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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Economics And Business Study Program, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok Fannya Azzahra Assirayatul; Syamsul Bachri; Zakiyah Zahara; Moh. Ali Murad
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5716

Abstract

This study aims to explore how content from creators and recommendation algorithms influence Generation Z's purchasing decisions for Facetology skincare products on the TikTok platform. The method used is a descriptive quantitative approach involving 102 female respondents aged 15–28 years. Data analysis was performed using SPSS version 16, including validity and reliability tests, multiple linear regression, F-tests, and t-tests. The findings show that simultaneously and partially, creator content and recommendation algorithms have a positive and significant impact on purchasing decisions, with an Adjusted R² value of 0.538. The highest indicator in the creator content variable was “easy-to-understand language,” which demonstrated Tasya Farasya's ability to use communicative, clear, and relatable language to make it easy for the audience to understand product information and build trust in her recommendations. Meanwhile, in the recommendation algorithm variable, the highest indicator was “flexibility,” which reflected TikTok's ability to tailor content to user preferences. These factors encourage Generation Z to increase their purchasing decisions for recommended skincare products. This study emphasizes the importance of a collaborative strategy between creator credibility and algorithmic intelligence in shaping digital purchasing behavior among young consumers.
Product Quality The Foundation of Brand Image and Repurchase Intention among Ghyoshop Customers in Morowali Regency Nurnadila, Nurnadila; Auriza, Moh. Zeylo; Zahara, Zakiyah; Wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8039

Abstract

This study analyzes the effect of Product Quality on Brand Image and Repurchase Intention among Ghyoshop customers in Morowali Regency. The research applies a quantitative method with purposive sampling involving 150 respondents. Data collection used a structured questionnaire, and analysis was conducted through Structural Equation Modeling (SEM) using SmartPLS 4. Findings show that Product Quality positively and significantly affects both Brand Image and Repurchase Intention. Additionally, Brand Image significantly influences Repurchase Intention and mediates the relationship between Product Quality and Repurchase Intention. These results emphasize the strategic importance of maintaining product quality and enhancing brand image to foster customer loyalty and retention.
Strategi Pengembangan Usaha Melalui Diversifikasi Produk dan Store Atmosphere Dalam Meningkatkan Volume Penjualan Coffee Shop Renjana Basit, Abdul; Bahri Dg. Parani, Syamsul; Zahara, Zakiyah; Zeylo Auriza, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8546

Abstract

This study aims to analyze business development strategies through product diversification and store atmosphere in increasing the sales volume of Renjana coffee shops. The methods used are mixed methods through interviews, observations, documentation, word clouds, and mean value analysis of 60 respondents. The results show that product diversification and store atmosphere received excellent ratings, supported by the dominance of positive words in the word cloud. Sales data increased from a stagnant range of 46%-54% to 70%-97% after the strategy was implemented. These findings confirm that both strategies are effective in creating a positive consumption experience and increasing Renjana's sales volume.
The Effect of Product Design, Price Perception, and Promotion on Impulsive Buying Decisions at MR D.I.Y in Palu City Subakti, I Gede Andre; Zahara, Zakiyah; Rombe, Elimawaty; Islianty, Nur Riski
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8711

Abstract

This study aims to examine the effect of product design, price perception, and promotion on consumers’ impulsive buying decisions at MR D.I.Y in Palu City. The background of this study is based on the increasing trend of unplanned (impulsive) purchases, which are driven by marketing strategies such as attractive product packaging, aggressive promotional activities, and affordable pricing. This study employs a quantitative approach using a purposive sampling technique, involving 80 respondents who have shopped at MR D.I.Y Palu and are over 18 years of age. Data were collected through questionnaire distribution and analyzed using multiple linear regression analysis.
PRODUCT DIVERSITY: KEY TO PURCHASE DECISION AND SATISFACTION AT BINTANG COFFEE AND RESTAURANT, MOROWALI DISTRICT Riska Nining Lestari; Moh. Zeylo Auriza; Zakiyah Zahara
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.884

Abstract

This study aims to determine the effect of product diversity on customer satisfaction through purchasing decisions at Bintang Coffee and Restaurant in Morowali Regency. This study uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on SmartPLS. The research sample consisted of 150 respondents. The results of the study indicate that product diversity has a significant effect on purchasing decisions and customer satisfaction, and purchasing decisions act as a mediator in the relationship. These findings reinforce the importance of managing product variety to improve customer satisfaction in the local restaurant sector.
THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY Nurcaya Zahra; Zakiyah Zahara; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19238425

Abstract

This study aims to analyze the influence of social media interactions through the TikTok Shop feature and digital promotions on purchasing decisions for Adidas products with brand awareness as an intervening variable among Generation Z in Palu City. The research method uses a quantitative approach with purposive sampling techniques and data processing through PLS-SEM 4.0. The results show that social media interactions and digital promotions have a positive and significant effect on brand awareness and purchasing decisions. Brand awareness also has a significant effect on purchasing decisions and mediates the relationship between social media interactions and digital promotions on purchasing decisions. These findings confirm that interaction-based promotional strategies and creative content on TikTok are effective in increasing brand awareness and driving consumer purchasing decisions.
Consumer Satisfaction as a Mediator of the Effects of Food Quality and Price on Repurchase Intention at Hisana Fried Chicken in Palu City Miska Auliyah; Muzakir; Zakiyah Zahara; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9152

Abstract

This study examines the effects of food quality and price on repurchase intention, with consumer satisfaction as a mediating variable, at Hisana Fried Chicken in Palu City. Using a quantitative approach, data were collected through questionnaires from 180 respondents selected by purposive sampling. The data were analyzed using SEM-PLS. The results show that food quality and price have positive and significant effects on consumer satisfaction and repurchase intention. Consumer satisfaction also significantly mediates the effects of food quality and price on repurchase intention. These findings highlight the importance of maintaining food quality and appropriate pricing to encourage repurchase intention. Keywords: Food Quality; Price; Consumer Satisfaction; Repurchase Intention
Co-Authors Abd. Rasyid Syamsuri Abdul Basit Abdul Fahri Sakti Ali Tuasikal Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Andi Indriani Ibrahim Andi Rifni Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Auriza, Moh. Zeylo Bahri Dg. Parani, Syamsul Cendana, Amanda Puspa DARMAN Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Elimawaty Rombe Fajar Surya Alamsyah Fannya Azzahra Assirayatul Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti I Kadek Rio Ardayana idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Ira Nurya Santi Islianty, Nur Riski Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Miska Auliyah Moh. Ali Murad Moh. Ali Murad Moh. Rio Ferdinand Moh. Zeylo Auriza Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nova Anggriani Nur Risky Islianty Nurcaya Zahra Nurnadila, Nurnadila Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rahmawati Riska Nining Lestari Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Sardini Sardini Setiawan Mandala Putra Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Subakti, I Gede Andre Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syaban Nur Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti Zeylo Auriza, Mohammad