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Journal : West Science Business and Management

Mustika Ratu's Business Rejuvenation Strategy in Overcoming Market Stagnation and Industrial Competition Muh. Ihsan Said Ahmad; Agung Zulfikri; Syamsu Rijal
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.101

Abstract

This research examines Mustika Ratu's business rejuvenation strategy in overcoming market stagnation and industry competition within the beauty and wellness industry. The study conducts a comprehensive market analysis and explores the implementation of various rejuvenation strategies, including product innovation, market expansion, marketing campaigns, and strategic partnerships. The evaluation of these strategies reveals positive outcomes in terms of increased customer satisfaction, expanded market reach, and improved brand perception. The findings highlight the importance of continuous adaptation, innovation, and targeted marketing efforts in revitalizing a business and regaining a competitive edge. The implications of the research suggest the need for ongoing product development, exploration of international markets, digital marketing enhancements, strategic collaborations, and continuous monitoring of consumer preferences. Overall, Mustika Ratu's successful rejuvenation serves as a valuable case study for businesses in similar industries facing market stagnation and intense competition.
Co-Authors A Nurhikmatul Jannah A. Mappincara Abdul Kasim Achmad Abu Muna Almaududi Ausat ADE RISNA SARI Adrianingsih, Adrianingsih Agung Zulfikri Amalia, Andi Amaliya, Ayu Andi Mappincara Andi Nur Sailal Armi Andi Nurochmah Andi Sari Sartika Fitri Ansar Ansar Ansar Arismunandar Arismunandar Ashwani Kumar Aggarwal Burhanuddin Burhanuddin Darmawati Manda Dian Meliantari Dzakiyyah, Shofiah Mahdiyyatu Ela Purwati Elma Wanda Septari Ervan Susilowati fadillah, raihan Faizah, Fathiyyatil Faridah Faridah Faridah Faridah Faridah Faridah Fatmawati Hasan Fera, Fera Genoveva V Nena Gracela Pinkan Antou Hasan Hasan Hasan Hasmawati Hasmawati Hasmawati Helmi Nurrahmah Hermawan, Nanang Hilda Purnama Januarti Hizbul Khootimah Azzaakiyyah Ida Ayu Putu Sri Widnyani Ilham Akbar Irmawati Irmawati Irmawati Irmawati K, Syamsu Kamaruddin, Syamsu Kamaruddin, Syamsu A Karsim Karsim Karyono Karyono Kisa Ramayana Langi', Damaris Laen M, Nurinsania. M Mannahali, Misnah Maskur Maskur Misnawaty Usman Misrofingah Misrofingah Muddin Muddin Muh. Anwar Muh. Aslan Pratama Putra Muhammad Ardiansyah Muhammad Ihsan Said Ahmad Muhammad Reza Aulia Nabila Inas Suhailah Ninda Ninda Nisrinah Nisrinah Nur Ainun Nur Indah Sari Nur Latifa Nurming Saleh Nursida Nursida Nurul Arini Julyarti Nurul Magfirah R., Mantasiah Rati, Marliani Dwi Rusmayadi Sasriani, Sasriani Sirajuddin Saleh Siska, Fira Ilfia Siti Habibah Sitti Habibah Sitti Nur Halizah Soegeng Wahyoedi Suci Cahyani Suci, Suci Ramadhani Suherlan Suherlan Suherlan, Suherlan Sumarlin Mus Sunarti Sunarti Supriandi Supriandi syafii, mochamad - Syam, Dewi Lestari Syamsu K Syarifah Fatimah Al Ilmullah Syawaluddin, Ahmad Syukron Thayyib, Ahmad Restani Telly Trie Utami Thayyib, Ahmad Restani Syukron Tompong, By Tri Agung Nusantara Kr. J. Wahdan Budi Setiawan Wahyu Kurniati Asri Wulandari Bintoen Yenik Pujowati Yoesoep Edhie Rachmad Yulianty, Astri Zamsinar Zamsinar Zb, Eka Aprilya Putri