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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
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From Bean to Brand: Innovative Strategies for Enhancing the Economic Value of Coffee in Watutau Village, Lore Peore Subdistrict, Poso Regency, Central Sulawesi Province Indra Setiawan; Syamsul Bahri Dg. Parani; Maskuri Sutomo; Erwan Sastrawan Farid
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p03

Abstract

Indonesia is one of the largest coffee producers in the world, but the country's contribution to global coffee exports has declined significantly, mainly due to the low added value of coffee products that are still sold in raw form. Meanwhile, domestic coffee consumption continues to increase, providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to develop coffee products with higher added value. This study focuses on Watutau Village, which is famous for its high-quality coffee, but has not been optimal in utilizing this potential. The majority of coffee farmers in Watutau Village still sell raw coffee beans, which results in low product sales value and farmer welfare. Therefore, this study explores the potential for innovation in processing, packaging, and branding to increase the competitiveness and income of coffee MSMEs in the village. Through a qualitative approach and case studies, this study identifies the challenges faced by farmers and MSMEs in increasing the added value of coffee, and develops innovative strategies involving post-harvest processing, attractive packaging, and building a strong brand identity. This study also aims to strengthen the local coffee MSME sector and increase farmers' income. The results of the study are expected to provide theoretical contributions in the field of entrepreneurship and agribusiness product innovation, as well as practical guidance for business actors and local governments in designing economic empowerment programs based on local potential.
Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Rahmadani, Windi; Sutomo, Maskuri; Syarifuddin, Umar; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Kepuasan Konsumen dengan Peran Influencer sebagai Variabel Mediasi Yulianti, Atik; Sutomo, Maskuri; Ponirin, Ponirin; Palawa, Muhammad Riswandi
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11477

Abstract

This study used a quantitative method with the Nims Shop fashion store in Palu City as the object. The sample of 120 respondents was determined using a purposive sampling method using Roscoe's theory. Primary data was collected through a Google form questionnaire distributed through social media. Data analysis used partial least squares (PLS) to examine the relationship between product quality, the role of influencers, purchasing decisions, and consumer satisfaction. The results showed that product quality and the role of influencers significantly influence purchasing decisions and consumer satisfaction. Product quality not only plays a direct role in increasing satisfaction but also influences influencer perceptions, which impact purchasing decisions. Thus, an effective marketing strategy should consider both product quality and the role of influencers to increase consumer satisfaction.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
SATISFACTION MEDIATES PERCEIVED BENEFITS AND SECURITY TO TRUST Labolong, Wityaningsih; Tombolotutu, Muzakir; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.181

Abstract

Empirically, this study aims to analyze and explain (1) The effect of perceived benefits on customer satisfaction of  Quick Response Code Indonesian Standart (QRIS) users (2) The effect of security on customer satisfaction of Quick Response Code Indonesian Standart users (3) The effect of perceived benefits on customer trust in Quick Response Code Indonesian Standart users (4) The effect of security has a significant effect on customer trust in Quick Response Code Indonesian Standart users (6) Satisfaction mediates the effect between perceived benefits on customer trust in Quick Response Code Indonesian Standart users. (5) The effect of satisfaction on customer trust in Quick Response Code Indonesian Standard users (6) Satisfaction mediates the influence between perceived benefits on customer trust in Quick Response Code Indonesian Standard users (7) Satisfaction mediates the influence between security on customer trust in Quick Response Code Indonesian Standard users. This type of research is descriptive and exploratory, rather than causal, hypothesis testing using PLS-SEM with a sample of 170 respondents. The results of the analysis show that for testing the direct effect, hypothesis 3 is rejected, and for testing the indirect effect, all hypotheses are accepted, provided that the P-value <0.05 and the t-value> 1.97.
Building Entrepreneurial Character and Marketing Talents In Primary School Students Through the Market Day Program Maharani, Andi Nur Dean; Sutomo, Maskuri; Parani, Syamsul Bahri Dg.; Farid
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p05

Abstract

The aim of this research is to determine the benefits of character building and developing the entrepreneurial spirit of students at SD Inpres 3 Ulatan in the Market Day program. The Market Day program is an entrepreneurship program to develop students' character. Within the scope of education, students must always be directed to change themselves through a creative and innovative spirit through quality superior programs. In elementary schools, this concept is important in suppressing the flow of entrepreneurship and creating superior competitive people. The research method used is a descriptive qualitative method. Data collection was carried out using primary data collection techniques; namely, the researcher directly took data from the field relating to implementation problems by directly reviewing the planning and implementation activities of market day at school, conducting interviews with school principals, teachers, parents, and students, as well as taking documentation in the form of supporting photos during Market Day activities. The informants in this research were students who were involved as buyers, teachers, parents, students, and school principals. The research results show that the implementation of Market Day is one of the programs implemented at SD Inpres 3 Ulatan, Parigi Moutong district to develop students' entrepreneurial spirit and mentality. In addition, teachers use contextual activities to improve students' skills.
Islamic Relief Project: Restoring Sustainable Livelihoods Through Islamic Social Enterprise Muhammad Fadil Alwi; Elimawaty Rombe; Maskuri Sutomo; Rian Risendy
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p04

Abstract

Post-disaster economic recovery is a complex challenge, requiring a sustainable approach to rebuilding a resilient economic foundation. This study explores the role of the Islamic Relief Project in facilitating post-disaster sustainable livelihood recovery in the Petobo area, Central Sulawesi. This study uses a qualitative descriptive approach with a single case study approach. The results show that Islamic Relief's support is not only limited to material assistance, but also training and mentoring to improve managerial skills and business empowerment. These findings emphasize the importance of a holistic and sustainable approach in ensuring post-disaster economic recovery. Overall, the Islamic Relief Project has made a significant contribution to post-disaster business recovery in the Petobo area, and this approach is expected to be a sustainable and resilient economic recovery strategy for disaster-affected communities.
SATISFACTION MEDIATES PERCEIVED BENEFITS AND SECURITY TO TRUST Labolong, Wityaningsih; Tombolotutu, Muzakir; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.181

Abstract

Empirically, this study aims to analyze and explain (1) The effect of perceived benefits on customer satisfaction of  Quick Response Code Indonesian Standart (QRIS) users (2) The effect of security on customer satisfaction of Quick Response Code Indonesian Standart users (3) The effect of perceived benefits on customer trust in Quick Response Code Indonesian Standart users (4) The effect of security has a significant effect on customer trust in Quick Response Code Indonesian Standart users (6) Satisfaction mediates the effect between perceived benefits on customer trust in Quick Response Code Indonesian Standart users. (5) The effect of satisfaction on customer trust in Quick Response Code Indonesian Standard users (6) Satisfaction mediates the influence between perceived benefits on customer trust in Quick Response Code Indonesian Standard users (7) Satisfaction mediates the influence between security on customer trust in Quick Response Code Indonesian Standard users. This type of research is descriptive and exploratory, rather than causal, hypothesis testing using PLS-SEM with a sample of 170 respondents. The results of the analysis show that for testing the direct effect, hypothesis 3 is rejected, and for testing the indirect effect, all hypotheses are accepted, provided that the P-value <0.05 and the t-value> 1.97.
PENDAMPINGAN PENGUATAN DAYA TARIK WISATA DESA TOWALE Sutomo, Maskuri; Samudra, Suryadi; Asngadi; Tambaru, Rahman; Palawa, Muhammad Riswandi
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1136

Abstract

This community service activity aims to provide strengthening and understanding of the importance of tourism villages for the community in Towale Village, Donggala Regency. In 2023, Towale Village was selected to be included in the top 75 national tourist villages at the Anugrah Desa Wisata (ADWI) organized by the Ministry of Tourism and Creative Economy (Kemenparekraf). The research methodology involved active collaboration with local stakeholders, including the village government, local entrepreneurs and the local community. The main steps included identification of existing tourism resources, SWOT analysis, and joint strategic planning to develop sustainable tourism attractions as well as monitoring and evaluation on program implementation.The results showed great potential in developing various aspects of the tourist attraction, including natural beauty, cultural heritage, and local experiences. Through various activities, such as tourism management training, local promotion, and infrastructure development, this assistance encourages various initiatives aimed at improving the quality of the tourist experience.
OPTIMALISASI MEDIA SOSIAL DALAM MENINGKATKAN BRANDING UMKM EYO SEBAGAI STRATEGI DIGITAL MARKETING Sabir, A. Amalia Almaidah; Sutomo, Maskuri; Zahara, Zakiyah; Wanti, Sri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5022

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis optimalisasi media sosial dalam memperkuat branding UMKM EYO sebagai bagian dari strategi pemasaran digital. Metode yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan analisis konten dari akun Instagram @eyo.craft. Hasil penelitian menunjukkan bahwa tingkat keterlibatan yang rendah dan fluktuatif menjadi tantangan utama dalam strategi branding EYO. Analisis terhadap konten yang dipublikasikan menunjukkan bahwa variasi jenis konten, seperti format carousel, memiliki pengaruh signifikan terhadap tingkat interaksi pengguna. Selain itu, penjadwalan posting yang tepat dan relevansi konten dengan momen spesial juga terbukti meningkatkan keterlibatan audiens. Dengan menerapkan strategi konten yang berkualitas dan relevan, UMKM EYO dapat membangun hubungan yang lebih kuat dengan pelanggan, meningkatkan loyalitas, dan mendorong keputusan pembelian. Penelitian ini memberikan rekomendasi bagi UMKM lain dalam memaksimalkan penggunaan media sosial untuk branding yang lebih efektif di era digital saat ini.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farah, Cheko Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli