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All Journal Sosiohumaniora Buletin Palawija Majalah Ilmiah MOMENTUM Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Jurnal Mirai Management Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi (Penjaskesrek) ASRO JOURNAL - STTAL STTAL POSTGRADUATE - INTERNATIONAL CONFERENCE J-MAS (Jurnal Manajemen dan Sains) AGROMIX YUME : Journal of Management JURNAL PENELITIAN RELIGIA Literasi : Jurnal Bahasa dan Sastra Indonesia serta Pembelajarannya CCIT (Creative Communication and Innovative Technology) Journal Menara Ilmu Repertorium: Jurnal Ilmiah Hukum Kenotariatan Metahumaniora INTI Nusa Mandiri Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) Buletin Palawija JURNAL ILMIAH AGRINECA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AL-AHKAM Jurnal Didaktika Pendidikan Dasar Public Administration Journal of Research Dedikasi: Jurnal Pengabdian kepada Masyarakat Matriks Teknik Sipil EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi ASWAJA: Jurnal Pendidikan dan Keislaman Jurnal Pengabdian Mandiri SAINSTECH: Jurnal Penelitian dan Pengkajian Sains dan Teknologi JOUSIP: Journal of Sufism and Psychotherapy Sewagati: Jurnal Pengabdian Masyarakat Indonesia Seminar Nasional Insinyur Profesional (SNIP) E-JRM Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Penelitian Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) International Journal of Management Research and Economics Religia : Jurnal Ilmu-Ilmu Keislaman Jurnal Akademik Pengabdian Masyarakat IJAE Jurnal Kedokteran Meditek Hukum Inovatif : Jurnal Ilmu Hukum Sosial dan Humaniora Politika Progresif : Jurnal Hukum, Politik dan Humaniora Jurnal Intelek Dan Cendikiawan Nusantara Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara AL - KAFF: JURNAL SOSIAL HUMANIORA Jurnal Intelek Insan Cendikia Referendum Jurnal Kemitraan Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal PROTON : Jurnal Ilmu-Ilmu Teknik Mesin Perspektif Administrasi Publik dan hukum
Heriyanto Heriyanto
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Journal : E-JRM

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Pengaruh Kualitas Produk, Brand Image, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada e_Commerce Lazada (Studi Kasus Mahasiswa FEB Unisma Angkatan 2018) Heriyanto Heriyanto; Muhammad Ridwan Basalamah; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 19 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of product quality, brand image, price and service quality on consumer satisfaction at Lazada e_commerce (Case Study of FEB Unisma Students Forces 2018). The variables used in this study are. Consumer satisfaction variable (dependent variable), while the independent variables are product quality, brand image, price and service quality.The results of this study partially concluded that the product quality variable, price had a significant effect on consumer satisfaction, while brand image and service quality had no significant effect on consumer satisfaction and simultaneously concluded that there was an influence between product quality, brand image, price and service quality variables on satisfaction. consumer. Keywords: Product Quality, Brand Image, Price, Service Quality, Consumer Satisfaction
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Bukalapak (Studi Kasus Mahasiswa Feb Angkatan 2016 Universitas Islam Malang) Heriyanto Heriyanto; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 25 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study was conducted to determine the effect of product quality, price and promotion on purchasing decisions of online shop consumers on the Buk netbook of 2016 FEB students, Islamic University of Malang. This research uses explanatory research and a quantitative approach. This study uses a population of 700 based on the number of students from the Faculty of Economics and Business class 2016, Malhotra Theory is used to take a sample consisting of 17 question items so the samples obtained in this research are 85 respondents (17 question items x 5).To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The research uses multiple linear regression analysis with the help of SPSS 16. The results of this study are that the variables of product quality, price and promotion influence purchasing decisions simultaneously, while partially the variables of product quality, price and promotion affect purchasing decisions at the online shop Bukalapak on FEB students class 2016 University Islam Malang. Keywords: Product Quality, Price, Promotion and purchase decisions
Co-Authors Abdul Aliun Hakim Ade Lestary Adi Yusuf Muttaqien Ahmad Hasanudin Ahmad Septianto Ajat Sudrajat Alfiany Hidayanti Ali Mustaqim Andrian Noviardy Ani Rachmat Rachmat Asyadudin Malik Augury El Rayeb Basalamah, Muhammad Ridwan Budha Maryanti Dian Kurnianto Dina Mellita Dona Wahyuning Laily Dwi Yuniarti Efan Elpanso Ekaning Krisnawati Eko Subrata Elinur Elinur Elvy Elvy Eva Tuckyta Sari Sujatna Fachri Amsury Fahrurrozi Rahman Faizal Maulana Farhan Agil Fathol Bari Fathorrahman Fathorrahman fauzan Fauzan Firman Hidayat Firman Hidayat First San Hendra Rivai Fitri Anggraini Fitriasuri Fitriasuri Fransye Joni Pasau Gusmardi Indra Gusmardi Indra Hindriyani Hindriyani I made Jiwa Astika Iin Karlina Ika Kurniawati Imade Jiwa Astika Iqbal Ayyoby Iwan Vanany Jemakmun Jemakmun Johannes Hudyono Joko Saputra Kasno Pamungkas Kun Wardhana Kurnia Dyah Anggorowati, Kurnia Dyah Kusriani Prasetyowati M Oktarianto M.Th Handayani Mahmudah Mahmudah Mamok Suprapto Mohamad Rif’at Mohammad Hamdani Muhammad Adib Adib Alfarisi Muhammad Rizki Fahdia Mukhamad Ikhsanul Yaqin N. Rachma Nabela Nabela Nandi Haerudin Nur Afifah Nur Apni Dwi Prastiwi Nurfitriani Nurfitriani Nyoman Fitriyatun Naziroh Ojat Darojat Oktavia, Wayan Suci Patrio Zona Putra Putriana Elisabeth Sianturi Ratih Komala Reine Ajeng Pratiwi, Rena Agustina Rosaria Mita Amalia Salsha Nabila Rahmadani Sari Atul Hilaliyah Siti Asiyah Sofjan Aripin Sri Sugihartiningsih Sudiansyah Sudiansyah Suharno Suharno Suhila Mahamu Susi Machdalena Suswadi Sutrisno Sutrisno Suyatmin Suyatmin Syaeful Mikdar Syafrial Syafrial Syarifuddin Syarifuddin Tabah Priangkoso Teguh Wicaksono Thomas Febria Titin Ruliana Tri Rahayu Triyono, Aris Umi Kulsum Untung Rahardja Yuli Andriyati Yulius Efendi Zulmardi Zulmardi