy Sri Datuti Sri Muliya Hidayani Sri Rwa Jayantini, I Gusti Agung Suartini, Ni Kadek Ayu Sucipto, I Made Depi Suharditha, Kadek Sutrisna, I Wayan Ebik Arya Swantara, Made Syahputra, Denny System, Administrator Udiani, Ni Made Dwi Wahyuni, Ni Luh Putu Richa Wayan, Juliawan Wira Santana, I Putu Yohanis Tambing Yundari, Yundari