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All Journal Jurnal Pendidikan Jasmani Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Fisika Unand Cordova Jurnal Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi Journal Analytica Islamica JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Maker: Jurnal Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Al-Hadi Jurnal Dakwah dan Komunikasi Komunika: Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Saburai (JAMS) Syiar: Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal IPTEK Bagi Masyarakat International Journal of Social Science, Education, Communication and Economics Communicator Sphere Jurnal Social Library Jurnal Ilmu Komunikasi Dan Media Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Devotion: Journal Corner of Community Service Urecol Journal. Part D: Applied Sciences ANTHOR: Education and Learning Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan The Journal of Society Medicine (JSOCMED) Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni e-Jurnal Apresiasi Ekonomi Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Pendidikan Ilmu Sosial Jurnal Ilmu Komunikasi dan Sosial Politik Efficient: Indonesian Journal of Development Economics Jurnal Kawistara Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan MIPA ANTHOR: Education and Learning Journal Jurnal Sosiologi Pendidikan Kolaboratif Journal of Business Administration and Strategy International Journal of Public Administration and Policy Tapis : Jurnal Penelitian Ilmiah
Fakhrur Rozi, Fakhrur
Jurusan Fisika Universitas Andalas, Limau Manis, Padang 25163
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SECOND INSTAGRAM ACCOUNTS IN THE NEGOTIATION OF GENDER PERFORMATIVITY OF GEN Z MALES Al-Mujahid, Naqil; Rozi, Fakhrur
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1375

Abstract

This study examines how Generation Z males use second accounts to negotiate gender performativity on Instagram, positioning the platform as a space for interaction, image construction, self-expression, and adaptation to dominant norms of masculinity. The study employed a qualitative method with a phenomenological approach to explore participants’ experiences and meanings in using first and second accounts. Data were analysed through the interactive model of Miles, Huberman, and Saldaña, while validity was ensured through source triangulation based on interviews with 10 informants and expert triangulation. The findings show that first accounts are generally used as spaces of public representation to maintain image, fulfil standards of propriety, and present a safer self before wider audiences. Second accounts function as more intimate spaces for expressing personal, emotional, daily, and hobby-related dimensions of the self. The discussion confirms that dual-account use reflects an ongoing negotiation of masculinity in contemporary digital space today
Citra Kecantikan Dalam Promosi Skincare Oleh Nagita Slavina Di Tiktok @Msglow.Beauty Ananda, Nadya Dwi; Rozi, Fakhrur
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.951-962

Abstract

Penelitian ini mengkaji promosi skincare di TikTok menunjukkan bahwa konten kecantikan tidak hanya berfungsi sebagai sarana pemasaran, tetapi juga sebagai ruang pembentukan gambaran wajah ideal. Penelitian ini bertujuan menjelaskan bentuk citra kecantikan dalam promosi skincare oleh Nagita Slavina serta tanggapan audiens terhadap citra tersebut. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologis untuk memahami pengalaman dan pemaknaan audiens secara mendalam. Sumber data primer diperoleh melalui wawancara mendalam dengan lima pengguna aktif TikTok yang dipilih secara purposive, sedangkan sumber data sekunder berasal dari buku, jurnal, artikel ilmiah. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji dengan triangulasi sumber melalui perbandingan hasil wawancara, dan observasi. Hasil penelitian menunjukkan bahwa citra kecantikan dibangun melalui tampilan kulit glowing, cerah, halus, bersih, dan terawat. Audiens memaknai tampilan tersebut sebagai gambaran kecantikan yang menarik, meyakinkan, dan ideal, meskipun pada saat yang sama juga memunculkan perbandingan diri, harapan terhadap hasil skincare, rasa percaya, serta rasa tidak aman. Pembahasan menunjukkan bahwa promosi skincare di media sosial tidak hanya menjual produk, tetapi juga membentuk standar kecantikan digital yang terus dimaknai dalam kehidupan sehari-hari oleh audiens perempuan muda di ruang digital kontemporer saat ini.
Flexing Practices among Public University Students in Medan on Instagram: A Dramaturgical Perspective on Self-Representation in Digital Spaces Muharram, Muhammad Rizky; Rozi, Fakhrur
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1628

Abstract

This study examines the practice of flexing among public university students in Medan on Instagram as part of self-presentation in digital spaces. The study uses a dramaturgical perspective to understand how flexing is displayed as a form of sharing activities, experiences, and moments that reflect lifestyle and digital identity. This research adopts a qualitative approach with a phenomenological method to explore the subjective experiences of informants. Data were collected through in-depth interviews, digital observation, and content documentation from students selected through purposive sampling. Data were analyzed using a qualitative analysis model through data reduction, data display, and conclusion drawing. The findings show that flexing practices are not solely interpreted as showing off wealth or luxury, but are more commonly expressed through sharing daily activities, experiences, and selected moments on Instagram. These practices are closely related to efforts to build self-image and gain social recognition through audience responses such as likes and comments. Flexing thus becomes part of students’ self-presentation in constructing identity and negotiating social position in digital spaces.
PENGARUH INTENSITAS MENGAKSES IKLAN (BUY NOW PAYLATER) DI TIKTOK DAN SHOPEE TERHADAP MINAT BERUTANG MAHASISWA ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL UNIVERSITAS ISLAM NEGERI SUMATERA UTARA Damayanti, Elisa; Rozi, Fakhrur
PENDIS (Jurnal Pendidikan Ilmu Sosial) Vol. 5 No. 1 (2026): April
Publisher : Yayasan Insan Cipta Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61721/pendis.v5i1.653

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh intensitas mengakses iklan Buy Now Pay Later (BNPL) di TikTok dan Shopee terhadap minat berutang mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Islam Negeri Sumatera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research untuk menjelaskan hubungan sebab-akibat antar variabel. Populasi penelitian berjumlah 228 mahasiswa, dengan sampel sebanyak 70 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui kuesioner dengan skala Likert, sedangkan analisis data menggunakan statistik deskriptif dan inferensial, meliputi uji asumsi klasik, uji korelasi, dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa intensitas mengakses iklan BNPL berpengaruh positif dan signifikan terhadap minat berutang mahasiswa, dengan nilai signifikansi < 0,05 dan koefisien regresi sebesar 0,632. Selain itu, nilai koefisien determinasi (R²) sebesar 0,616 menunjukkan bahwa 61,6% variasi minat berutang dapat dijelaskan oleh intensitas paparan iklan. Temuan ini mengindikasikan bahwa semakin tinggi frekuensi mahasiswa terpapar iklan BNPL, maka semakin tinggi pula kecenderungan mereka untuk berutang.
SPEECH ACT BEHAVIOR OF GENERATION Z TIKTOK USERS IN COMMUNICATION WITH PARENTS IN PEMATANG GAJING VILLAGE SIMALUNGUN Arlintang, Dwi; Rozi, Fakhrur
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28940

Abstract

This study examines the speech act behavior of Generation Z TikTok users in communication with their parents in Pematang Gajing Village, Simalungun Regency. The increasing use of TikTok among Indonesian Gen Z has encouraged the transfer of slang expressions, body gestures, and facial expressions from digital content into everyday face-to-face interaction, including within family communication. This research employs a descriptive qualitative approach using in-depth interviews and observation involving six Gen Z informants and six parents as supporting informants. Data were analysed using Austin and Searle’s speech act theory through the dimensions of locution, illocution, and perlocution. The findings reveal three patterns of intergenerational communication dynamics: semantic gaps that trigger conflict, positive adaptation that strengthens relationships, and violations of relational norms that lead to serious tension. The novelty of this study lies in its focus on rural intergenerational communication within a strong traditional cultural setting, showing that the transfer of TikTok-mediated communication styles does not merely create linguistic shifts but also reconfigures family relational norms. This study contributes to pragmatic and sociolinguistic scholarship by demonstrating that parental openness is a key variable in determining whether digital speech patterns produce conflict or relational adaptation in family communication.
Co-Authors Abidin, Syahrul acum wijaya ADELIA Afandi, Muhammad Rizki Agus Setiawan Ahmed Fernanda Desky Al-Mujahid, Naqil Alamsyah, Muhammad Royhan Alfina Zsazsa Naqiya Algusri, Jeki Aliansyah, Aliansyah Aliffa Izzara, Widi Ambiyar, Ambiyar Amin, Ahmad Aldi Ananda, Nadya Dwi Anas Azhar, Anang Anggita, Rizki Anum, Adelina Apriza, Tiyas Ardhin Primadewi Arief Rahman Arif Budiman Arlintang, Dwi Artika, Sindi Arwizet Arwizet, Arwizet Aryasandy, Nensy Azhar, Anang Anas Bella, Sinta Cahyanto, Sigit Bayu Damayanti, Elisa Deni, Indira Fatra Eka Puspitawati Ema Wulansari, Rizky Fayrozi, Muhammad Fauzan Fernos, Jhon Fitrah, Yunanda Ghasani, Thahira Hafizhah, Syafira Noer Heni Pujiastuti Ibrahim, Anton Maulana Intan Tursina Kaafi, Fathoni Achmad Al Kesuma, Rafifa Luqyana Khairul Amri Kholiq, Rifda Salsabila Putri Mahendra, Romi Manurung, Lira Dzikri Rahmadani Maria Magdalena Masditok, Tokit Matondang, Abdul Rahman Mohammad Ahsanuddin Monang, Sori MUHAMMAD FAHMI Muharram, Muhammad Rizky Muklisin, Sanitra Muliyani, Sari Nasution, Farah Mutiara Zahra Nasution, Irina Kemala Nasution, Kevin Rasyid Sabili Nathanael, Austin Novemyanto, Alfin Dwi Nurmansyah Nurmansyah, Nurmansyah Nurwijayanti Oktavia, Lia Pamekas, Arya Firman Pane, Endi Hadian Shabar Pitri, Laila Pristika, Febie Juma Pujiastuti, Eka Putra, Dimas Aditya Putri, Anggi Juninda Putri, Risa Haruman Rahmawati, Catur Rosidah Rosidah Salisah, Fadiah Anggi Sari Nasution, Bida Sa’diyah, Aminatus Setyorini, Maulidyah Tri Sigit Apriyanto Sinaga, Siti Azzahra Siregar, Fitrah Alfisyah Siregar, Sarifah Aini Siska Siregar, Dewi Siti Mundari Solihah Titin Sumanti, Solihah Titin Sopyan, Ence Sry Lestari Samosir Sukardi Sukardi Sukma, Virginia Arsariris Medy Sulastri, Rukma Supriyanto Supriyanto Supriyanto Supriyanto Surbakti, Khairul Putra Syafitri, Nanda Lestari Syofria Meidona Tomy, Chairian Uswatul Hasanah, Uswatul Wiratno, Esa Prasetyo Yusniar Lubis Zeeda, Ghuvira Zusmawati Zusmawati