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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Mirai Management Jurnal Mantik Jurnal Akuntansi Kompetif Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL ECONOMINA Jurnal Bisnis Manajemen dan Akuntansi Jurnal Bisnis Kompetitif Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Informatika Polinema (JIP) Journal of Innovative and Creativity TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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CONTEMPORARY MARKETING MANAGEMENT STRATEGIES: NAVIGATING COMPLEXITY AND CHALLENGES IN THE DYNAMIC INDUSTRY ERA Abdul Rosid; Loso Judijanto; Muhamad Stiadi; Rostini; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study delved into contemporary marketing management strategies, exploring their effectiveness in navigating complexity within the dynamic industry era. A comprehensive analysis of critical elements revealed their pivotal roles, including product innovation, dynamic pricing, diversified targeting, and technological adaptation. The study highlighted the importance of product innovation, emphasizing its role in meeting current consumer needs and anticipating future demands. Dynamic pricing strategies, encompassing variable pricing models and personalized approaches, enhanced adaptability in response to evolving market conditions. Diversified targeting, involving market segmentation and nuanced market positioning, emerged as crucial for engaging diverse consumer bases effectively. Additionally, the study underscored the significance of adapting to technological trends, emphasizing the role of data analytics and the impact of artificial intelligence on marketing automation. By comprehensively examining these strategies, the study contributes valuable insights for businesses aiming to navigate the complexities of the contemporary marketing landscape and thrive in the ever-changing industry environment.
The Influence of Perceived Enjoyment and Perceived Playfulness on Intention to Continue Using the Netflix Application: A Study on Generation Z in Kolaka Regency Ismi Aulia; Muhamad stiadi; Agus Zul Bay
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.3823

Abstract

This study aims to analyze the influence of perceived enjoyment and perceived playfulness on intention to continue using the Netflix application, focusing on Generation Z users in Kolaka Regency. The rapid development of digital technology has transformed entertainment consumption behavior from conventional media toward streaming-based services that are more flexible, personalized, and easily accessible. Netflix has become one of the widely used digital entertainment platforms because it offers diverse content, personalized recommendations, and viewing experiences that align with users’ preferences. In the context of Generation Z, enjoyable and engaging user experiences are particularly important because this group is characterized as digital natives, tends to prefer varied content, and is likely to switch to other platforms when the experience does not meet their expectations. This study employed a quantitative approach using a survey method. The sample consisted of 100 Netflix users residing in Kolaka Regency, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that perceived enjoyment has a positive and significant effect on intention to continue using. This finding suggests that the higher the comfort, satisfaction, and enjoyment perceived by users, the stronger their intention to continue using Netflix. Furthermore, perceived playfulness also has a positive and significant effect on intention to continue using. This means that an interesting, curiosity-arousing, and attention-focused experience can strengthen users’ continuance intention. This study confirms that the continued use of digital entertainment applications is influenced not only by functional aspects but also by emotional value and interactive experiences perceived by users.
Conformity, Free Shipping, and Positive Emotions Toward Impulse Buying in Generation Z on the TikTok Shop Platform Gusti Puja; Muhamad Stiadi; Hanif Kurniadi
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2261

Abstract

This research investigates the impact of adherence to social norms, complimentary delivery services, and favorable emotional states on spontaneous purchasing decisions made by Generation Z individuals utilizing TikTok Shop within the East Kolaka Regency. The study used a quantitative approach with a causal-associative and explanatory research design. Purposive sampling was used to choose a sample of 180 participants who met the following requirements: belonging to Generation Z, making impulsive purchases through TikTok Shop, and living in the East Kolaka Regency. The obtained data was then analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, which was made possible by SmartPLS 4.0 software. The results indicate that conformity, the provision of free shipping, and the experience of positive emotions exert a favorable and statistically significant influence on impulse buying. Among the three variables, conformity was identified as the most dominant factor influencing impulsive purchasing decisions, followed by positive emotions and free shipping promotions. These results indicate that impulse buying among Generation Z is strongly affected not only by individual preferences but also by social influence, emotional responses, and digital promotional strategies integrated into social commerce platforms such as TikTok Shop. This study contributes theoretically by enriching the literature related to impulse buying in digital commerce, particularly among Generation Z consumers. Practically, the findings provide insights for businesses and digital marketers in developing more effective promotional and engagement strategies. Subsequent research is encouraged to include variables such as financial literacy, self-control, lifestyle, and consumer trust, so as to yield a more comprehensive understanding of impulse buying in digital marketplace settings.
Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry Sitti Nurhalizah; Muhamad Stiadi; Agus Zul Bay
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2390

Abstract

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marketing Mix and SWOT analysis are used to analyze the data and determine the internal and external factors that influence the implementation of digital marketing in the woven cloth business. Research informants consist of business owners, employees of the Kolaka Regency Tourism Office, consumers, suppliers, and other related parties. The study findings show that the Mekongga Customary Mantik Sangia woven cloth business has strengths in product quality, motifs, business legality, and local government support. Opportunities are also supported by increasing public interest in local products and the development of digital marketing. However, there are still weaknesses such as suboptimal digital promotion, limited digital marketing knowledge, and the lack of use of paid advertising. Threats faced include price competition, changes in consumer tastes, and the declining interest of the younger generation in traditional cloth. Strategies that can be implemented include strengthening product branding, improving the quality of digital content, utilizing social media and marketplaces, digital marketing training, and more modern product innovations to increase the competitiveness of the creative industry in the digital era.
UNDERSTANDING GEN Z’S PURCHASE DECISION: THE ROLE OF CONSUMER CONFUSION AND INFORMATION OVERLOAD Stiadi, Muhamad; Sukmawati, Sukmawati; Rifqi, Andi
Jurnal Bisnis Manajemen dan Akuntansi Vol. 8 No. 1 (2026): JUBISMA
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v8i1.251

Abstract

This research is intended to examine how consumer confusion and information overload affect purchasing decisions among Generation Z. The findings indicate that consumer confusion does not significantly impact purchasing decisions, whereas information overload demonstrates a significant effect. The study adopts a quantitative approach involving three variables: consumer confusion and information overload as independent variables and purchasing decisions as the dependent variable. Primary data were collected through questionnaires distributed to 184 Generation Z respondents. The data analysis process included validity and reliability testing, classical assumption testing, as well as statistical analyses such as correlation, coefficient of determination, regression, and hypothesis testing. The results reveal that, partially, consumer confusion does not significantly influence purchasing decisions, reflected by a Beta value of 1%. In contrast, information overload shows a strong and significant effect with a Beta value of 82.5%. Simultaneously, both variables significantly influence purchasing decisions, as indicated by an R² value of 67.2%. These findings suggest that companies should consider both factors when aiming to enhance consumer purchasing decisions.
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Andry Stepahnie Titing; Muhamad Stiadi; Hanif Kurniadi; Suwarto Sunandar; Hendrik Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
Analysis of BRImo Application User Satisfaction Through The End User Computing Satisfaction Model in Kolaka District Muhamad Stiadi; Jimsan Jimsan; Mardianto Mardianto
Indonesian Journal of Business Intelligence (IJUBI) Vol 7 No 1 (2024): Indonesian Journal of Business Intelligence (IJUBI)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijubi.v7i1.4297

Abstract

The objective of this study is to assess the degree of user satisfaction with the BRImo application within the Kolaka district. The research method used is quantitative descriptive which aims to describe the characteristics of each research variable which is sourced from primary data and then processed by calculating the percentage of user satisfaction. Research results using The End User Computing Satisfaction (EUCS) model show that the content variable has a satisfaction value of 85%, accuracy of 81%, form of 85%, ease of use of 85%, and timeliness of 83%. In general, users are satisfied with these variables.
PENGARUH SENSORY EXPERIENCE DAN EMOTIONAL EXPERIENCE TERHADAP MINAT BELI ULANG TIKET BIOSKOP (Studi pada Konsumen Bioskop Platinum Cineplex MGM Kolaka) Anas Tasya; Muhamad Stiadi; Hanif Kurniadi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2763

Abstract

This study aims to analyze the influence of sensory experience and emotional experience on repurchase intention of cinema tickets at Platinum Cineplex MGM Kolaka. This research uses a quantitative approach with data collected through questionnaires distributed to 120 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (PLS). The results show that sensory experience has a positive and significant effect on repurchase intention. Emotional experience also has a positive and significant effect on repurchase intention. The R-square value of 0.601 indicates that sensory experience and emotional experience explain 60.1% of the variance in repurchase intention. These findings indicate that sensory and emotional experiences play an important role in increasing consumer repurchase intentions
PENGARUH DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DENGAN ELECTRONIC WORD OF MOUTH La Teko; Muhamad Stiadi; Agus Zul Bay
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14 No 2 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i2.13848

Abstract

This study focuses on determining the "Effect of Tourist Attractions and Accessibility on Visiting Decisions and the role of Electronic Word of Mouth (eWOM) as a mediating variable on Mutiara Beach tourism in Central Buton Regency". Data were collected through observation, documentation, and questionnaire distribution. All tourists who have visited Mutiara Beach in Central Buton Regency became the research population. The Purposive Sampling method was used for sample selection, and the total sample included 140 respondents. SPSS 25 was a tool for testing validity and reliability. The Smart PLS 4.0 application was used to analyze the data using a thin-square-based structural equation model (SEM). This study found that the attractiveness of tourist attractions had a positive and significant impact on visiting decisions. However, accessibility did not significantly or positively influence visiting decisions. EWOM was found to positively and significantly influence visiting decisions; tourist attractions also positively and significantly influenced EWOM; and accessibility also positively and significantly influenced EWOM. EWOM was proven to mediate the relationship between tourist attractions and visiting decisions, as well as accessibility on visiting decisions.
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Agus Zul Bay Agus Zul Bay Al- Amin Al-Amin Alfiana Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Anas Tasya Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Ashari S, Ayu Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Evi Safitri Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gusti Puja Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Ismi Aulia Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Khusniyah La Teko La Teko Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Mardianto Mardianto Mardianto Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas R. Irma Rachmawati, R. Irma Rifqi, Andi Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sitti Nurhalizah Sri Mulatsih, Listiana Sudarmin Sudarmin Sugiarti, Viki Sukmawati Sukmawati Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Wonua, Almansyah Rundu Yanti, Rani Yorman Yorman Yuliastuti, Mila Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus