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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Economics And Business Study Program, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Building Customer Loyalty Through Relationship Marketing And Price At Motorcycle Washes In Palu City I Kadek Rio Ardayana; Maskuri Sutomo; Zakiyah Zahara; Farid Farid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8229

Abstract

This study aims to determine the effect of Relationship Marketing and Price on customer loyalty at Motorbike washing in Palu City This quantitative research was conducted at the Sula motorbike washing company in Vatutela, Palu City. The research was conducted from October to December 2024.This study involved 60 respondents and used the Roscoe method. Purposive sampling is a sampling method in which research is conducted on a group of subjects who have specific characteristics. Data were collected through interviews and distributing questionnaires to participants. This study used multiple linear regression as a data analysis technique and used the SPSS program as an analytical tool. According to the results of multiple linear regression analysis conducted in this study, it can be concluded that relationship marketing and price variables have an influence on customer loyalty at Sula Motor Wash, Palu City, both partially and simultaneously. This shows that proper pricing and relationship marketing strategies help build and maintain customer loyalty.
The Effect Of Product Quality And Brand Image On Customer Loyalty In Skintific Products (Case Study On Gen Z In Palu City) Nova Anggriani; Zakiyah Zahara; Maskuri Sutomo; Pricylia Chintya Dewi Buntuang
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8321

Abstract

The purpose of this study was to determine and analyze: (1) the effect of product quality and brand image on customer loyalty on skintific products in Palu city, (2) the effect of product quality on customer loyalty on skintific products in Palu city, (3) the effect of brand image on customer loyalty on skintific products in Palu city. The type of research used is quantitative (shows the relationship between variables). The population in this study were gen Z customers in Palu city who used skintific products. The sampling technique in this study used purposive sampling, with a total sample size of 110 respondents. Data collection using a questionnaire. The analysis method used is multiple linear regression analysis using the SPSS release 26 application. The results showed that (1) there is an effect of product quality and brand image on customer loyalty on skintific products in the Palu city (2) there is an effect of product quality on customer loyalty on skintific products in the Palu city (3) there is an effect of brand image on customer loyalty in the Palu city.
The Influence Of Hedonic Shopping Motivation, Shopping Lifestyle And Packaging Design On Impulse Buying Consumers Of Oh! Some Products In Palu City Syaban Nur; Syamsul Bahri Dg Parani; Zakiyah Zahara; Asriadi Asriadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8826

Abstract

This study examines the influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Packaging Design on impulse buying behavior of Oh! Some consumers in Palu, using 130 respondents and multiple linear regression analysis with SPSS. The results show that Shopping Lifestyle and Packaging Design have a significant effect on impulse buying, while Hedonic Shopping Motivation does not. These findings indicate that shopping habits and packaging appeal play a greater role in driving impulse purchases than hedonic motivation. Consumers are more triggered by lifestyle patterns and product visuals when making spontaneous buying decisions.
THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY Moh. Rio Ferdinand; Syamsul Bachri; Zakiyah Zahara; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of discounts, brand image , and brand trust on consumer satisfaction at Matahari Department Store in Palu City. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are consumers of Matahari Department Store in Palu City. The results of the study indicate that Discounts, Brand Image , and Brand Trust partially have a positive and significant influence on consumer satisfaction. In addition, the three variables simultaneously also have a positive and significant influence on consumer satisfaction. This finding emphasizes the importance of an integrated marketing strategy that combines attractive price promotions (discounts), the formation of a strong and positive brand image, and high brand trust to increase overall consumer satisfaction and support business sustainability in the retail industry, especially Matahari Department Store.
The Effect of Price Perception, Digital Promotion, and E-WOM on Consumer Satisfaction Maxim Palu Gunawan, Gunawan; Adam, Rosida P.; Zahara, Zakiyah; Palawa, Muh. Riswandi
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5497

Abstract

Purpose: This study aims to analyze the influence of price perception, digital promotion, and electronic word of mouth (E-WOM) on consumer satisfaction with Maxim online motorcycle taxi services in Palu City. The research seeks to identify the dominant factors affecting consumer satisfaction in the competitive online transportation market. Methodology/approach: A quantitative method was applied using a questionnaire distributed to 65 respondents who had used Maxim services at least once. The sampling technique was incidental sampling. Data were analyzed using multiple linear regression with SPSS 25, preceded by validity, reliability, and classical assumption tests to ensure data feasibility. Results/findings: The findings reveal that price perception and digital promotion exert a negative but insignificant impact on consumer satisfaction, whereas electronic word of mouth (E-WOM) demonstrates a positive and significant influence. This indicates that online reviews and recommendations contribute more substantially to consumer satisfaction compared to pricing or promotional efforts. Collectively, these three variables account for 17% of the variation in consumer satisfaction levels. Conclusions: Consumer satisfaction with Maxim services in Palu City is primarily driven by E-WOM rather than pricing or digital promotion factors, highlighting the importance of digital interaction and customer feedback in building satisfaction. Limitations: This study was limited to respondents in Palu City; future research should include broader areas and additional factors such as service quality or brand image. Contribution: The findings provide managerial insight for Maxim to strengthen online engagement and digital reputation management to enhance customer satisfaction.
The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok Fannya Azzahra Assirayatul; Syamsul Bachri; Zakiyah Zahara; Moh. Ali Murad
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5716

Abstract

This study aims to explore how content from creators and recommendation algorithms influence Generation Z's purchasing decisions for Facetology skincare products on the TikTok platform. The method used is a descriptive quantitative approach involving 102 female respondents aged 15–28 years. Data analysis was performed using SPSS version 16, including validity and reliability tests, multiple linear regression, F-tests, and t-tests. The findings show that simultaneously and partially, creator content and recommendation algorithms have a positive and significant impact on purchasing decisions, with an Adjusted R² value of 0.538. The highest indicator in the creator content variable was “easy-to-understand language,” which demonstrated Tasya Farasya's ability to use communicative, clear, and relatable language to make it easy for the audience to understand product information and build trust in her recommendations. Meanwhile, in the recommendation algorithm variable, the highest indicator was “flexibility,” which reflected TikTok's ability to tailor content to user preferences. These factors encourage Generation Z to increase their purchasing decisions for recommended skincare products. This study emphasizes the importance of a collaborative strategy between creator credibility and algorithmic intelligence in shaping digital purchasing behavior among young consumers.
Product Quality The Foundation of Brand Image and Repurchase Intention among Ghyoshop Customers in Morowali Regency Nurnadila, Nurnadila; Auriza, Moh. Zeylo; Zahara, Zakiyah; Wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8039

Abstract

This study analyzes the effect of Product Quality on Brand Image and Repurchase Intention among Ghyoshop customers in Morowali Regency. The research applies a quantitative method with purposive sampling involving 150 respondents. Data collection used a structured questionnaire, and analysis was conducted through Structural Equation Modeling (SEM) using SmartPLS 4. Findings show that Product Quality positively and significantly affects both Brand Image and Repurchase Intention. Additionally, Brand Image significantly influences Repurchase Intention and mediates the relationship between Product Quality and Repurchase Intention. These results emphasize the strategic importance of maintaining product quality and enhancing brand image to foster customer loyalty and retention.
Strategi Pengembangan Usaha Melalui Diversifikasi Produk dan Store Atmosphere Dalam Meningkatkan Volume Penjualan Coffee Shop Renjana Basit, Abdul; Bahri Dg. Parani, Syamsul; Zahara, Zakiyah; Zeylo Auriza, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8546

Abstract

This study aims to analyze business development strategies through product diversification and store atmosphere in increasing the sales volume of Renjana coffee shops. The methods used are mixed methods through interviews, observations, documentation, word clouds, and mean value analysis of 60 respondents. The results show that product diversification and store atmosphere received excellent ratings, supported by the dominance of positive words in the word cloud. Sales data increased from a stagnant range of 46%-54% to 70%-97% after the strategy was implemented. These findings confirm that both strategies are effective in creating a positive consumption experience and increasing Renjana's sales volume.
The Effect of Product Design, Price Perception, and Promotion on Impulsive Buying Decisions at MR D.I.Y in Palu City Subakti, I Gede Andre; Zahara, Zakiyah; Rombe, Elimawaty; Islianty, Nur Riski
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8711

Abstract

This study aims to examine the effect of product design, price perception, and promotion on consumers’ impulsive buying decisions at MR D.I.Y in Palu City. The background of this study is based on the increasing trend of unplanned (impulsive) purchases, which are driven by marketing strategies such as attractive product packaging, aggressive promotional activities, and affordable pricing. This study employs a quantitative approach using a purposive sampling technique, involving 80 respondents who have shopped at MR D.I.Y Palu and are over 18 years of age. Data were collected through questionnaire distribution and analyzed using multiple linear regression analysis.
PRODUCT DIVERSITY: KEY TO PURCHASE DECISION AND SATISFACTION AT BINTANG COFFEE AND RESTAURANT, MOROWALI DISTRICT Riska Nining Lestari; Moh. Zeylo Auriza; Zakiyah Zahara
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.884

Abstract

This study aims to determine the effect of product diversity on customer satisfaction through purchasing decisions at Bintang Coffee and Restaurant in Morowali Regency. This study uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on SmartPLS. The research sample consisted of 150 respondents. The results of the study indicate that product diversity has a significant effect on purchasing decisions and customer satisfaction, and purchasing decisions act as a mediator in the relationship. These findings reinforce the importance of managing product variety to improve customer satisfaction in the local restaurant sector.
Co-Authors Abd. Rasyid Syamsuri Abdul Basit Abdul Fahri Sakti Ali Tuasikal Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Andi Indriani Ibrahim Andi Rifni Andini, Siti Aisyah Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Auriza, Moh. Zeylo Bahri Dg. Parani, Syamsul Cendana, Amanda Puspa Darman, Darman Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Elimawaty Rombe Faikaturrahma Fajar Surya Alamsyah Fannya Azzahra Assirayatul Farid Farid Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Gunawan Gunawan Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti I Kadek Rio Ardayana idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Ira Nurya Santi Islianty, Nur Riski Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Moh. Ali Murad Moh. Ali Murad Moh. Rio Ferdinand Moh. Zeylo A. Moh. Zeylo Auriza Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nova Anggriani Nur Asrawati Nur Risky Islianty Nurcaya Zahra Nurnadila, Nurnadila Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Dg. Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rahmawati Ramlah Riska Nining Lestari Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Sardini Sardini Setiawan Mandala Putra Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Subakti, I Gede Andre Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syaban Nur Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg Parani Syamsul Bahri Dg. Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti Zeylo Auriza, Mohammad