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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Journal on Education Jambura Science of Management Jurnal Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Akrab (Aksara agar Berdaya) International Journal of Environmental, Sustainability, and Social Science DEMAnD Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat ASEAN Marketing Journal Business Management e-Jurnal Apresiasi Ekonomi Business and Investment Review Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ekonomi Keuangan Syariah dan Akuntansi Pajak Siber International Journal of Digital Business J-CEKI
Setyo Ferry Wibowo
Universitas Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : DEMAnD

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Social Media Marketing Optimization to Increase MSME Brand Preference: Systematic Literature Review Purnamasari, Laelah; Rizan, Mohamad; Sebayang, Karuniana Dianta A.; Wibowo, Setyo Ferry
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 6 No 1 (2024): June 2024
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v6i1.379

Abstract

This research discusses the importance of optimizing social media marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) to increase brand preference and business success. By considering the characteristics of MSMEs such as size, industry, and experience in using social media, this research highlights several implications that can serve as guidelines for MSMEs in developing effective marketing strategies. In the modern business context, social media has become a very important tool in marketing. However, effective use of social media requires a strategy tailored to each business's characteristics and needs. Micro, Small, and Medium Enterprises (MSMEs) are a sector that needs the right strategy to utilize social media to increase brand preference and competitiveness. This study aims to explore the implications of MSME characteristics on the effectiveness of social media marketing strategies. By taking into account the size of the businesses, the industry in which they operate, and their level of experience in using social media, this study provides deep insights into how MSMEs can optimize their use of social media. One important implication is the need to develop a marketing strategy that is tailored to the needs and target audience of MSMEs. Quality content, active interaction with the audience, effective use of advertising, and continuous data analysis are key factors that MSMEs should consider in designing their social media marketing strategy. The results of this study can provide practical guidance for MSMEs in developing more effective marketing strategies and increasing their business success through social media. By understanding the implications of their characteristics, MSMEs can better utilize the full potential of social media to achieve marketing goals and increase brand preference in an increasingly competitive market
Co-Authors -, Rahmi Agung Wahyu Handaru Agus Wibowo Ahmad Muzaki Andi Juanna Aprilia Whetyningtyas ASHSIDIK, Fajar Cattleya Dewi Puter Cedaryana, Cedaryana Cholifah, Fismayatni Christopher Young Dalimunthe, Sholatia Destria Kurnianti Dewi Susita Diajeng Reztrianti Diena Noviarini Dini Octoria Dra. Nurahma Hajat, M5i. Effendi, Mohammad Sofwan Elli Setianingsih Febriawan, Reza Febrisi Dwita Fidhyallah, Nadya Fadillah Gatot Nazir Ahmad Ghifari, Ezar Atira Anamta Handayani, Retno Tri Hanif Giri Shihab Haykal, Azzahra Putri Heri Nurranto Hermansyah Hermansyah Herstanti, Ghassani Ida Ayu Putu Sri Widnyani Ilhamilimy, Ridho Rafqi Iskhak, Iskhak Karimah, Maya Puspita Karuniana Dianta Arfiando Sebayang Kresnamurti R. P., Agung Kurnaen, Teguh Lenggogeni, Lenggogeni Lestari, Friska Aviyanti M. Alimardi Hubeis Mahfirah, Titis Fatarina Malzara, Vidia Ratu Balqis Mardi Marsellisa Nindito Marsellisa Nindito Marsellisa Nindito, Marsellisa Mohamad Rizan Mohammad Rizan, Mohammad Monoarfa, Terrylina Arvinta Muhammad Fawaiq Muhammad Fawaiq Muhammad Sadat, Andi Mukhamad Najib Murti, Agung Kresna Neti Rizmanisa Ramza Nurahma Hajat, Nurahma Parimitha, Widya Purnamasari, Laelah Purwana E.S., Dedi Puter, Cattleya Dewi Rahmi Raidah, Raden Atia Reza Dwi Anggara Ridho Rafqi Ilhamalimy Rifqi Vazwan, Muhammad Rina Herlina Rissa Hanny Roni Faslah Roni Faslah Rosmauli, Dede Sadat, Andi Muhammad Saidani, Basrah Salsabila, Audrey Safa Sari, Dewi Agustin Pratama Sari, Elsyana Purnama Sari, Rini Nurmala Sarih, Iin Pusfita Sasmita, Indra Sazali, Adnan Shandy Aditya Shandy Aditya, Shandy SIHOTANG, DONI SUGIANTO Singal, Anna Maurina Siregar, Muhammad Edo Suryawan Suherman Suparno Suparno Triyani, Winny Viola Ujang Sumarwan Umi Widyastuti Usep Suhud Wardhani, Kirana Kusuma Widya Parimita, Widya YAMANI, AKHMAD Yudha Heryawan Asnawi Yulia Fitriani, Yulia Zahro, Khalisatuz