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Journal : Jurnal EMT KITA

The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products Yoesoep Edhie Rachmad; Dian Meliantari; Ilham Akbar; Syamsu Rijal; Muhammad Reza Aulia
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1111

Abstract

The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.
Co-Authors A Nurhikmatul Jannah A. Mappincara Abdul Kasim Achmad Abu Muna Almaududi Ausat ADE RISNA SARI Adrianingsih, Adrianingsih Agung Zulfikri Amalia, Andi Amaliya, Ayu Andi Mappincara Andi Nur Sailal Armi Andi Nurochmah Andi Sari Sartika Fitri Ansar Ansar Ansar Arismunandar Arismunandar Ashwani Kumar Aggarwal Burhanuddin Burhanuddin Darmawati Manda Dian Meliantari Dzakiyyah, Shofiah Mahdiyyatu Ela Purwati Elma Wanda Septari Ervan Susilowati fadillah, raihan Faizah, Fathiyyatil Faridah Faridah Faridah Faridah Faridah Faridah Fatmawati Hasan Fera, Fera Genoveva V Nena Gracela Pinkan Antou Hasan Hasan Hasan Hasmawati Hasmawati Hasmawati Helmi Nurrahmah Hermawan, Nanang Hilda Purnama Januarti Hizbul Khootimah Azzaakiyyah Ida Ayu Putu Sri Widnyani Ilham Akbar Irmawati Irmawati Irmawati Irmawati K, Syamsu Kamaruddin, Syamsu Kamaruddin, Syamsu A Karsim Karsim Karyono Karyono Kisa Ramayana Langi', Damaris Laen M, Nurinsania. M Mannahali, Misnah Maskur Maskur Misnawaty Usman Misrofingah Misrofingah Muddin Muddin Muh. Anwar Muh. Aslan Pratama Putra Muhammad Ardiansyah Muhammad Ihsan Said Ahmad Muhammad Reza Aulia Nabila Inas Suhailah Ninda Ninda Nisrinah Nisrinah Nur Ainun Nur Indah Sari Nur Latifa Nurming Saleh Nursida Nursida Nurul Arini Julyarti Nurul Magfirah R., Mantasiah Rati, Marliani Dwi Rusmayadi Sasriani, Sasriani Sirajuddin Saleh Siska, Fira Ilfia Siti Habibah Sitti Habibah Sitti Nur Halizah Soegeng Wahyoedi Suci Cahyani Suci, Suci Ramadhani Suherlan Suherlan Suherlan, Suherlan Sumarlin Mus Sunarti Sunarti Supriandi Supriandi syafii, mochamad - Syam, Dewi Lestari Syamsu K Syarifah Fatimah Al Ilmullah Syawaluddin, Ahmad Syukron Thayyib, Ahmad Restani Telly Trie Utami Thayyib, Ahmad Restani Syukron Tompong, By Tri Agung Nusantara Kr. J. Wahdan Budi Setiawan Wahyu Kurniati Asri Wulandari Bintoen Yenik Pujowati Yoesoep Edhie Rachmad Yulianty, Astri Zamsinar Zamsinar Zb, Eka Aprilya Putri