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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia
Naufal Bachri, Naufal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY) Cut Dhea Fidela; Adnan; Naufal Bachri; Rahmaniar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.4069

Abstract

The present study investigates the influence of Augmented Reality (AR), advertising appeal, live shopping and influencer marketing on consumer purchasing decisions, with a specific focus on female university students in Lhokseumawe City as consumers of Hanasui lipstick products. The accelerated evolution of digital marketing platforms, in conjunction with the incorporation of interactive technologies, has profoundly influenced consumer behaviour, particularly within the cosmetics industry, where the experience of products holds particular significance. A purposive sampling method, categorised as non-probability sampling, was employed to select 120 respondents. The data were collected through an online questionnaire, which was distributed via Google Forms. The data were then analysed using multiple linear regression with SPSS version 21. The findings indicate that augmented reality (AR), advertising appeal, and live shopping features have a significant and positive influence on purchasing decisions, suggesting that immersive experiences and interactive product demonstrations enhance consumer confidence and interest. However, the investigation revealed that influencer marketing did not demonstrate a significant effect, suggesting that personal factors or peer recommendations may have a greater impact on consumer behaviour in this context than promotional content from influencers.
RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC Munandar, Munandar; Chalirafi, Chalirafi; Bachri, Naufal; Fuadi, Fuadi; Syauki, Moh.
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.061 KB) | DOI: 10.54443/ijebas.v1i2.81

Abstract

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.
WOMEN'S ENTREPRENEURSHIP IN SUPPORTING HALAL TOURISM IN LHOKSEUMAWE CITY Bachri, Naufal; Wardhiah, Wardhiah; Roni, Muhammad; Muhammad Nur, Mukhlish
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i1.156

Abstract

This study aims to determine the entrepreneurial potential of Acehnese women in supporting halal tourism in Lhokseumawe City, to determine the obstacles and success factors of women in entrepreneurship, to know policies for empowering women in entrepreneurship, and to formulate a model for developing Acehnese women's entrepreneurship. This study uses a qualitative method with dialectical analysis. Data collection techniques are observation, in-depth interviews, confirmation with related figures and agencies, and documentation studies. The results indicate that Lhokseumawe City has great potential for the development of women's entrepreneurship and fostering the quality of entrepreneurship to be more resilient and independent. The inhibiting factors for entrepreneurship are the weak access to funding and the lack of awareness of the local government. The most important factor for entrepreneurial success was the spiritual spirit given by the family, especially their husbands, parents, and spiritual teachers. The involvement of the Lhokseumawe City government, sub-district government, village government, academics, banks, large companies in the tourism object environment, non-governmental institutions/NGOs, and the private sector MSMEs in Lhokseumawe can realize the success of halal tourism in Lhokseumawe. The Lhokseumawe City Government has fully supported Acehnese women's entrepreneurial activities.
MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS Bachri, Naufal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.782

Abstract

This study aims to examine the influence of halal label, lifestyle, and brand image on Muslim student’s decision in buying halal skincare in the Kota Lhokseumawe. Besides that, this study wants to know the dominant factors that influence halal skincare decision. Primary data was collected using a structured questionnaire of 120 respondents. This structured questionnaire has been tested for validity and reliability. The sampling technique used is purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that halal label, lifestyle, and brand image have positive dan significant effect on Muslim student's decisions in buying halal skincare products in Kota Lhokseumawe. However, factor of lifestyle is the main determining element in making decision to buy halal skincare in Kota Lhokseumawe. This finding has implication for the development of the concept of halal products and consumer behavior.
DOES YOUNG MUSLIMAH RELIGIOSITY REALLY SERVE A MODERATOR BETWEEN LIFESTYLE, MOTIVATION, AND PURCHASE DECISION? Bachri, Naufal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v1i2.786

Abstract

This research examined the influence of lifestyle and consumer motivation on purchase decision for halal skincare products and to know whether the young Muslimah religiosity moderated the lifestyle and consumer motivation effects on purchase decision or not. This study used primary data taken by distributing questionnaires to 305 respondents and by using a purposive sampling technique. The method of data analysis was Moderated Regression Analysis. The results indicated that the lifestyle and consumer motivation significantly influenced purchase decision for halal skincare products and the young Muslimah religiosity could moderate the effect of lifestyle and consumer motivation on purchase decision. This research can be meaningful for universities to develop curricula for marketing management, lecturers to develop teaching materials, students as references, and skincare companies to improve policies to increase customer satisfaction and expand the market. The purchase decision model for halal skincare products with young Muslimah religiosity as a moderator has been presented comprehensively and completely.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON THE PERFORMANCE OF BENER MERIAH POLRES PERSONNEL Siswoyo Adi Wijaya; Herman Fithra; Naufal Bachri; Marbawi; Ibrahim Qamarius; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1112

Abstract

This study aims at the influence of organizational culture and transformational leadership on personnel performance with organizational commitment as an intervening variable to the Bener Meriah police station. For the dependent variable of this study is organizational culture and transformational leadership, the independent variable is the personnel performance of the police station. Intervening variables are organizational commitment. The population in this study was the Police Personal of the Bener Meriah District Police which numbered 442, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Bener Meriah police station, the research method used was a quantitative method for data analysis method using Structural Equation Modeling (SEM)..
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER INTENTION TO USE QRIS Muhammad Fadil; Jullimursyida; Mariyudi; Ikramuddin; Naufal Bachri; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2099

Abstract

This research aims to analyze consumer intentions in using Quick Response Code Indonesian Standard (QRIS) in Lhokseumawe City, and the factors that influence it. The sample in this study was 155 people who used QRIS. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that perceived ease of use and perceived usefulness have a significant effect on consumer satisfaction and consumer intentions. And consumer satisfaction was found to have a significant effect on consumer intentions. Then, in testing the indirect effect of satisfaction partially mediating the relationship between perceived ease of use and perceived usefulness on intention to use QRIS products. It is hoped that the results of this research will provide important information for organizations in the banking product development process.
THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY Muhammad Al Hafis; Naufal Bachri; Mohd. Heikal; Ikramuddin; Adnan; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4404

Abstract

This study aims to examine the influence of entrepreneurial orientation on the adoption of social media marketing and the performance of MSMEs: the moderating role of innovation capability. This study was conducted on 120 MSMEs in North Aceh Regency, and data collection was carried out through questionnaires distributed through Google Forms. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that entrepreneurial orientation significantly influenced the adoption of social media marketing and the performance of MSMEs. The adoption of social media marketing and innovation capability also significantly improved the performance of MSMEs. And in testing the mediation effect of social media marketing adoption significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, innovation capability significantly moderated the influence of social media marketing adoption on MSME performance. The results of this study are expected to provide important contributions for stakeholders in formulating MSME business marketing policies and strategies in the future
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
Co-Authors - Fakhrurrazi A Hadi Arifin Abdul Hakim Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Bahri, Halida Biby, Sapna BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Farah Anissa Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairina Khairina AR Khalisa, Usnul Lisa Iryani M. Subhan Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mentari Riswanti Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Mutia Rahmah Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Solly Aryza Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syamsul Bahri Syauki, Moh. T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wardhiah, Wardhiah Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Yusrizal Yusrizal Zulkifli