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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Keuangan dan Perbankan Journal of Educational, Health and Community Psychology El Dinar JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Infestasi JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnal Ilmiah Universitas Batanghari Jambi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pengabdian Masyarakat Madani JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ADPEBI International Journal of Business and Social Science Utsaha: Journal of Entrepreneurship Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Manajemen Kreatif Jurnal Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics, Business and Innovation Research AICOS
Tona Aurora Lubis
Jambi University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SELF-EFFICACY & PENGETAHUAN KEUANGAN TERHADAP PERILAKU KEUANGAN DENGAN SIKAP KEUANGAN SEBAGAI VARIABEL MEDIASI PADA PELAKU UMKM DI KECAMATAN TELANAIPURA PASCA COVID-19 Savana, Zeta Ferli; Lubis, Tona Aurora; Hulu, Dalizanolo
Jurnal Dinamika Manajemen Vol. 13 No. 01 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i01.27528

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Self-efficacy dan Pengetahuan Keuangan terhadap Perilaku Keuangan dengan Sikap Keuangan sebagai Variabel Mediasi pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jenis dan sumber data yang digunakan adalah data primer dan data sekunder. Sampel dalam penelitian ini sebanyak 78 responden. Teknik sampling yang digunakan adalah probability sampling dengan menggunakan metode teknik slovin. Teknik analisis yang digunakan adalah teknik analisis deskriptif dan PLS (Pasrtial Least Square) yang dijalankan menggunakan software SmartPLS 4.0. hasil penelitian ini menunjukkan bahwa (1) terdapat pengaruh positif dan tidak signifikan self-efficacy terhadap perilaku keuangan pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19, (2) terdapat pengaruh positif dan tidak signifikan pengetahuan keuangan terhadap perilaku keuangan pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19, (3) terdapat pengaruh positif dan signifikan sikap keuangan terhadap perilaku keuangan pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19, (4) terdapat pengaruh positif dan tidak signifikan self-efficacy terhadap perilaku keuangan melalui sikap keuangan sebagai variabel mediasi pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19, (5) terdapat pengaruh positif dan signifikan pengetahuan keuangan terhadap perilaku keuangan melalui sikap keuangan sebagai variabel mediasi pada pelaku UMKM di Kecamatan Telanaipura Pasca Covid-19.
Pengaruh Pemeriksaan Pajak, Sosialisasi Pajak Dan Jumlah Wajib Pajak Terhadap Penerimaan Pajak Penghasilan Badan (Studi Pada Kantor Pelayanan Pajak (KPP) Pratama Telanaipura Jambi Periode 2018 – 2022) Yunira, Sabrino Pratama; Lubis, Tona Aurora; Hulu, Dalizanolo
Jurnal Dinamika Manajemen Vol. 12 No. 1 (2024): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i1.28470

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pemeriksaan Pajak, Sosialisasi Pajak dan Jumlah Wajib Pajak terhadap Penerimaan Pajak Penghasilan Badan. Populasi dalam penelitian adalah seluruh Penerimaan Pajak Penghasilan Badan dan Wajib Pajak Badan yang terdaftar serta jumlah SKPKB yang diterbitkan pada KPP Pratama Telanaipura Jambi berdasarkan secara bulanan pada tahun 2018, 2019, 2020, 2021 dan 2022 (data time series sebanyak 60 bulan). Sampel penelitian ini menggunakan teknik sampling jenuh dimana keseluruhan populasi dijadikan sebagai sampel dalam penelitian. Jenis penelitian menggunakan penelitian eksplanatori yang bertujuan untuk menjelaskan hubungan kausal antara variabel-variabel yang mempengaruhi pengujian hipotesis. Metode analisis yang digunakan adalah analisis regresi berganda dengan program SPSS versi 29. Hasil penelitian ini menunjukkan bahwa variabel Pemeriksaan Pajak dan Sosialisasi Pajak tidak berpengaruh terhadap Penerimaan Pajak Penghasilan Badan. Sedangkan variabel Jumlah Wajib Pajak berpengaruh positif dan signifikan terhadap Penerimaan Pajak Penghasilan Badan.Kata Kunci: Penerimaan Pajak Penghasilan Badan, Pemeriksaan Pajak, Sosialisasi Pajak, Jumlah Wajib Pajak
Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi Fitriaty, Fitriaty; Tona Aurora Lubis; Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15674

Abstract

This study aims to analyze and formulate strategies strengthen competitiveness after the COVID-19 pandemic. This study used a mix method with two approaches, namely a qualitative approach interviews as information to make a SWOT analysis and quantitative by providing questionnaires to MSME actors around tourist areas in Jambi City, 120 respondents were obtained, a quantitative approach using SEM-PLS as a data analysis tool and forming a model for developing a strategy to strengthen the competitiveness of SMEs after the pandemic. The results of this study obtain several recommended strategies for strengthening competitiveness, namely increasing innovation, improving product quality to gain competitive advantage, improving supply chains, having strength in the distribution section from raw materials to consumers, providing training to improve employee capabilities, taking advantage of opportunities by become a business actor who is adaptive to all conditions. Based on the results of quantitative analysis, a model is formed that contributes to strengthening the competitiveness of MSMEs after the COVID-19 pandemic, namely product quality, capital, supply chains, market diversification and skills that have a very strong relationship to strengthening MSMEs' power.
The PRODUCT QUALITY ON REPURCHASE INTEREST, WHICH IS MEDIATED BY CUSTOMER SATISFACTION WITH MS GLOW SKINCARE PRODUCTS IN JAMBI CITY: Product Quality, Repurchase Interest , And Customer Satisfaction. Selvia, Levi; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34378

Abstract

This study investigates the impact of product quality on repurchase intention, with customer satisfaction acting as a mediating variable within the skincare industry. The research focuses on MS Glow skincare users in Jambi, Indonesia. Utilizing Structural Equation Modeling (SEM) with SMART PLS 3.0, data was collected through structured questionnaires distributed among the target population. The findings reveal that product quality significantly influences customer satisfaction, which, in turn, affects repurchase intention. Additionally, customer satisfaction mediates the relationship between product quality and repurchase intention, underscoring its pivotal role in consumer decision-making processes. These insights highlight the necessity for skincare companies to prioritize product quality enhancements to foster customer satisfaction and encourage repeat purchases.
The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI Oktaviani, Singki; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34381

Abstract

This research aims to analyze the influence of product diversity, product quality and product brand on purchasing decisions with word of mouth as a moderating variable for Mallica Glow products in Jambi City. This research uses a quantitative method with a Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to Mallica Glow consumers in Jambi City. The research results show that product diversity, product quality, and product brand have a significant and positive effect on purchasing decisions. However, word of mouth does not have a significant effect on purchasing decisions and does not moderate the influence of product diversity, product quality and product brand on purchasing decisions. Thus, companies are advised to continue to increase product diversity, product quality and product brands to increase consumer purchasing decisions, as well as continue to manage word of mouth effectively even though it is not a significant moderating factor.
Effects of corporate actions on market dynamics during the COVID-19 pandemic: An event study on the Indonesia Stock Exchange Lubis, Tona Aurora; Fitriaty, Fitriaty; Sari, Novita; Firmansyah, Firmansyah; Ningsih, Maryati
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 4 (2023): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i4.17027

Abstract

The COVID-19 pandemic has precipitated unprecedented uncertainty within the stock market, eliciting adverse reactions within the capital market. This environment compelled companies to engage in corporate actions. This research aimed to develop a model assessing the impact of corporate actions during the COVID-19 pandemic on the Indonesia Stock Exchange. This study employed an event study methodology to analyze corporate actions from March 1 to March 30, 2021, identifying four key actions: Stock Splits, Pre-emptive Rights (Rights Issues), Partial Delisting, and Warrants. These corporate actions influenced various metrics, including the frequency of stock returns, actual returns, stock returns, and trading volume activity. The outcomes of these actions varied, presenting differences before and after their execution. The study's findings categorize the impact of corporate actions during the pandemic into two distinct groups: insignificant and significantly negative. This research contributes to understanding the ramifications of corporate decisions during periods of heightened market volatility, specifically within the context of the Indonesia Stock Exchange during the COVID-19 pandemic.
Arisan for diversifying financing sources for micro enterprises Lubis, Tona Aurora; Firmansyah, Firmansyah; Sumarni, Sumarni; Ningsih, Maryati
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 9 No. 6 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v9i6.17036

Abstract

This study examines the role and impact of arisan, a widely practiced form of informal microfinance in Indonesia, in supporting micro-enterprises in Jambi City. Arisan has demonstrated significant potential to provide both financial and social benefits to its members. Data were collected through semi-structured interviews and participant observations involving 100 micro-enterprise owners actively participating in arisan, using a qualitative descriptive approach. The findings reveal that most participants joined arisan due to limited access to formal credit and a preference for its trust-based, community-centered approach. Economically, arisan contributes to increased business capital and facilitates business expansion. Socially, it fosters enhanced solidarity and strengthens relationships among members. The study concludes that arisan serves as an effective alternative funding source for micro-enterprises in Jambi, addressing gaps left by formal financial institutions. However, challenges such as trust issues and limited funds require attention to optimize its effectiveness as a sustainable financing mechanism.
Empowering housewives through green marketing: Fostering eco-friendly household products for sustainable consumption Sriayudha, Yayuk; Octavia, Ade; Simatupang, Johannes; Lubis, Tona Aurora
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28614

Abstract

The escalating concern over the green gap phenomenon, which underscores a discord between consumers' environmental concerns and purchasing behaviours, has accentuated the importance of exploring eco-friendly consumption patterns. This study delves into the multifaceted factors influencing the purchasing behaviour of eco-friendly household products, focusing on the dynamic interplay among consumer knowledge, values, subjective norms, and perceived behavioural control. Specifically, it aims to elucidate how these variables collectively inform housewives' attitudes towards eco-friendly products and purchasing behaviours. The research gathered data from 300 respondents across Jambi City and Sungai Penuh City within Jambi Province, employing principal component analysis and structural equation modelling to scrutinize the hypothesized relationships between the constructs. The findings underscore consumer values, subjective norms, and perceived behavioural control significantly and positively influence consumer attitudes towards eco-friendly household products. Moreover, a pronounced positive correlation between consumer attitudes and eco-friendly purchasing behaviour was identified, whereas the impact of consumer knowledge on consumer attitudes emerged as negligible. This research enriches the theoretical discourse on eco-friendly purchasing behaviour, particularly concerning household products. It offers critical insights for marketers, policymakers, and environmental advocates aiming to foster sustainable consumption practices by pinpointing the pivotal factors that shape consumer attitudes and behaviours. Additionally, the study lays a robust groundwork for subsequent research endeavours to bridge the green gap and advance environmental sustainability through enlightened consumer decisions.
Strategi Klasterisasi UMKM Berbasis Kearifan Lokal pada Kabupaten dan Kota di Provinsi Jambi Lubis, Tona Aurora; Machpudin, Asep; Putra, Wirmie Eka; Ningsih, Maryati
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1761

Abstract

This study aimed to assess how local wisdom integration and clustering strategies impact the performance of Micro, Small, and Medium Enterprises (MSMEs) in Jambi Province, using a mixed-method approach. It was found that both local wisdom and clustering significantly enhance MSME performance by adding value, differentiating products, and improving access to resources, innovation, and operational efficiency. The research underscores the critical role these strategies play in MSME development. Consequently, it suggests that MSME managers, investors, and policymakers should support initiatives promoting the integration of local wisdom and the development of clusters to boost MSME competitiveness and growth in Jambi Province. This approach demonstrates a viable pathway for MSMEs to enhance their performance and sustainability.
Pengaruh Pengalaman Pelanggan dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan dengan Nilai yang Dirasakan (Perceived Value) sebagai Variabel Mediasi pada Usaha Kecil di Kabupaten Muaro Jambi Ingepuri, Pebriana; Lubis, Tona Aurora; Solikhin, Agus
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2353

Abstract

This research aims to examine the influence of customer experience and customer trust on customer loyalty with perceived value as a mediating variable in Small Businesses in Muaro Jambi Regency. This type of research is quantitative with an explanatory approach. Data collection was carried out by distributing questionnaires to 190 respondents who were small business customers in Muaro Jambi Regency. Data analysis uses the partial least squares (PLS) method. The research results show that customer experience and customer trust have a positive and significant effect on customer loyalty. In addition, perceived value is proven to mediate the influence between customer experience and customer trust on customer loyalty. These findings confirm that sensory elements in customer experience as well as service reliability in building trust play an important role in increasing customer loyalty. By providing high perceived value, small businesses can strengthen relationships with customers, increase competitive advantage, and drive sustainable business growth.
Co-Authors - Afrizal . Moeljadi . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Afkari, Nabilah Afrizal Agil Muharya Agus Sholikhin Agus Solikhin Agus Solikhin, Agus Agus Syarif Ahmad Nur Budi Utama Albetris, Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Andang Fazri Aprecia, Mitha Talitha Arief Prasetyo Asep Machpuddin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Djumahir Djumahir Efi Herawati Elliyana, Dessy Enggar Diah P.A Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra johannes johannes Johannes Simatupang Junaidi Junaidi Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira Milasari, Roza MISMIWATI, MISMIWATI MISMIWATI Moh Ihsan Muhammad Haris Saputra Muhammad Safri Mukhzarudfa Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail Musnaini Musnaini Musnaini musnaini musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Octora, Shinta Oktaviani, Singki Putri, Dian Septiani Raja Penungkunen Surbakti Raja Sarah Rasmi, Muhammad Putra Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra syahmardi yacob Syahmardi Yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zuhratul Aulia Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli