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Muslimah's Purchase Interest in Halal Cosmetic Products through E-Commerce Platforms: Analysis of Supporting Factors Afiatna, Fatma Ayu Nuning Farida; Muflihah, Nur; Mayasari, Andhika; Sumarsono, Sumarsono; Nudin, Salamun  Rohman
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 22, No 2 (2025): June 2025
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v22i2.33887

Abstract

This research investigates the various factors that affect the purchasing intentions of Muslim women regarding halal grooming and cosmetic products in an online context. Drawing upon the theory of planned behaviour, the study evaluates how attitudes, subjective norms, and perceived behavioural control contribute to these purchasing intentions. Furthermore, this study examines the role of religiosity as a moderating variable that influences the interplay among attitudes, subjective norms, perceived benefits, and risks in relation to buy intention. Notably, religiosity has demonstrated significant moderating effects across various contexts, encompassing self-regulation, mental health, ethical behaviour, brand compliance, and overall well-being. The observed effect intimates that religiosity possesses the potential to either amplify or mitigate the influence of independent variables on the anticipated outcome, contingent upon the specific contextual nuances and an individual's subjective religious interpretation. Employing a convenience sampling methodology, the research disseminated questionnaires electronically through digital communication platforms including WhatsApp, Telegram, and Facebook, targeting respondents who had attained a minimum age of 18 years. The subsequent data analysis was rigorously conducted utilising Structural Equation Modeling (SEM) via the Partial Least Squares approach (SEM-PLS). The empirical findings reveal a statistically significant correlation among religiosity and the buy intention of halal products, thereby underscoring the profound significance of religious values in shaping the consumer decision-making processes of Muslim women.
Co-Authors A Setiadi, A Adriani Darmawati Alfi Rachmansyah Anggraeny Iskandar, Siska Restu Anisa Widiawati Anton Setiawan Honggowibowo Ardhiansyah, N. Arizald Gobel, Mario Agapito As-Syafiq, M.M. Asmoro, Zherlin Asnawi, Choerun Astogini, Dwiwiyati Atisina, Supardi Ayu N.F.A, Fatma Bagus Pratama, Endyatna Puthut Bambang W.H.E Prasetiyono, Bambang W.H.E C. I. Sutrisno Cahyadi, Apdian Cahyo, B.A.W.N. Civic Julian Pradewa D. Fatchullah D.W. Widjajanto D.W. Widjajanto D.W. Widjayanto Deden Fatchullah Dedytha Nur Annisa Desyandri Desyandri Devi Permatasari Didik Wisnu Widjajanto Dwi Nugraheny, Dwi Dwita Darmawati E. Pangestu E.D. Purbajanti E.D. Purbajanti Eko Pangestu Elizabeth Nurmiyati Tamatjita Endang Dwi Purbajanti Ersyada, Azza Ibraisama Evy Kusumaningrum F. Kusmiyati Fachrurrohman, Rozi Arfin Fiona Fajarditta Firanti, Annisa Firnanda, Zulfa Imudadiyah Fitriyani, Norma Latief Florentina Kusmiyati Freddy Gena Girsang, Agus Fryaldo Hakiki, Kharisma Nur Hamdi Mayulu Handoyo Handoyo Hardandrito, Awan Gumilang Harun, Herlinda Mahdania Hazna Zafira Zafira Heni Irawati Hesti Reva Helva Ari Zahmi Hidayatullah, Syamsul Holyness Nurdin Singadimedja Hu Hong-Qing Ibrahim, Anam Ida Ayu Putu Sri Widnyani Imani, Wulan Hasnada Indriati, Suci Jiang Guanjie K. Karno Karno Karno Latif, Hanif Abdul Limbang K. Nuswantara, Limbang K. Lukiwati, D.R.Lukiwati Mafazan, Mukhamad Richo Mahmud, Muhammad Bahaudin Mawaddah, Putri Riayatul MESRA MESRA, MESRA Minto, Minto Muflihah, Nur Muh. Fahrurrozi Musdalifah Musdalifah Musdalifah, Indah N. Ardhiansyah Novianto, Kurnia Rizki Novrianto, Novrianto Nudin, Salamun  Rohman Nugraha, Wahyu Fitrayanto Nurahmanto, Hendra Nurcahyani Dewi Retnowati Nurhadi Puguh Jati Nugroho Purwoko, Agus Rahmawan, Sulung Rahmawati, Levianita Razin, Muhammad Rifaya Dania Sari Risna Wati Rudiarto, Ari S. Anwar Sabrina, Alya Salsabila, Khairiah Sembiring, Rinawati Septianto, Rivcky Sri Murni Setyawati Subandi Subandi Sudjatmogo Sudjatmogo Suhayati, Maya Sunarso . Surahmanto Suryana, Sendy Aditya Susilo Budiyanto suswati suswati Sutardi Sutardi Sutarno Sutarno Sutarno Sutarno Sutarwadi Sutarwadi, Sutarwadi Syafe’I, Imam Syaka, Annisa Khodista Thanesya, Attria Thaqibul Fikri Niyartama Tirta, Akbar Maulana Totok Yulianto Turrini Yudiarti Ulhaq, M. Naufal Usmanan, Indra Viata Rahmawati Vicky Dwi Wicaksono Widiyanto Widiyanto Widya Yolanda Widyati Slamet Wintolo, Hero Y. Liani Yayat Giyatno, Yayat Yoga Yuniadi Yuana, Budy Rolly Yuliani Indrianingsih Zakiya, ana Tsurayya