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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
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Optimization of Tax Education Through Digital Content Ardi Wijaya; Maskuri Sutomo
IJESS International Journal of Education and Social Science Vol 4 No 1 (2023): VOL 4 NO 1 APRIL 2023
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v4i1.167

Abstract

Tax education is important for the public, especially for taxpayers, in order to understand their rights and obligations in paying taxes. However, tax education still does not receive adequate attention in Indonesia. Digital content as a medium for tax education offers easier access and greater flexibility for students. This research aims to review the effectiveness and challenges in optimizing tax education through digital content. The research method used in this research is a literature study analysis method to review various studies related to the effectiveness and challenges in optimizing tax education through digital content. Data is collected from academic journals, books, reports and other related articles. The results of this research reveal that digital content as a tax education medium can improve tax understanding and skills. Digital content allows digital actors to learn independently and flexibly, as well as allowing access to various learning resources, and providing more interesting and interactive interactions.
Peran Digital Marketing Dalam Menarik Minat Calon Donatur Untuk Berdonasi Di Yayasan Galang Bersama Kami Ryan Agung Ramadhan; Maskuri Sutomo; Syamsul Bachri ; Risnawati Risnawati
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.364

Abstract

yayasan Galang Bersama Kami Foundation is an Islamic philanthropic humanitarian organization that is engaged in empowering poor people who use digital marketing as an online medium to attract potential donors to donate. The aim of this research is to find out how important the role of digital marketing is in attracting potential donors to donate to yayasan Galang Bersama Kami Foundation. This research approach uses a qualitative approach, which aims to interpret the data that has been collected, so as to obtain a general and comprehensive picture of the actual situation. Data collection techniques through interviews and observation. The data analysis technique uses interactive data analysis techniques. The results of this research are that digital marketing has the potential to attract potential donors to donate because it is very efficient in disseminating information about what is needed and to whom the donations are distributed. This research emphasizes the important role of the right digital platform to promote programs being run by foundations that are in need of potential donors. Using company digital marketing can increase trust and attract potential donors to donate to yayasan Galang Bersama Kami Foundation by using elements in digital marketing such as content marketing, social media, websites, digital advertising, CRM systems.
Citra Merek dan Harga Terhadap Keputusan Pembelian di Toko Kaos Polos 94 Kota Palu: Brand Image and Price on Purchasing Decisions at 94 Plain T-Shirt Shop, Palu City Adinda Marisa Ponga; Maskuri Sutomo; Ihsan
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.932 KB) | DOI: 10.56338/jks.v2i1.646

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Citra Merek Dan Harga Terhadap Keputusan Pembelian Di Toko Kaos Polos 94 Di Kota Palu. Jenis penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dan jenis data yang digunakan adalah data yang bersifat kuantitatif. Hasil pengujian secara simultan ditemukan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian di Toko Kaos Polos 94. Nilai probabilitas atau nilai signifikansi sebesar 0,005 < 0,05. Selanjutnya variabel citra merek mempunyai t-hitung yaitu 7.375 sedangkan nilai t-tabel yaitu 1.681 yang berarti bahwa variabel citra merek berpengaruh signifikan terhadap keputusan pembelian di Toko Kaos polos 94. Nilai probabilitas atau nilai signifikansi sebesar 0,000 < 0,05. Selanjutnya variabel harga mempunyai t-hitung yaitu 4.235 sedangkan nilai t-tabel yaitu 1.681 yang berarti bahwa variabel harga berpengaruh signifikan terhadap keputusan pembelian di Toko Kaos Polos 94.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Gibran Junior Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Price And Product Quality On Purchasing Decisions At Gibran Junior Store Central Bungku District Morowali Regency Indabestari; Muzakir; Maskuri Sutomo; Farid
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.256 KB) | DOI: 10.56338/jks.v2i1.655

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Kualitas produk terhadap keputusan pembelian pada Toko Gibran Junior Kecamatan Bungku Tengah Kabupaten Morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Purposive Sampling sebesar 85 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 dan analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa Harga dan Kualitas produk secara serempak berpengaruh positif dan signifikan terhadap keputusan pembelian pada Toko Gibran Junior Kecamatan Bungku Tengah Kabupaten Morowali. Kemudian Harga secara persial berpengaruh positif dan signifikan terhadap keputusan pembelian pada Toko Gibran Junior Kecamatan Bungku Tengah Kabupaten Morowali, dan Kualitas produk secara persial berpengaruh positif dan signifikan terhadap keputusan pembelian pada Toko Gibran Junior Kecamatan Bungku Tengah Kabupaten Morowali. Koefisien determinasi memperlihatkan nilai R square sebesar 0,681 atau 68,1% dan sisanya sebesar 31,9% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian.
Peningkatan Kunjungan Wisata Desa Melalui Pendampingan Penguatan 3a Wisata Di Desa Masaingi Sutomo, Maskuri; Syamsuddin, Syamsuddin; Asngadi, Asngadi; Tambaru, Rachman; Palawa, Riswandi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 4 (2024): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i4.2293

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung pengembangan potensi wisata Desa Masaingi melalui peningkatan kapasitas masyarakat, khususnya Kelompok Sadar Wisata (Pokdarwis). Desa Masaingi memiliki berbagai potensi wisata alam, budaya, dan agrowisata yang belum dikembangkan secara optimal. Metode yang digunakan dalam kegiatan ini adalah pendekatan Design Thinking dan konsep "3A" (Atraksi, Amenitas, Aksesibilitas) untuk mengidentifikasi dan merancang strategi pengelolaan wisata secara partisipatif. Hasil dari kegiatan ini menunjukkan bahwa terjadi peningkatan kapasitas pengelola Desa Wisata Masaingi yaitu Kelompok Sadar Wisata (Pokdarwis) dalam perencanaan dan pengelolaan Desa Wiaata Masaingi dapat menjadi destinasi wisata unggulan yang berkelanjutan. Selain itu semakin terjalin kolaborasi antara pemerintah desa, masyarakat, Bumdes, Pokdarwis dan dan pihak eksternal seperti perguruan tinggi dalam mengelola Desa Wisata Masaingi. Pada akhinya pendampingan yang dilakukan tim pengabdian adalah terjadinya peningkatan jumlah kunjungan wisata ke Desa Wisata Masaingi sebesar 45 persen selama 2 bulan pasca pendampingan. Increasing Village Tourism Visits Through 3a Tourism Strengthening Assistance in Masaingi Village Abstract This community service activity aims to support the development of Masaingi Village's tourism potential through increasing community capacity, especially the Tourism Awareness Group (Pokdarwis). Masaingi Village has various natural, cultural and agrotourism potentials that have not been developed optimally. The method used in this activity is the Design Thinking approach and the "3A" concept (Attractions, Amenities, Accessibility) to identify and design participatory tourism management strategies. The results of this activity show that there has been an increase in the capacity of the Masaingi Tourism Village management, namely the Tourism Awareness Group (Pokdarwis), in planning and managing the Masaingi Wiaata Village so that it can become a leading sustainable tourist destination. Apart from that, there is increasingly collaboration between the village government, community, Bumdes, Pokdarwis and external parties such as universities in managing the Masaingi Tourism Village. In the end, the assistance provided by the service team resulted in an increase in the number of tourist visits to the Masaingi Tourism Village by 45 percent during the 2 months following the assistance.
PERAN EMOTIONAL CONTENT MARKETING PADA INSTAGRAM TRIDEA HILLS DALAM MEMBANGUN BRAND AWARENESS Haliza, Siti Nur; Sutomo, Maskuri; Adam, Rosida Panuki; Tambaru, Rachman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13936

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi emotional content marketing yang diterapkan Tridea Hills melalui Instagram dalam meningkatkan brand awareness. Studi ini mengeksplorasi bagaimana fitur-fitur Instagram seperti Reels, Stories, dan Feeds digunakan untuk menciptakan keterlibatan emosional dan memperkuat kesadaran merek di kalangan audiens. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara terstruktur, observasi, dan analisis konten akun Instagram Tridea Hills. Hasil penelitian menunjukkan bahwa konten emosional, seperti visualisasi suasana relaksasi dan pemandangan estetis, berhasil meningkatkan interaksi dengan audiens dan mendorong jangkauan merek secara organik. Strategi ini membawa audiens melalui tahapan piramida brand awareness, dari tidak sadar (unaware of brand) hingga pengenalan merek (brand recognition). Peningkatan jumlah pengunjung Instagram dari 5.004 menjadi 63.081 dalam kurun waktu empat bulan menunjukkan efektivitas pendekatan ini. Temuan penelitian menggarisbawahi pentingnya storytelling dan konten berbasis emosi dalam menciptakan keterlibatan konsumen yang berdampak langsung pada kesadaran merek. Meskipun demikian, penelitian ini memiliki keterbatasan pada cakupan platform yang hanya berfokus pada Instagram dan durasi studi yang relatif singkat. Dengan hasil ini, penelitian menyimpulkan bahwa emotional content marketing dapat menjadi strategi efektif untuk membangun brand awareness, terutama bagi usaha lokal dalam menghadapi persaingan di era digital. Penelitian lanjutan direkomendasikan untuk mengeksplorasi lintas platform dan dampak jangka panjang dari strategi ini.
Exploring Internal Marketing, Employee Satisfaction, and Commitment for Customer Orientation at Anutapura Palu Hospital Moderated by Cultural Congruence Sutomo, Maskuri; Putra, Setiawan Mandala
International Journal of Social Science and Business Vol. 8 No. 3 (2024): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i3.77437

Abstract

This research aims to explore the direct influence of internal marketing on employee satisfaction, organizational commitment and consumer orientation, as well as examining the indirect impact of internal marketing on consumer orientation. An additional focus of this study is to identify the important role of cultural congruence in organizational contexts. This type of research is descriptive-causal research. This survey used 100 respondents from employees at Anutapura Hospital, Kota Palu, Sulawesi Tengah. Respondents were selected using proportional stratified sampling, which implies that the number of employees depends on the size of the division. The analysis technique that will be used in this research is the Structural Equation Modeling (SEM) analysis technique using the SmartPLS partial least squares (PLS) application. The results of this research found that internal marketing has a positive effect on employee satisfaction, organizational commitment and customer orientation in hospitals. In addition, employee satisfaction and organizational commitment were found to be able to mediate the relationship between internal marketing and customer orientation. Cultural congruence identified in this research was found to have a moderating effect on the relationship between internal marketing and employee satisfaction, but not on organizational commitment. The implications of this research are that management needs to pay greater attention to the development of effective internal marketing strategies. Apart from that, management must also consider cultural congruence in managing the organization.
Analysis of Shopee Paylater Features and Twin Date Events On The Consumptive Behavior Of Tadulako University Students in E-Commerce Shopee Kadoena, Friskha Anggriani; Wahyuningsih, Wahyuningsih; Sutomo, Maskuri; Rian Risendy
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3710

Abstract

This research aims to analyze the role of using the Shopee PayLater feature and the twin date event on the consumer behavior of Shopee users. The sample in this study was selected using a purposive sampling technique, with the criteria being that respondents had activated the paylater feature on the Shopee application. The number of samples used was 90 respondents. Data analysis was carried out using the multiple linear regression method, with an Fcount test result of 12.263 which was greater than Ftable 3.10 and a significant value of 0.000 which was smaller than 0.05. These results indicate that the Shopee Paylater feature and the Twin Date Event simultaneously have an influence on consumer behavior. The R square value in this study reveals that 22% of the variability in consumer behavior is influenced by the Shopee Paylater feature and the Twin Date Event, while 78% is influenced by other variables not discussed in this study.
DEVELOPMENT OF SUSTAINABILITY-ORIENTED MICRO ENTERPRISES IN THE LIKUPANG NATIONAL SUPER PRIORITY ZONE Asngadi, Asngadi; Sutomo, Maskuri; Haryanti, Tuti; Latifah, Ayi; Krisnamurti, Reza Mahendra
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 11 No 2 (2024): December
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v11i2.2459

Abstract

The area-based workforce development initiative is a premier program of the Ministry of Manpower aimed at generating new employment opportunities through independent entrepreneurship across several regions, including the Likupang National Super Priority Area. This study aimed to assess the effects of the micro, small and medium-sized enterprises (MSMEs) program's implementation in the Likupang national super priority area. Data gathering for the research was conducted via observation, questionnaires, focus group discussions, and in-depth interviews with company participants who had received support and coaching from the Ministry of Manpower. The study's results indicated that not all program enrollees were able to develop. The economic impact of certain MSMEs developments was shown in the rise in sales turnover, enhanced capacities, and the strengthening of market networks. The support of ecosystems and the facilitation of local government would further expedite the development of MSMEs in the Likupang national super priority region. MSMEs initiatives in horticulture, plastic waste processing, and agricultural waste processing demonstrate its commitment to sustainability in the Likupang national super priority region.
How Destination Value and Tourist Engagement in Destination Image Affect Tourist Loyalty Djatola, Hariyanto R; Hilal, Nur; Sutomo, Maskuri
ETIKONOMI Vol 24, No 1 (2025)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v24i1.34698

Abstract

Research Originality: There is only a limited amount of empirical research that examines how the post-visit destination image is shaped by tourist experiences with perceived high destination value and its impact on tourist loyalty within the context of ecotourism.Research Objectives: The aim is to understand the role of perceived value and tourist engagement in the post-visit destination image concerning tourist loyalty within the context of ecotourism.Research Methods: A cross-sectional research design was used and a sample of 326 travelers was drawn from an unknown pool of customers. The analysis method used in this study utilizes SEM.Empirical Results: Destination value directly influences both tourist engagement and loyalty. Additionally, tourist engagement directly affects tourist loyalty; however, it does not mediate between destination image and tourist loyalty.Implications: The results suggest several practical implications for destination managers, who should focus more on the ecotourism context when designing visitor experiences as a source of sustainable information, as well as for governments and nonprofit organizations aiming to promote ecotourism.JEL Classification: M30, M31, M310How to Cite:Djatola, H. R., Hilal, N., & Sutomo, M. (2025). How Destination Value and Tourist Engagement Image Affect Tourist Loyalty? Etikonomi, 24(1), 97 – 118. https://doi.org/10.15408/etk.v24i1.34698.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farah, Cheko Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli