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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia
Naufal Bachri, Naufal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY Nurlita Ahwalia; T. Edyansyah; Naufal Bachri; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.332

Abstract

The uniqueness of each social media platform creates creative and innovative marketing methods, using the characteristics of a social media platform, where product marketers can adapt content to suit consumer needs. People's needs and lifestyles are becoming more diverse day by day, one of which is the need to care for themselves through cosmetic products. The development of the times has resulted in more and more cosmetic products appearing. This research aims to determine the influence of trustworthiness, perceived expertise and parasocial relations on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS 23 application program. The results of the research show that simultaneously trustworthiness, perceived expertise and parasocial relations have a positive and significant effect on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. Partially, trustworthiness, perceived expertise and parasocial relations also have a positive and significant effect on the purchase intention of Somethinc brand cosmetic products by the people of Lhokseumawe City. Perceived expertise is the variable that most dominantly influences purchase intention with a value of 7,895
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS Niswatun Munawarah; Halida Bahri; Naufal Bachri; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.470

Abstract

This study aims to determine the effect of product quality,brand image and promotion on purchasing decisions for glass tea at Malikussaleh University students. Promotion on Purchasing Decisions for glass tea at Malikussaleh University students. This research was conducted on Malikussaleh University Faculty of Economics and Business students who had purchased glass tea. The data used in this study are primary data obtained by distributing questionnaires via google form to 96 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software assistance. The results showed that product quality had no significant effect on purchasing decisions for glass tea, Brand Image had a negative and significant effect on purchasing decisions, and promotion had a significant effect on purchasing decisions.
THE INFLUENCE OF STRATEGIC LEADERSHIP AND PERCEPTIONS OF ORGANIZATIONAL SUPPORT ON THE JOB SATISFACTION OF BANK INDONESIA EMPLOYEES Wahyu Defrianda; Naufal Bachri; Yulius Dharma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.507

Abstract

This study examines how Bank Indonesia workers at the representative offices in Lhokseumawe and Banda Aceh perceive organizational support and its impact on their job satisfaction. 121 respondents provided the primary data that was used in this study. Structural Equation Modeling (SEM) is used in data analysis. The study's findings demonstrate that the work environment perceived organizational support, and strategic leadership all significantly and favorably affect employee job satisfaction. With quasi-moderation as the mode of moderation, the work environment as a moderating variable in this study can effectively moderate the influence between leadership and perceptions of organizational support on employee job satisfaction.
THE EFFECT OF HOSPITAL SERVICE QUALITY, PATIENT TRUST AND LOYALTY FROM THE PERSPECTIVE OF SERVICE ENCOUNTER ON JKN PARTICIPANTS AT LANGSA REGIONAL HOSPITAL Ayu Sahara; Mohd Heikal; Ikramuddin; Sapna Biby; Nurainun; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.572

Abstract

This study aims to test the effect of service quality on patient loyalty with service encounter and patient trust as intervening variables in JKN participant patients at Langsa Regional Hospital. The number of respondents in this study was 203 JKN participant patients at Langsa Regional Hospital. The data analysis method used was Structural Equation Modeling with AMOS Software. The results of this study found that service quality directly had a positive and significant effect on service encounter and patient trust, but did not have a significant effect on patient loyalty, while service encounter had a positive and significant effect on patient trust and patient loyalty, and patient trust had a positive and significant effect on patient loyalty. The results of the mediation test found that service encounter was able to partially mediate the effect of service quality on patient trust, but was unable to significantly mediate the effect of service quality on patient loyalty, while patient trust was able to fully mediate the effect of service encounter on patient loyalty, but was unable to significantly mediate the effect of service quality on patient loyalty.
THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students) Putri Aklima; Jullimursyida; Naufal Bachri; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.574

Abstract

This study aims to determine the effect of promotional strategies through social media, word of mouth, and brand ambassadors on purchase decisions for Emina products, with a case study focused on students at Malikussaleh University. This quantitative study uses multiple linear regression for model selection. The study uses primary and secondary data collected online via Google Forms distributed to Malikussaleh University student respondents. The sampling technique is non-probability sampling, where not all members have the same chance of being selected. The sample was selected based on particular criteria, aged 18 to 24 years and consumers of Emina products. A total of 100 respondents were sampled using the Slovin formula. Data analysis was performed using SPSS version 25. The results indicate that promotional strategies on social media have a positive and significant influence on purchasing decisions for Emina products among Malikussaleh University students. However, the word-of-mouth variable does not have a significant effect on purchase decisions. Brand ambassadors also have a positive and significant influence on purchase decisions for Emina products among Malikussaleh University students.
THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH ) Adnan; Dara; Naufal Bachri; T.Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.600

Abstract

The purpose of this research is to determine and analyze the influence of price discounts, hedonic shopping motivation and shopping lifestyle on fashion products on Shopee Live. The population in this study were active students at the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had impulse bought fashion products on Shopee Live. The number of respondents used in this research was 100 people. Primary data in this research was taken by means of a questionnaire or distributing questionnaires, and secondary data was obtained from journals and internet media. The data analysis technique used is the multiple linear regression analysis method, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 26.0 program. This type of research is quantitative research. The results of this research show that simultaneously price discounts, hedonic shopping motivation and shopping lifestyle have a positive and significant effect on fashion products on Shopee Live among students at the Faculty of Economics and Business, Malikussaleh University. In particular, each variable, namely price discount, hedonic shopping motivation and shopping lifestyle, has a positive and significant effect on impulse buying of fashion products on Shopee Live. Hedonic shopping motivation is the most dominant variable influencing impulse buying of fashion products on Shopee Live at the Faculty of Economics and Business, Malikussaleh University. The adjusted R square value of 0.623 obtained by the dependent variable can be explained by the independent variables, namely price discount, hedonic shopping motivation and shopping lifestyle, amounting to 62.3%, while the remaining 37.7% can be explained by other variables which were not examined by this researcher.
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS Dea Nadila; Naufal Bachri; Nursakinah Ritonga; Lisa Iryani; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.620

Abstract

This study aims to determine the effect of brand image and digital marketing on purchasing decisions for scientific products. This study uses descriptive quantitative research using non-probability sampling with purposive sampling technique. The population in this study were undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University who used or had used Skintific products. The sample obtained was 100 respondents. Data collected by survey method. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Individual hypothesis testing shows that the brand image variable has a positive and significant effect on purchasing decisions with a sig. value of 0.015 <0.05 and a t count value of 5.258> t table 1.985. Then for the digital marketing variable, it has a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.05 and a t count value of 2.489> t table 1.985. While simultaneously showing that brand image and digital marketing both have a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.0 and a Fcount value of 26.029> Ftable 3.09.
THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY Tsania Adilla Putri; M. Subhan; Naufal Bachri; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.676

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image, and Product Quality on Purchase Intention of Samsung Galaxy Smartphones in Lhokseumawe City. The method used in sampling is Non-Probability Sampling, with a Purposive Sampling technique, with a total of 110 respondents. Primary data in this research was taken by questionnaires and observations. The data analysis technique used is Multiple Linear Regression Analysis Method, Classic Assumption Test, Instrument Test (Validity and Reliability), and hypothesis testing using SPSS 25.0 program. The results of this test show partially that, the brand ambassador variable (X1) has a positive and significant effect on purchase intention (Y), the brand image variable (X2) does not have a significant effect on purchase intention (Y), and the product quality variable (X3) has a positive and significant effect on purchase intention (Y). The managerial implications in this research show that improving the Brand Ambassador, Brand Image, and Product Quality will enhance the purchase intention for Samsung Galaxy Smartphones. Samsung Galaxy smartphones should continue to leverage these variables to further increase consumer interest.
THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT Rizkina Putri Mahmuddin; Ikramuddin; Jullimursyida; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.776

Abstract

Micro, Small, and Medium Enterprises performance refers to the level of success or achievement of micro, small, and medium enterprises in achieving their business goals. This performance includes various aspects that reflect the success of MSMEs in operations, finance, marketing, and overall business growth. This study aims to test and analyze the influence of digital marketing variables, marketing innovation and business competitiveness on MSME performance in Bireuen Regency. The data used are primary data collected using questionnaires distributed to 144 female MSME actors in two sub-districts in Bireuen Regency. The data analysis tool uses multiple regression analysis with the SPSS version 25 program. The results of the study found that digital marketing variables, marketing innovation and business competitiveness have a significant effect on MSME performance in Bireuen Regency.
Co-Authors - Fakhrurrazi A Hadi Arifin Abdul Hakim Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Bahri, Halida Biby, Sapna BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Farah Anissa Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairina Khairina AR Khalisa, Usnul Lisa Iryani M. Subhan Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mentari Riswanti Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Mutia Rahmah Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Solly Aryza Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syamsul Bahri Syauki, Moh. T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wardhiah, Wardhiah Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Yusrizal Yusrizal Zulkifli