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All Journal Irfani Jurnal EMT KITA Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Eklektika Jurnal Administrasi Pendidikan Indonesia Journal of Economic, Bussines and Accounting (COSTING) SASDAYA: Gadjah Mada Journal of Humanities Jambura Journal of Educational Management JIKAP PGSD: Jurnal Ilmiah Ilmu Kependidikan Jurnal Informatika Ekonomi Bisnis Klasikal: Journal of Education, Language Teaching and Science Al-Buhuts (e-journal) Jurnal Pendidikan dan Pembelajaran Sekolah Dasar (JPPSD) EDUSTUDENT: Jurnal Ilmiah Pendidikan dan Pembelajaran JURNAL ADMINISTRASI, KEBIJAKAN, DAN KEPEMIMPINAN PENDIDIKAN (JAK2P) Seminar Nasional Pengabdian Kepada Masyarakat Phonologie : Journal of Language and Literature Journal of Management and Social Sciences International Journal of Economics and Management Research Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat INSIGHT: Indonesian Journal of Social Studies and Humanities Indonesian Journal of Pedagogical and Social Studies West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Geosains West Science West Science Social and Humanities Studies West Science Islamic Studies Academic : Journal of Social and Educational Studies KARYA: Journal of Educational Community Service Pinisi Journal Pendidikan Guru Sekolah Dasar
Syamsu Rijal
Fakultas Bahasa Dan Sastra, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal EMT KITA

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The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products Yoesoep Edhie Rachmad; Dian Meliantari; Ilham Akbar; Syamsu Rijal; Muhammad Reza Aulia
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1111

Abstract

The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.
Co-Authors A Nurhikmatul Jannah A. Mappincara Abdul Kasim Achmad Abu Muna Almaududi Ausat ADE RISNA SARI Adrianingsih, Adrianingsih Agung Zulfikri Amalia, Andi Amaliya, Ayu Ambo Dalle Andi Hikmah Dewi Sriyanti Andi Mappincara Andi Mimi Nurhizah Andi Nur Sailal Armi Andi Nurochmah Andi Sari Sartika Fitri Andiena Nindya Putri Ansar Ansar Arismunandar Arismunandar Ashwani Kumar Aggarwal Burhanuddin Burhanuddin Darmawati Manda Dedy Suryadi Dian Meliantari Dzakiyyah, Shofiah Mahdiyyatu Ela Purwati Elma Wanda Septari Ervan Susilowati Erwina Kartika Devi Eva Yuniarti Utami fadillah, raihan Faizah, Fathiyyatil Faridah Faridah Faridah Faridah Faridah Faridah Fatmawati Hasan Fera, Fera Genoveva V Nena Gracela Pinkan Antou Hasan Hasan Hasmawati Hasmawati Hasmawati Helmi Nurrahmah Helmina Br Ginting Hilda Purnama Januarti Hizbul Khootimah Azzaakiyyah Ida Ayu Putu Sri Widnyani Ilham Akbar Irmawati Irmawati Irmawati Irmawati K, Syamsu Kamaruddin, Syamsu Karsim Karsim Karyono Karyono Kisa Ramayana M, Nurinsania. M Mannahali, Misnah Maria Lusiana Yulianti Maskur Maskur Misnawaty Usman Misrofingah Misrofingah Moh Gifari Sono Muddin Muddin Muh. Anwar Muh. Aslan Pratama Putra Muhammad Ardiansyah Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Reza Aulia Mustari Mustari Nabila Inas Suhailah Ninda Ninda Nisrinah Nisrinah Nur Ainun Nur Indah Sari Nur Latifa Nurhidayah Nurhidayah Nurming Saleh Nursida Nursida Nurul Arini Julyarti Nurul Magfirah R., Mantasiah Rukiyanto Rukiyanto, Rukiyanto Rusmayadi Sasriani, Sasriani Siminto Siminto Sirajuddin Saleh Siska, Fira Ilfia Sitti Habibah Sitti Nur Halizah Soegeng Wahyoedi Suci Cahyani Suci, Suci Ramadhani Suherlan Suherlan Suherlan, Suherlan Sumarlin Mus Sunarti Sunarti Supriandi Supriandi syafii, mochamad - Syam, Dewi Lestari Syamsu K Syarifah Fatimah Al Ilmullah Syawaluddin, Ahmad Syukron Thayyib, Ahmad Restani Telly Trie Utami Thayyib, Ahmad Restani Syukron Tuti Supatminingsih Wahdan Budi Setiawan Wahyu Kurniati Asri Wulandari Bintoen Yenik Pujowati Yoesoep Edhie Rachmad Yuliana Yuliana Yulianty, Astri Zamsinar Zamsinar