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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimization of Pentahelix Collaboration in Tourism Development Management: Effective Strategies to Overcome Poverty Maskuri Sutomo; Wahyuningsih; Muslimin; Mangun, Nudiatulhuda; Rombe, Elimawaty; Fattah, Vitayanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11850

Abstract

This study aims to develop a pentahelix collaboration model in tourism development as an effort to reduce poverty levels in Tojo Una-Una Regency, an area with great tourism potential but high poverty rates. In this study, qualitative methods were used, including Focus Group Discussion (FGD) and in-depth inter-views, to collect comprehensive data. SWOT analysis is used to identify strategies that can exploit strengths and opportunities while addressing existing weaknesses and threats. In addition, a matrix analysis is carried out to illustrate the division of roles in each proposed strategy. The findings of this study resulted in eight main strategies, including increasing the attractiveness of ecotourism, fostering re-gional cooperation, and increasing public awareness of environmental protection. This strategy is expected to improve the quality of human resources supporting tourism and strengthen tourism infra-structure in the region. Based on the results of this study, a matrix of collaboration between the government, academics, businesspeople, communities, and media was created, which is expected to be the foundation for joint efforts in overcoming poverty and accelerating tourism development in Tojo Una-Una.
Innovation Capability: The Role of Positional Advantage, Visual Aesthetics, and Generational Cohort in SMEs’ Competitiveness Pancanugraha, Indra; Bachri, Syamsul; Wahyuningsih; Syamsuddin; Sutomo, Maskuri
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.02

Abstract

In competitive markets, innovation capability is critical in enhancing marketing strategies. The present study analyzes the effect of innovation capability on marketing performance outcome with visual aesthetics and positional advantage as mediating variables, and generational cohort as a moderating variable. The population of this study comprised 113 respondents from weaving and batik small-to-medium enterprises (SMEs) in Central Sulawesi, who were selected through a census sampling method. The data were collected through the administration of questionnaires and subsequently analyzed using the Smart PLS 4 application to evaluate the relationships in the conceptual model. The findings suggest that innovation capability exerts a negative and non-significant influence on marketing performance. However, visual aesthetics and positional advantage have been shown to significantly enhance the impact of innovation capability on marketing performance. Subsequent findings demonstrate that visual aesthetics significantly enhances positional advantage. The generational cohort substantially moderates the relationship between innovation capability and marketing performance. This study posits that when employed as a marketing strategy, local wisdom can be a source of competitive advantage by leveraging visual elements derived from unique cultural symbols. As evidenced by the study's findings, this approach can be convenient in dynamic marketplaces where imitation is challenging. Generational groups exhibit divergent capacities for innovation within small- and medium-sized enterprises (SMEs), which can result in disparities in their ability to attain competitive advantage.
THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY Riky Thias Pranolo Tobondo; Syamsul Bachri; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4144

Abstract

This study aims to analyze the influence of Country of Origin (COO) and brand image on consumer satisfaction, with purchase decision as a mediating variable among Wuling car consumers in Palu City. The research employed a quantitative approach with data collected through questionnaires distributed to 106 respondents who are users or consumers of Wuling cars. Data analysis was carried out using SmartPLS 4 software. The findings indicate that Country of Origin has a significant effect on both purchase decisions and consumer satisfaction, directly and indirectly. Brand image also has a significant effect on purchase decisions and consumer satisfaction, as well as an indirect effect through purchase decisions. Furthermore, purchase decision acts as a significant mediating variable in the relationship between Country of Origin and brand image on consumer satisfaction. The results imply that Wuling’s corporate strategy should focus on strengthening COO reputation and brand image through innovation, quality, and effective marketing communication strategies.
THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY) Yeyen Anggreni; Syamsul Bachri; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4569

Abstract

This study aims to analyze the influence of content marketing and social media interactions onrepurchase intentionSEA Makeup products on TikTok Shop with consumer trust as a mediating variable. A quantitative approach was used, using a survey method with 165 Generation Z respondents in Palu City. Data were analyzed usingPartial Least Squares Structural Equation Modeling(PLS-SEM) through the SmartPLS application. The results of the study show thatcontent marketingand social media interactions have a positive influence onrepurchase intention. Consumer trust has been shown to mediate the relationship betweencontent marketingand repurchase intention, but does not mediate the relationship between social media interactions andrepurchase intentionThis research provides theoretical contributions to the development of digital marketing studies as well as practical implications for cosmetic product promotion strategies through...social commerce platform.
Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Windi Rahmadani; Maskuri Sutomo; Umar Syarifuddin; Mohammad Zeylo Auriza
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
PENGARUH KUALITAS PRODUK, VARIASI PRODUK DAN WoM (WORD oF MOUTH) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DISTRO POLKA SPACE Putra, Yogi Pramudya; Maskuri Sutomo; Umar Syarifuddin; Farid
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2229

Abstract

This study aims to identify and analyze the extent to which product quality, product variety, and Word of Mouth influence consumer purchasing decisions, in order to help Distro Polka Space in improving its marketing strategy. This study uses a quantitative approach, the data collection technique in this study used a questionnaire distributed to 90 Distro Polka Space consumers. The results of this study indicate that product quality, product variety, and word of mouth simultaneously and partially have a significant effect on purchasing decisions of Polka Space consumers. Consumers tend to make purchases when the product has good quality, a variety of choices that match trends, and get positive recommendations from others. Therefore, Distro Polka Space is advised to continue to improve the quality and variety of its products and encourage the spread of positive consumer experiences through social media to strengthen purchasing decisions.
THE ROLE OF TRUST MEDIATES CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY ON CUSTOMER LOYALTY Adam, Fikri; Wahyuningsih; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 3 (2025): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i3.188

Abstract

The purpose of this study was to empirically test and explain: (1) the effect of customer relationship management on the loyalty of credit customers at Bank Sulteng Ampana branch; (2) the effect of service quality on the loyalty of credit customers at the same branch; (3) the effect of customer relationship management on customer trust at Bank Sulteng Ampana branch; (4) the effect of service quality on the trust of credit customers at this branch; (5) the effect of trust on the loyalty of credit customers; (6) how customer relationship management influences loyalty through trust; and (7) how service quality influences loyalty through trust. This research uses a causality approach. Hypothesis testing was conducted with PLS-SEM, based on a sample of 100 ASN credit customer respondents. The analysis results show that: (1) customer relationship management significantly affects credit customer loyalty; (2) service quality does not significantly affect credit customer loyalty; (3) customer relationship management significantly influences customer trust; (4) service quality significantly impacts customer trust; (5) trust significantly affects credit customer loyalty; (6) customer relationship management significantly influences loyalty through trust; and (7) service quality significantly influences loyalty through trust
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
Pengaruh Brand Trust dan Customer Rating Terhadap Keputusan Pembelian Produk Facetology Pada pengguna Shopee di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Trust and Customer Rating on Purchase Decisions For Facetology Products Among Shopee Users in Bungku Tengah District Morowali Regency Sasmita Kasim; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9772

Abstract

Penelitian bertujuan untuk menjelaskan pengaruh secara simultan dan parsial pengaruh Brand trust dan customer rating terhadap keputusan pembelian Produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali. Jenis penelitian menggunakan penelitian kuantitatif dengan sampel sebanyak 99 responden. Metode pengambilan sampel pada penelitian ini menggunakan jenis Non probability sampling dengan Purposive Sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa 1) Brand Trust (X1) dan Customer Rating (X2) secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 2) Brand Trust (X1) secara parsial berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 3) Customer Rating (X2) secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali.
Pengaruh Social Brand Enggagement, Ekuitas Merek Dan Kesadaran MerekTerhadap Niat Pembelian Produk Kosmetik Wardah Kecamatan Bungku Tengah Kabupaten Morowali: The Influence of social brand engagement, brand equity, and brand awarennes on purchase itention of wardha cosmetic products inbungku tengah district, morowali regency Putri Ananta; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9775

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social brand enggagement, ekuitas merek, dan kesadaran merek terhadap niat pembelian produk kosmetik wardah kecamatan bungku ten gah kabupaten morowali. Jumlah sampel dalam penelitian ini 100 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel social brand enggagement berpegaruh positif namun tidak signifikan terhadap niat pembelian, ekuitas merek berpegaruh positif dan signifikan terhadap niat pembelian, kesadaran merek berpengaruh positif dan signifikan terhadap niat pembelian produk kosmetik wardah kecamatan bungku tengah kabupaten morowali. Koefisien determinasi memerlihatkan nilai R square sebesar 0,538 atau 53,8% dan sisanya sebesar 46,2% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angelina Rumondor, Vina Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Aulia, Nurul Benyamin Parubak Chalil Chalil Cheko Farah Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I Kadek Rio Ardayana I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  Ira Nuriya Santi IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mandala Putra, Setiawan Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nova Anggriani Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Raymondo Wengkau Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Riyanto, Wahyu Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti Sri Wanti suardi suardi Suci Fidiah Lestari Sulistiawati Sumiansi Sumiansi Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli