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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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SATISFACTION MEDIATES PERCEIVED BENEFITS AND SECURITY TO TRUST Labolong, Wityaningsih; Tombolotutu, Muzakir; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.181

Abstract

Empirically, this study aims to analyze and explain (1) The effect of perceived benefits on customer satisfaction of  Quick Response Code Indonesian Standart (QRIS) users (2) The effect of security on customer satisfaction of Quick Response Code Indonesian Standart users (3) The effect of perceived benefits on customer trust in Quick Response Code Indonesian Standart users (4) The effect of security has a significant effect on customer trust in Quick Response Code Indonesian Standart users (6) Satisfaction mediates the effect between perceived benefits on customer trust in Quick Response Code Indonesian Standart users. (5) The effect of satisfaction on customer trust in Quick Response Code Indonesian Standard users (6) Satisfaction mediates the influence between perceived benefits on customer trust in Quick Response Code Indonesian Standard users (7) Satisfaction mediates the influence between security on customer trust in Quick Response Code Indonesian Standard users. This type of research is descriptive and exploratory, rather than causal, hypothesis testing using PLS-SEM with a sample of 170 respondents. The results of the analysis show that for testing the direct effect, hypothesis 3 is rejected, and for testing the indirect effect, all hypotheses are accepted, provided that the P-value <0.05 and the t-value> 1.97.
Building Entrepreneurial Character and Marketing Talents In Primary School Students Through the Market Day Program Maharani, Andi Nur Dean; Sutomo, Maskuri; Parani, Syamsul Bahri Dg.; Farid
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p05

Abstract

The aim of this research is to determine the benefits of character building and developing the entrepreneurial spirit of students at SD Inpres 3 Ulatan in the Market Day program. The Market Day program is an entrepreneurship program to develop students' character. Within the scope of education, students must always be directed to change themselves through a creative and innovative spirit through quality superior programs. In elementary schools, this concept is important in suppressing the flow of entrepreneurship and creating superior competitive people. The research method used is a descriptive qualitative method. Data collection was carried out using primary data collection techniques; namely, the researcher directly took data from the field relating to implementation problems by directly reviewing the planning and implementation activities of market day at school, conducting interviews with school principals, teachers, parents, and students, as well as taking documentation in the form of supporting photos during Market Day activities. The informants in this research were students who were involved as buyers, teachers, parents, students, and school principals. The research results show that the implementation of Market Day is one of the programs implemented at SD Inpres 3 Ulatan, Parigi Moutong district to develop students' entrepreneurial spirit and mentality. In addition, teachers use contextual activities to improve students' skills.
Islamic Relief Project: Restoring Sustainable Livelihoods Through Islamic Social Enterprise Muhammad Fadil Alwi; Elimawaty Rombe; Maskuri Sutomo; Rian Risendy
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p04

Abstract

Post-disaster economic recovery is a complex challenge, requiring a sustainable approach to rebuilding a resilient economic foundation. This study explores the role of the Islamic Relief Project in facilitating post-disaster sustainable livelihood recovery in the Petobo area, Central Sulawesi. This study uses a qualitative descriptive approach with a single case study approach. The results show that Islamic Relief's support is not only limited to material assistance, but also training and mentoring to improve managerial skills and business empowerment. These findings emphasize the importance of a holistic and sustainable approach in ensuring post-disaster economic recovery. Overall, the Islamic Relief Project has made a significant contribution to post-disaster business recovery in the Petobo area, and this approach is expected to be a sustainable and resilient economic recovery strategy for disaster-affected communities.
SATISFACTION MEDIATES PERCEIVED BENEFITS AND SECURITY TO TRUST Labolong, Wityaningsih; Tombolotutu, Muzakir; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.181

Abstract

Empirically, this study aims to analyze and explain (1) The effect of perceived benefits on customer satisfaction of  Quick Response Code Indonesian Standart (QRIS) users (2) The effect of security on customer satisfaction of Quick Response Code Indonesian Standart users (3) The effect of perceived benefits on customer trust in Quick Response Code Indonesian Standart users (4) The effect of security has a significant effect on customer trust in Quick Response Code Indonesian Standart users (6) Satisfaction mediates the effect between perceived benefits on customer trust in Quick Response Code Indonesian Standart users. (5) The effect of satisfaction on customer trust in Quick Response Code Indonesian Standard users (6) Satisfaction mediates the influence between perceived benefits on customer trust in Quick Response Code Indonesian Standard users (7) Satisfaction mediates the influence between security on customer trust in Quick Response Code Indonesian Standard users. This type of research is descriptive and exploratory, rather than causal, hypothesis testing using PLS-SEM with a sample of 170 respondents. The results of the analysis show that for testing the direct effect, hypothesis 3 is rejected, and for testing the indirect effect, all hypotheses are accepted, provided that the P-value <0.05 and the t-value> 1.97.
PENDAMPINGAN PENGUATAN DAYA TARIK WISATA DESA TOWALE Sutomo, Maskuri; Samudra, Suryadi; Asngadi; Tambaru, Rahman; Palawa, Muhammad Riswandi
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1136

Abstract

This community service activity aims to provide strengthening and understanding of the importance of tourism villages for the community in Towale Village, Donggala Regency. In 2023, Towale Village was selected to be included in the top 75 national tourist villages at the Anugrah Desa Wisata (ADWI) organized by the Ministry of Tourism and Creative Economy (Kemenparekraf). The research methodology involved active collaboration with local stakeholders, including the village government, local entrepreneurs and the local community. The main steps included identification of existing tourism resources, SWOT analysis, and joint strategic planning to develop sustainable tourism attractions as well as monitoring and evaluation on program implementation.The results showed great potential in developing various aspects of the tourist attraction, including natural beauty, cultural heritage, and local experiences. Through various activities, such as tourism management training, local promotion, and infrastructure development, this assistance encourages various initiatives aimed at improving the quality of the tourist experience.
OPTIMALISASI MEDIA SOSIAL DALAM MENINGKATKAN BRANDING UMKM EYO SEBAGAI STRATEGI DIGITAL MARKETING Sabir, A. Amalia Almaidah; Sutomo, Maskuri; Zahara, Zakiyah; Wanti, Sri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5022

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis optimalisasi media sosial dalam memperkuat branding UMKM EYO sebagai bagian dari strategi pemasaran digital. Metode yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan analisis konten dari akun Instagram @eyo.craft. Hasil penelitian menunjukkan bahwa tingkat keterlibatan yang rendah dan fluktuatif menjadi tantangan utama dalam strategi branding EYO. Analisis terhadap konten yang dipublikasikan menunjukkan bahwa variasi jenis konten, seperti format carousel, memiliki pengaruh signifikan terhadap tingkat interaksi pengguna. Selain itu, penjadwalan posting yang tepat dan relevansi konten dengan momen spesial juga terbukti meningkatkan keterlibatan audiens. Dengan menerapkan strategi konten yang berkualitas dan relevan, UMKM EYO dapat membangun hubungan yang lebih kuat dengan pelanggan, meningkatkan loyalitas, dan mendorong keputusan pembelian. Penelitian ini memberikan rekomendasi bagi UMKM lain dalam memaksimalkan penggunaan media sosial untuk branding yang lebih efektif di era digital saat ini.
Pemanfaatan Hutan Produksi Desa Balaroa Pewunu Kecamatan Dolo Barat Kabupaten Sigi I komang Suprianto; Mohammad Zeylo Auriza; Maskuri Sutomo
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1349

Abstract

Forests have a production function, namely economic value, such as wood, rattan, agarwood and so on. Forests have an ecological function because forests are very important for the survival of human beings, animals and plants. Ecological functions include absorbing carbon dioxide and then producing oxygen for life, a source of water, preventing erosion and flooding, habitat for animals, and a source of biodiversity. The purpose of planting tree seedlings is a form of making a production forest where it retains water during floods, secondly as an increase in the economy of the people of Balaroa Pewunu Village. The author uses a descriptive observational method using a persuasive approach to the community by interviews and field observations. By planting candlenut, avocado, jackfruit and petai trees. Implementation of tree seed planting activities on holidays, namely Sundays and trees planted around the river area, with the involvement of village government officials and Risma youth. The planting was carried out in stages considering that there were 850 trees planted including: 500 candlenut seeds, 200 avocado seeds, 100 jackfruit seeds, and 50 petai seeds. The target achieved in planting tree seedlings is expected to become community income in the future. From the community service activities it was concluded that the land in the production forest was used by the community for gardening and farming, then utilizing forest products. The types of forest products that are widely used are candlenut, tamarind, jackfruit, guava, and pineapple.
Optimization of Pentahelix Collaboration in Tourism Development Management: Effective Strategies to Overcome Poverty Maskuri Sutomo; Wahyuningsih; Muslimin; Mangun, Nudiatulhuda; Rombe, Elimawaty; Fattah, Vitayanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11850

Abstract

This study aims to develop a pentahelix collaboration model in tourism development as an effort to reduce poverty levels in Tojo Una-Una Regency, an area with great tourism potential but high poverty rates. In this study, qualitative methods were used, including Focus Group Discussion (FGD) and in-depth inter-views, to collect comprehensive data. SWOT analysis is used to identify strategies that can exploit strengths and opportunities while addressing existing weaknesses and threats. In addition, a matrix analysis is carried out to illustrate the division of roles in each proposed strategy. The findings of this study resulted in eight main strategies, including increasing the attractiveness of ecotourism, fostering re-gional cooperation, and increasing public awareness of environmental protection. This strategy is expected to improve the quality of human resources supporting tourism and strengthen tourism infra-structure in the region. Based on the results of this study, a matrix of collaboration between the government, academics, businesspeople, communities, and media was created, which is expected to be the foundation for joint efforts in overcoming poverty and accelerating tourism development in Tojo Una-Una.
Innovation Capability: The Role of Positional Advantage, Visual Aesthetics, and Generational Cohort in SMEs’ Competitiveness Pancanugraha, Indra; Bachri, Syamsul; Wahyuningsih; Syamsuddin; Sutomo, Maskuri
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.02

Abstract

In competitive markets, innovation capability is critical in enhancing marketing strategies. The present study analyzes the effect of innovation capability on marketing performance outcome with visual aesthetics and positional advantage as mediating variables, and generational cohort as a moderating variable. The population of this study comprised 113 respondents from weaving and batik small-to-medium enterprises (SMEs) in Central Sulawesi, who were selected through a census sampling method. The data were collected through the administration of questionnaires and subsequently analyzed using the Smart PLS 4 application to evaluate the relationships in the conceptual model. The findings suggest that innovation capability exerts a negative and non-significant influence on marketing performance. However, visual aesthetics and positional advantage have been shown to significantly enhance the impact of innovation capability on marketing performance. Subsequent findings demonstrate that visual aesthetics significantly enhances positional advantage. The generational cohort substantially moderates the relationship between innovation capability and marketing performance. This study posits that when employed as a marketing strategy, local wisdom can be a source of competitive advantage by leveraging visual elements derived from unique cultural symbols. As evidenced by the study's findings, this approach can be convenient in dynamic marketplaces where imitation is challenging. Generational groups exhibit divergent capacities for innovation within small- and medium-sized enterprises (SMEs), which can result in disparities in their ability to attain competitive advantage.
THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY Riky Thias Pranolo Tobondo; Syamsul Bachri; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4144

Abstract

This study aims to analyze the influence of Country of Origin (COO) and brand image on consumer satisfaction, with purchase decision as a mediating variable among Wuling car consumers in Palu City. The research employed a quantitative approach with data collected through questionnaires distributed to 106 respondents who are users or consumers of Wuling cars. Data analysis was carried out using SmartPLS 4 software. The findings indicate that Country of Origin has a significant effect on both purchase decisions and consumer satisfaction, directly and indirectly. Brand image also has a significant effect on purchase decisions and consumer satisfaction, as well as an indirect effect through purchase decisions. Furthermore, purchase decision acts as a significant mediating variable in the relationship between Country of Origin and brand image on consumer satisfaction. The results imply that Wuling’s corporate strategy should focus on strengthening COO reputation and brand image through innovation, quality, and effective marketing communication strategies.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adfiyani Fadjar Adiana, Dewa Made Adiva Nabil Andi Mattulada Andi Muhammad Fikri Angelina Rumondor, Vina Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Aulia, Nurul Bayu Permana Benyamin Parubak Chalil Chalil Cheko Farah Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I Kadek Rio Ardayana I komang Suprianto I komang Suprianto Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  Ira Nuriya Santi IRA NURIYA SANTI Iradat, Muhammad Isra Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mandala Putra, Setiawan Mehdi Mohammad Fahrullah Al-hasni Moh Zeylo Auriza Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nova Anggriani Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nur Mizan Nurfadila Nurfadila, Nurfadila Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Puji Astuti Putra, Yogi Pramudya Rahma Wati Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Raymondo Wengkau Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Riyanto, Wahyu Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti Sri Wanti Sri Wanti suardi suardi Suci Fidiah Lestari Sulistiawati Sumiansi Sumiansi Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zakiya Zahara Zakiyah Zahara Zeylo Auriza, Mohammad Zulfirly Kurniawan Zulkipli Zulkipli