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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Keuangan dan Perbankan Journal of Educational, Health and Community Psychology El Dinar JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Infestasi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Ilmiah Universitas Batanghari Jambi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pengabdian Masyarakat Madani JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ADPEBI International Journal of Business and Social Science Utsaha: Journal of Entrepreneurship Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Manajemen Kreatif Jurnal Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research AICOS
Tona Aurora Lubis
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH LITERASI DIGITAL DAN STRATEGI BISNIS ONLINE TO OFFLINE (O2O) TERHADAP BUSINESS SUSTAINABILITY DI ERA DIGITAL DENGAN EMPLOYEE CREATIVITY SEBAGAI VARIABEL MEDIASI (STUDI PADA UMKM MITRA MARKETPLACE PARTO.ID) Jihan, Salsandra; Fitriaty, Fitriaty; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37735

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Literasi Digital, Strategi Bisnis Online to Offline (O2O), dan Employee creativity terhadap Business sustainability pada UMKM yang bermitra dengan Marketplace Parto.id di Kota Jambi, dengan Employee creativity sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan teknik purposive sampling pada 88 responden. Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui Smart PLS 4.0 untuk menguji validitas outer model dan hubungan antar variabel pada inner model. Hasil penelitian menunjukkan bahwa Literasi Digital tidak berpengaruh langsung terhadap Business sustainability, namun memiliki pengaruh signifikan melalui mediasi Employee creativity. Sementara itu, Strategi Bisnis O2O berpengaruh positif dan signifikan baik secara langsung maupun melalui mediasi Employee creativity. Temuan ini menekankan pentingnya peningkatan literasi digital dan kreativitas karyawan sebagai kunci keberhasilan strategi O2O untuk meningkatkan keberlanjutan bisnis UMKM di era digital.
Handicrafts and Traditional Arts: Driving Sustainable Growth in Village Tourism Lubis, Tona Aurora; Firmansyah, Firmansyah; Masriani, Ida; Sari, Novita; Ningsih, Maryati
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1671

Abstract

Traditional arts and crafts play a vital role in enhancing village tourism by attracting visitors, creating immersive cultural experiences, and contributing to economic sustainability. This study examines the impact of traditional performances and high-quality handcrafted products on tourist satisfaction and overall tourism success. Using a structured research approach, data were collected and analyzed to evaluate how arts and crafts influence tourism appeal, visitor engagement, and local economic benefits. The findings indicate that traditional arts significantly enhance visitor experiences through cultural performances, while traditional crafts reinforce destination identity by offering unique, high-quality souvenirs. Moreover, tourist satisfaction emerges as a key determinant of village tourism success, emphasizing the importance of well-managed arts and crafts initiatives. However, challenges such as financial limitations, lack of innovation, and inadequate marketing strategies hinder the full potential of these tourism assets. The study highlights the need for collaborative efforts among tourism managers, policymakers, artisans, and local communities to sustain and further develop traditional arts and crafts as integral components of village tourism. Strengthening policies, enhancing promotional strategies, and improving market accessibility are essential to ensuring long-term sustainability and economic growth in rural tourism destinations.
Pengaruh Struktur Kepemilikan terhadap Kinerja Finansial dan Operasional, Keunggulan Daya Saing Berkelanjutan Berdasarkan Reputasi Ukuran Akuntansi, dan Kinerja Pasar (Studi pada BUMN Tbk) Lubis, Tona Aurora; Salim, Ubud; Djumahir, Djumahir; Sudarma, Made
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes and explains comprehensively the effects of ownership structure on financial and operational performance, on sustainable competitive advantage based on accountancy measurement reputation, and on market performance in Indonesia's privatized SOEs (BUMN Tbk). The samples of this study were selected using the purposive sampling method with the type judgment sampling. The criteria for sample selection were: privatized SOEs which are non-backing sector, privatized SOEs having state owned stock/share more than 51%, and privatized SOEs doing Initial Public Offering (IPO) before 2007. The samples of this research were 9 privatized SOEs. The data analysis was conducted using inferential statistic analysis. Inferential statistical analysis used Structural Equation Modeling (SEM) causality based on components or variance. SEM causality analysis, known as Partial Least Square (PLS), is performed using SmartPLS version 1.10 software. The research result shows that: (1) the increase of public ownership in ownership structure can improve financial and operational performance; (2) the increase of public ownership in ownership structure can improve sustainable competitive advantage based on accountancy measurement reputation; (3) the increase of public ownership in ownership structure is unable to improve market performance; (4) the improvement in financial and operational performance can improve market performance; (5) the improvement in financial and operational performance can sustainable competitive advantage based on accountancy measurement reputation; and (6) the improvement of sustainable competitive advantage based on accountancy measurement reputation is unable to improve market performance.
MODEL TATA KELOLA PEDAGANG KAKI LIMA (PKL) DI KOTA JAMBI Tona Aurora Lubis; Erwita .; Raja Sarah
Jurnal Dinamika Manajemen Vol. 2 No. 2 (2014): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v2i2.2134

Abstract

The purpose of this research is to reveal the  governance of street vendors, based on the street vendors’ profiles namely finance, marketing, human resource and operational management in Jambi City. Those indicators will later be formulated to be a comprehensif model of street vendors governance. This research used mixed method, firstly used sequential exploratory designthen qualitative and quantitative method. In qualitative method, this research uses Interpretive Phenomenology, and Partial Least Square (PLS) for the quantitative method. The result of this research shows that the finance, marketing and human resource management have effect on street vendors governance, however, operational management has no effect.Keywords:    street vendors, governance, finance, marketing, human resource, operational
ANALISIS PENGARUH RASIO KEUNGAN DAN PERTUMBUHAN ASET TERHADAP DIVIDEN PERSHARE INDUSTRI WHOLE SALE AND RETAIL TRADE Tona Aurora Lubis; Agus Syarif; Mulia Inda Purwati
Jurnal Dinamika Manajemen Vol. 2 No. 2 (2014): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v2i2.2137

Abstract

The purpose of this research is to examine the effect of Current ratio, Cash ratio, Debt to Total Equity (DER), Return on Investment (ROI), Earning per Share (EPS), Asset Growth  toward Dividend per Share (DPS) in industry Wholesale and Retail Trade that is listed in BEI at the periode of 2009-2012. Sampling technique used is purposive sampling that fulfied these criterion (1) the company that trade their stocks in Bursa Efek Indonesia (BEI); (2) the company that represents their financial report per December 2009-2012; and (3) the company that continually share their dividend per December 2009-2012. According to those criteria, it is found sample size as many as 15 companies from 22listed companies.Reserach results show that simulteneusly, all examined variable effect DPS significantly. Otherwhile, partially the variables that effect DPS significantly are EPS and Asset Growth, but CR, DER, ROI not significant. Furthermore cooefficent determintasion (R) is 68,9 percent that implies that 31,10 percent is not explained by the variable examined in this research.Keywords: Current ratio, Cash ratio, DER, ROI, EPS, Deviden Policy and Indonesian Capital Market
PENDAMPINGAN BRANDING UMKM MELALUI SOSIAL MEDIA DAN DESAIN KEMASAN DALAM UPAYA PENINGKATAN KINERJA PEMASARAN PADA UMKM KERIPIK SINGKONG BU WATI Mardiana, Rina; Meilina, Dira; Octavia, Ade; Musnaini, Musnaini; Lubis, Tona Aurora; Solikhin, Agus
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2911

Abstract

This research aims to enhance the marketing performance of UMKM Keripik Singkong Bu Wati through assistance in branding using social media and packaging design. Keripik Singkong Bu Wati offers healthy cassava chips without preservatives in two flavors: original and sweet spicy. The main goal is to address branding and marketing challenges by focusing on product packaging development, assistance in business permit issuance, strategic market collaboration recommendations, and social media management. The methodology used includes needs analysis through interviews and direct observations, collaboration with a design team to create attractive packaging, and social media management training. The results of this study show significant improvements in product packaging quality, legal compliance, market access, and active presence on social media. These improvements have led to increased competitiveness and business growth for UMKM Keripik Singkong Bu Wati. In conclusion, the branding and marketing strategies implemented in this research have had a positive impact on the visibility and market reach of Keripik Singkong Bu Wati, strengthening relationships with consumers. This approach can be applied to other UMKMs to help them thrive in a competitive market.
The Mediating Effect of Organizational Justice, Commitment and Motivation against the National Police Leadership on the Regional Police Personnel Milasari, Roza; Yacob, Syahmardi; Lubis, Tona Aurora
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.760

Abstract

The research aims to examine the mediating effects of organizational justice, commitment and motivation toward National Police leadership on the performance of police personnel. In this study, the questionnaires were distributed to 136 respondents, throughout the cities and districts in Jambi Province, and then the data were collected and analyzed using SEM-PLS 4.0. The research results show that improved performance police personnel is strongly influenced by the leadership style of the police, both directly and indirectly, emphasizing the importance of organizational justice, the implemented commitment and the built motivation which can mediate the relationship between the leadership and performance of the police. Therefore, police leaders must be aware of the needs of police members that through organizational justice members have confidence, which will build their commitment in performing their duties, greatly motivate the police officers. The police leadership style will drive to good performance.
PENGARUH KEMUDAHAN, MANFAAT, KETERSEDIAAN FITUR TERHADAP PENGGUNAAN LAYANAN MOBILE BANKING DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI (STUDI KASUS MAHASISWA STRATA-1 MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Liu, Tri Supryjadi; Lubis, Tona Aurora; Zulkifli, Zulkifli
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.26102

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kemudahan, Manfaat, Ketersdiaan Fitur terhadap Penggunaan Layanan Mobile Banking dengan Kepercayaan sebagai Variabel Mediasi. Objek pada penelitian ini adalah mahasiswa Strata-1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi. Teknik sampling yang digunakan adalah purposive sampling. Sampel dalam peneliti adalah sebanyak 284 Responden dengan penentuan jumlah sampel berdasarkan rumus Isaac & Michael. Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis statistik deskriptif dan SEM-PLS yang dijalankan menggunakan aplikasi SmartPLS 3. Hasil penelitian ini menunjukan bahwa manfaat, ketersediaan fitur, kepercayaan berpengaruh signifikan terhadap penggunaan layanan mobile banking sedangkan kemudahan tidak berpengaruh signifikan terhadap penggunaan layanan mobile banking. Kepercayaan berpengaruh signifikan sebagai variabel mediasi antara kemudahan, manfaat dan ketersediaan fitur terhadap penggunaan layanan mobile banking.
PENGARUH EFIKASI DIRI DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA YANG DIMEDIASI OLEH MOTIVASI BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS JAMBI Rasmi, Muhammad Putra; Ihsan, Moh; Lubis, Tona Aurora
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6057

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efikasi diri dan kreativitas terhadap minat berwirausaha, serta menguji peran mediasi motivasi berwirausaha pada mahasiswa Pendidikan Ekonomi Universitas Jambi. Latar belakang penelitian ini didasarkan pada fenomena rendahnya tingkat implementasi minat berwirausaha di kalangan mahasiswa, meskipun secara teoritis menunjukkan ketertarikan tinggi terhadap kewirausahaan. Efikasi diri dan kreativitas diidentifikasi sebagai dua faktor psikologis utama yang diyakini mampu membentuk motivasi internal dan minat dalam menjalankan aktivitas kewirausahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan desain explanatory research. Teknik analisis yang digunakan adalah analisis jalur (path analysis) untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa efikasi diri dan kreativitas berpengaruh positif dan signifikan terhadap motivasi berwirausaha. Selanjutnya, motivasi berwirausaha juga berpengaruh positif terhadap minat berwirausaha. Selain itu, motivasi terbukti menjadi variabel mediasi parsial antara efikasi diri dan kreativitas terhadap minat berwirausaha. Temuan ini memberikan kontribusi teoritis dalam memahami mekanisme psikologis pembentukan minat berwirausaha dan memberikan implikasi praktis bagi pengembangan kurikulum kewirausahaan di perguruan tinggi. Rekomendasi diberikan agar institusi pendidikan lebih menekankan penguatan efikasi diri dan kreativitas mahasiswa sebagai fondasi pembentukan jiwa kewirausahaan. Penelitian ini juga mendorong integrasi pendidikan kewirausahaan yang berbasis motivasi intrinsik untuk menciptakan generasi job creator yang adaptif dan inovatif.
COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR Ayu Anggraini; Fitriaty; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.41922

Abstract

This research aims toanalyzing the influence of digital leadership and organizational culture on the competitive advantage of Bank Jambi, through innovative work behavior. The research sample used was 242 respondents, taken using a simple random sampling technique. The types of data collected include primary data in the form of questionnaires on digital leadership, organizational culture, innovative work behavior, and competitive advantage, as well as secondary data in the form of other publications such as; books, journals and other documents related to the topic of this research. The data that has been collected is then analyzed using descriptive statistical analysis methods and verification analysis in the form of Partial Least Square (PLS). The results of the direct effect analysis prove that; (1) digital leadership and organizational culture directly have a significant effect on innovative work behavior, (2) digital leadership, organizational culture, and innovative work behavior directly have a significant effect on competitive advantage, (3) digital leadership indirectly has a significant effect on competitive advantage, through innovative work behavior, and (4) organizational culture indirectly has a significant effect on competitive advantage, through innovative work behavior. The results of this study have implications for efforts to improve innovative work behavior and competitive advantage of Bank Jambi, through a more adaptive corporate culture, as well as improving the quality of digital leadership, especially in terms of change management competency
Co-Authors - Afrizal . Moeljadi . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Afkari, Nabilah Afrizal Agil Muharya Agus Sholikhin Agus Solikhin Agus Solikhin, Agus Agus Syarif Ahmad Nur Budi Utama Albetris, Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Andang Fazri Aprecia, Mitha Talitha Arief Prasetyo Asep Machpuddin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Djumahir Djumahir Efi Herawati Elliyana, Dessy Enggar Diah P.A Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra johannes johannes Johannes Simatupang Junaidi Junaidi Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira Milasari, Roza MISMIWATI, MISMIWATI MISMIWATI Moh Ihsan Muhammad Haris Saputra Muhammad Safri Mukhzarudfa Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail Musnaini musnaini musnaini Musnaini Musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Octora, Shinta Oktaviani, Singki Putri, Dian Septiani Raja Penungkunen Surbakti Raja Sarah Rasmi, Muhammad Putra Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra Syahmardi Yacob syahmardi yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zuhratul Aulia Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli