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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Laa Maisyir Jurnal Ekonomi Islam I-Finance Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Ilmiah Ekonomi Islam Distribusi Jurnal Tabarru': Islamic Banking and Finance Justisia Ekonomika EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Review of Islamic Economics and Finance Community Development Journal: Jurnal Pengabdian Masyarakat Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Jurnal Industri Pariwisata Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ekonomi Jurnal Iqtisaduna Izdihar : Jurnal Ekonomi Syariah Jurnal Ekonomika dan Bisnis Islam Perbanas Journal of Islamic Economics and Business Keris: Journal of Community Engagement IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Trending: Jurnal Manajemen dan Ekonomi PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial IIJSE Jurnal Media Akademik (JMA) Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi, Akuntansi dan Perpajakan Values: Jurnal Kajian Islam Multidisiplin Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah Al-Iffah: Journal of Islamic Sciences Research Al-Abqori: Journal of Islamic Thought Studies SINORA: Jurnal Sosial dan Humaniora
Muhammad Ersya Faraby
Program Studi Ekonomi Syariah, Fakultas Keislaman, Universitas Trunojoyo Madura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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JAMINAN HALAL DAN ETIKA PEMASARAN KOSMETIK BERBASIS VEGAN-RUELTY FREE: DILEMA KONSUMEN MUSLIM GLOBAL Puput Purnamasari; Zumrotis Sholihah; Raudlatus Solihin; Muhammad Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/6xht2y13

Abstract

Industri kosmetik global menunjukkan peningkatan permintaan produk halal, yang dipengaruhi oleh kesadaran konsumen Muslim terhadap prinsip halal dan praktik pemasaran yang etis. Sertifikasi halal tidak hanya berfungsi sebagai label resmi, tetapi juga sebagai simbol kepercayaan yang memberikan rasa aman dan keyakinan spiritual. Tren kosmetik vegan dan cruelty-free menambah lapisan kompleksitas dalam pemasaran, karena mengaitkan produk dengan isu keberlanjutan lingkungan dan perlindungan hewan. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk memahami persepsi konsumen Muslim global terhadap jaminan halal dan klaim etis pada produk kosmetik. Hasil penelitian mengungkapkan adanya dilema dalam pengambilan keputusan, di mana sebagian konsumen menekankan kehalalan sebagai prioritas utama, sementara generasi muda cenderung mengintegrasikan standar halal dengan nilai etis. Faktor harga, daya beli, dan transparansi produsen terbukti menjadi penentu utama dalam membangun kepercayaan konsumen. Temuan ini menegaskan bahwa pemaknaan halal modern melampaui kepatuhan syariah, mencakup aspek kesehatan, lingkungan, dan keadilan sosial. Integrasi antara sertifikasi halal dan klaim etis menjadi strategi kunci untuk meningkatkan loyalitas konsumen Muslim global sekaligus mendorong praktik industri kosmetik yang lebih berkelanjutan.
STRATEGI PEMASARAN DEPOT BAKSO PAK RIN SIDOARJO DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN DITINJAU DARI SYARIAH MARKETING MIX Aviananda, Della Ika; Faraby, Muhammad Ersya
Izdihar: Jurnal Ekonomi Syariah Vol. 4 No. 01 (2024): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/izdihar.v4i01.4659

Abstract

Dalam menjalaankan bisnis diperlukan strategi untuk dapat menjalankan bisnisnya dan bertahan ditengah persaingan dalam dunia bisnis. Salah satu strategi yang harus dipakai suatu perusahaan atau penjual bakso adalah strategi untuk membangun dan meningkatkan konsumen. Industri kuliner saat ini mengalami pertumbuhan yang cepat di Indonesia, terlihat dari intensitas promosi yang kini melibatkan media sosial, televisi, dan internet. Belakangan terjadi peningkatan signifikan dalam komersialisasi informasi kuliner melalui berbagai saluran media, terutama di platform sosial, yang tidak hanya memperkenalkan keanekaragaman budaya, tetapi juga ragam masakan khas suku bangsa di Indonesia. Dalam konteks ini, industri wisata kuliner tumbuh pesat di berbagai wilayah Indonesia, termasuk di antaranya adalah keberadaan bakso. Karena pada strategi ini memberikan dampak positif sebuah perusahaan, salah satu bentuk mempertahankan loyalitas pelanggan adalah dalam bentuk penggunaan strateginya yang harus dilakukan oleh penjual bakso seperti Produk, Harga, Promosi dan Tepat. Hasil penelitian ini menunjukkan bahwa loyalitas pelanggan mengenai produk, promosi, harga, dan tempat diharapkan sesuai dengan apa yang dibutuhkan pelanggan dan penjual diharapkan mengimplementasikan strategi pemasaran sesuai ketentuan Islam. Dengan pengimplementasian secara Islam, pelanggan akan merasa nyaman dan akan loyal terhadap Depot Bakso Pak Rin. Penerapan 4P Strategi Pemasaran pada Depot Bakso Pak Rin sudah terlaksana dengan baik dengan menerapkan pemasaran Islam atau Syariah Marketing Mix. Kata Kunci Bauran Pemasaran, Syariah Marketing Mix, Depot Bakso Pak Rin.
Implementasi Sertifikasi Halal Gratis (SEHATI) dengan Skema Self Declare pada Pelaku UMK di Wilayah Mojokerto Halim, Abdul; Faraby, Muhammad Ersya
Perbanas Journal of Islamic Economics and Business Vol 5 No 1 (2025): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v5i1.288

Abstract

SERTIFIKASI PRODUK HALAL UNTUK USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN BANGKALAN Makhtum, Ahmad; Faraby, Muhammad Ersya
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 5 No 1 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v5i1.8761

Abstract

Halal certification becomes part of the ecosystem of halal industrial products. Through halal certification will be reflected in halal product guarantee for the community as the mandate of law No 33. 2014 on Halal product guarantee. Therefore, halal product design becomes an important part to estabslishment of halal product ecosystem. Halal certification process will be an important part of the local design for realizing the ecosystem of halal products in order to ensure the existence of halal products. This study uses qualitative method based phenomonology approach in Bangkalan district, which is one of the regencies in Madura Island with the nuance of Islamic in the daily life. The results halal certification on small and micro enterprises is important because it has a direct impact on the economy and community consumption for population.  In addition from infrastructure of authorities involved in MSMEs is ready and tends to wait for direction in implementation in the fulfillment of halal standards through halal certification. Furthermore that preparations and potentiality halal certification that possessed in outside bureaucracy. Thus, based on this study there will be a description of the condition halal certification in Bangkalan. Therefore that design development of halal product both on a micro and macro scale for halal ecosystem in sustainable level.Keywords: Halal Product Certificated, Small Micro Enterprises; Bangkalan Madura
ANALISIS KESADARAN HALAL PADA PELAKU USAHA MIKRO KECIL DI SEKITAR KAMPUS UNIVERSITAS TRUNOJOYO MADURA Zaman, Badrus; Faraby, Muhammad Ersya
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 2 (2023): Desember 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i2.20470

Abstract

In today's developments, the most common object for business actors is small businesses such as selling food, snacks and others. People need to ensure that the products they consume are halal and their halalness is guaranteed by the government. This research aims to see the results of halal awareness among business actors. micro and small businesses around the Trunojoyo Madura University campus, this research uses qualitative methods because it collects information through interviews, observation, documentation and analysis of informant data with 10 micro and small business actors around the Trunojoyo Madura University campus, thereby producing data analysis and getting appropriate answers with informants, this research data also uses primary and secondary data techniques. The results of the research show the level of halal awareness of micro and small business actors around campus, one of which said that it depends on the flow that a person follows and some of them remain by Islamic law.
Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

Abstract

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.
Implementation Of Islamic Business Ethics In Increasing Customer Loyalty (Study At Noorshofea Store) Amalia Putri Geta Sahani; Muhammad Ersya Faraby
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research delves into the realm of Islamic business ethics, particularly focusing on their application within the context of Noorshofea Store. This research is significant due to the increasing importance placed on ethical conduct in business, particularly within Islamic frameworks. By understanding and analyzing the practices of Noorshofea Store through the lens of Islamic business ethics, the research aims to provide insights into how such principles can enhance customer loyalty. Various efforts have been made to increase the application of Islamic business ethics at the Noorshofea Store so that customer loyalty continues to increase. Additionally, the identification of barriers and proposed solutions contributes to the broader understanding of challenges in implementing Islamic business ethics in contemporary business environments. Through qualitative field research methods like interviews, observation, and documentation analysis, this study seeks to offer a comprehensive understanding of the subject matter, thereby contributing to both academic scholarship and practical applications in business settings.
Analisis Program Sertifikasi Halal sebagai Penerapan Etika Bisnis Islam pada Usaha Mikro Kecil di Kab Bangkalan Umi Khozinatul Khoiriyah; Hildah Meliyana; Muawanah Muawanah; Muhammad Ersya Faraby
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 4 (2025): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i4.5318

Abstract

This study analyzes the implementation of the Halal Certification Program as an application of Islamic Business Ethics (IBE) in Micro and Small Enterprises (MSEs) in Bangkalan Regency, Madura. Bangkalan, with its predominantly Muslim population, necessitates business practices aligned with Islamic values, particularly halal and thayyib. Despite the regulatory mandate for halal certification through Law No. 33 of 2014, adoption among MSEs remains low. This research employs a descriptive qualitative approach, gathering data through in-depth interviews and field observations from MSEs in Bangkalan. The study aims to identify the challenges and effectiveness of the Halal Certification Program in fostering sharia accountability at the grassroots level. Findings reveal that while MSEs generally understand the concept of halal, challenges persist in implementation due to limited knowledge, administrative complexities, and perceived high costs. The role of local government and Halal Centers in facilitating certification is crucial but requires enhanced effectiveness. The implications of this study suggest the need for tailored strategies to address these barriers, promote ethical business practices, and enhance consumer trust, thereby supporting the vision of Indonesia as a global halal industry hub.
PERAN CONTENT CREATOR SEBAGAI EDUKASI HALAL AWARENESS PADA UMKM DI PASAR TRADISIONAL BANGKALAN Wahdatul Nadia Rawi; Nabila Ika Ariyanti; Riski Rahmawati; Muhammad Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/0x51x683

Abstract

Kesadaran akan nilai-nilai keagamaan, kualitas, dan kesehatan produk telah mendorong meningkatnya pemahaman masyarakat mengenai pentingnya produk halal. Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kini semakin termotivasi untuk tidak hanya menghasilkan produk yang berkualitas tinggi, tetapi juga memastikan bahwa produk mereka memenuhi standar halal yang diakui secara resmi oleh lembaga terkait, seperti Badan Penyelenggara Jaminan Produk Halal (BPJPH). Upaya edukasi menjadi aspek penting dalam meningkatkan kesadaran halal, salah satunya melalui peran content creator. Kemudahan akses terhadap berbagai platform media sosial menjadikan content creator sebagai sumber informasi yang menarik dan mudah diikuti oleh masyarakat. Dengan jumlah pengikut yang besar, mereka memiliki pengaruh dalam membentuk pola pikir dan gaya hidup, termasuk dalam mendorong pemahaman terkait produk halal. Penelitian ini menggunakan metode kualitatif dengan memanfaatkan data primer dan sekunder. Teknik pengumpulan data meliputi observasi, wawancara, angket, dan dokumentasi untuk memperoleh gambaran komprehensif mengenai kontribusi content creator dalam meningkatkan kesadaran produk halal di kalangan UMKM maupun masyarakat luas.
ANALISIS DAYA TARIK DAN STRATEGI PENGEMBANGAN KLASTER PARIWISATA HALAL DI KAWASAN MARTAJASAH, BANGKALAN Arikatun Maimunah; Latipah; Fatonah; Muhammad Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/693w7a37

Abstract

Penelitian ini bertujuan untuk menganalisis daya tarik wisata dan strategi pengembangan klaster pariwisata halal di Kawasan Martajasah, Kabupaten Bangkalan, Madura. Pariwisata halal merupakan fenomena global yang berkembang pesat seiring meningkatnya kesadaran masyarakat Muslim terhadap konsumsi dan gaya hidup sesuai syariat Islam. Kajian ini menggunakan pendekatan deskriptif kualitatif berbasis studi pustaka dan analisis data sekunder. Data diperoleh dari dokumen pemerintah daerah, laporan kepariwisataan, serta literatur akademik tentang pariwisata halal dan pengembangan klaster wisata. Hasil penelitian menunjukkan bahwa Martajasah memiliki daya tarik utama berupa wisata religi Makam Syaikhona Kholil, didukung oleh tradisi keagamaan masyarakat, kuliner halal khas Madura, dan aksesibilitas yang strategis. Tantangan pengembangan meliputi kurangnya infrastruktur halal, promosi digital yang minim, dan koordinasi kelembagaan yang lemah. Strategi yang disarankan mencakup penguatan infrastruktur halal, pengembangan ekonomi kreatif berbasis syariah, promosi digital terpadu, serta pembentukan kelembagaan klaster wisata berbasis masyarakat. Dengan penerapan strategi tersebut, Martajasah berpotensi menjadi destinasi wisata halal unggulan di Jawa Timur.
Co-Authors A Halim Abd Faqih Abel Fitriyaningrum Adinda Rifantini Agus Sururi Ahmad Fikri Hasan Ahmad Makhtum Ahmad Makhtum Amalia Putri Geta Sahani Ana Sofiya Angga Maulana Firmansyah Anisa Lestari Anisa Putri Arief Tegar Saputra Arikatun Maimunah Attabik Syifaul Jinan Aviananda, Della Ika Azizah Azizah Azzah Rahmalia Nabilah Badrus Zaman Badrus Zaman Bariroh, Nisaul Chasna Noer Setyani Citra Nur Islamiyah Dahruji Della Ika Aviananda Dewi Eka Mustika Sari Deykha Aguilika Dian , Dian Dwi Putri Ayu Nur Aini Dyah Ayu Rahmawati Elisa Tri Rahayu Eva Yulia Ningsih Fahriya, Fahriya Fatmi Itsnaini Fatonah Faziani, Maftukhatul Febiola Anggun Tri Setyo Fitriyani, Endang Hafiya, Hafiya Halwa, Marliyatul Hawa Gazani Hildah Meliyana Ighfirlii Yaa Ilaahana Junnaidi, Junnaidi Khoirun Salsabila, Salisa Kholilur Rohman Latipah Linawati Lusianah Dhewi Findartika M. Iklal Hafidzi M.Firman Ardiansyah Maftuchatun Najichah Maulana, Muhamad Viki Mega Dewi Sri Utami Mellyna Mustika Rini Mochamad Adittya Mahendra Moh Karim Moh. Rizky Mulyadi Muammalatul Fauzah, Nur Muawanah Muawanah Muh. Syarif MUHAMMAD ANWAR Muslihah Muttaqin Choiri Muzhirul Alam Nabila Ika Ariyanti Nabila, Dhaifunan Nadhirotul Jannah Naurah Intan Fahrani Nor Rifki Riyanto Rifki Nufita Sari, Anggi Nur Milla Nurul Layali Nuzhuliya Mega Avifa Puji Rahayu Puput Purnamasari Putri Firda Febrianti Rahmawati, Dyah Ayu Rania Ningsih Raudlatus Solihin Riski Rahmawati Rusdun Kamil Rusmania, Septi Tri Ryamizard R. Pasolongi Sakha Windya Satria Shabahah El Rojana Siti Inayatul Faiza Siti Inayatul Faiza, Siti Inayatul Siti Munadhifah Siti Nur Rosidah Syauqi, Ubait Taufiqur Rahman Tazkiyah Fuadiyah Umar Gibran A. Umi Khozinatul Khoiriyah Vifin Nadzary A Wahdatul Nadia Rawi Wildan Romdhoni Yudha Dwi Putra Negara, Yudha Zalqira Najarillah Zumrotis Sholihah Zumrotul Latifah