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PENGUATAN KAPASITAS GASTRODIPLOMASI UMKM E-COMMERCE DI KABUPATEN GARUT MELALUI THE BRANDING CANVAS Ana, Ana; Ningsih, Mirna Purnama; Arlianty, Lia Shafira; Saripudin, Saripudin; Maosul, Asep; Muktiarni, Muktiarni; Lubis, Asep Ridwan
SINAR SANG SURYA Vol 9, No 1 (2025): Februari 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i1.4014

Abstract

Analisis situasi menunjukkan UMKM di Kabupaten Garut masih memerlukan pendampingan dalam memasarkan produk yang telah dikembangkan. Usaha Mikro, Kecil, dan Menengah (UMKM) dilihat sebagai usaha yang paling bisa bertahan dalam segala kondisi perekonomian nasional. Strategi Branding Pemasaran Digital dibutuhkan untuk meningkatkan penjualan produk rumahan masyarakat desa khususnya Usaha Mikro, Kecil, dan Menengah (UMKM). Sosial media sangat berperan dalam memberikan informasi dan publikasi untuk penjualan barang dan jasa bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Kegiatan pengabdian bertujuan untuk mengedukasi dan memberikan pemahaman tentang pemasaran digital melalui sosial media kepada masyarakat di desa Cisurupan, kecamatan Cisurupan, Kabupaten Garut dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Metode pengabdian dilakukan melalui penyuluhan dan literasi sehingga menarik peserta mengikuti kegiatan secara antusias sampai selesai. Hasil workshop pelatihan Branding E-Commerce dengan Canvas berhasil menarik minat peserta pelatihan dari berbagai latar belakang bisnis, terutama pelaku usaha mikro, kecil, dan menengah atau UMKM Gapura Sigar di kab. Garut yang ingin meningkatkan visibilitas dan branding produk mereka secara online. Pemahaman dan penerapan konsep gastronomi dalam kuliner setelah workshop, terlihat adanya peningkatan yang signifikan dalam pemahaman dan penerapan konsep ini di kalangan peserta workshop terkait pemahaman tentang konsep gastronomi kuliner terjadi peningkatan setengahnya (50%) peserta workshop memahami konsep ini dengan cukup baik. Mayoritas (45%) peserta masuk dalam kategori sudah sangat mengetahui mengenai sejarah dan asal-usul beberapa hidangan tradisional yang ada di Garut.
The Effectiveness of Social Media Utilization in Learning at Elementary School Vinnie, Gita; Muktiarni, M; Mupita, Jonah
Jurnal Abdimas Kartika Wijayakusuma Vol 2 No 2 (2021): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.696 KB) | DOI: 10.26874/jakw.v2i2.129

Abstract

The learning process of students in Indonesia has changed after the Covid-19 pandemic that originated in Wuhan, China and has almost spread to all regions of the world. The government has decided to limit social activities, call for social distancing, and avoid crowds. This is done in order to reduce the spread of the Covid-19 virus in Indonesia. The impact of such condition on education in Indonesia, learning that initially took place face-to-face now has to be done online. This paper describes the effectiveness of using social media platforms such as YouTube in online learning for elementary school students during online learning. The activity is in the form of providing Indonesian language materials through online media to elementary school students of SD 247 Sukapura, Bandung. The results of the activity show that the use of social media in learning can improve the digital literacy of elementary school students. Based on the questionnaires which distributed to the students showed an increase in understanding after being given learning materials through the Zoom application and using social media such as YouTube.
Improving Visual Literacy Skills of Elementary School Students Against Science Materials in Online Learning Ilma, Rudhya Nurul; Muktiarni, M.; Mupita, Jonah
Jurnal Abdimas Kartika Wijayakusuma Vol 3 No 1 (2022): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v3i1.131

Abstract

Literacy ability is a fundamental thing that must be possessed by students in facing the global era to be able to meet the needs of life in various situations. The purpose of this study was to examine the mastery of science literacy for grade 5 elementary school students as measured by pictorial questions focused on biology subject. This activity was conducted on fifth grade students at Cibiru 10 Elementary School Bandung. The sample consisted of 10 students who were taken by cluster random sampling method. This activity stage is pre-test - treatment - post-test. The conclusion is that there are still many students who do not know scientific literacy. The results showed that the average post-test score of students was 80.1% greater than the average pre-test score of 40.8%, so the difference was 39.3%. Therefore, Core Competencies can increase students' interest in scientific literacy. students' understanding of the material "respiratory organs" can be improved by increasing core competencies by delivering material via Powerpoint or YouTube platform which is carried out online from the use of the Zoom application with educators.
The Effectiveness of Learning the “Tari Merak” Using Youtube Media in Online Learning Tania, Eva; Muktiarni, M; Mupita, Jonah
Jurnal Abdimas Kartika Wijayakusuma Vol 2 No 2 (2021): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.092 KB) | DOI: 10.26874/jakw.v2i2.132

Abstract

The challenges of the world of education in meeting the needs of the millennial generation are quite large. This is due to their different life experiences, especially the experience of using communication technology. With the Covid-19 pandemic, learning is required to take place online. One form of learning is the practice of dance, one of which is the Tari Merak. With a variety of movements, learning the Tari Merak can be done online using Youtube as a learning tool. Youtube is one of the social media with video access. Its users can access, archive, and show videos, so the benefits of Youtube are very large in this pandemic period because it can facilitate practical learning. This paper describes the activities of 2021 KKN Tematik MDBPE-MBKM 2021 which will be carried out at SMPN 1 Subang starting on August 30, 2021 until September 1, 2021. The approach used in this activity is a quantitative approach with a pre-experimental design method of type one group pretest-posttest. The results of the study showed that the average posttest score of students was 76.25%, which was greater than the average pretest score of 36.15%. Thus, there is an increase in understanding of 40.10% of the learning process of Tari Merak material through Youtube media.
Staycation and Leisure Time Analysis during The Covid-19 Pandemic Ilma, Rudhya Nurul; Muktiarni, Muktiarni; Mupita, Jonah
Jurnal Abdimas Kartika Wijayakusuma Vol 2 No 2 (2021): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.455 KB) | DOI: 10.26874/jakw.v2i2.140

Abstract

The many changes as a result of the Covid-19 pandemic make people need to adjust to new habits and most of these activities are carried out at home. This community service is in the form of providing understanding and advice regarding activities that can be done during the pandemic for children and to fill their leisure time to be more productive. Measurement of the effectiveness of this activity is done by asking questions before the activity (pretest) and after the activity (posttest) and then comparing the results. The object of the activity is elementary school VB class students. The results of the activity showed that before giving the material, many students knew the term staycation from the mass media but did not really understand the use of leisure time. After giving the material, many students began to understand the use of leisure time with more productive activities, such as reading. They also get used to literacy activities before starting online learning activities, so that they can increase students' reading interest and foster literacy habits.
Pelatihan Penulisan Artikel Untuk Publikasi di Jurnal Ilmiah Bereputasi Nandiyanto, Asep Bayu Dani; Hamidah, Ida; Rahayu, Nur Indri; Muktiarni, Muktiarni
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 2 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i2.308

Abstract

Pelatihan penulisan artikel ilmiah untuk publikasi di jurnal ilmiah bereputasi merupakan bagian dari kegiatan pengabdian kepada masyarakat yang memiliki tujuan untuk meningkatkan keterampilan menulis artikel bagi civitas akademik di lingkungan Universitas Pendidikan Indonesia. Sasaran kegiatan adalah civitas akademik di lingkungan Universitas Pendidikan Indonesia yang terdiri dari Dosen dan Mahasiswa sebanyak 40 orang. Pelaksanaan pelatihan dilaksanakan secara daring dengan beberapa tahapan. Metode yang digunakan dalam kegiatan pelatihan ini adalah ceramah, selain itu terdapat sesi tanya jawab serta diskusi, setelah pelaksanaan pelatihan peserta diberikan tugas dan pendampingan secara intensif untuk penulisan artikel ilmiah. Kegiatan pelatihan dilaksanakan secara bertahap, tahap awal yaitu tahap persiapan mulai dari observasi dan analisis kebutuhan, selanjutnya tim melakukan sosialisasi dalam rangka menjaring peserta pelatihan yaitu civitas akademik yang terdiri dari dosen dan mahasiswa. Tahap pelaksanaan dilakukan secara daring melalui zoom, mulai dari menyajikan materi yang berkaitan dengan penulisan artikel ilmiah, praktik langsung menulis artikel ilmiah, dan evaluasi di akhir kegiatan pelatihan. Pelatihan dilaksanakan secara terjadwal, dilaksanakan selama 6 bulan dengan jadwal setiap minggu dilaksanakan dua kali sesi pertemuan untuk melihat kemajuan dari penugasan yang diberikan. Hasil dari kegiatan pelatihan ini adalah terdapat peningkatan yang signifikan terhadap pemahaman dan keterampilan dalam menulis artikel ilmiah. Hal tersebut dapat dilihat di akhir kegiatan bahwa peserta pelatihan dapat menyusun artikel ilmiah sesuai dengan aturan dan kaidah. Selain itu peserta pelatihan dapat menggunakan template artikel sesuai dengan gaya selingkung jurnal yang akan dituju, dan yang paling utama peserta pelatihan dapat menghasilkan artikel ilmiah yang berkualitas yang siap untuk dipublikasikan di salah satu jurnal ilmiah sesuai dengan bidang keahlian penulis.
Utilization of Youtube Videos during Online Learning to Increase Literacy in English for Middle School Students Sutanto, Karunia Islami Hartini; Muktiarni, M.; Mupita, Jonah
ASEAN Journal of Educational Research and Technology Vol 1, No 1 (2022): AJERT: VOLUME 1, ISSUE 1, March 2022
Publisher : Bumi Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to see whether the use of youtube videos could have a good impact on the English literacy of junior high school students. Although several studies research the same thing, the main novelties in this study are that this study has a positive impact on the spirit of teaching English teachers, which is different from the research conducted by Handayani entitled Utilization of youtube During the Covid 19 Pandemic for Learning Media English in Improving Vocabulary and Student Understanding, in this study youtube was only focused on the positive impact felt by students and was not explained about the increase in teacher teaching enthusiasm. This study uses a qualitative descriptive method by observing, interviewing, and explaining facts, and studying the results contained in the research results. The results of this study indicate that the use of youtube during online learning has a positive impact and increases the English literacy skills of junior high school students. In conclusion, students' English literacy skills can be improved by utilizing youtube videos during online learning. The impact that is felt after using youtube during online learning is the increase in students' English literacy and the teachers are more enthusiastic during the online learning period.
Development of an AR-based flipbook as an innovative learning resource Rahayu, Sri; Meirawan, Danny; Muktiarni, Muktiarni; Ghinaya, Zahra; Sabitri, Zenita; Ismail, Affero
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 3 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v1i1.46223

Abstract

In the 21st century, globalization and digital transformation have significantly altered human life patterns. Digital technology has become central to nearly all aspects of life, including the education sector in Indonesia. Technological skills and readiness to meet the demands of the job market have become increasingly critical. Vocational education, such as vocational high schools, aims to equip students with the competencies necessary to compete in the global market. However, challenges in enhancing the quality and relevance of education remain a significant issue. In fact, according to Indonesia’s Central Statistics Agency (BPS), the unemployment rate for vocational high school graduates reached 9.6% in 2023, the highest among all education levels, underscoring the urgent need for innovative approaches in vocational learning. One proposed solution is the development of flipbook-based learning media integrated with Augmented Reality (AR) to enhance student engagement and skills in the digital era. This study employed ADDIE (Analyse, Design, Development, Implementation, Evaluation). The results indicate that the VOCAR-FLIP model is significantly effective in improving students' learning outcomes, particularly in terms of academic achievement and conceptual understanding. These findings are expected to contribute meaningfully to the advancement of more innovative and effective educational technologies for future learning.
Pengenalan Healthy Food Sebagai Upaya Meningkatkan Produk Makanan Sehat Dalam Kewirausahaan Wulandari P, Aulia; G Pratidina , Febi; Arditya, M; Virginia, Nanda; Brammastha RS, Righty; Muktiarni, Muktiarni
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 2 No. 1 (2024)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v2i1.205

Abstract

Kegiatan penyuluhan ini dilatar belakangi oleh kurangnya kesadaran remaja untuk mengkonsumsi healthy food. Padahal masa remaja merupakan masa pertumbuhan dan perkembangan yang sangat pesat baik secara fisik, psikis, dan kognitif. Healthy food merupakan salah satu faktor penting dalam proses pertumbuhan dan perkembangan remaja. Akan tetapi, kini remaja lebih banyak mengkonsumsi junk food dibandingkan healthy food, yang dimana dapat memberikan pengaruh negatif terhadap pertumbuhan mereka karena kebanyakan junk food tidak sehat jika dikonsumsi berlebihan. Kebiasaan mengkonsumsi junk food berpengaruh terhadap kegiatan kewirausahaan di SMA yang dimana siswa/i kerap menjual makanan atau minuman yang dianggap kurang sehat seperti mie pedas, makanan kemasan, dan minuman yang mengandung banyak gula. Oleh karena itu dilakukan penyuluhan mengenai healthy food yang diharapkan kedepannya dapat diterapkan dalam kegiatan kewirausahaan tingkat SMA. Metode yang digunakan saat melakukan penyuluhan yaitu metode ceramah, quiz dan demo masak healthy food. Ceramah dilakukan dengan media PowerPoint dan Quiz dilakukan dengan platform Quiziz. Berdasarkan penyuluhan yang telah dilakukan diketahui bahwa sebagian besar siswa/i belum mengenal lebih mendalam mengenai healthy food dan belum mengkonsumsi healthy food kehidupan sehari-hari. Setelah diberikan pematerian siswa/i mulai memahami mengenai healthy food dan siswa/i dapat menjawab pertanyaan quiz yang diberikan dengan hasil yang cukup memuaskan
IMPLEMENTASI PROGRAM TEACHING FACTORY (TEFA) BERBASIS UNIT PRODUKSI UNTUK MENINGKATKAN KOMPETENSI KEWIRAUSAHAAN SISWA DI SMK KEPARIWISATAAN BANDUNG RAYA Suwandi, Andreas; Muktiarni, Muktiarni; Fitriyani, Endah; Setiadi, Raditya Pratama
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1398

Abstract

Problems related to changes in the structure of employment opportunities in the era of the industrial revolution 4.0 and the existence of competency gaps faced by vocational schools in the field of tourism today. The SMK revitalization program that is currently running has a very important role as an effort to prepare SMK graduates to become skilled workers who are ready to work in various economic sectors such as agriculture, industry, tourism, and even the creative economy. This program also answers problems related to the preparation of superior human resources to process economic potential spread throughout Indonesia. The Teaching Factory is part of ten steps to revitalize vocational schools launched by the government, but it feels not optimal. This phenomenon arises so that vocational schools in the tourism sector can implement teaching factory programs in accordance with project-based learning. The research method uses a quantitative approach with secondary data collection techniques such as questionnaires and interviews. In addition, data collection in the form of tourism education curriculum is a source of data in primary data collection techniques. The analysis method uses quantitative content, exploratory, and descriptive analysis. The findings are expected to be able to answer the targets of this study which includes identifying the distribution of the SMK Tourism teaching factory management program in Bandung City based on project based learning to increase entrepreneurial interest of SMK students.
Co-Authors Ababil, Salza Nabila Abdulkadir Kamaluddin Adang Suherman Affero Ismail, Affero Afrizal Afrizal Agniya Lutfia Fahrannisa Agung Wibawa Mahatva Yodha Agus Rofi’i Agustin, M. Indira Ai Mahmudatussa’adah Alhapip, Leli Alya Putri Nabila Alya Putri Nabila Ana Ana Andini Sundowo Andreas Suwandi Aprizal Rama Hendrayanto Arditya, M Arfan Arfan Arlianty, Lia Shafira Asep Bayu Dani Nandiyanto Asep Maosul Aynil Fadhila Aynil Fadhila Azizah, Nissa Nur Brammastha RS, Righty Cica Yulia Danny Meirawan Endah Fitriyani Febriani Anggita Dewi Firman Aziz Fitriyani, Endah Fristiohady, Adryan G Pratidina , Febi Ghinaya, Zahra Hafiz Rakinza Semana Putra Hafiz Rakinza Semana Putra Hendrajaya - Ida Hamidah Ilma, Rudhya Nurul Ilmi Noor Rahmad Iren Meylani Jonah Mupita Jonah Mupita Jonah Mupitah Jonah Mupitah Larasari Ratu Zakira Larasari Ratu Zakira Leo Widdyusuf M. Hajrul Malaka Maosul, Asep Marianti A. Manggau Masrika, Nur Upik En Maulani Nurul Sofyan Maulidayani, Tiana Mirna Purnama Ningsih, Mirna Purnama Mokhamad Syaom Barliana Mupita, Jonah Mustofa, Ginny Ginanjar N. Nohong Nia Lestari Nia Lestari, Nia Nida Fauziyyah Husna Nida Fauziyyah Husna Nugraha, Hari Din Nuke Rizkiyanti Nuke Rizkiyanti Nur Indri Rahayu Nur Syifa Rahmatika Nuria Haristiani Oky Dwiana Pipin Nadifah Pipin Nadifah Raditya Pratama Setiadi Ramadhan, Fikry Nurul Rathapon Asasutjarit Rina Maryanti Sabitri, Zenita Sahidin Sahidin Saripudin S Sembiring, Darmawanta Setiadi, Raditya Pratama Sofa Fajriah SRI RAHAYU Sri Subekti Sutanto, Karunia Islami Hartini Suwandi, Andreas Tania, Eva Vina Dwiyanti Vinnie, Gita Virginia, Nanda Wahyuni Wahyuni Wulandari P, Aulia Yudi Wahyudi Yudi Wahyudi YULIA RAHMAWATI Yulia Rahmawati, Yulia