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All Journal Cakrawala Pendidikan IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal The Messenger Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Indonesian Journal of History Education Jurnal Geocelebes Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Artefak Al Maal: Journal of Islamic Economics and Banking Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) International Journal of Multi Discipline Science (IJ-MDS) J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Comprehensive Science Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi International Journal of Islamic Thought and Humanities Innovative: Journal Of Social Science Research Jurnal Pengabdian Sosial Indonesia Surya Informatika Journal of Computing Theories and Applications Danadyaksa Historica
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Surya Informatika

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Sentiment Analysis of Shopee App User Reviews Based on Naïve Bayes Classifier Asmiran, Atika Andrian; Nassa, Azzka Farikatun; Layinah, Ayuni; warto, Warto
Jurnal Surya Informatika Vol. 15 No. 2 (2025): Jurnal Surya Informatika, Vol 15. No. 2, November 2025
Publisher : Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/suryainformatika.v15i2.2181

Abstract

Technological developments have made various activities easier, including shopping. Through applications, users can make transactions without having to meet face-to-face with sellers. Although it provides convenience, this service does not always run perfectly. One example of a well-known e-commerce application in Indonesia is Shopee. This study analyzes the Shopee application because it significantly supports the Indonesian economy through digitizing trade. Data from 3,000 Shopee reviews obtained from the Google Play Store website in 2025 were analyzed using Natural Language Processing with the Naïve Bayes method, classifying reviews into positive and negative sentiment categories. From the labeling results, text from each sentiment category was extracted to generate essential and valuable information for decision-making. The sentiment classification using the Naïve Bayes Classifier achieved an accuracy rate of 81.30%. The findings of this study can serve as a foundation for enhancing customer satisfaction and comfort, as well as improving the quality of Shopee’s products and services, in line with consumer expectations.
Co-Authors Abduh, Haziki Abdul Aziz Abdullah, Muhammad Dinal Abdur Rahim, Abdur Achmad Buchori Achmad Nuruddin Safriandono Adela Salsabila Adiwilaga, Mochamad Hisam Akhmad Arif Musadad Alam, Muhammad Bagus Sekar Almuqtadir, Thariq Amiruddin Amiruddin Ananda Dyta Marlina Setiawan Ananda, Dea Anwar Nababan, Siharta Leman Arief Rahman Asmiran, Atika Andrian Assidiqi, Muadz Budhijana, R Bambang De Rosal Ignatius Moses Setiadi Dian Kristiawan Nugroho Djono Djono Dody Darly Ediono, Suryo Erna Sulistyorini Etika Kartikadarma Fauziah, Nike Mutiara Fikri, Muhamad Mufid Al Ganda Febri Kurniawan Gomiasti, Fita Sheila Haris Firmansyah Harto Juwono, Harto Hastuti, Tiwuk Kusuma Hermanu Joebagio Ika Rahmatika Chalimi Indarti, Adrian Jamaluddin Jamaluddin Jamin Safi Jutono Gondohanindijo, Jutono Kaswoto, Junet Khoirudin, Achmad Didik Khumaini, Sabik kusrini, Desi Layinah, Ayuni Leo Agung S Mamdukh Budiman Manik, Nijusiho Muhammad Lutfi Muslikh, Ahmad Rofiqul Nassa, Azzka Farikatun Ngatmini Ngatmini Nurlaila, Lala Ojugo, Arnold Adimabua Panca Kusuma, Bangbang Putri, Supanca Ade Qomar, Akhlis Syamsal Rahayu, Ratih Rahman Latif Alfian, Rahman Latif Rindha Widyaningsih Saputro, Muhammad Handri Aris Sariyatun Sariyatun Setiasih, Insiwi Febriary Sholeh, Kabib Sofyan Hadi Sudarmanto, Eko Sudarto Sudarto Sugara, Badra Suprayitno, Abdi Supriyono Supriyono Sutimin, Leo Agung Syaeful Rohman, Pupung Syahputra, Guntur Adham Syahroni Wahyu Iriananda, Syahroni Wahyu Titis Srimuda Pitana, Titis Srimuda Triana Rejekiningsih dkk Triyanto, Ade Try Adhi Bangsawan Tubagus Ilham Nugaraha Ulfah, Baiq Maulinda Vera Firdaus Wahyono, Zubaidi Wahyu, Itama Citra Dewi Kurnia Wardojo, Waskito Widi Wiyono, Joko Yulianti, Umi