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Business Internationalization Strategy Process Review Based on the Uppsala Model Pahrizal, P.; Sudarmiatin, S.; Sumarsono, Hadi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.285

Abstract

Research on the process of business internationalization strategy has attracted the attention of researchers around the world. These various reviews in the business internationalization strategy process have attracted researchers to analyze its behavior and influencing factors with various theoretical approaches to contribute to the development of international business studies. This paper is intended to provide an overview of the various approaches applied in various business internationalization strategy processes. Small and Medium Enterprises (SMEs) have played an active role in economic development for various countries. Not only do they have an impact on the local market but also on the international market. The involvement of small and medium-sized enterprises businesses in the international world has brought great contributions to the country's economic development, employment, and exports. This paper reviews the studies and research that have been conducted by experts on the internationalization process for SMEs at different economic levels. It finds that there are some similar and different factors that play a role in the internationalization process, i.e. the classification of theories and methods that have been used in the research from the findings of previous studies. This review will provide a better understanding of the field of business internationalization strategy process.  
Pengaruh Kreativitas, Motivasi, Dan Keterampilan Wirausaha Dalam Meningkatkan Keberhasilan Usaha Suryaningsih, Novianti; Sumarsono, Hadi; Hartono, Sri
ASSET: Jurnal Manajemen dan Bisnis Vol. 6 No. 3 (2024): EDISI SEMNAS TAHUN 2023
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v6i3.10574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kreativitas, motivasi dan keterampilan wirausaha dalam meningkatkan keberhasilan usaha pedagang pakaian dipasar tradisional. Populasi penelitian ini adalah pedagang pakaian dipoasar tradisional, dan sempel penelitian ini melibatkan 96 pedagang pakaian dipoasar tradisional.. Hasil penelitian ini menunjukkan pengaruh dalam meningkatkan keberhasilan usaha pedagang pakaian dipasar tradisional yang ditunjukkan dengan pada hasil regresi berganda yaitu  Y = 3,661 + 0,448X1 + 0,427X2 + 0,268X3 + e. Dari hasil uji pearsial variabel kreativitas dalam meningkatkan keberhasilan usaha diperoleh nilai t hitung = 2,242>1,986, variabel motivasi dalam meningkatkan keberhasilan usaha diperoleh nilai t hitung = 2,966>1,986, dan variabel keterampilan wirausaha dalam meningkatkan keberhasilan usaha diperoleh nilai t hitung = 2,037>1,986, ihali inii menunjukkan bahwa secara persial variabel kreativitas, motivasi dan keterampilan wirausaha memberikan pengaruh positif dan signifikan dalam meningkatkan keberhasilan usaha pedagang pakaian dipasar treadisional. Hasil iuji iF diperoleh nilai F hitung > F table (27,654>2,70) dengan tingkat probility (0,000<0,05). iHasil diperoleh dari nilai ikoefisien determinasi (R2) sebesar 0,474 artinya kreativitas, motivasi dan keterampilan wirausaha mampu meningkatkan keberhasilan usaha pedagang pakaian dipasar tradisional, isebesar i47,4% dan sisanya 52,6% dijelaskan oleh variabel lain diluar penelitian.Keyword : Kreativitas, Motivasi, Keterampilan Wirausaha, Keberhasilan Usaha
Peningkatan Kepuasan Pelanggan Indihome Di Ponorogo Melalui Inovasi Produk, Layanan Digital, Dan Kemudahan Penggunaan Muhammad Rizky Alamshah; Santoso, Adi; Sumarsono, Hadi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14196

Abstract

Penelitian ini bertujuan untuk menganalisis peningkatan kepuasan pelanggan IndiHome di Ponorogo melalui inovasi produk, layanan digital, dan kemudahan penggunaan. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 180 responden. Analisis data dilakukan menggunakan perangkat lunak SPSS. Hasil analisis menunjukkan bahwa inovasi produk, layanan digital, dan kemudahan penggunaan secara signifikan berpengaruh terhadap kepuasan pelanggan. Inovasi produk memberikan kontribusi terbesar dalam meningkatkan kepuasan pelanggan, diikuti oleh layanan digital dan kemudahan penggunaan. Koefisien determinasi menunjukkan bahwa ketiga variabel independen ini secara bersama-sama mampu menjelaskan variasi dalam tingkat kepuasan pelanggan IndiHome di Ponorogo. Hasil penelitian ini mengindikasikan bahwa untuk meningkatkan kepuasan pelanggan, IndiHome perlu terus berinovasi dalam produk mereka, meningkatkan kualitas layanan digital, serta memastikan kemudahan penggunaan bagi para pelanggan. Penelitian ini diharapkan dapat memberikan wawasan bagi manajemen IndiHome dan penyedia layanan internet lainnya dalam mengembangkan strategi untuk meningkatkan kepuasan pelanggan.
Government Spending, Domestic Investment, Human Development Index and Indonesian Gross Domestic Product Sumarsono, Hadi; Qodri, Lutfi Asnan; Prayitno, Putra Hilmi
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 10 No. 2 (2022): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.010.2.5

Abstract

This research investigates the linkage between government expenditure, domestic investment, national income, human development index, and economic growth in Indonesia during the period 2015-2020. This study applied the quantitative method with Common Effect Model, Fixed Effect Model, and Random effect Model to estimate the empirical model. The data in this research were gathered from these main sources, including Statistics Indonesia and the Indonesian Investment Coordinating Board. The classical assumption is also provided to meet the analysis criteria. The findings of the study indicate that government spending positively impacts Indonesian economic growth. Indeed, national income has a robust effect on economic growth. This study also confirms the crucial role in determining economic growth in Indonesia. Surprisingly, the human development index failed to support a robust spur to economic growth in Indonesia. These results contribute to the literature on economic growth and have tremendous implications for Indonesian policymakers to consider these findings.
The Influnce Of Brand Equity Dimensions On Use E-Wallet DANA With E-Trust As Intervening Variable Beltasari, Ruri Acnes; Santoso, Adi; Sumarsono, Hadi
Tekmapro Vol. 19 No. 2 (2024): TEKMAPRO
Publisher : Program Studi Teknik Industri Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/tekmapro.v19i2.433

Abstract

The use of non-cash payments is increasingly being used by users in carrying out transactions. The concept of e-wallet is to store money in cash and non-cash transactions. This article aims to understand the level of influence of Brand Awareness, Brand Association, Brand Loyalty, and Perceived Quality on Decisions to Use Digital Money with E-Trust as an Intervening Variable for DANA Application Users. The sampling method used the Simple Random Sampling technique for 125 respondents. Data collection uses a questionnaire and uses SMART-PLS 3.0. The results of this research show that Brand Awareness does not have a positive and significant influence on e-commerce but has a positive and significant influence on user decisions. Brand Association has a significant influence on the level of trust (E-trust) but does not have a positive and significant influence on user decisions. Perceived Quality has a positive and significant influence on the level of trust (e-tsrut) and has a positive and significant influence on user decisions. Brand Loyalty has a positive and significant influence on users' decisions in using the DANA e-wallet. E-commerce has a positive and significant influence on user decisions and mediates brand loyalty on user decisions on the DANA application. Keywords: Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality of Use Decisions, E-Trus
Masterplan Kawasan Wisata dan Edukasi Muhammadiyah Ponorogo berbasis Potensi Lokal untuk Pengembangan Perekonomian Hartono, Sri; Purnomo, Rochmat Aldy; Rachmadia, Rizki; Futaqi, Faruq Ahmad; Sumarsono, Hadi; Wijayanto, Heri; Sritrisniawati, Shella Elly
Jurnal SOLMA Vol. 13 No. 1 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i1.14709

Abstract

The Muhammadiyah Ponorogo Regional Leadership received 1.2 hectares of waqf land located in Plalangan Village, Jenangan, Ponorogo which can be used as a tourism business charity. Limited human resources are an obstacle in the arrangement and use of waqf land and more comprehensive spatial planning is needed involving all stakeholders. This program aims to increase the potential of waqf land to become a Muhammadiyah tourist village based on local potential for economic development. The partners of this program are elements of institutions under the authority of the Muhammadiyah Ponorogo Regional Leadership with 50 participants consisting of economic and business as well as tourism councils and elements of the community around Plalangan, Jenangan, Ponorogo. The method used was to present and create a master plan for the Muhammadiyah Ponorogo Tourism Village. The results of the program show that with the activities carried out, there has been a change from not having the potential of waqf land to become a Muhammadiyah tourist village based on local potential to understanding and having the potential of waqf land to becoming a Muhammadiyah tourist village based on local potential. It can be concluded that there has been an increase in skills among partners regarding the potential of waqf land to become a Muhammadiyah tourist village based on local potential.
The Effect of Number of Members, Own Capital, External Capital and Business Volume on the Residual Results of Cooperative Business in West Java Province 2018-2020 Yaqzah, Moch. Wahyu; Sumarsono, Hadi
Jurnal Ekonomi Balance Vol. 19 No. 1 (2023): June 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i1.11112

Abstract

Cooperatives as an institution with member welfare are the main goal through the process of dividing the remaining operating results (SHU). This study will examine the resulting influence on aspects of cooperatives such as the number of members, owner's capital , external capital, and business volume on SHU. Cooperatives throughout West Java Province were selected as research subjects, with data acquisition using Time Series with Cross Sections in 26 cities/districts of West Java Province in 2018-2020. The quantitative method uses a descriptive approach and panel data regression analysis, which succeeded in finding that number of members is partially positively related to the remaining operating results but has no significant effect. Owner’s capital and business volume can positively and significantly affect the remaining operating results. Meanwhile, external capital creates a significant negative impact on SHU. In a simultaneous study, all independent variables significantly positively influenced the SHU.
Analysis of PAD, Investment, and Transfer Funds on Public Spending and Economic Growth in East Java Ma’ruf, Muhammad; Sumarsono, Hadi
Jurnal Ekonomi Balance Vol. 20 No. 1 (2024): June 2024
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v20i1.15024

Abstract

Economic growth is measured through various indicators that can depict the economy of a region. The purpose of this research is to seek knowledge about the influence of regional original income (PAD), investment, and transfer funds on public expenditure, as well as the economic development of East Java for the period 2017-2021. The method used is quantitative descriptive, and path analysis is employed on panel data. The research is conducted using secondary data obtained from the Ministry of Finance and BKPM, which includes time series data for the period 2017 to 2021 and cross-sectional data consisting of 38 cities/districts, hence referred to as panel data. The results of the research indicate that the variables of regional original income (PAD) and transfer funds have a significant influence on public spending. However, the investment variable does not have a significant impact on public expenditure. Regional original income and investment have a significant impact on economic growth. On the other hand, public spending and transfer funds do not significantly affect economic growth.
Analysis Bibliometric SME Internationalization Process: Uppsala Model Ambarwati, Titiek; Sudarmiatin, Sudarmiatin; Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.825

Abstract

A bibliometric analysis centered on the internationalization process of small and medium-sized firms (SMEs) with the Uppsala Model is presented in this article. The Uppsala model, which was first published in 1977, explains the process by which companies become internationalized. This model has been the subject of extensive research and development over the years. The literature on SME internationalization is investigated in this analysis, with a specific focus on the keywords "Uppsala model," "SMEs," "internationalization," and "export." This study use of bibliometric techniques, such as network visualization and density visualization, to uncover patterns in research and author collaborations. The findings underline the usefulness of the Uppsala model in the process of comprehending the internationalization of SMEs and bring attention to aspects such as resources, international plans, and dynamic capabilities that affect this procedure. This study contributes to the current body of information on the internationalization of SMEs and lays the groundwork for further investigation in this area.
Internationalization of SMEs: SLR (Systematic Literature Review) Dwi Hernanik, Nova; Sudarmiatin, Sudarmiatin; Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.826

Abstract

This article aims to provide a systematic review of the literature on the current state of research on highly diverse and collaborative and internationalization of small and medium enterprises (SMEs). We analyze the processes that affect the internationalization of SMEs. Additionally, highlighting the limitations of the literature, especially in terms of theoretical fragmentation; existing theories are deployed and illustrated but are rarely extended in a way that significantly informs subsequent work. With this, we highlight the need for a more rigorous and empirically informed exploration of contextual effects that considers the consequences of development in global economic ecosystems. From the results of a review of several literatures, it shows that there is an internationalization theory that tries to analyze, process, and produce results. Because in the era of globalization, small and medium companies see internationalization activities as a great opportunity to progress and develop.
Co-Authors Abbas, Muhammad Hasyim Ibnu Adi Santoso Adianto, Raymond Adib Afrian Zalza Adlani, Hadianti Afifah, Izzatul Agus Sumanto Agus Sumanto Aini, Asfa Agustina Nusba Anggi Irmaa Lismana Anggiat, Desi Anggraeni, Sefira Oktavia Annisya Ariyani, Aziza Aulianda, Mega Azahra, Shofia Bagus Shandy Narmaditya Beltasari, Ruri Acnes Budi Eko Soetjipto Camila, Elmira Mufliha Chris Wijayanti Puspita dianawati, dianawati Dwi Hernanik, Nova Dwi Wulandari Ermita Yusida Ermita Yusida Fahrian Hanantha Ihza Fitratama Faradiba, Elsera Faradila, Meutia Atika Farida Rachmawati Farida Rahmawati Fatmawati, Kurnia Fitus Baskara Fulgentius Danardana Murwani Futaqi, Faruq Ahmad Grace Nerry Legoh Grisvia Agustin Hairunisa, Nany Hari Wahyono Hendry Cahyono Heny Kusdiyanti, Heny Heri Wijayanto Husnun Amalia Ika Permatasari Ilfi Ayu Lestari Imam Mukhlis Indah K, Luluk Nur Iswanto, Huddy Joice Viladelvia Kalumpiu, Joice Viladelvia Joko Sayono Kholifah, Dewi LEKOK, WIDYAWATI Lely Jayanti Leni Mariani Lilik Sufiyah Lisa Rokhmani Lustina Fajar Prastiwi Magistyo Purboyo Priambodo Maharani, Ronaningtyas Manik, Yuni Mariani Marja, Triyoko Septio Martha Hendrati, Ignatia Ma’ruf, Muhammad Mega Aulianda Megasari, Putri Agung Melyana Gita Astika Mohd Al-ikhsan Ghazali Muhammad Daffa Putra Muhammad Rizky Alamshah Naning Kristiyana, Naning Nasikh Natadidjaja, Ronald Irwanto Ningrum, Linda Agustin Novi Saputri, Dela Refi Novid, Ade Nurdiana Nurul Khaerani, Siti Nusba Aini, Asfa Agustina Pahrizal, P. Pertiwi, Iin Indra Prayoga, Bhima Erlangga Sukma Premi Wahyu Widyaningrum Purnomo, Rochmat Aldy Putra Hilmi Prayitno Qodri, Lutfi Asnan Qurrata, Vika Annisa Rachmadia, Rizki Rahayu Rahayu Rantung, Alvin Lekonardo Rifaul Kirom, Novita Rofiah, Siti Khusnul Sabilla, Tara May Samira, Jihan Saputra, Dani Adi Satrio, Yogi Dwi Siti Muslihah Sri Handayani Sri Hartono, Sri Sri Mulyani Sritrisniawati, Shella Elly Sudarmiatin Sudarmiatin, S. Sugeng Hadi Utomo Suhaili Alma’amun Suryaningsih Suryaningsih Suryaningsih, Novianti Tara May Sabilla Titi Rapini, Titi Titiek Ambarwati Tubagus Ferdi Fadilah, Tubagus Ferdi Umu Rosyidah Umu Rosyidah Velia Morita Herynda Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyuningsih, Dwi Warni Wijianto Wijianto Yaqzah, Moch. Wahyu YENNY YENNY Yuliana Yuliana Yunani Yunani