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PENERAPAN EMOTIONAL LABOR DALAM KONTEKS PEKERJA GENERASI Z: SEBUAH PENDEKATAN FENOMENOLOGIS I Gusti Ayu Wirati Adriati; Victor Joshua Nugroho; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

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Abstract

This study examines the implementation of Emotional Labor among Generation Z workers, focusing on the emotional challenges they face in the workplace, especially in coffee shops. Generation Z, an innovative but stress-prone generation, is often exposed to pressure from personal problems that can affect their performance. This study explores workers' experiences in managing emotions amid high work demands through a phenomenological approach. Data were obtained through interviews with employees and managers from various coffee shops and psychology practitioners. The study results indicate that the ability to control emotions and implement effective coping strategies is essential for Gen Z workers in maintaining work performance. In addition, support from management in creating a positive work environment and emotional skills training programs are needed to help them overcome existing challenges. These findings provide new insights into the importance of managing Emotional Labor in the workplace and implications for developing better human resource policies that can support employee mental health and performance in the modern era.
PERAN MARKETPLACE FACEBOOK DALAM MENINGKATKAN PENJUALAN UMKM DI DENPASAR SELATAN Ramadiansyah, Sahri Aflah; Pradhana, I Putu Dharmawan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.38582

Abstract

Marketplace merupakan platform yang memungkinkan penjual dan pembeli untuk berinteraksi dalam satu tempat. Salah satu manfaat utama dari marketplace Facebook adalah kemampuannya untuk meningkatkan keterlibatan pelanggan Penelitian ini bertujuan untuk menganalisis peran marketplace Facebook dalam meningkatkan penjualan UMKM di Denpasar Selatan. Populasi dalam penelitian ini adalah pengusaha UMKM yang aktif marketplace Facebook. Penelitian ini menggunakan pendekatan kualitatif dan data yang dikumpulkan melalui wawancara. Penelitian ini menunjukkan bahwa peran siginifikan marketplace Facebook dalam meningkatkan penjualan UMKM di Denpasar Selatan telah meningkatkan keterlibatan antara pengusaha UMKM dan pelanggan, sehingga memungkinkan interaksi yang lebih langsung dan responsif. Selain itu, penggunaan Facebook sebagai alat pemasaran terbukti efektif, dengan kemampuan untuk menjangkau audiens yang lebih luas dengan biaya yang lebih rendah dibandingkan metode tradisional.
PEMANFAATAN MEDIA SOSIAL UNTUK BRANDING PRODUK PERAK DI DESA CELUK: RANGKAIAN PROGRAM PENGABDIAN MASYARAKAT Sahri Aflah Ramadiansyah; Ayu Made Bianca Juarez; I Putu Dharmawan Pradhana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Pemanfaatan media sosial untuk branding produk perak di Desa Celuk merupakan upaya untuk meningkatkan daya saing dan keberlanjutan usaha pengrajin lokal. Penelitian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pengrajin dalam menggunakan media sosial sebagai alat pemasaran yang efektif. Melalui serangkaian pelatihan dan workshop, pengrajin diperkenalkan dengan konsep branding, teknik pembuatan konten, serta strategi pemasaran digital. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterlibatan pengrajin, dengan respons positif dari masyarakat terhadap produk yang dipasarkan secara online. Meskipun beberapa kendala seperti literasi digital yang bervariasi dihadapi, program ini berpotensi memperkuat posisi produk perak di pasar lokal maupun internasional.
MENGUKUR KETERLIBATAN PELANGGAN EFEKTIF PADA INDUSTRI MAKANAN CEPAT SAJI: PENGARUH PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Yosephine, Thalia; Purnama Sari, Desak Made Febri; Pradhana, I Putu Dharmawan; Laksmi P, Kadek Wulandari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18560

Abstract

This study investigates the influence of Perceived Enjoyment and Perceived Originality on Purchase Decision and Affective Customer Engagement among fast-food consumers in Bali, with Positive Word of Mouth as a mediator. Findings show both Perceived Enjoyment and Perceived Originality positively impact PWOM, which subsequently influences Purchase Decision and Affective Customer Engagement. Direct effects were also noted. PWOM strongly mediates the relationship between Perceived Enjoyment and Purchase Decision (VAF 61.9%), but its mediation between Perceived Originality and Affective Customer Engagement is very weak (VAF 13.5%), suggesting other underlying mechanisms. Fast-food producers in Bali should enhance originality and enjoyable experiences to foster PWOM and emotional engagement. The model, though predictively relevant (Q2 = 0.956), explains only a portion of the variance (AVE 61.4%, PWOM 65.5%, PD 66.1%), indicating external factors. Future research should explore these variables and consider qualitative approaches to fully understand complex consumer perceptions. Keywords : perceived enjoyment, consumer experience, fast food, literature review, consumer behavior
POTRET PENGEMBANGAN DESA WISATA PINGE DALAM BINGKAI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF KOMUNIKASI PEMBANGUNAN I Putu Dharmawan Pradhana; Putri Ekaresty Haes; Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This qualitative research, using a case study approach, aims to analyse the role of Instagram as a development communication tool in the development of Pinge Tourism Village, Tabanan, Bali. The study's results reveal that Instagram serves as an adequate digital public space for promoting and branding Pinge Tourism Village. Community participation is essential for sustainable development in various sectors, including tourism and environmental management. Involving the local community will provide experience and ensure that economic benefits are distributed evenly. Through tags, geotags, and collaborations with influencers or other tourism accounts, Instagram helps Pinge Tourism Village build networks with external partners such as travel agencies, local governments, and tourism communities, thereby expanding the reach of its promotion. From a development communication perspective, Instagram facilitates a two-way communication process. Village managers can convey information while receiving feedback from visitors. This interaction aids in the planning and development of tourism villages that are more responsive to market needs and trends. However, the study also identified challenges, including pressure on village capacity and the potential for cultural commodification. The study concludes that, from a development communication perspective, Instagram functions as a strategic development communication tool that transforms local values into socioeconomic capital, while requiring critical and balanced content management to ensure genuine development sustainability. Furthermore, participatory development communication plays a vital role, with Instagram serving as a tool for this form of communication
MINAT KUNJUNGAN WISATAWAN TERHADAP GUWANG BARONG DAN KERIS DANCE : ANALISIS PERAN ATRAKSI, AMENITAS DAN KEUNIKAN BUDAYA Anak Agung Istri Agung Maheswari; Komang Nila; Nyoman Sri Manik Parasari; I Putu Dharmawan Pradhana
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Problem: The number of tourists visiting Guwang Barong and Keris Dance is still below ideal. This is ascribed to the dearth of distinctive tourist attractions, the small selection of attractions, and the subpar infrastructure that prevents guests from having a positive experience. The purpose of this research is to ascertain how tourism attractions, amenities, and attractions affect travelers' desire to see Guwang Barong and Keris Dance. Method: Partial Least Squares (PLS) analysis is the data analysis technique used. Results: According to the research, tourism attractions, amenities, and attractions all significantly and favorably affect travelers' desire to see Guwang Barong and Keris Dance. According to the research, tourist attractions had a 34.5% positive influence on visitors' attention, with a p-value of 0.000 and a t-statistic value of 3.497. Additionally, a t-statistic value of 2.822 and a p-value of 0.005 corroborate the 25.7% positive influence of attractions on visit interest. Additionally, with a t- statistic value of 2.847 and a p-value of 0.004, sufficient facilities are linked to a 29.9% rise in visit interest. These results demonstrate that visitors' interest in visiting Guwang Barong and Keris Dance is greatly increased by distinctive tourist attractions, interesting activities, and well-equipped facilities
Resiliensi Di Bawah Tekanan: Pengalaman Karyawan Konstruksi Dalam Memitigasi Distress Dan Memaksimalkan Eustress Untuk Kinerja Unggul Jayati, Kadek Elda; Pradhana, I Putu Dharmawan; Parasari, Nyoman Sri Manik; Wardani, Kadek Devi Kalfika Anggria
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10604

Abstract

Dalam menghadapi tuntutan proyek yang dinamis, penelitian ini bertujuan untuk mengetahui bagaimana karyawan konstruksi mengelola tekanan kerja mereka untuk mengurangi stres dan memaksimalkan eustress. Penelitian ini menyelidiki metode kualitatif yang melibatkan observasi, dokumentasi, dan wawancara untuk menemukan cara-cara individu dan dukungan organisasi untuk memastikan kestabilan mental dan produktivitas karyawan. Hasil menunjukkan bahwa karyawan bergantung pada resiliensi psikologis, pengalaman teknis, pengendalian emosi, dan strategi koping masalah-fokus dan emosi-fokus untuk mengatasi beban kerja yang besar, cuaca ekstrim, perubahan desain, dan hambatan administrasi. Pada saat yang sama, bisnis membantu dengan menerapkan K3, komunikasi kerja yang jelas, pembagian tugas yang terorganisir, dan lingkungan sosial yang mendukung. Hal ini secara signifikan mengurangi distress dan meningkatkan eustress sebagai energi positif. Temuan ini menunjukkan bahwa kemampuan adaptif individu dan sumber daya organisasi dapat bekerja sama untuk mencapai kinerja unggul di bidang konstruksi
Pengelolaan Sampah Anorganik Menjadi Nilai Rupiah Pada Generasi Muda Di Desa Jungutbatu Dewi, Ni Putu Mega Yunita Kristina; Pradhana, I Putu Dharmawan
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i1.15757

Abstract

Garbage is a serious problem. From the presence of human activities plus an increase in population and economic growth, the volume of waste generation will also increase. If the waste is left unchecked, it will cause pollution to the environment. Jungutbatu Village, which is not free from problems in environmental cleanliness, especially ineffective waste management, so that the waste management carried out is from community garbage collection and public places that are collected and then transported by garbage car and immediately taken to the final disposal site (TPA). Conditions like this will worsen if the management is still ineffective and efficient and not well coordinated. Therefore, the method of activities carried out is observation and socialization. This socialization was carried out in order to educate the younger generation about the management and utilization of waste, especially inorganic waste which can be recycled and can even generate rupiah value. So that the understanding of waste management can increase, starting with the sorting and management of waste and the younger generation and the community are more aware of the importance of waste management and maintaining a clean environment. Keywords: Inorganic Waste, Waste Management, Waste Utilization
Co-Authors A.A. Gede Putra Pemayun Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Oka Suryadinatha Gorda Andika Maulana Putra Andreas Pratama Sihaloho Ariantini, Ni Luh Made Pande Arniti, Ni Ketut Ayu Made Bianca Juarez Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Danny Bahari Kusnadhy Desak Made Febri Purnama Sari Devidson Imanuel Eman Dewa Ayu Martini Dewi, Diah Fitrya Utami Dewi, Ni Putu Mega Yunita Kristina Dewi, Putu Sasmita Dwi Putra, I Made Okta Dwiputra Aryasa, I Gusti Ngurah Made Hegar Febrianti, Ni Putu Debi Gorda, A.A.A. Ngr Sri Rahayu Gustena, I Kadek Hendra, Putu Nova Kusuma I Dewa Ketut Gede Prabawa I Dewa Putu Dipta Maharta I Gede Made Agustina Putra Agus Putra I Gusti Ayu Wirati Adriati I Gusti Ngurah Putu Dharmayasa I Kadek Arya Wibawa Saputra I Kadek Bagus Mahendrayana I Kadek Ryon Cahya Pratama I Made Bima Devrasta Putra Astaki I Putu Krishna Widyaskara I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Abimayu Angga Nugraha Ida Ayu Ambarini Saraswati Ida Ayu Parwati Ida Bagus Teddy Prianthara Jayati, Kadek Elda Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Kadek Reno Kusuma Ketut Bayu Agung Suwiyoga Tangkas Ketut Elly Sutrisni Komang Nila Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Latupeirissa, Jonathan Jacob Paul Luh Putu Sri Devi Mahayuni Maharta, I Dewa Putu Dipta Maheswari, Anak Agung Istri Agung Martini, Dewa Ayu Nando, Hose Hongcapryo Ni Kadek Yosi Febrianti Ni Ketut Arniti Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Yuliani Pramesti Ni Luh Gede Ningrum Maha Devi Ni Made Prihanadi Dwi Surya Putri Ni Made Satya Utami Ni Nyoman Sri Wisudawati Ni Putu Eni Suwantari Ni Putu Tina Yuli Hantari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Praarsa, I Dewa Agung Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putra, Anak Agung Adi Wiryya Putra, Kadek Bagus Surya Kusuma Putra, Putu Adi Saskara Putri Ekaresty Haes Putri, Putu Erlina Ayu Tiara Putri, Putu Nikita Fiorella Utama Putu Adi Saskara Putra Putu Dyah Permatha Korry Putu Irma Yunita Putu Purnama Dewi Putu Riko Ardy Pratama Putu Riski Acarya Sadnya Agung Putu Yoga Purnama Wijaya Resi, Yustina Elisabeth Ndari Rian Arif Fahendra Ruben Lomi Sahri Aflah Ramadiansyah Sallyana, Yunia Samitha, Sang Made Dwi Okayana Satriawan, I Made Deddy Sihaloho, Andreas Pratama Soei Khim Sulih Indra Dewi, Sulih Indra Vaasa, Regina Samara Verlioni, Ni Kadek Ayu Victor Joshua Nugroho Wahyu Indra Satria Winata, ⁠I Gede Arya Eka Pratama Yella, Made Dwi Marsa Yoga, I Wayan Suprapta Yosephine, Thalia Yunia Sallyana