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Journal : InSTEM

Business Management Training for Millennial Santri: Processed Dragon Fruit Products Iwan Wicaksono; I Ketut Mahardika; Rayendra Wahyu Bachtiar
Jurnal Inovasi Sains dan Teknologi Untuk Masyarakat Vol. 3 No. 2 (2025): November
Publisher : Faculty of Mathematics and Natural Sciences, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/instem.v3i2.5

Abstract

Female students of the millennial generation are required to have the ability to recognize and assess opportunities that are relevant to current developments. Business management is a series of activities, practices, and decisions carried out to plan, organize, direct, and control resources and activities in a business or organization to achieve predetermined goals. The purpose of this community service is to train female students on the management of the Millennial Santri Business Studio, especially involving packaging, branding, and sales of processed dragon fruit products as the identity of the Islamic Boarding School's superior products, and expanding offline sales access at bazaars and online on social media. The target of the community service program is 38 female students of Tanwirut Thullab Islamic Boarding School. The method used is the approach of the Millennial Santri Business Studio management training activities used, namely Participatory Rural Appraisal (PRA). The results of the training show that female students have succeeded in implementing safe and attractive packaging steps for processed dragon fruit products. Products are now packaged using containers that are much safer, cleaner, have a more professional visual appearance, and are effectively protected from contamination. In addition, the brand identity "Dapur Santri" as the identity of the superior dragon fruit products of the Islamic Boarding School. Female students expanding their offline sales channels through bazaars and online through social media have significant potential to strengthen business relationships with customers, which can improve profits, marketing and communication strategies, cost efficiency, and effectiveness. The success of this training fostered an entrepreneurial spirit and motivation among the female students. This has resulted in the emergence of a culture of creativity, innovation, and the courage to compete.
Co-Authors Abdillah, Mohammad Hilmy Afad Mirza Zulfy Afrisya Zahira Niswandia Afrisya Zahira Niswandia Albertus Djoko Lesmono Albertus Djoko Lesmono, Albertus Djoko Alex Harijanto Alifa Juliana Alvina Hermawaty Amanda Putri Elysia Aristanti, Iftitah Asni Furoidah Aushofil Karimah Bambang Supriadi Bambang Supriadi Billah, Khofifah Dalilah Adyanti Putri Dewi Yuliatin Dian Ratih Utama Sari Didit Prasetyo Dina Emiliana Elinda Septy Kusuma Wardani Enriquez, Alexis Arizabal Fahmi Nur Addinni Faridatus Sya'adzah Fatmawati, Rani Fauziyatul Iffah Fauziyatul Iffah Firda Yusmar Firdha Choirun Nisa Firdha Yusmar Fitria Sulvi Ulandari Fuziyatul Iffah Gesta Pratamasari Gunawan, Arvidhea Safira Hairlinda Arini Agustin Hana, Bea HANDAYANI Handayani, Rifati Dina I Ketut Mahardika Ifa Hafidotur Rohmatu Zahiro Ifa Hafidotur Rohmatu Zahiro Iffah, Fauziyatul Ihsaniatun Nur Alifah Indrawati . Jihan Nabilatus Sholihah Kamila . Karimah, Aushofil Khotimatul Huznia Khuril ‘Aini Lailatul Nuraini Linda Agustina Luluk Il Mukarromah Maryani Maryani Maryani Maryani Miftah Karimah Syahidah Muhammad Khoirur Roziqin Ningsih, Silvi Putri Ayu Niyar Ana Qodariyah Noufal, Fatah An Pramudya Dwi Aristya Putra Prastowo, Sri Handono Budi Puri Nur’aini Agustin Putri Utami Wulandari Agustin Putri, Dalilah Adyanti Qulbi, Siti Shofa Assyifa Rafidatul Anisa Rahayu Ningtias Rahma, Syaffa Diah Aulia Rahmah Taniati Rahmawati Rahmawati Rahmawati, Rahmawati Rhoshandhayani Koesiyanto Taslim Ridlo, Zainur Rasyid Riska Ahwa Anggraeni Rizka Elan Fadilah, Rizka Elan Satria Putra, Achmad Maulana Sholihah, Nanda Zakiatus Singgih Bektiarso Slamet Hariyadi Slamet Hariyadi Sofwatul Faizah Sri Wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni Subiki Subiki Suci Nafiatus Sadea Supeno Susiana Susiana Taniati, Rahmah Tantri, Ananda Kaliana Tety Eka Nur Yuliana Trapsilo Prihandono Ulfa, Efrika Marsya Valensa Yossyana Vinna Ariyani Wicaksono, Iwan Yenita Endriska Yesika Ayu Puspitasari Yuni Rochmawati Yushardi Yushardi Yusma, Firdha Zahro, Ayu Agustina Zuniari, Nurul Iqdami