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PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
The impact of cultural tourism on local traditions Surata, I Ketut; Sumartana, I Made; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244780

Abstract

This research paper investigates the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, Bali, aiming to understand how tourism influences community practices and identity. The study employs a qualitative case study methodology, utilizing in-depth interviews, participatory observation, and document analysis to gather comprehensive data from local residents, community leaders, and tourism stakeholders. Key findings reveal that while cultural tourism has generated economic benefits and increased awareness of local heritage, it has also led to significant alterations in traditional practices, including the commercialization of sacred ceremonies and changes in architectural styles. The research identifies both supporting factors, such as community engagement in tourism management, and hindering factors, such as the risk of cultural dilution. Notably, the study emphasizes the importance of community perspectives in shaping sustainable tourism strategies that balance economic growth with cultural preservation. The novelty of this research lies in its focused examination of a specific village context, highlighting the unique dynamics between cultural tourism and local traditions while providing actionable recommendations for enhancing community involvement in heritage preservation. This work contributes to the broader discourse on sustainable tourism by offering insights into effective practices that can be adopted by other communities facing similar challenges.
Strategi Pengembangan Heritage Tourism dalam Mewujudkan Pariwisata Berkelanjutan di Kota Denpasar, Bali Pratama Putra, I Gede Wahyudi; Murdana, I Ketut; Surata, I Ketut
Tulisan Ilmiah Pariwisata (TULIP) Vol 6, No 2: DESEMBER 2023
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.6.2.65-74.2023

Abstract

Wisata warisan budaya atau heritage tourism di pusat Kota Denpasar memanfaatkan potensi peninggalan sejarah, budaya dan purbakala. Pemerintah Kota Denpasar mulai menunjukkan komitmennya dalam menjaga dan menyelamatkan potensi heritage di Kota Denpasar. Hal ini terbukti dari keikutsertaan Kota Denpasar dalam berbagai organisasi yang berkaitan dengan heritage seperti: Jaringan Kota Pusaka Indonesia (JKPI), Badan Pelestarian Pusaka Indonesia (BPPI). Keberadaan Heritage di Kota Denpasar ini sudah sangat lama sekali, namun pengembangan terhadap potensi tersebut belum maksimal dilakukan oleh pemerintah. Potensi tersebut harus dimanfaatkan sebaik mungkin khususnya dalam bidang pariwisata. Selain untuk melestarikan keberadaanya juga dapat meningkatkan lapangan pekerjaan bagi masyarakat kecil menengah. Tujuan dari penelitian ini adalah untuk merumuskan strategi pengembangan heritage dalam mewujudkan pariwisata berkelanjutan di Kota Denpasar. Grand teori yang digunakan dalam merumuskan penelitian yaitu Global Sustainability Tourism Council. Metode penelitian ini menggunakan pendekatan deskriftif kualitatif serta analisis Matriks SWOT, Matriks IFAS/EFAS dan Matriks QSPM. Adapun populasi yang ditetapkan pada penelitian ini adalah wisatawan yang berkunjung dengan pengambilan sampel sebanyak 100 responden sesuai dengan ketentuan perhitungan sampel. Serta menggunakan key informan dalam penelitian ini berjumlah 3 narasumber. Dengan instrument penelitian menggunakan kuesioner sebagai instrument dengan jenis data kualitatif dan kuantitatif, dan Teknik analisis datanya menggunakan analisis data kualitatif dan analisis matriks SWOT. Berdasarkan hasil penelitian kondisi eksisting kawasan heritage saat ini yaitu dalam tahap peremajaan terutama dalam bidang fisik. Hasil dari matriks QSPM menunjukkan bahwa total akumulasi nilai strategi, dimulai dari strategi 1 memperoleh skor tertinggi sebesar 13,56 terkait dengan ciri khas fisik bangunan heritage, diikuti strategi 2 sebesar 13,30 terkait dengan pengembangan berdasakran orientasi masyarakat sekitar, pemerintah dan stake holder dan strategi 3 sebesar 12,02 terkait dengan pengelolaan distribusi tiket masuk daya tarik wisata heritage. Dengan demikian, urutan strategi yang sebaiknya dilakukan oleh pengelola daya tarik heritage bahwa perlu membuat konsep pengembangan daya tarik wisata dengan menonjolkan ciri khas fisik bangunan dari daya tarik heritage  di Kota Denpasar.Selanjutnya pengembangan daya tarik heritage di Kota Denpasar harus berorientasi pada masyarakat lokal setempat serta pemerintah, stakeholder dan pengelola daya tarik heritage di Kota Denpasar menetapkan alokasi distribusi tiket daya tarik heritage di Kota Denpasar, diharapkan dapat memberikan kesejahteraan bagi masyarakat.
Implementasi SDGS’S dan Trihita Karana dalam Pemenuhan Tanggungjawab Sosial Perusahaan Hotel Berbintang di Badung Jayendra, Ida Bagus Gde; Surata, I Ketut; Utama, I Putu
Tulisan Ilmiah Pariwisata (TULIP) Vol 6, No 2: DESEMBER 2023
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.6.2.108-113.2023

Abstract

This research aims to analyze the understanding and implementation of Sustainable Development Goals (SDGs) and Tri Hita Karana (THK) in fulfilling corporate social responsibility at 5 star hotels in Badung Regency, Bali, namely Anantara Uluwatu Bali Resort, Jumana Bali Ungasan Resort, and also Hilton Bali Resorts. The research method uses a qualitative approach by collecting data through interviews, observation and documentation from Human Resources who are tasked with planning and implementing CSR programs in the company. The results of the research show that, for the SDGs program of the three 5 star hotels studied, all of them do not understand the SDGs, but indirectly it turns out that some of their CSR activities have been included in the 17 SDGs indicators, but their implementation has not been optimal due to a lack of knowledge and information about the program. these SDGs. And for the THK program itself, it was found that the three hotels had understood and implemented this program, this was because they were used to implementing CSR programs related to THK, especially in Bali, where THK is one of the local wisdom programs from Bali and there is also the THK Bali Foundation..
Preserving local culture as a strategy for sustainable tourism in Bali Mudana, I Wayan; Sinaga , Firman; Suarja , I Ketut; Surata, I Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.393

Abstract

Bali, as one of Indonesia’s most iconic tourist destinations, is globally celebrated for its rich cultural heritage, traditional arts, and spiritual practices. However, the rapid growth of mass tourism poses significant challenges to the preservation of local culture, potentially leading to cultural commodification and the erosion of community values. This article explores the role of cultural preservation as a strategic pillar for achieving sustainable tourism in Bali. Drawing on qualitative data from stakeholder interviews, local government policy reviews, and ethnographic observations in select Balinese villages, the study examines how traditional customs, rituals, and local wisdom can be integrated into tourism development frameworks. The findings reveal that preserving local culture not only enhances the uniqueness of Bali as a destination but also strengthens community identity, supports local economies, and fosters environmentally responsible tourism practices. Moreover, the involvement of local communities in tourism planning and cultural interpretation is identified as a critical factor in ensuring long-term sustainability. The paper proposes a model of culturally sustainable tourism that emphasizes collaboration between government institutions, private tourism operators, and indigenous communities. By aligning cultural preservation efforts with sustainable development goals (SDGs), Bali can mitigate the adverse impacts of overtourism while enhancing its global competitiveness. This research contributes to the broader discourse on sustainable tourism by demonstrating that safeguarding intangible cultural heritage is not merely a matter of cultural pride, but a pragmatic and necessary strategy for resilient tourism development. The insights offered may serve as a reference for policymakers, tourism stakeholders, and cultural practitioners seeking to balance economic growth with the protection of cultural authenticity in other heritage-rich destinations.
Legal Counseling to Prevent Domestic Violence by Young Indonesian Army Soldiers Creates a Sukinah Bhawantu Family Wijaya, Dewa Gde Danansasmita; Lukman, Dwi Ratna Kamala Sari; Andriani, I Gusti Ayu Agung; Saridewi, Desak Putu; Rencani, Ni Ketut; Surata, I Ketut; Dikta, Putu Gede Asnawa
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Domestic violence (DV) is a crime that still frequently occurs in society, yet many victims are reluctant to report it due to legal misunderstandings or social pressure. Domestic violence is not only a moral issue but also a criminal offense. This article analyzes the dangers and sanctions of domestic violence for young Indonesian Army soldiers. The purpose of this study is to increase the understanding of New Soldiers regarding the criminal law aspects related to domestic violence based on Law No. 23 of 2004, as a phenomenon that occurs in society Methods: The activity method includes counseling and interactive discussions at each Srada Bhakti activity. These activities are expected to empower new, unmarried soldiers to contribute to the elimination of domestic violence. The findings of this program aim to provide in-depth insight into Law No. 23 of 2004 concerning the Elimination of Domestic Violence, combined with the principles of Dharma in Hindu teachings that emphasize ahimsa (anti-violence), obligations between husband and wife, and the important value of harmony in the family for young Hindu soldiers. The Dharma Grehasta Counseling Program and Family Mediation This program is directed at developing young soldiers in living a household life in accordance with the principles of Grihastha Ashrama (stages of family life in the Hindu tradition). The "CURHAT" session for young soldiers with Hindu trainers in preparation for the Grihasta level becomes a trading topic so that the education carried out at the education center is not monotonous in military activities but is added with material related to social activities.
Co-Authors ., Hardina ., Hardina Andriani, I Gusti Ayu Agung Anis Suliyani ARIF RAHMAN Claudyana Paridatul Jamilah Claudyana Zarmielin Sibuea Darmateja, I Made Sugita Dikta, Putu Gede Asnawa Drs. I Wayan Mudana,M.Si. . Dwi Marhaeni, I Gst Agung Ayu Nova Hardina, Hardina I Gede Sudirgayasa I Gusti Bagus Rai Utama I Ketut Murdana I Made Maduriana I Made Sudiana I Putu Eka Nila Kencana I Putu Utama I Wayan Basi Arjana, I Wayan Basi I Wayan Gata, I Wayan I Wayan Gde Wiryawan I Wayan Suartana I Wayan Sukma Winarya Prabawa I Wayan Sunarsa, I Wayan Irawan, I Putu Redy Irene Hanna H Sihombing Jayendra, Ida Bagus Gde Juli Rastitiati, Ni Kade Kanten, I Ketut Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Lukman, Dwi Ratna Kamala Sari Marhaeni, I Gusti Agung Ayu Nova Dwi Mega Iswati Mukmina Setiya Ardinthiarni Muliana, I Wayan Murjana, I Nyoman Nayun, I Wayan Ni Ketut Sekarti Ni Made Eka Mahadewi7 Ni Putu Seniwati, Ni Putu Nina Harni Dewi Nugraha, Harry Dwi Nugraha, Lalu Maulana NURHAMSA MAHMUD Nurung Hg, Nandita Oka Agustini, Putu Oktaviani, Yutri Pastini, Ni Wayan Pratama Putra, I Gede Wahyudi Pugra, I Wayan Putri Widawati, Ida Ayu Putu Novarisna Wiyatna Ratri Paramita Rencani, Ni Ketut Rucika, Nyoman Gde Dewa Sadiyani, Ni Wayan Saidatud Dariyah Sarapang, Vinny Corylitha Saridewi, Desak Putu Sinaga , Firman Suardi, Suardi Suarja , I Ketut Suarja, I Ketut Sulandra, I Ketut Sumartana, I Made Titien Damayanti Utama, I Putu Wahyuni, Luh Mei Widiatsih, Asri Wijaya, Dewa Gde Danansasmita Winaya, Ni Nyoman Teristiyani