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The Effectiveness of Education and Training (DIKLAT) on Android-Based Digital M arketing in the Development of M arketing for PKK Karangdowo's Batik Micro Small and M edium Enterprises (MSMEs) Rohman, Mamo’ Abdul; Sudiyanto, Sudiyanto; Santosa, Eka Budhi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v6i2.80027

Abstract

Micro Small and Medium Enterprises (MSMEs) are businesses or enterprises conducted by individuals, groups, small business entities, or households. Similarly, the TP PKK (Family Welfare Movement) of Karangdowo Village also has MSMEs, specifically in the form of batik production. Although the batik production in these MSMEs is of good quality, the sales still fall short of expectations. Therefore, there is a need for training in digital mark eting techniques. This research aims to provide an explanation regarding the effec-tiveness of digital marketing training conducted by MSMEs of PKK Ka-rangdowo in increasing the sales of PKK Karangdowo's batik products. The research subjects are 10 PKK mothers selected through a purposive sampling technique. The research method used is an experimental one, collecting questionnaire data from the pre-test and post-test phases. Data analysis is conducted using descriptive statistics. This method explains how the effec-tiveness of digital marketing training contributes to the increase in sales of batik products owned by PKK Karangdowo's MSMEs. The results of the re-search indicate that digital mark eting training can enhance the sales of MSMEs' batik products compared to previous sales. Based on these results, it can be concluded that the marketing strategy development carried out by MSMEs of PKK Karangdowo, through the implementation of digital market-ing training, is considered successful in increasing the sales figures of their batik products.
The Need Analysis for an Android-Based Marketplace Training Model to Improve Entrepreneurs' Product Marketing Capabilities in Barrokah Garbage Bank, Tulungrejo Village, Trucuk District Nuraeni, Yeni; Sudiyanto, Sudiyanto; Setiawan, Abdul Haris
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v6i2.80089

Abstract

Technology literacy is needed in this digital era. One of the important online marketing applications for entrepreneurs to market their product online is E-commerce but entrepreneurs in Tulungrejo Village, Trucuk are unskilled to use it. The purpose of this study was to obtain information about: (1) the training model used so far (previously) and product marketing capabilities; (2) a training model that can improve product marketing capabilities; and (3) the training model needed to improve the ability to market products for Barrokah Garbage Bank business actors in Tulungrejo Village, Trucuk District, Bojonegoro Regency. The type of research used is qualitative research methods. Information collection techniques in the form of data collection, data display, data reduction and conclusions. Analysis of measuring data through pre-test and post-test learning outcomes. The research subjects were 20 Barrokah Garbage Bank business actors in Tulungrejo Village, Trucuk District, Bojonegoro Regency. From the results of the study it was concluded: 1) the training model used previously did not exist, 2) the marketplace model can improve product marketing capabilities, and 3) the marketplace training model is needed to improve product marketing capabilities for Barrokah Garbage Bank business actors, Tulungrejo Village, Trucuk District, Bojonegoro Regency.
Teacher's Role in Implementing Learning with a Joyful Differentiated Approach in the Classroom Wardani, Devina Kusuma; Marmoah, Sri; Sudiyanto, Sudiyanto
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 4 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i4.109507

Abstract

A differentiated approach is a learning strategy that adapts content, process, product, and environment to learners’ readiness, interests, and styles with the teacher as the key facilitator. The purpose of this study is to analyze the role of teachers in joyful differentiated learning through proven effective strategies by conducting a systematic review. This research uses the Systematic Literature Review (SLR) method, totaling 10 Scopus reputable articles with relevant topics published in 2021-2025. This research shows that teachers have an important role in the success of fun differentiated learning, where learning adapts to the characteristics of students and creates learning diversity based on content, process, product, and a pleasant learning environment such as using interactive media and varied learning models by adjusting students' learning styles. So that learning in the classroom runs actively and fun. This research contributes significantly to deepening the understanding of the role of teachers in fun differentiated learning, as well as enriching the literature in learning development.
Implementation of The STEM Learning Model Using Math City MAP (MCM) in Improving Creative and Critical Mathematical Thinking Ability Risnawati, Risnawati; Sudiyanto, Sudiyanto; Winarni, Retno
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 1 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i1.84315

Abstract

There is a need to summarize the result of STEM reachers findings, especially to improve  mathematical creatives thinking and mathematical critical thinking skills. This research also synthetisizes relevant studies from various sources include: Google Scholar, Directory Open Access Journal (DOAJ), Semantik Scholar and Education Resources Information Center (ERIC) from  2015 to 2022.The result of the research show that the STEM learning models has a positive and significant influence on increasing critical thonking skills and students’ mathematical creativity. Various descriptions of research characteristics such as sample sizw, level of education, and years of education can be examined further for further research. The intergration of STEM learning models can be used by educators to facilitate students with various project-based taks and problem solving. It is hoped that the use of the Math City map application will be able to motivate students to have joyfull and meaningfull mathematics learning.In this students are required to have critical and creatives mathematical thinkings skills. The results of this research contribute to knowledge for educators and research regardib=ng how STEM should be applied in mathematics lesson.
Pengembangan Media Pembelajaran Interaktif Tema Negaraku untuk Meningkatkan Kemampuan Mengingat untuk Pendidikan Anak Usia Dini di Bojonegoro Nurhayati, Fety Rosyida; Sudiyanto, Sudiyanto; Djono, Djono
Kalam Cendekia: Jurnal Ilmiah Kependidikan Vol 11, No 3 (2023): Kalam Cendekia: Jurnal Ilmiah Kependidikan
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkc.v11i3.79573

Abstract

Media pembelajaran untuk anak usia dini merupakan alat bantu yang digunakan untuk mengenalkan tema-tema sebagai bahan ajaran atau yang sering disebut dengan kurikulum untuk anak usia dini. Semakin banyak alat indra yang terlibat dalam proses belajar maka semakin besar kemungkinan anak paham pada materi yang disampaikan oleh pengajar atau guru. Untuk saat ini media pembelajaran masih menggunakan metode tatap muka atau buku. Sedangkan anak usia dini gampang bosan dan lebih tertarik dengan hal baru. Untuk itu peneliti melakukan pengembangan media pembelajaran interaktif dengan tema Negaraku untuk merangsang ingatan siswa, sehingga anak dapat mengetahui simbol symbol negara disekitar siswa. Metode Penelitian ini adalah RnD dengan menggunakan model ADDIE. Subjek penelitian adalah guru pada RA Tanwirul Qulub, RA Qomarul Wathon, RA Nurul Hidayah dan RA Tarbiyatul Athfal. sebagai responden hasil uji coba modul yang telah disusun. Adapun hasil penelitian yaitu tersusunnya Media Pembelajaran Interaktif Tema Negaraku untuk Meningkatkan Kemampuan Mengingat untuk Pendidikan Anak Usia Dini