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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Keuangan dan Perbankan Journal of Educational, Health and Community Psychology El Dinar JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Infestasi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Ilmiah Universitas Batanghari Jambi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pengabdian Masyarakat Madani JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ADPEBI International Journal of Business and Social Science Utsaha: Journal of Entrepreneurship Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Manajemen Kreatif Jurnal Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research AICOS
Tona Aurora Lubis
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM Budi Susanto; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44443

Abstract

This study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on purchase decisions for subsidized housing, as well as to evaluate the moderating role of e-WOM in the relationship between digital marketing strategies and consumer purchasing decisions. The research was conducted at PT. Digdaya Cipta Harjita, involving 190 respondents who had purchased subsidized housing in Jambi City and Muaro Jambi Regency. Employing a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicated that Content Marketing (β = 0.125; T = 2.117; p = 0.036), Influencer Marketing (β = 0.261; T = 3.195; p = 0.002), and e-WOM (β = 0.254; T = 3.012; p = 0.003) have a positive and significant impact on purchase decisions. Furthermore, e-WOM demonstrates a significant negative moderating effect on the relationship between Content Marketing and purchase decisions (β = –0.153; T = 2.314; p = 0.022), and a positive moderating effect on the relationship between Influencer Marketing and purchase decisions (β = 0.161; T = 2.067; p = 0.040). The model's R-square value of 0.267 indicates that the proposed variables explain 26.7% of the variance in purchasing decisions. These findings suggest that the effectiveness of digital marketing strategies in promoting subsidized housing is influenced not only by the quality of content and social influence but also by consumer perceptions shaped through digital word-of-mouth interactions, highlighting the critical role of online reputation management in enhancing marketing outcomes.
PENGARUH EKSPEKTASI PENDAPATAN, PENGETAHUAN KEWIRAUSAHAAN DAN MINDSET WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PEGAWAI NEGERI SIPIL BADAN PENGELOLAAN KEUANGAN DAN PENDAPATAN DAERAH PROVINSI JAMBI Rosadi, Ichsan; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44840

Abstract

This study investigates the influence of income expectations, entrepreneurial knowledge, and entrepreneurial mindset on entrepreneurial intention among civil servants at the Regional Revenue and Financial Management Agency (BPKPD) of Jambi Province, Indonesia. Employing a quantitative approach with a descriptive-verificative design, the research utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, processed using SmartPLS 3.0. Data were collected through structured questionnaires from a purposive sample of 156 respondents, determined using Slovin's formula from a total population of 296. The findings reveal that all three independent variables exert a statistically significant and positive effect on entrepreneurial intention. Income expectation (β = 0.302; t = 3.161; p < 0.01), entrepreneurial knowledge (β = 0.937; t = 9.754; p < 0.001), and entrepreneurial mindset (β = 0.347; t = 3.079; p < 0.01) significantly contribute to shaping entrepreneurial interest among civil servants. The model demonstrates a high explanatory power with an R-squared value of 0.976, indicating that 97.6% of the variance in entrepreneurial intention is explained by the model. These results underscore the importance of fostering entrepreneurial literacy, realistic income expectations, and a proactive entrepreneurial mindset in encouraging civil servant engagement in entrepreneurship. The study contributes to the literature by addressing a research gap concerning public sector entrepreneurship and provides practical implications for policy formulation aimed at promoting entrepreneurial development among state employees.
Penguatan UMKM Kue Tradisional di Kota Jambi melalui Optimalisasi Kemasan Produk dan Pengelolaan Keuangan Usaha: Pengabdian Tona Aurora Lubis; Agus Solikhin; Ida Masriani; Ade Perdana Siregar; Garry Yuesa Rosyid
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2869

Abstract

Produk kue tradisional tidak hanya memiliki nilai budaya dan kearifan lokal, tetapi berpotensi untuk dikembangkan menjadi komoditas unggulan daerah. UMKM kue tradisional di Kota Jambi, khususnya di Kelurahan Olak Kemang Kecamatan Danau Teluk menghadapi berbagai tantangan yang menghambat pengembangan usahanya. Permasalahan utama pada aspek manajemen usaha, proses produksi, dan teknologi yang digunakan, terutama dalam pengemasan produk dan pengelolaan keuangan. Metode yang digunakan dalam pencapaian tujuan tersebut adalah metode sosial memberikan pelatihan kepada mitra mengenai peningkatan kemampuan manajerial dengan pelatihan pada aspek manajemen, aspek produksi dan aspek teknologi. Hasil dari kegiatan pengabdian ini memberikan peningkatan kemampuan dan keterampilan mitra dalam aspek manajemen, aspek produksi, dan aspek teknologi.
KINERJA UMKM DIDUKUNG OLEH ORGANIZATIONAL AGILITY : KEUNGGULAN KOMPETITIF SEBAGAI VARIABEL INTERVENING PADA USAHA KECIL KULINER DI KOTA JAMBI Aprecia, Mitha Talitha; Adriani, Zulfina; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.45235

Abstract

ABSTRAK Tujuan penulisan penelitian ini untuk mengetahui Kinerja UMKM didukung oleh Organizational Agility dengan Keunggulan Kompetitif sebagai Variabel Intervening pada Usaha Kecil Kuliner di Kota Jambi. Pengumulan data dilakukan melalui penyebaran kuesioner dengan skala likert terhadap 100 pelaku usaha kecil kuliner di Kota Jambi. Teknik pengujian data yang digunakan meliputi uji validitas, uji reliabilitas, uji R-Square, uji Q-Square, uji hipotesis dan uji mediasi dengan bantual SmartPLS 4. Hasil penelitian menunjukkan bahwa organizational agility berpengaruh positif dan signifikan terhadap kinerja UMKM pada usaha kecil kuliner di Kota Jambi, organizational agility berpengaruh positif dan signifikan terhadap keunggulan kompetitif pada usaha kecil kuliner di Kota Jambi, keunggulan kompetitif memiliki pengaruh positif dan signifikan terhadap kinerja UMKM pada usaha kecil kuliner di Kota Jambi, organizational agility memiliki pengaruh positif dan signifikan terhadap kinerja UMKM di Kota Jambi dengan keunggulan kompetitif sebagai variabel intervening. Bagi usaha kecil kuliner di Kota Jambi diharapkan selalu menjaga kinerja dengan selalu meningkatkan kelincahan organisasi dalam menghadapi perubahan pasar dan meningkatkan keunggulan kompetitif. Bagi peneliti selanjutnya diharapkan dapat mengembangkan ke variabel-variabel lain yang didigua dapat mempengaruhi kinerja UMKM. Kata Kunci : Organizational agility, kinerja UMKM, keunggulan kompetitif ABSTRACT The purpose of this research is to analyze the performance of MSMEs supported by Organizational Agility, with Competitive Advantage as an intervening variable in small culinary businesses in Jambi City. Data collection was conducted through a questionnaire survey using a Likert scale on 100 small culinary business owners in Jambi City. The data testing techniques used included validity testing, reliability testing, R-Square testing, Q-Square testing, hypothesis testing, and mediation testing with the assistance of SmartPLS 4. The results of this study indicate that: Organizational agility has a positive and significant impact on the performance of MSMEs in small culinary businesses in Jambi City. Organizational agility has a positive and significant impact on competitive advantage in small culinary businesses in Jambi City. Competitive advantage has a positive and significant impact on the performance of MSMEs in small culinary businesses in Jambi City. Organizational agility has a positive and significant impact on MSME performance in Jambi City, with competitive advantage as an intervening variable. For small culinary businesses in Jambi City, it is recommended to maintain performance by continuously improving organizational agility in responding to market changes and enhancing competitive advantage. Future researchers are expected to explore other variables that may influence MSME performance. Keywords : Organizational agility, MSME Performance, Competitive Advantage
Pengaruh Kompensasi terhadap Implementasi Entrepreneurial Government dan Kinerja Aparatur Sipil Negara pada Dinas Kehutanan Provinsi Jambi Octora, Shinta; Lubis, Tona Aurora; Indrawijaya, Sigit
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2376

Abstract

This study aims to analyze the effect of compensation on the implementation of the Entrepreneurial Government concept and the performance of State Civil Apparatus (SCA) at the Jambi Provincial Forestry Service. This study used a quantitative approach with a survey method. Primary data were obtained through questionnaires distributed to 74 respondents, consisting of SCA within the Jambi Provincial Forestry Service. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that compensation has a positive and significant effect on the implementation of Entrepreneurial Government and the performance of SCA. Furthermore, the implementation of Entrepreneurial Government has been shown to significantly improve the performance of SCA.
Pengaruh Budaya dan Kompetensi terhadap Kinerja Pegawai dengan Jiwa Sportifitas dan Kewirausahaan sebagai Variabel Moderasi pada Dinas Pemuda dan Olahraga Provinsi Jambi M, Zulkifli; Lubis, Tona Aurora; Masriani, Ida
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2358

Abstract

This study aims to analyze the influence of organizational culture and employee competency on employee performance with sportsmanship and entrepreneurship as moderating variables at the Jambi Province Youth and Sports Office. The research method used is quantitative explanatory with a causality approach. Data were collected through questionnaires distributed to 89 employees, and data analysis was carried out using Partial Least Squares (PLS). The results showed that organizational culture had a positive and significant effect on employee performance, while employee competency had a negative effect. Sportsmanship and entrepreneurship did not moderate the relationship between organizational culture and employee competency on employee performance at the Jambi Province Youth and Sports Office.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pembayaran Digital, dengan Penggunaan Teknologi Keuangan sebagai Variabel Intervening pada Mahasiswa Bisnis Digital Universitas Jambi Angkatan 2021 – 2024 Dhimas Kurniawan; Tona Aurora Lubis; Ida Masriani
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i2.3858

Abstract

This study aims to determine the effect of financial literacy and lifestyle on digital payments with the use of financial technology as an intervening variable for Jambi University digital business students Class of 2021 - 2024. This study uses a quantitative approach with a random sampling method. The population in this study, namely Jambi University digital business students in the 2021-2024 batch of 174 students and the sample of this study amounted to 64 students. The data collection technique used a questionnaire. The data analysis method in this study used Patrial Least Square and was processed using smartPLS 4.0 software. The results of this study found that: 1) Financial literacy has a positive and significant effect on digital payments. 2) Lifestyle has a positive and insignificant effect on digital payments. 3) Financial Literacy has a positive and significant effect on the use of financial technology. 4) Lifestyle has a positive and significant effect on the use of financial technology. 5) the use of financial technology has a positive effect on digital payments. 6) Financial Literacy has a positive and significant effect on digital payments with the use of financial technology as an intervening variable. 7) Lifestyle has a positive and insignificant effect on digital payments with the use of financial technology as an intervening variable.
Building Corporate Value Through Green Finance and Environmental Performance Lubis, Tona Aurora; Yuliusman; Andang Fazri; Muhammad Haris Saputra
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2402

Abstract

This study aims to analyze the Impact of Green Finance and Environmental Performance on Firm Value through Financial Performance. This objective is described as: 1) Analyzing the influence of Green finance, environmental performance and financial performance on firm value in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period 2) Analyzing the influence of Green finance and environmental performance on financial performance in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period 3) Analyzing the influence of Green finance and environmental performance on firm value through financial performance as a mediating variable in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period. This study is a quantitative study using SEM PLS. The results show that environmental performance has a positive and significant effect on financial performance, and financial performance is proven to have a strong and significant effect on firm value, while environmental performance does not directly affect firm value without the mediation of financial performance; On the other hand, Green Finance does not have a significant influence on either financial performance or company value, and is not proven to mediate the relationship, so it can be concluded that financial performance is a key factor that mediates the influence of environmental performance on company value, while green finance has not shown a significant contribution in the context of Consumer Non-Cyclicals sector companies in Indonesia for the period 2020–2023.
Empowering SMEs through Cultural Heritage and Clustering: Insights from Jambi Province Lubis, Tona Aurora; Machpudin, Asep; Eka Putra, Wirmie; Ningsih, Maryati
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.122

Abstract

This study examines the impact of local wisdom and clustering strategies on the performance of Micro, Small, and Medium Enterprises (SMEs) in Jambi Province. Using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), this research analyzes data collected from SMEs to identify key factors that influence their performance. The findings reveal that local wisdom, characterized by the integration of cultural and traditional values into business practices, has a positive and significant effect on SMEs performance. Among the indicators, Traditional Craftsmanship (TK) emerges as the most dominant, highlighting its role in enhancing the uniqueness and marketability of SMEs. Similarly, clustering strategies are found to significantly improve SMEs performance, with Competitiveness (DS) identified as the most influential indicator. Clustering enables SMEs to optimize resources, foster innovation, and strengthen their market competitiveness. These results underscore the importance of leveraging both cultural heritage and organizational strategies to create sustainable and competitive SME ecosystems. The implications of this study are twofold. Theoretically, it validates the integration of cultural and structural approaches in SME development. Practically, it provides actionable insights for policymakers and stakeholders to support initiatives that promote local wisdom and cluster-based strategies.
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU MANAJEMEN KEUANGAN PADA PEDAGANG DI PASAR ANGSO DUO KOTA JAMBI Tiarifani, Tasya; Lubis, Tona Aurora; Zulkifli, Zulkifli
Jurnal Dinamika Manajemen Vol. 12 No. 04 (2024): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i04.27486

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Pengalaman Keuangan terhadap Perilaku Manajemen Keuangan. Objek dalam penelitian ini adalah para pedagang di Pasar Angso Duo Kota Jambi. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jenis dan sumber data yang digunakan adalah data primer dan data sekunder. Sampel dalam penelitian ini adalah sebanyak 125 responden. Teknik sampling yang digunakan adalah probability Sampling dengan menggunakan metode teknik proportionate stratified random sampling. Teknik analisis yang digunakan adalah teknik analisis statistik deskriptif dan PLS (Partial Least Square) yang dijalankan menggunakan software SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa (1) terdapat pengaruh positif dan signifikan pengetahuan keuangan terhadap perilaku manajemen keuangan pada pedagang di Pasar Angso Duo Kota Jambi, (2) terdapat pengaruh positif dan signifikan sikap keuangan terhadap perilaku manajemen keuangan pada pedagang di Pasar Angso Duo Kota Jambi, (3) terdapat pengaruh positif dan signifikan pengalaman keuangan terhadap perilaku manajemen keuangan pada pedagang di Pasar Angso Duo Kota Jambi. Kata kunci: Pengetahuan Keuangan, Sikap Keuangan, Pengalaman Keuangan, Perilaku Manajemen Keuangan.
Co-Authors - Afrizal . Moeljadi . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Afkari, Nabilah Afrizal Agil Muharya Agus Sholikhin Agus Solikhin Agus Solikhin, Agus Agus Syarif Ahmad Nur Budi Utama Albetris, Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Andang Fazri Aprecia, Mitha Talitha Arief Prasetyo Asep Machpuddin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Djumahir Djumahir Efi Herawati Elliyana, Dessy Enggar Diah P.A Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra johannes johannes Johannes Simatupang Junaidi Junaidi Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira Milasari, Roza MISMIWATI, MISMIWATI MISMIWATI Moh Ihsan Muhammad Haris Saputra Muhammad Safri Mukhzarudfa Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail Musnaini musnaini musnaini Musnaini Musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Octora, Shinta Oktaviani, Singki Putri, Dian Septiani Raja Penungkunen Surbakti Raja Sarah Rasmi, Muhammad Putra Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra Syahmardi Yacob syahmardi yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zuhratul Aulia Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli