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All Journal Harmonia: Journal of Research and Education Jurnal Penelitian Pendidikan Lembaran Ilmu Kependidikan Lingua Jurnal Bahasa dan Sastra Lingua Cultura JURNAL PROFESI KEGURUAN Educational Management The Journal of Educational Development Jurnal Pendidikan Bahasa Indonesia Ranah: Jurnal Kajian Bahasa DIKLUS: Jurnal Pendidikan Luar Sekolah Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya International Journal of Elementary Education Jurnal Pendidikan Bahasa dan Sastra Indonesia Metalingua Aptisi Transactions on Technopreneurship (ATT) Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Journal of Primary Education Jurnal Pendidikan Bahasa dan Sastra Indonesia Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Jurnal Sastra Indonesia Journal of Research and Educational Research Evaluation Jurnal Pendidikan Dasar Perkhasa Proceedings Series on Social Sciences & Humanities Proceeding of International Conference on Science, Education, and Technology Indonesian Journal of Education and Learning Jurnal Penelitian Pendidikan Journal of Community Empowerment Aksara Journal of Computer Science and Technology Application
Ida Zulaeha
Pendidikan Bahasa dan Sastra Indonesia FBS Unnes
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Aksara

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Penggunaan Bahasa Persuasif dalam Buku Pengayaan Digital Literasi: Pendekatan Retorika terhadap Tema Eco Green Sumirah, Sumirah; Zulaeha, Ida; Mardikantoro, Hari Bakti; Haryadi, Haryadi
Aksara Vol 37, No 1 (2025): AKSARA, EDISI JUNI 2025
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v37i1.4801.68-76

Abstract

This study analyzes the use of persuasive language in eco-green literacy digital enrichment books for junior high school students through a rhetorical approach. By combining critical discourse analysis (CDA) and classical rhetorical theory (pathos, logos, ethos), this study identifies effective linguistic strategies in conveying environmental messages. The research method uses a descriptive qualitative approach with a case study design. Data collection techniques include: (1) document analysis of 15 eco green digital books for junior high schools, (2) in-depth interviews with 12 students and 8 teachers, (3) participatory observation during the implementation of teaching materials for 3 months, and (4) focus group discussions (FGD) with linguistics and environmental education experts. Data analysis was carried out through triangulation of methods using the Miles & Huberman model (data reduction, data display, verification) combined with Aristotle's rhetorical analysis framework and thematic coding techniques to identify linguistic persuasive patterns. The results of the study show that the combination of emotional narrative (pathos), scientific facts (logos), and source credibility (ethos) successfully builds students' ecological awareness, improves conceptual understanding, and encourages real action. Concrete examples such as the story "The Magic Switch in Class 7A", metaphors ("The Earth is our home"), and calls to action ("Turn off the lights!") have proven effective in creating emotional engagement and behavior change. These findings reinforce the theory of the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and provide practical recommendations for digital teaching material developers: integration of holistic rhetorical strategies, emphasis on empirical experience, and adaptive content design for the digital native generation. This research contributes to strengthening environmental literacy through a linguistic-rhetorical approach that is relevant to the challenges of 21st century education.  AbstrakPenelitian ini menganalisis penggunaan bahasa persuasif dalam buku pengayaan digital literasi bertema eco green untuk siswa SMP melalui pendekatan retorika. Dengan menggabungkan analisis wacana kritis (CDA) dan teori retorika klasik (pathos, logos, ethos), studi ini mengidentifikasi strategi linguistik yang efektif dalam menyampaikan pesan lingkungan. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Teknik pengumpulan data meliputi: (1) analisis dokumen terhadap 15 buku digital eco green untuk SMP, (2) wawancara mendalam dengan 12 siswa dan 8 guru, (3) observasi partisipatif selama implementasi bahan ajar selama 3 bulan, dan (4) focus group discussion (FGD) dengan ahli linguistik dan pendidikan lingkungan. Analisis data dilakukan melalui triangulasi metode menggunakan model Miles & Huberman (reduksi data, display data, verifikasi) yang dikombinasikan dengan framework analisis retorika Aristoteles dan teknik coding tematik untuk mengidentifikasi pola persuasif linguistik. Hasil penelitian menunjukkan bahwa kombinasi narasi emosional (pathos), fakta ilmiah (logos), dan kredibilitas sumber (ethos) berhasil membangun kesadaran ekologis siswa, meningkatkan pemahaman konseptual, serta mendorong aksi nyata. Contoh konkret seperti cerita "Saklar Ajaib di Kelas 7A", metafora ("Bumi adalah rumah kita"), dan call to action ("Matikan lampu!") terbukti efektif menciptakan emotional engagement dan perubahan perilaku. Temuan ini memperkuat teori Elaboration Likelihood Model (Petty & Cacioppo, 1986) sekaligus memberikan rekomendasi praktis bagi pengembang bahan ajar digital: integrasi strategi retorika yang holistik, penekanan pada pengalaman empiris, dan desain konten yang adaptif bagi generasi digital native. Penelitian ini berkontribusi pada penguatan literasi lingkungan melalui pendekatan linguistik-retoris yang relevan dengan tantangan pendidikan abad ke-21. 
Co-Authors A.A. Ketut Agung Cahyawan W Afandi, Muhammad Idris Afifah, Ning Imas Ati Zuhrotul Afifah Agus Cahyono Agus Nuryatin Agustina, Lusiana Ali Formen Amin Yusuf Antono, Arif Antono, Arif Arief Yulianto ARIF HIDAJAD Ariyanti, Lita Dwi Astuti, Nia Awalya Awalya, Awalya Ayuningsih, Herlina Baehaqi Budi Susilo Cahyo Hasanudin Charolina, Corisa Christian, Alfons Oscar Deby Luriawati Dewi, Kartika Candra Duhita, Arinanda Alma Dyah Nawang Wulan, Dyah Nawang Eko Handoyo Eko Widianto Esti Sudi Utami Ety Syarifah, Ety Farid Ahmadi Farinduani, Muhammad Dzakiy Fasy, Nur Fikri Nahari Fathur Rokhman Fitrianti, Aulia Nur Habibi, Ahmad Fajar Haekal, Muhammad Husain Handayani, Rekno Hari Bakti Mardikantoro Haryadi - Haryati, Nas Hastuti, Anisa Puji Hastuti, Anisa Puji Heri yanto Herman J.Waluyo, Herman Herwani, Suci Hetilaniar, Hetilaniar Ika Prasetya Wijaya Imam Baehaqie Imroh, Lilik Al Ixsir Eliya Joko Sutarto Juwanda, Juwanda K, Andika Selasri Karnawati, Karnawati Kusnadi, Aan Kustiah, Hariani Lachlan, Nicholas Lenga, Klemens Maksianus Limbong, Alibasa Lispridona Diner Mahda Haidar Rahman, Mahda Haidar Maidah, Binti Ngafifatul Martha Dua Sary, Maria Petrasia Masykuroh, Zummala Rizqi Meida, Amelia Annis Moyo, Kgomotso Muliawan, Pondra Mulyono, Sungkowo Edi Nuni Widiarti Nur Aini, Indah Nur Sahid Nurfadilah, Kurnia Dewi Nurul Badriyah Nurul Hidayati Nurul Wakhidah Panca Dewi Purwati, Panca Pangestuti, Aulia Khaerunisa Prasetiyo, Moh. Henri Priska Filomena Iku Purnamasari, Fika Purnomo, Pajar Purwati, Ida Rahayu Pristiwati Rahmasari, Dian Rina Supriatnaningsih Rofingah, Rofingah Rosyadi, Diding Rosyadi, Diding Rustono - Sa'adah, Neily Salindri, Leni Santi Pratiwi Tri Utami Saputri, Noora Chusna Septina Sulistyaningrum Setiani, Hasnah Setiawan, Tri Indo Setiyaningrum, Ayu Shobirin, Ma’as Shofiah, Shofiah Siti Alimah Siti Rosidah Siwoyo, Candra Hadi Sri Sumartiningsih Sri Susilogati Sumarti Sri Wulandari Subyantoro Subyantoro Sumirah Sumirah Supriyadi Supriyadi Supriyono, Areni Yulitawati Suratno Suratno Suratno Suseno Tommi Yuniawan Tri Suminar Udi Utomo Uki Hares Yulianti Wagiran Wagiran Widhiyanto, Riyadi Widyawari, Caecilia Petra Gading May Wijayanti, Wenny Wiwik Wijayanti Wulansari, Devinta Eka Yeny Rahma Yusro Edy Nugroho Yusro Edy Nugroho Zakiyyah, Hana Zuliyanti, Zuliyanti