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Journal : EDUKASIA

Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Values of Tolerance Through Religious Learning at Al-Hikmah Lasem Islamic Boarding School: Concepts, Strategies, and Challenges Fatah, Ahmad; Syukur, Fatah; Ihsan, Ihsan; Saadah, Hilyatus
EDUKASIA Vol 18, No 1 (2023): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v18i1.18859

Abstract

This study aims to describe and analyze the internalization of tolerance values through religious learning at the Al-Hikmah Lasem Islamic Boarding School. The type of research used is field research, namely research that requires researchers to travel to the field to observe phenomena in a scientific context. The subjects in this study were Kiai, Ustaz, head of the boarding school, administrators, and students of Al-Hikmah Lasem. The criteria for students involved by researchers to determine research subjects were those who had lived in Islamic boarding schools for a range of two to four years. The results of this study revealed that the internalization of tolerance values at the Al-Hikmah Lasem Islamic boarding school was achieved through habituation strategies and exemplary strategies. The internalization process was carried out through religious learning both textually through book studies and contextually through examples and procedures for socializing and tolerance with the community. Supporting factors for achieving the internalization of the tolerance value included the motivation frequently given by caregivers, Ustaz, and administrators to the students of the Al-Hikmah Lasem Islamic Boarding School; the condition or environment of the Al-Hikmah Lasem Islamic Boarding School; the existence of supporting facilities at the Al-Hikmah Lasem Islamic Boarding School. Meanwhile, the inhibiting factors comprised the different backgrounds of students and the lack of interaction between students and the Chinatown community.
Construction of an Islamic Studies Curriculum Based on Religious Moderation in Higher Education Institutions Ahmadi, Ahmadi; Syukur, Fatah; Shodiq, Shodiq; Rahman, Taufiqur
EDUKASIA Vol 17, No 2 (2022): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v17i2.17335

Abstract

This study aims to explain the Islamic studies curriculum based on religious moderation in higher education institutions (HEIs). In developing an Islamic studies curriculum, it is necessary to have an integrated concept between goals, materials, strategies, and evaluation. Curriculum development also needs to pay attention to supervision and cooperation with the Ministry of Religion and partnerships with religious leaders. The focus of Islamic studies based on religious moderation in HEIs is the Islamic religious education course. This literature research used primary data from books on the HEIs curriculum and learning Islam in HEIs. Meanwhile, secondary data sources came from books and articles related to the Islamic studies curriculum in HEIs. The findings revealed that for the measurable construction of Islamic studies curriculum in HEIs, it should fulfill at least three aspects: (1) normative curriculum construction, (2) current facts curriculum construction, and (3) curriculum reconstruction (rearrangement). This research further contributes to HEIs in compiling Islamic studies curricula to create students with a moderate attitude. 
Islamic Boarding Schools' Foreign Language Goals: A Dual-Language Sinking Model Nasir, Amin; Syukur, Fatah; Suja'i, Suja'i
EDUKASIA Vol 18, No 1 (2023): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v18i1.21025

Abstract

This study was motivated by the failure of language learning from traditional methods. This method does not provide a chance for students to practice the language that makes the alinated from the target language. On this basis, Dual-Language Sinking model was developed for language learning which will bridge learning with the daily lives of students to achieve the expected language competencies.This literature review will try to explore what language competencies are needed by students to be said as language competent users and what are the ideal patterns of language learning to develop their language competencies. Finally, the Dual-Language Sinking model will be explained as a offered model to develope language competencies and how to implement the model. The results of this study indicate that competent language users are those who are able to function their language skills and knowledge in their daily activities. To develop students who are competent in language, the learning conditions must be designed as naturally as possible as students' first language environment. This can be achieved by implementing a dual-language sinking as bilingual program. This model uses the target language as the language of instruction in learning and students' daily lives, so that students will develop their language competence through their daily habits.
Resistance to Formal Education of the Sedulur Sikep Kudus Community (The relevance of Islamic educational values to the educational values of Sedulur Sikep) Khoeroni, Farid; Syukur, Fatah; Nurhadi, Agus
EDUKASIA Vol 18, No 2 (2023): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v18i2.22097

Abstract

This study aims to describe the rejection of formal education by the Sedulur Sikep community. This study uses James Scott's theory of resistance to describe the forms and characteristics of resistance to formal education in Sedulur Sikep Kudus. This study employed qualitative research methods with an ethnographic approach to obtain data on community resistance to formal education. The data collection was carried out using interviews, observation, and documentation. The results revealed that the forms of resistance carried out by the Sedulur Sikep Kudus community were closed forms of resistance. It can be interpreted as a conscious rejection of formal education through less systematic procedures. They consistently refuse to engage in formal education due to their commitment to upholding their ancestral traditions and teachings. Also, they harbor doubts about work-oriented formal education. Furthermore, the educational values taught by the Sedulur Sikep community align with Islamic educational values. This study limits its focus on the portrait of the Sedulur Sikep community's rejection of formal education and the relevance of Islamic educational values to the educational values of Sedulur Sikep Kudus. Consequently, further research is needed to complete this study.