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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Keuangan dan Perbankan Journal of Educational, Health and Community Psychology El Dinar JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Infestasi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Ilmiah Universitas Batanghari Jambi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pengabdian Masyarakat Madani JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ADPEBI International Journal of Business and Social Science Utsaha: Journal of Entrepreneurship Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Manajemen Kreatif Jurnal Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research AICOS
Tona Aurora Lubis
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh reward dan recognition untuk meningkatkan in role dan extra role behavior karyawan yang dimediasi oleh employee engagement di Petrochina International Jabung Ltd Shadiq, Annurusshadiq; Rosita, Sry; Aurora Lubis, Tona
Jurnal Paradigma Ekonomika Vol. 17 No. 2 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i2.18926

Abstract

The pupose of this study was to examine and determine the effect of reward and recognition to increase in-role and extra-role behavior of employees mediated by employee engagement at Petrochina International Jabung Ltd. – Jambi. The sample used in as many as 81 respondents. Data collection and the method used is a method with a questionnaire that has been tested for validity and reliability then measured using a likert scale and the hypothesis is then analyzed by Structural Equation Modeling (SEM) based on Partial Least Squares Path Modeling (PLS-SEM) components. The results of statistical analysis prove that direct rewards have an insignificant effect on in-role and extra-role behavior and have no significant effect on employee engagement. Recognition directly has an insignificant effect on in-role and extra-role behavior and has a positive and significant effect on employee engagement. The results of statistical analysis also prove that employee engagement has a positive and significant effect on in-role and extra-role behavior. For the mediating effect of the employee engagement variable, it is proven that employee engagement can mediate the indirect influence relationship between recognition on in-role and extra-role behavior.
Pengaruh Financial Technology Terhadap Financial Satisfaction Pada UMKM Di Kota Jambi Dengan Disruptive Technology Sebagai Variabel Mediasi Enjanita, Sanci; Lubis, Tona Aurora; Indrawijaya, Sigit
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 5 (2024): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i5.2261

Abstract

Financial Technology (FinTech) and Micro, Small, and Medium Enterprises (MSMEs) exhibit several important dynamics within the financial ecosystem and business development. FinTech has had a significant impact on MSMEs, especially in terms of access to financial services that were previously difficult for this sector to reach, including enhancing financial satisfaction. This study aims to analyze the influence of Financial Technology on Financial Satisfaction in MSMEs in Jambi City, with Disruptive Technology as a mediating variable. This research is quantitative and analyzed using SEM PLS. The study population consists of MSME owners in Jambi City. The study concludes as follows: Financial Technology has a direct impact on Financial Satisfaction. Good Financial Technology will improve Financial Satisfaction. Similarly, Disruptive Technology can enhance Financial Satisfaction. Disruptive Technology as a mediating factor can enhance the influence of Financial Technology on Financial Satisfaction in MSMEs in Jambi City.
THE AGENTS ROLE TO CREATE E-LOYALTY Albetris, Albetris; Johannes, Johannes; Octavia, Ade; Aurora Lubis, Tona
Dinasti International Journal of Digital Business Management Vol. 3 No. 6 (2022): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i6.1456

Abstract

Competition in banking services such as branchless banking, the use of technological facilities and/or involving third party services, especially to serve the unbanked/unbanked community, has great potential to expand the distribution of financial services to the public. Models of service marketing (service marketing), relationship marketing (relationship marketing) and digital marketing (digital marketing) need to be studied simultaneously through a banking service marketing management approach to obtain electronic loyalty. The purpose of this study is to obtain an agent electronic loyalty model at state banks that provide branchless banking as marketing strategy for banking services, especially branchless banking in Jambi. The research design used an explanatory survey approach. The survey was conducted on agents at state banks that operate branchless banking in Jambi. respondents was 392 agents who were taken by multistage random sampling. Data analysis was carried out using a structural equation modeling (SEM) approach and SmartPLS 4.0 program.
Gastronomic Tourism for Sustainable Growth in Jambi Lubis, Tona Aurora; Nizori, Addion; Firmansyah, Firmansyah; Dewi , Erwita; Ningsih, Maryati
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1547

Abstract

This study investigates the interplay among gastronomic tourism development, business governance, and business performance in Jambi Province, focusing on leveraging Malay cultural identity to enhance the regional gastronomy sector. Employing a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 150 local gastronomy business respondents were analyzed. The findings reveal that gastronomic tourism development significantly improves business governance and performance. However, a complex negative relationship exists between rigid governance practices and business performance, indicating the need for flexible frameworks that accommodate the operational realities of small and medium-sized enterprises (SMEs). Gastronomic tourism fosters transparency, accountability, and stakeholder collaboration, driven by innovations and the preservation of Malay culinary heritage. This study highlights gastronomy as a vital cultural and economic asset, offering a model that integrates cultural preservation with governance improvements to achieve sustainable outcomes. Positioning Jambi Province as a leading gastronomic destination can catalyze economic growth and resilience. Recommendations include fostering adaptive governance models for SMEs and strengthening partnerships among policymakers, local communities, and businesses to harness the region’s full gastronomic potential. These findings provide practical insights for enhancing competitiveness and sustainability in Indonesia’s gastronomic tourism sector.
Local Wisdom-Based Tourism Village Governance Model To improve the economy in Jambi Province Tona Aurora Lubis; Erwita Dewi; Fitri Chairunnisa; Muhammad Haris Saputra; Maryati Ningsih
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saturation with modern forms of tourism and the desire to experience life in rural areas again and interact with the community and its socio-cultural activities has led to the development of tourism in rural areas packaged in the form of tourist villages. Tourists who visit are not only interested in the beauty of natural potential but also want to have the opportunity to learn the culture of the area they are visiting. Therefore, tourist villages and local wisdom are two things that synergize with each other. The development of tourist villages is currently still not optimal because it is faced with the obstacles that have been explained previously. One of the crucial obstacles that has the potential to damage the cultural order and life of the community is the degradation of local wisdom. This study aims to formulate a Local Wisdom-Based Tourism Village Governance Model in Jambi Province.This study applies a combination research (mixed method). The combination research used is the Sequential Exploratory Design type, namely the initial stage using qualitative research types, then the second stage using quantitative research types. The objects used in this study were tourist villages in Regencies and Cities in Jambi Province. The results of the study found that the diversity of local wisdom in the form of tourist villages in Jambi Province. Jambi Province has various types of tourist villages based on local wisdom, one of which is the Muaro Jambi Tourist Village and the Seberang Kota Jambi Tourist Village. Meanwhile, this study specifically provides the conclusion that the higher the local wisdom in an area, the higher the performance of the tourist village, Local wisdom is not able to moderate the relationship between tourism village governance and tourism village performance, The higher the governance of tourism villages in an area, the higher the performance of the tourist village
MODEL PENINGKATAN KINERJA PEJABAT FUNGSIONAL HASIL PENYETARAAN DALAM PENCAPAIAN KINERJA Afkari, Nabilah; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33026

Abstract

Penelitian ini bertujuan menganalisis pengaruh profesionalisme dan kompetensi terhadap kinerja pegawai pejabat fungsional hasil penyetaraan melalui komitmen organisasi. Penelitian ini melibatkan 80 orang Pejabat Fungsional Hasil Penyetaraan pada Pemerintah Kabupaten Tanjung Jabung Timur Provinsi Jambi sebagai responden. Analisis yang digunakan dalam penelitian ini berupa analisis statistic deskriptif dan analisis statistic inferensial menggunakan analisis kausalitas SEM (Structural Equation Modeling) berbasis component atau variance yang terkenal dengan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa profesionalisme dan kompetensi berpengaruh signifikan terhadap kinerja pegawai melalui komitmen organisasi. Saran yang dapat diberikan salah satunya adalah pejabat fungsional diharapkan dapat mengembangkan profesionalisme dan kompetensi kinerjanya sehingga dapat mempengaruhi pencapaian kinerjanya masing-masing
ANALISIS FLYPAPER EFFECT, FISCAL STRESS DAN KARAKTERISTIK PEMERINTAH DAERAH TERHADAP KINERJA KEUANGAN DAERAH DENGAN TAX EFFORT SEBAGAI VARIABEL MODERASI PADA PROVINSI-PROVINSI DI PULAU SUMATERA Sholihat, Iis; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.33629

Abstract

Penelitian ini bertujuan menganalisis Pengaruh Flypaper Effect, Fiscal Stress Karakteristik Pemerintah Daerah terhadap Kinerja Keuangan Daerah dengan Tax Effort sebagai Variable Moderasi pada Provinsi-Provinsi di Sumatera. Populasi pada penelitian ini adalah seluruh Provinsi yang ada di Pulau Sumatera. Metode yang digunakan dalam penelitian ini adalah Moderated Regression Analysis (MRA) dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa 1) Flypaper effect berpengaruh negatif dan signifikan terhadap kinerja keuangan daerah pada Provinsi-provinsi di Sumatera, 2) Fiscal stress tidak berpengaruh terhadap kinerja keuangan daerah pada Provinsi-provinsi di Sumatera, 3) Karakteristik pemerintah daerah berpengaruh negatif dan signifikan terhadap kinerja keuangan daerah pada Provinsi-provinsi di Sumatera, 4) Flypaper effect berpengaruh negatif dan signifikan terhadap kinerja keuangan daerah yang dimoderasi oleh tax effort pada Provinsi-provinsi di Sumatera, 5) Fiscal stress berpengaruh negatif dan signifikan terhadap kinerja keuangan daerah yang dimoderasi oleh tax effort pada Provinsi-provinsi di Sumatera, 6) Karakteristik pemerintah daerah tidak berpengaruh terhadap kinerja keuangan daerah yang dimoderasi oleh tax effort pada Provinsi-provinsi di Sumatera.
DEVELOPING A GOVERNANCE MODEL FOR SOUVENIR MSMES AND SOUVENIR CENTERS Lubis, Tona Aurora; Firmansyah, Firmansyah; Solikhin, Agus; Fitriaty, Fitriaty; Ningsih, Maryati
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.688

Abstract

This study explores the relationship between MSME souvenir governance and souvenir center governance in the context of supporting regional tourism in Jambi Province, Indonesia. The research addresses the challenges faced by MSME operators in accessing souvenir centers, such as limited skills, high raw material costs, and insufficient marketing knowledge, which hinder the overall tourism experience. To address these issues, this study develops a governance model based on key indicators that influence the efficiency and effectiveness of both MSME vendors and souvenir centers. The study employs a quantitative research approach, using purposive sampling to gather data from 100 MSME operators and souvenir center managers. The data is analyzed using Structural Equation Modeling (SEM) with SmartPLS software to evaluate the relationship between governance variables. The findings reveal that Product Quantity is the most influential factor in MSME souvenir governance, indicating that business actors must focus on maintaining consistent product supply. Meanwhile, Distance is the most significant indicator for souvenir center governance, highlighting the importance of strategic locations to attract customers. The study concludes that the governance practices of MSME souvenir vendors positively impact the governance of souvenir centers. This research provides valuable insights into improving governance structures in the souvenir industry, promoting better collaboration between MSME vendors and souvenir centers to support sustainable business growth.
Pengaruh Literasi Keuangan dan Persepsi Kemudahan Penggunaan Terhadap Financial Technology (Studi kasus Usaha Mikro, Kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo) Luthfi Anan , Fatih; Setiawati, Rike; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.37256

Abstract

Micro and Small Enterprises sector has a big influence on the economy of the people of Tebo district, especially Rimbo Bujang. However, in practice, the community structure and Micro and Small Enterprises actors in Rimbo Bujang still rarely use financial technology. According to the Indonesian Financial Services Authority (OJK), financial technology is an innovation in the financial services industry that utilizes advances in technology whose products are systems built to carry out specific transaction mechanisms. Users of financial technology continue to grow in Indonesia, but in general cash payments still dominate, including in the Tebo district, Rimbo Bujang, because some people do not recognize and master financial literacy, ease of use, and the usefulness of the technology provided. Based on this background, researchers are interested in carrying out research entitled The Influence of Financial Literacy and Perception of Ease of Use of Financial Technology with a case study of Micro and Small Enterprises in Rimbo Bujang District, Tebo Regency. The research approach used is descriptive and quantitative with the aim of analyzing the phenomenon of the influence of financial literacy and perceived ease of use on the use of financial technology in Micro and Small Enterprises. The results of this research are that there is no influence between financial literacy and the use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is proven by the results obtained which show that the path coefficient has a negative sign 0,168, dan P-Vallues 0,161 > 0,05 daln nilai T-Statistic 0,991< 1,96 so it can be concluded that financial literacy has no effect on financial technology. So it can be stated that the hypothesis can be accepted and is rejected because the T-Statistic value is smaller than 1.96 (T-Table) and the P-Values are more than 0.05. This means that increasing awareness, knowledge, skills, attitudes and behavior of respondents regarding financial literacy without being accompanied by socialization in the use of financial technology will not affect the use of financial technology. However, there is a significant influence between the perception of ease of use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is evidenced by the T-Statistic value of T-statistic 8,194> 1,96 (T-Table) daln nilali P-Vallue 0.000 < 0,05, which can be interpreted that the more a person's perception of ease of use is good enough, the more that person will improve their performance. use of existing financial technology. Likewise, low understanding of perceived ease of use will make someone hesitate to use something.
Competitiveness Factors and MSME Performance: Insights from Jambi Province Tona Aurora Lubis; Firmansyah, Firmansyah; Mukhzarudfa, Mukhzarudfa; Utama, Ahmad Nur Budi; Sari, Novita; Ningsih, Maryati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of competitiveness factors on MSME performance in Jambi Province. The research focuses on four key competitiveness factors: financial capabilities, entrepreneurial skills, government policies, and technological advancements. Utilizing a quantitative approach, data were collected from 100 MSMEs through structured questionnaires. The analysis was conducted using Partial Least Squares (PLS) through Smart PLS 3 software. The findings indicate that entrepreneurial skills are the most significant factor influencing MSME performance, with profit growth identified as a key performance indicator. These results suggest that enhancing entrepreneurial capabilities and leveraging regional strengths can improve MSME competitiveness and sustainability in both local and global markets.
Co-Authors - Afrizal . Moeljadi . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Afkari, Nabilah Afrizal Agil Muharya Agus Sholikhin Agus Solikhin Agus Solikhin, Agus Agus Syarif Ahmad Nur Budi Utama Albetris, Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Andang Fazri Aprecia, Mitha Talitha Arief Prasetyo Asep Machpuddin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Djumahir Djumahir Efi Herawati Elliyana, Dessy Enggar Diah P.A Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra johannes johannes Johannes Simatupang Junaidi Junaidi Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira Milasari, Roza MISMIWATI, MISMIWATI MISMIWATI Moh Ihsan Muhammad Haris Saputra Muhammad Safri Mukhzarudfa Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail Musnaini Musnaini Musnaini musnaini musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Octora, Shinta Oktaviani, Singki Putri, Dian Septiani Raja Penungkunen Surbakti Raja Sarah Rasmi, Muhammad Putra Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra syahmardi yacob Syahmardi Yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zuhratul Aulia Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli