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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal ULTIMATICS IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education Indonesian Journal of Innovation Studies Jurnal Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Journal of Engineering Science and Technology Management Jurnal Elektronika dan Teknik Informatika Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Pengabdian Nasional (JPN) Indonesia Perwira Journal of Economics and Business (PJEB) Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business Journal of Current Research in Management, Policy, and Social Studies STARLA : Jurnal Pengabdian Masyarakat DIBINOM(Digital Business and Economics Journal)
Rahmad Akbar
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Journal : journal of engineering science and technology management

 1 
The Role of Work Discipline in Mediating the Influence of Work Environment and Leadership on Employee Performance at BUMDES Barokah, Pulau Lawas Village, Bangkinang District Habibie, Indra; Nurkholis; Akbar, Rahmad; Yetti, Dzulhijjah; Azhari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 1 (2025): Maret 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i1.229

Abstract

This research aims to analyze how the work environment and leadership influence employee performance, with work discipline serving as a mediating factor. The study was conducted at BUMDes Barokah, located in Pulau Lawas Village, Bangkinang District. A quantitative approach was used, involving 30 employees selected through a census technique. Data collection was carried out using a questionnaire, and analysis employed multiple regression and Sobel test to examine the mediation effect. The results show that both the work environment and leadership have a positive and significant impact on employee performance. Additionally, work discipline significantly mediates the relationship between these two variables and performance outcomes. This indicates that a supportive work environment and effective leadership must be complemented by strong employee discipline to improve performance. The findings suggest that BUMDes management should focus on creating a conducive workplace and applying participative leadership while also strengthening work discipline to enhance productivity and achieve organizational goals.
The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Nurkholis, Nurkholis; Kaido, Boris; Febrianton, Adi
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.282

Abstract

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly shapes consumer perceptions and purchase behavior. A quantitative explanatory design was applied, with data collected from 120 consumers selected through purposive sampling. Questionnaires were distributed to measure perceptions of digital marketing strategy, brand image, and purchase intention. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, and multiple linear regression to test the proposed hypotheses. The results demonstrate three major findings: digital marketing strategy has a positive and significant effect on consumer purchase intention, brand image also positively and significantly influences purchase intention, and digital marketing strategy significantly enhances brand image. Furthermore, the joint influence of digital marketing strategy and brand image was found to be significant in determining purchase intention. This study provides both theoretical and practical contributions. Theoretically, it extends evidence on the role of marketing strategies in shaping consumer behavior within the food and beverage industry. Practically, it emphasizes that effective digital marketing combined with a consistent brand image can strengthen competitiveness, attract more consumers, and increase purchase intention in the highly competitive coffee shop market
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Amelia , Suci Fitri Amelia, Suci Fitri Andri Nofiar Andri Nofiar Am Andri Nofiar. Am Andri Nofiar. Am Annisa Cahyani Antoni Pribadi Ardiansyah Hamid Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Azhari Azhari Bambang Pramono Belia Afifah Boris Kaido Burhan Hafid Bustami Bustami CAHYANI, ANNISA Cris Kuntadi Dedi Kurnia Dharma Setiawan Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Dzulhijjahyetti Dzulhijjahyetti Ersi Sisdianto Febrianton, Adi Fina Nasari Fina Nasari habibie, indra Habibullah, Abdi Naufal Harmi Yelm Harmi Yelmi Hasybi, Khairul Hawa Vitria Nur Qholiva Hayatul Khairul Rahmat Idu Aulia Indra Habibi Indra Habibie Indra Habibie Junaidi Junaidi Junaidi, Anwar Junas Junas Junas, Junas Kurnia, Dedi Larbiel Hadi Lutfia Bamatraf M. Alkadri Perdana M. Alkadri Perdana M. Rukhsah Mahdiawan Nurkholifah Marhadi Sastra Merlia Rahma Yani Merlia Rahmayani Mexsasai Indra Muhammad Firjatullah Nur Akbar Nethania Nava, Lilian Nina Veronika Nofiar, Andri Nofrifaldi Nur Asma Deli Nur Asma Deli Nurbit Nurbit Nurkholifah, Mahdiawan Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Perdana, M. Alkadri Priyana, Winda Putri, Indah Purnama Putri, Indah Purnama Rahman, Zumardi Rahmayani, Merlia Ramadhan, Denis Rasihen, Yogy Rezkillah, Nafil Rizal Adi Saputra Santri Utami ms Siti Masrohatin Suci Fitri Amelia Suhailah, Roshikah Wafa Supriati T.Yoga Winanda T.Yoga Winanda Tri Handayani Tri Kurniaty Vitria Nur Qholiva, Hawa Wahyuni Wahab Winda Priyana Yedi Sispurwanto Yoga Winanda, T.