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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STRATEGI CONTENT MARKETING DALAM MEMBANGUN CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL INSTAGRAM OUT OF THE BOX Faradila; Maskuri Sutomo; Ponirin; Sri Wanti
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial dapat digunakan untuk mengembangkan strategi pemasaran yang efektif. Karena itu, saat ini tidak hanya digunakan sebagai hiburan, tetapi bisnis juga sering menggunakannya untuk mempromosikan bisnis. Salah satu strategi pemasaran yang sering digunakan dalam media sosial adalah content marketing. Salah satu usaha yang menerapkan strategi content marketing pada media sosial Instagram nya yaitu Out of The Box. Penelitian ini bertujuan untuk mengetahui bagaimana strategi content marketing yang telah diterapkan oleh Out of The Box dalam membangun customer engagement. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data yang digunakan adalah wawancara mendalam, observasi, dan dokumen. Hasil dari penelitian ini adalah implementasi strategi content marketing yang diterapkan oleh Out of The Box melalui delapan tahapan content marketing yang meliputi: menentukan tujuan, pemetaan target pasar, penggagasan dan perencanaan konten, penciptaan konten, distribusi konten, penguatan konten, evaluasi konten, perbaikan konten. Strategi Content Marketing Out of The Box cukup mampu untuk membentuk dimensi Customer Engagement yaitu Keterlibatan Afektif, Keterlibatan Kognitif, dan Keterlibatan Perilaku. Keterlibatan kognitif berupa tingkat ketertarikan konsumen terhadap konten dan juga informasi dari konten. Keterlibatan afektif terbentuk berdasarkan antusias dan kepuasan konsumen terhadap konten. Keterlibatan perilaku terbentuk berdasarkan perilaku membagikan dan mendukung konten.
Analisis Strategi Digital Branding Dalam Konten Media Sosial Terhadap Peningkatan Dampak Dan Jangkauan Pada Badan Pusat Statistik Kota Palu Fajar Surya Alamsyah; Maskuri Sutomo; Zakiyah Zahara; Muh. Riswandi Palawa
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i04.680

Abstract

This research aims to analyze digital branding strategies in the social media content of the Palu City Central Statistics Agency (BPS) and its impact on increasing public reach and interaction. The research method used is qualitative with a descriptive approach with data collection techniques through observation, in-depth interviews, and analysis of BPS Palu City social media content. Apart from using the method above, the researcher used library research and field research to complete this paper, so that it can be justified theoretically. There were 5 informants for this research. The research results show that an effective digital branding strategy includes the use of attractive visuals, consistency in message delivery, and active engagement with the audience. The increase in public reach and interaction can be seen from the increasing number of followers, likes, comments and shares on BPS Palu City social media content. This research concludes that a planned and targeted digital branding strategy can increase public awareness of the statistical information provided by BPS, as well as expand the reach of this information to the wider community.
Peran Marketing Mix Dalam Membangun Citra Sekolah Nada Afisa Ad’jen; Ira Nuriya Santi; Maskuri Sutomo; Erwan Sastrawan
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2593

Abstract

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image
Strategi Pemasaran Pada Pendidikan Dalam Menarik Minat Siswa Baru Di Kalukubula Preschool Jumiati Jumiati; Elimawaty Rombe; Maskuri sutomo; Risnawati Risnawati4
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2594

Abstract

Education plays a crucial role in the life of every individual, especially during childhood. Therefore, educational institutions need to develop effective marketing strategies to attract new students. The focus of this research is to evaluate the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula with the aim of increasing interest from new students.The method used in this research is qualitative with a case study approach. Data collection is conducted through in-depth interviews with various stakeholders, including the school principal, teachers, and parents. The research results indicate that Kalukubula Preschool Branch Kalukubula employs several educational marketing strategies, involving the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion. The findings of this research reveal that the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula have successfully increased interest from new students through the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion
Strategi Digital Marketing Melalui Marketplace Pada UMKM CV. Rapoviaka Simple Rini Yuliana; Maskuri Sutomo ; Ira Nuriasanti ; Wiri Wirastuti  
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.707

Abstract

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  
FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PASIEN MENJADI MEMBER SAMARITAN CARE STUDI KASUS PADA RUMAH SAKIT SAMARITAN KOTA PALU Randang, Viany Fransiska; Sutomo , Maskuri; Santi , Ira Nuriya; Bidin, Cici Rianty
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 1 (2024): September
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i1.71

Abstract

Abstrak Rumah Sakit memberikan pelayanan yang prima terhadap pasien untuk dapat menunjang kesehatan dan keselamatan. Samaritan Care merupakan salah satu program kesehatan yang diluncurkan oleh Rumah Sakit Samaritan guna membantu pasien umum dalam melakukan pemeriksaan kesehatan. Keputusan dan kepuasan pasien dalam menjadi member Samaritan care dapat timbul dari pelayanan kesehatan yang telah diberikan, jika pasien sudah mendapatkan sesuai dengan yang diinginkan dari pelayanan tersebut. Tujuan dari penelitian ini yaitu untuk mengetahui faktor faktor yang mempengaruhi keputusan pasien menjadi member Samaritan care pada rumah sakit samaritan di Kota Palu. Objek dalam penelitian ini adalah pasien yang pernah menjadi member Samaritan care. Dalam penelitian ini penulis mendapatkan 5 informan. Metode analisis data yang digunakan dalam penelitian ini menggunakan metode kualitatif dengan teknik yang digunakan dalam mengolah dan mendapatkan data adalah wawancara. Hasil penelitian ini menunjukan bahwa terdapat 4 faktor yang mempengaruhi keputusan pasien dalam memutuskan menjadi member Samaritan care yaitu faktor harga, faktor pelayanan, faktor promosi dan faktor lingkungan pekerjaan. Kata Kunci: Rumah Sakit, Program Kesehatan, Pelayanan, Samaritan Care Abstract The hospital provides excellent service to patients to support health and safety. Samaritan Care is one of the health programs launched by Samaritan Hospital to help general patients carry out health checks. The patient's decision and satisfaction in becoming a member of Samaritan Care can arise from the health services that have been provided, if the patient has received what he wanted from these services. The aim of this research is to determine the factors that influence a patient's decision to become a member of Samaritan Care at the Samaritan Hospital in Palu City. The objects of this research were patients who had been members of Samaritan Care. In this research the author obtained 5 informants. The data analysis method used in this research uses qualitative methods with the technique used in processing and obtaining data is interviews. The results of this study show that there are 4 factors that influence a patient's decision to become a member of Samaritan Care, namely price factors, service factors, promotion factors and work environment factors. Keywords: Hospitals, Health Programs, Service, Samaritan Care
PENDAMPINGAN BUMDes DALAM PENDISTRIBUSIAN KEBUTUHAN GAS ELPIJI 3 KG MASYARAKAT DESA KALIBURU Nur Mizan; Niluh Putu Evvy Rossanty; Maskuri Sutomo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.265

Abstract

BUMDes di desa kaliburu memiliki Unit penjualan tabung gas di kenal dengan nama pangkalan yaitu PANGKALAN LPG 3 KG KALIBURU MEMBANGUN. bekerja sama dengan PT. ARBA SONS COMPANY dalam pendistribusian tabung gas elpiji 3 kg. Permasalahan yang terjadi kurangnya pasokan tabung gas elpiji 3 kg akibatnya tidak meratanya warga yang mendapat tabung gas elpiji 3 kg ini. Mekanisme distribusi gas elpiji 3 kg untuk masyarakat desa kaliburu belum berjalan dengan baik.Metode pelaksanaan pengabdian ini dilakukan dengan metode pendampingan. Pendampingan yang dilakukan berupa pendampingan pencatatan keluar masuknya tabung gas elpiji 3 kg pada pemegang unit tabung gas elpiji 3 kg. Agar tidak adanya lagi warga yang mendapat tabung gas lebih dari satu buah di setiap minggunya. Sehingga masyarkat desa kaliburu mendapat tabung gas secara merata. Diharapkan dapat mengurangi terjadinya kesalahan dalam penyaluran tabung tabung gas elpiji 3 kg untuk masyarakat desa kaliburu. Mekanisme pendistribusian yang kurang baik pada unit ini. pemegang unit melakukan pembuatan jadwal pada saat pendribusian gas elpiji 3 kg untuk masyarakat. Jadwal yang dibuat berupa jadwal pendistribusian setiap hari minggu. Dengan harapan adanya jadwal ini dapat membuat pendistribusian lebih teratur dan terarah.
Partisipasi Masyarakat Dalam Pengembangan Kelompok Tani Di Desa Kaliburu Nauli Debora Simbolon; Niluh Putu Evvy Rossanty; Maskuri Sutomo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.270

Abstract

Kelompok tani di Desa Kaliburu merupakan wadah bagi setiap anggotanya untuk berinteraksi guna meningkatkan pengetahuan, keterampilan, sikap dalam bercocok tanam yang lebih baik dan menguntungkan serta berperilaku lebih mandiri untuk mencapai kehidupan yang lebih baik. Namun kelompok tani Desa Kaliburu tutup karena kurangnya fasilitas yang disiapkan Desa, dan masyarakat hanya mengandalkan sistem pertanian musiman seperti musim jagung, pala, kelapa, dan coklat yang musimnya tidak menentu setiap tahunnya. Kondisi sosial budaya petani di Desa Kaliburu menjadi permasalahan utama dalam berfungsinya sektor pertanian dalam pembangunan nasional dan sektor kemampuan bersaing di masa mendatang. Kami dan Masyarakat di Desa Kaliburu berhasil menjadikan lahan yang kami tanami dengan berbagai jenis tanaman seperti sayuran, tomat, bawang, Lombok, dll. Sehingga masyarakat di Desa Kaliburu dapat memanfaatkan hasilnya sewaktu-waktu bercocok tanam secara rutin dan tidak harus menunggu musim setiap tahun. Masyarakat desa Kaliburu juga dapat memanfaatkan hasil pertanian tersebut dengan cara menjualnya di pasar sehingga dapat menghasilkan keuntungan.
SINCERE BEHAVIOR MODERATES THE RELATIONSHIP BETWEEN RECRUITMENT AND WORK SYSTEMS TOWARDS THE PERFORMANCE OF EMPLOYEE Faryd Mardiansyah Lasman; Maskuri Sutomo; Niluh Putu Evvy Rossanty
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 1 (2023): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v5i1.56

Abstract

This study aims to analyze the relationship between recruitment and work systems on the performance of outsourced employees at the Representative Office of Bank Indonesia of Central Sulawesi Province by using the moderating variable of sincere behavior. This research was a quantitative type. This study used outsourced employees at the Representative Office of Bank Indonesia, Central Sulawesi Province, totaling 70 people as a population, all as samples. SEM PLS was used as an analytical tool, and google forms as a medium for collecting data. The results of this study indicate that (1) The recruitment system has a positive and significant effect on the performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (2) The work system has a positive but insignificant effect on the performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (3) Sincere behavior has a positive and significant effect as moderating the relationship between recruitment system and performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province (4) Sincere behavior has a positive and significant effect as moderating the relationship between work system and performance of outsourced employees of the Representative Office of Bank Indonesia of Central Sulawesi Province.
Strategi Pemasaran Dalam Meningkatkan Minat Siswa Baru Pada SD Negeri 17 Palu Syerina Evayanti; Ponirin Ponirin; Maskuri Sutomo; Farid Farid
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.379

Abstract

This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.
Co-Authors A. Amalia Almaidah Sabir Abdul Kahar Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Ardi wijaya Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah Muslimin Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tobondo, Riky Thias Pranolo Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yoksan Susanto Yulianti, Atik Yundari, Yundari Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli