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Zulkipli Zulkipli
Program Magister Teknik Pengairan Universitas Brawijaya Malang
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Journal : Al-Hijr: Journal of Adulearn World

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Utilization of Digital Technology in Marketing Education Services at Kusuma Bangsa High School Palembang Zulkipli, Zulkipli; Firmansyah, Firmansyah; Kanada, Rabial
Al-Hijr: Journal of Adulearn World Vol. 3 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/alhijr.v3i2.587

Abstract

This research discusses the utilization of digital technology in the context of marketing educational services at Kusuma Bangsa High School Palembang. This research is a type of qualitative research with descriptive characteristics that explores various qualitative aspects in understanding marketing strategies involving digital technology. In this study, data were obtained through interviews, observations, and documentation from various parties, including the principal, vice principal for student affairs, multimedia experts, and other resource persons who have related information. Data analysis was conducted through data reduction, data presentation, and data verification. To ensure data validity, the research used data triangulation, which includes triangulation of sources, methods and techniques. The results showed that the utilization of digital technology is an important key to the existence of educational institutions in the digital era. Kusuma Bangsa High School Palembang implements an education services marketing strategy through various digital platforms, with content curation and public relations team training. The utilization of digital technology in marketing education services at Kusuma Bangsa High School Palembang has succeeded in maintaining its existence and attracting public interest. This research provides in-depth information about the importance of digital technology in marketing education services and how educational institutions can utilize it effectively. The implications of this research are expected to be useful for other educational institutions that want to improve marketing efforts through digital technology.
Co-Authors Abdul Basit Abimayu, Riman Adi Prasetyo Afriansyah, Muhammad Ahmad Amir Aziz Ahmad Suriansyah Ahmat Adil Amri, Haerul Andi Sofyan Anas Andryano, Sandy Maulana Arie Yandi Saputra AS SAIDAH, MUTHIAH Augustin, Kartarina Azhar, Lalu Zazuli Azhar, Raisul Azhari, Imam Busroh, Firman Freaddy Byba Melda Suhita Choirun Niswah Choirun Niswah, Choirun Daindo Milla Darma, I Made Yadi Derry Derry Diani Ayu Pratiwi Djeijun, Wanda Duslan, Nur Halizah Dwiyana, Sinta Efan Eliagus Telaumbanua Emalia Emalia Erizal Sodikin Erviando, Robby Eva Setiarini Damanik, Eva Setiarini Farid Wajdi Fatmawaty Fatmawaty, Fatmawaty Fauziah Fauziah febriyanti febriyanti Fiqhi Khairil Dwiputra Firmansyah Firmansyah Fitrianisa, Elsya Gobel, Savitri Wulandari Hadi, Heri Sopian Halisa, Siti Noor Handayani, Rury Rizki Hari Prasetijo Hariyadi, I Putu Herlisa Triana Herman Didipu Herson Kadir Hervina, Riska Hidayat Hidayat I Made Yadi Dharma Ibrahim Ibrahim Irhas Irhas, Irhas Irwansyah, Iwan Kandarsah, Kakan Khairiyati, Nurlaila Dwe Lilik Widyawati M. Hasbi Marzuki Marzuki Mas’ud, Riduan Maskuri Sutomo Mokodompit, Rahmawati Muh. Azkar, Muh. Muhamad Azwar, Muhamad Mutia Mutia, Mutia Mutiah Mutiah Mutiara, Al Nabila, Tazkia Nining Anggeraini Nursan, Fatmawaty A Nurwijayanti Kusumaningrum Ondi Asroni Pentanurbowo, S. Praja, Ade Pratama, Dimas Risqi Qulub, Mudawil Rabial Kanada, Rabial Radhaina, Jannatul Rahayu, Vita Rahmad, Abdul Rahmat Setiawan, Dodi Rahmayati, Desy Regita, Nabila Reliubun, Abdurrahman Shaleh Riandini, Tias Riman Abimayu Riviyusnita, Rianda Rizka, Muhammad Arief Robby Erviando Robiah, Robiah Sadewarahes, Rahes Restu Sahar, Adnan Saidah, Muthiah As Santoso, Heroe Saputra, Ade Akhmad Saputra, Aggry Sari, Sindy Fatika Sayama Malabar Sayyid Abdul Maulana Al Habsy Simanjuntak , Pranatalindo Siti Nur Kholifah Sopiyah, Maria Stefanni, Stefanni suardi suardi Sugianti, Iis Sulaini, Iskandar Syafrina Dina Syahri, Riduan Syahrir, Moch. Tamba, Rousdy Safari Teguh Bambang Cahyadi, Muhammad Wahidin Septa Zahran Widandi Soetopo Yakup Parto Yamin, Yamin Yernelis Syawal Yorman Zahran, Zahran Zulfa, Rina Falensia Zulfachmi, Zulfachmi Zulfachmi, Zulfachmi Zulkieflimansyah Zulkieflimansyah