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Journal : JOURNAL OF SOCIAL DEVELOPMENT

Implementation of Digitalization Marketing for UMKM in Manarap Lama Village Sari, Raihanah; Nugroho Putro, Herry Porda; Subiyakto, Bambang; Rusmaniah, Rusmaniah; Suwarjo, Suwarjo; Awaliyah, Hijatul
Journal of Social Development Vol 2, No 1 (2024): Journal of Social Development, May 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v2i1.12207

Abstract

Village Manarap Lama is one of the sasirangan producing villages, which is why this village is often also called sasirangan village. Results processed sasirangan usually for sale traditionally through several shops located in Manarap village itself starting from old, middle and new Manarap. This of course makes the scope of sales narrow and only buyer Which come To the store just Which know product they And the impact to income UMKM Alone Which No increase, so that required a solution in the form of training on digital marketing so that UMKM from Sasirangan village in Manarap Lama village can introduce their products to potential consumers both online and online. online or offline with the aim of getting far-reaching benefits more big from previously. Activity devotion done in a way stare advance directly with MSME actors in Sasirangan village in Manarap Lama Village, Banjar Regency. They given training menegai application digitalization marketing covers sales via social media such as WhatsApp, Twitter, Instagram, Facebook and marketplace, as well as creating interesting videos to introduce their products with help a blogger. Results activity This form making website by representatives of the Manarap Lama Village community which contains marketing of their products form Sasirangan Cloth, Good Which Still in the form of raw materials nor Sasirangan Cloth Which Already processed into clothes.
Co-Authors Adi, Yosua Drita Prasetya Adisaputra, Wahyu Agung Admaja, Tyas Kusumah Agus Basuki Aina, Farin Nurul Alben Ambarita Anida Luthfiana, Anida Anik Widiastuti, Anik anne Hafina, anne Apriliyani , Apriliyani Ardiantoro, Ardiantoro Asmen, Faisal Asri, Robbi Awaliyah, Hijatul Budi Astuti Diana Septi Purnama Din Oloan Sihotang Edi Purwanta Elisa Br Ginting Eva Imania Eliasa Fajar Wahyu Prasetyo Farozin, Moh Firman Firman Hasna, Salma Salsabila Hayya, Wardatul Hazima, Haura Hidayah, Nor Hutagaol, Vanessa Br. Ilfiandra Ilfiandra Irvan Budhi Handaka, Irvan Budhi Ismarini Bekti Setiani Jaya, Ahmad Chandra Johannes Sohirimon Lumbanbatu Joko Pamungkas KARYOTO, KARYOTO Kusumaningrum, Khafifah Novitasari Kusumawati, Kusumawati Kusumawiranti, Retno Latif, Suciani Lestari, Diah Puji Lestari, Rizqi Lia Mita Syahri Loama, Rizka Tri Luthfita Cahya Irani MANSUR, MUHAMAD Melati, Ersa Muh Farozin Muhammad Nur Wangid Muhartono Muhartono Munika Bastia Ramadani, Cut Muthmainah Muthmainah Nadhirah, Nadia Auliah Nanang Erma Gunawan Natri Sutanti Nhung, Le Ngoc Ai Nugraha, Ariadi Nugroho Putro, Herry Porda Nurfitriany Fakhri Oktiva, Anggrain Paidi Paidi Rahmawati, Dila Rahmawati, Mita Danik Rahmawaty, Sry Rahmawaty Rakhmawati, Nur Fajrina Rertnawati, Heri Reskiana, Indri Rusmaniah, Rusmaniah Sahril Buchori, Sahril Saputro, Billdy Sari, Raihanah Setiawan, Antonius Ian Bayu Sigit Sanyata Siregar, Syaninda Putri Asyifa Sofyan Musyabiq Wijaya Subiyakto, Bambang Sudrajat, Dating Sugianta, Sugianta Sulastriningsih, Sulastriningsih Syakdiah Syakdiah, Syakdiah Tri Sutanti, Tri Tririzky, Reza Vitri, Oktaria WIDYA JUWITA SARI Widyastuti, Dian Ari Wulansari, Raini Retno Yeni Karneli Yuli Nurmalasari