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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL ILMU PERTANIAN Jurnal Pengkajian dan Pengembangan Teknologi Pertanian JAM : Jurnal Aplikasi Manajemen JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Daya Saing : Jurnal Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JASc (Journal of Agribusiness Sciences) Jurnal Pertanian Agros Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Basicedu GEMA EKONOMI Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmu Komputer dan Bisnis Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Agroplasma Jurnal Penelitian Enjiniring Fakultas Teknik Unhas Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Dinamika Sosial Ekonomi Tadris : Jurnal Penelitian dan Pemikiran Pendidikan Islam International Journal of Educational Research and Social Sciences (IJERSC) Ilomata International Journal of Social Science NUSRA: Jurnal Penelitian dan Ilmu Pendidikan International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Basicedu Jurnal Ilmiah Administrasi Publik dan Pemerintahan Ranah Research : Journal of Multidisciplinary Research and Development Journal of Entrepreneur, Business and Management Jurnal Pembelajaran Bahasa dan Sastra Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Kompetitif MERDEKA: Jurnal Ilmiah Multidisiplin
Muhammad Thamrin
Balai Pengkajian Teknologi Pertanian Sulawesi Selatan Jln. Perintis Kemerdekaan Km. 17,5 Makassar,Sulawesi Selatan
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The Influence of Service Quality and Brand Image on Middle School Student Satisfaction Kristyono, Udik; Qomariah, Nurul; Thamrin, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 2 (2024): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i2.7906

Abstract

Education is an important thing that every individual must have. With education, people's knowledge will increase. This article is a concept about the impact of service quality and brand image on user satisfaction of educational services at State Middle Schools in Jember Regency. The population in this study were users of educational services at State Middle Schools in Jember Regency. The number of respondents was determined at 100 respondents provided that the respondents were for regional research. The analytical method used is multiple linear regression. The results of this research are expected to show that service quality and brand image can increase customer satisfaction at State Middle Schools in Jember Regency.
The Role of Brand Image, Place and Service Quality in Increasing Customer Satisfaction for Noodle Culinary in Jember Ningfiat, Nafira Ainur; Atika, Nur; Setyowati, Agustina; Qomariah, Nurul; Thamrin, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 1 (2024): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i1.7826

Abstract

Today's food business competition is required to have strategies that are able to attract and retain consumers for the sustainability of the company. This research aims to see the influence of brand image, location and service quality on customer satisfaction at Mie "GCN" Jember. The population of this research is all people who have bought Jember "GCN" Noodles. The sample size was determined at 30 respondents with the condition that n≥30 is a large sample and research can be carried out. The sampling technique used is purposive sampling with the criteria being those who have purchased twice. Primary data was collected through a questionnaire using a Likert scale model which has been tested for validity and reliability. The data analysis technique used is Path Analysis with multiple linear regression analysis tools. Simultaneous research results show that brand image, place and service quality do not have a positive effect on customer satisfaction. Partially, it can be seen that the brand image variable has no impact on customer satisfaction. The place variable has a positive and significant effect on customer satisfaction. Meanwhile, the service quality variable has no influence on customer satisfaction
Co-Authors ., Ritawiyati A.A. Ketut Agung Cahyawan W Abadi Sanosra Afriani, Hesti Agusinta, Lira Akhwani Akhwani Akhwani, Akhwani Ardhina, Dila Arief Rahman Hakim Arif Rahman Hakim Arifiani, Librita Artfan, Erfin Khidayat ASEP SUPARMAN Asritanarni Munar Aswanti Setyawati Atika, Nur Azmi, Indriana Ulul Beding, Petrus A. Bin Haimid, Mohd Tarmizi Cecep Pahrudin, Cecep Desi Ardilla Dinar Dewi Kania DWI CAHYONO Edhie Budi Setiawan, Edhie Budi Edi Santosa Fauzia, Elfa febriyanti febriyanti Fransisca, Ribka Gempita, Gempita Gurning, Riris Nadia Gustina Siregar Haris Hermawan, Haris Hery Fadly Hery Widijanto Ichwan, Gema Akbar Ida Ayu Putu Sri Widnyani Imam Sonny, Imam Indrawan, Rully Janah, Zahrotul Jasriana, Nike Kasiyun, Suharmono Ketarena, Bunga Raya Khairunnisa Rangkuti Kristyono, Udik Kun Makhsusy Permatasari Kuncoro, Yahya Latifah, Alfi Liana, Esti Listyarini, Indah Lutfi Anggraeni Permatasari Maimunah, Maimunah Marantika , Galih Marthaleina Ruminda Sitorus Maulana Malik, Maulana Muhammad Ramli MUSLIMIN IBRAHIM Nafi’ah, Nafi’ah Nasution, Syahrial Ningfiat, Nafira Ainur Ningsih, Kartika Nur, Yunitha Ardiana Nursaid Nurul Qomariah Octora, Theresye Yoanyta Oktavia, Dwi Cahya Palobo, Fransiskus Pangihutan, Anton Perwitasari, Erni Pratiwi Peter Tandisau Primadi Candra Susanto Purwa Saputra, Datep Putri, Rahayu Annisyah Raditya Akbar, Nanda Rafli, M Rahmat, Mulia Ramadhan, Firhand Aulia Ramadhanta, Frans Rizky Ramli Hatma Rita Wiyati Rizki Amelia, Rodhiah ROBIHIM ROBIHIM Sarinah Sarinah Sasmita Siregar Sembiring, Honny Fiva Akira Setyawan, Rai Rake Setyawati, Aswanti Setyawati Setyowati, Agustina Sijabat, Eduard Alfian Syamsa Simarmata, Dyahot Fridolinta Sinaga, Hardiansyah Situru, Nur Ilham Slamet Susanto Solikin Solikin Sri Maryanti Sri Maryati Sri Mona Riza Sri Rahardjo Sri Utami Subhilhar, Subhilhar Sugiyanto - Suhaimee, Syahrin Suharto Abdul Majid Sunanto Sunanto Surnaherman Surnaherman, Surnaherman Syayuti, Faisyal Tiro, Batseba M.W. Umbara, Oky Nurandana Yosi Pahala, Yosi Yuli Harwani, Yuli Yuliantini Yuliantini Zaenal Abidin