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All Journal Foristek JUSIFO : Jurnal Sistem Informasi Sistemasi: Jurnal Sistem Informasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING JOURNAL OF APPLIED INFORMATICS AND COMPUTING Edukasi Islami: Jurnal Pendidikan Islam Technomedia Journal Islamic Management: Jurnal Manajemen Pendidikan Islam AT-TURAS: Jurnal Studi Keislaman Jurnal Sistem Cerdas Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) CCIT (Creative Communication and Innovative Technology) Journal EDUMATIC: Jurnal Pendidikan Informatika Jurnal Review Pendidikan dan Pengajaran (JRPP) ScientiCO : Computer Science and Informatics Journal EDUTEC : Journal of Education And Technology Khazanah Theologia Khazanah Theologia Jurnal Pendidikan Kewarganegaraan Al Marhalah Jurnal Teknik Informatika (JUTIF) JIHAD : Jurnal Ilmu Hukum dan Administrasi ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Abmas Negeri (JAGRI) PERTANIAN TROPIK Proceeding Muhammadiyah International Public Health and Medicine Conference Jurnal Pendidikan JELTEC: Journal of English Language Teaching, Literature and Culture Journal Education and Government Wiyata Transcendent Journal of Mathematics and Applications Celebes Journal of Language Studies Jurnal Kecerdasan Buatan dan Teknologi Informasi JER Moderation: Journal of Islamic Studies Review Jurnal Teknologi Rekayasa Informasi dan Komputer
Syahrullah Syahrullah
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : EDUMATIC: Jurnal Pendidikan Informatika

 1 
Segmentasi Pelanggan Menggunakan Kerangka LRFMV dan Algoritma K-Means untuk Optimalisasi Strategi Pemasaran Wawagalang, A. Nolly Sandra; Syahrullah, Syahrullah; Ardiyansyah, Rizka; Angreni, Dwi Shinta; Pratama, Septiano Anggun; Nugraha, Deny Wiria
Jurnal Pendidikan Informatika (EDUMATIC) Vol 9 No 2 (2025): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v9i2.31025

Abstract

In this competitive digital era, customer behavior is key to maintaining loyalty and increasing profitability. This study aims to implement customer segmentation using the Length, Recency, Frequency, Monetary, Volume (LRFMV) approach and the K-Means algorithm to identify customer behavior characteristics and determine high-value segments. The combination of these five dimensions has rarely been used in previous studies, thus providing a new contribution to data-based customer behavior analysis. This study adopts an exploratory descriptive quantitative approach. The data used consists of 2,098 transactions from 452 customers, sourced from a public GitHub dataset. The data analysis process includes preprocessing, determining LRFMV values, and segmentation using K-Means Clustering. The Silhouette Coefficient is used to evaluate cluster quality and determine the optimal number of clusters. The results show that the best configuration is obtained at k=5 with a Silhouette value of 0.842. The findings show five customer segments with different characteristics and Customer Lifetime Value (CLV) values. Clusters 0 and 2 are categorized as Loyal Customers (L↑R↓F↑M↑V↑) with the highest CLV. Clusters 3 and 1 are Inactive New Customers (L↓R↑F↓M↓V↓) with low contribution. Cluster 4 consists of Inactive Customers (L↓R↓F↓M↓V↓), indicating overall inactivity. These segmentation results are used to develop more targeted strategies, such as loyalty programs or reactivation campaigns, to optimize marketing strategies based on customer value.
Co-Authors Abdul Hadi Abdul Hakim Abdul Mahatir Najar Abdurrohman, Firman Muhammad Afiah, Nurul Anggun Afwah, Raden Agustinus Kali Aji Saputra, Andi Albania, Faradiva Andi Hendra Anita Ahmad Kasim Ardiyansyah, Rizka Arskal Salim Aswat, Fajar Atmowidjoyo, Sutardjo Ayu Hernita Bagaskara, Febrian Chrissma Baso Mukhlis Chairunnisa Ar. Lamasitudju Chandra, Ferri Rama Darman, Guna Dede Rosyada Delia, Fenita Deny Wiria Nugraha Dessy Santi Devilito Prasetyo Tatipang Dharmakirti, Dharmakirti Dwi Shinta Angreni Dwimanhendra, Muhammad Rifaldi Dwiwijaya, Kadek Agus Edi, Deden Eva Nugraha Fadlilah, Dina Rahma Fahmi, Moh. Faisal Faisal Faldiansyah, Faldiansyah Fatima, St. Nur Aima Filhaq, Raghib Hajra Rasmita Ngemba Hakim, Ibrahim Hamid, Odai Amer Hardjadinata, Hardjadinata Hastuti, Saptiyani Heru Budi Santoso Ihwan, Abib Raifmuaffah Iman Santoso Indrajaya, Muhammad Aristo Irsyadiah, Nur Irwan Irwan Irwan, Anas Jamal, Nur Jannah, Aulia Raudhatul Kartika, Rina Kasaedja, Tafania Natalia Kasim, Erni Kasmar, Kasmar Khasanah, Siti Uswatun Kunaenih, Kunaenih Laila, Rahma Lakatjinda, Adiatma Lamasitudju, Chairunnisa Luthfi, Atabik Magfirah, Magfirah Maharani, Wulan Mahdi Mahdi, Mahdi Maulidyani Abu Mohamad Irfan, Mohamad Mohammad Yazdi Pusadan Muhammad Afif Muhammad Muhammad Muhammad Rizka, Muhammad Murmayani Mustika, Muhammad Fery Mutiara Sari Nahuda, Nahuda Nasrullah Nasrullah Nouval Trezandy Lapatta Noviantika, Noviantika Nuari, Feby Nabiilah Nur Husnil Khatimah Nur Khasanah Nurhikmah Supardi Nurwijayanti, Karina Prakoso, Dicky Dwi Pramadinda, Alda Nur Priska, Salsa Dilah Putra, Fajar Harguna Endra Putu Wahyu Sudewi Rabbani, Pasya Nuron Rahmah Laila Rasmita Ngemba, Hajra Rasmita, Hajra Ratnandari, Luluk Dwi Resnawati Rifki, Moh Rinianty, Rinianty Rizaldi, Andi Risfan Rizka Ardiansyah Ryfial Azhar, Ryfial Sani, Ilham Abdillah Sanusi, Gufran Saputra, Soni Adi Sau, Tenri Septiano Anggun Pratama Siti Khairunnisa, Siti Sukardi Weda, Sukardi Sulaeman, Maryam Syaiful Hendra Syairozi, Ishak Syarif Firmansyah Syarifuddin Dollah Tenri Sau Triasni, Aprilia Utami, Shanty Riza Wahyuni, Asti Wawagalang, A. Nolly Sandra Widiani, Ni Nengah Wijaya, Padma Wildan Imaduddin Muhammad, Wildan Imaduddin Wirdayanti Wongkar, Noel Marcell Jonathan Yanti, Wirda Yayan Sopyan Yuri Yudhaswana Joefrie Yusuf Anshori Zulkifli Zulkifli