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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Laa Maisyir Jurnal Ekonomi Islam I-Finance Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Ilmiah Ekonomi Islam Distribusi Jurnal Tabarru': Islamic Banking and Finance Justisia Ekonomika EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Review of Islamic Economics and Finance Community Development Journal: Jurnal Pengabdian Masyarakat Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Jurnal Industri Pariwisata Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ekonomi Jurnal Iqtisaduna Izdihar : Jurnal Ekonomi Syariah Jurnal Ekonomika dan Bisnis Islam Perbanas Journal of Islamic Economics and Business Keris: Journal of Community Engagement IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Trending: Jurnal Manajemen dan Ekonomi IIJSE Jurnal Media Akademik (JMA) Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi, Akuntansi dan Perpajakan Values: Jurnal Kajian Islam Multidisiplin Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah SINORA: Jurnal Sosial dan Humaniora
Muhammad Ersya Faraby
Program Studi Ekonomi Syariah, Fakultas Keislaman, Universitas Trunojoyo Madura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Etika Bisnis Islam pada Distributor Tiens Wilayah Bangkalan dan Sekitarnya Ighfirlii Yaa Ilaahana; Muhammad Ersya Faraby
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i02.16766

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan etika bisnis oleh distributor Tianshi Syariah serta kesesuaiannya dengan prinsip-prinsip etika bisnis yang diajarkan oleh Nabi Muhammad SAW. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan desain studi kasus, termasuk wawancara mendalam, observasi langsung, dan analisis dokumen. Hasil penelitian menunjukkan bahwa sebagian besar distributor memahami pentingnya prinsip syariah dalam berbisnis; namun, terdapat tantangan signifikan terkait transparansi dan distribusi komisi yang adil. Banyak distributor mengungkapkan bahwa tekanan untuk mencapai target keuangan sering kali membuat mereka lebih fokus pada merekrut anggota baru dibandingkan dengan penjualan produk. Selain itu, sistem komisi yang mengandalkan struktur piramida menciptakan ketidakadilan, di mana distributor yang lebih berpengalaman memperoleh keuntungan lebih besar sementara distributor baru lebih berisiko mengalami kerugian. Penelitian ini merekomendasikan peningkatan pelatihan tentang prinsip-prinsip syariah, evaluasi terhadap sistem komisi, serta dorongan untuk fokus pada penjualan produk berkualitas guna menciptakan lingkungan bisnis yang lebih adil dan berkelanjutan.
The Influence of Halal Lifestyle, Fashion Trends, and Viral Marketing on Gen Z Muslim Fashion Purchasing Decisions Ningsih, Eva Yulia; Faraby, Muhammad Ersya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7305

Abstract

Seeing the condition of Indonesian society, which is predominantly Muslim, presents a great opportunity for the development of Muslim fashion because the interest of every Muslim in Muslim fashion products is starting to increase, and the advancement of technology has also helped in the marketing of Muslim fashion products. This research aims to analyze the influence of halal lifestyle, fashion trends, and viral marketing on the purchasing decisions of Muslim clothing by generation Z in Bangkalan City. This research uses a quantitative method with multiple linear regression analysis techniques and classical assumption tests. The data used are primary data collected through the distribution of questionnaires. The research sample consisted of 107 respondents who met certain criteria using purposive sampling technique. The research results show that halal lifestyle and viral marketing partially influence purchasing decisions, while fashion trends do not affect the purchasing decisions of Muslim clothing. The coefficient of determination test results showed that halal lifestyle, fashion trends, and viral marketing simultaneously have a 48.6% influence on the purchasing decisions of Muslim clothing. This research can provide insights to Muslim fashion business practitioners to develop more effective marketing strategies to succeed in the Muslim fashion market.
JAMINAN HALAL DAN ETIKA PEMASARAN KOSMETIK BERBASIS VEGAN-RUELTY FREE: DILEMA KONSUMEN MUSLIM GLOBAL Puput Purnamasari; Zumrotis Sholihah; Raudlatus Solihin; Muhammad Ersya Faraby
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/6xht2y13

Abstract

Industri kosmetik global menunjukkan peningkatan permintaan produk halal, yang dipengaruhi oleh kesadaran konsumen Muslim terhadap prinsip halal dan praktik pemasaran yang etis. Sertifikasi halal tidak hanya berfungsi sebagai label resmi, tetapi juga sebagai simbol kepercayaan yang memberikan rasa aman dan keyakinan spiritual. Tren kosmetik vegan dan cruelty-free menambah lapisan kompleksitas dalam pemasaran, karena mengaitkan produk dengan isu keberlanjutan lingkungan dan perlindungan hewan. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk memahami persepsi konsumen Muslim global terhadap jaminan halal dan klaim etis pada produk kosmetik. Hasil penelitian mengungkapkan adanya dilema dalam pengambilan keputusan, di mana sebagian konsumen menekankan kehalalan sebagai prioritas utama, sementara generasi muda cenderung mengintegrasikan standar halal dengan nilai etis. Faktor harga, daya beli, dan transparansi produsen terbukti menjadi penentu utama dalam membangun kepercayaan konsumen. Temuan ini menegaskan bahwa pemaknaan halal modern melampaui kepatuhan syariah, mencakup aspek kesehatan, lingkungan, dan keadilan sosial. Integrasi antara sertifikasi halal dan klaim etis menjadi strategi kunci untuk meningkatkan loyalitas konsumen Muslim global sekaligus mendorong praktik industri kosmetik yang lebih berkelanjutan.
STRATEGI PEMASARAN DEPOT BAKSO PAK RIN SIDOARJO DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN DITINJAU DARI SYARIAH MARKETING MIX Aviananda, Della Ika; Faraby, Muhammad Ersya
Izdihar: Jurnal Ekonomi Syariah Vol. 4 No. 01 (2024): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/izdihar.v4i01.4659

Abstract

Dalam menjalaankan bisnis diperlukan strategi untuk dapat menjalankan bisnisnya dan bertahan ditengah persaingan dalam dunia bisnis. Salah satu strategi yang harus dipakai suatu perusahaan atau penjual bakso adalah strategi untuk membangun dan meningkatkan konsumen. Industri kuliner saat ini mengalami pertumbuhan yang cepat di Indonesia, terlihat dari intensitas promosi yang kini melibatkan media sosial, televisi, dan internet. Belakangan terjadi peningkatan signifikan dalam komersialisasi informasi kuliner melalui berbagai saluran media, terutama di platform sosial, yang tidak hanya memperkenalkan keanekaragaman budaya, tetapi juga ragam masakan khas suku bangsa di Indonesia. Dalam konteks ini, industri wisata kuliner tumbuh pesat di berbagai wilayah Indonesia, termasuk di antaranya adalah keberadaan bakso. Karena pada strategi ini memberikan dampak positif sebuah perusahaan, salah satu bentuk mempertahankan loyalitas pelanggan adalah dalam bentuk penggunaan strateginya yang harus dilakukan oleh penjual bakso seperti Produk, Harga, Promosi dan Tepat. Hasil penelitian ini menunjukkan bahwa loyalitas pelanggan mengenai produk, promosi, harga, dan tempat diharapkan sesuai dengan apa yang dibutuhkan pelanggan dan penjual diharapkan mengimplementasikan strategi pemasaran sesuai ketentuan Islam. Dengan pengimplementasian secara Islam, pelanggan akan merasa nyaman dan akan loyal terhadap Depot Bakso Pak Rin. Penerapan 4P Strategi Pemasaran pada Depot Bakso Pak Rin sudah terlaksana dengan baik dengan menerapkan pemasaran Islam atau Syariah Marketing Mix. Kata Kunci Bauran Pemasaran, Syariah Marketing Mix, Depot Bakso Pak Rin.
Implementasi Sertifikasi Halal Gratis (SEHATI) dengan Skema Self Declare pada Pelaku UMK di Wilayah Mojokerto Halim, Abdul; Faraby, Muhammad Ersya
Perbanas Journal of Islamic Economics and Business Vol 5 No 1 (2025): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v5i1.288

Abstract

SERTIFIKASI PRODUK HALAL UNTUK USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN BANGKALAN Makhtum, Ahmad; Faraby, Muhammad Ersya
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 5 No 1 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v5i1.8761

Abstract

Halal certification becomes part of the ecosystem of halal industrial products. Through halal certification will be reflected in halal product guarantee for the community as the mandate of law No 33. 2014 on Halal product guarantee. Therefore, halal product design becomes an important part to estabslishment of halal product ecosystem. Halal certification process will be an important part of the local design for realizing the ecosystem of halal products in order to ensure the existence of halal products. This study uses qualitative method based phenomonology approach in Bangkalan district, which is one of the regencies in Madura Island with the nuance of Islamic in the daily life. The results halal certification on small and micro enterprises is important because it has a direct impact on the economy and community consumption for population.  In addition from infrastructure of authorities involved in MSMEs is ready and tends to wait for direction in implementation in the fulfillment of halal standards through halal certification. Furthermore that preparations and potentiality halal certification that possessed in outside bureaucracy. Thus, based on this study there will be a description of the condition halal certification in Bangkalan. Therefore that design development of halal product both on a micro and macro scale for halal ecosystem in sustainable level.Keywords: Halal Product Certificated, Small Micro Enterprises; Bangkalan Madura
ANALISIS KESADARAN HALAL PADA PELAKU USAHA MIKRO KECIL DI SEKITAR KAMPUS UNIVERSITAS TRUNOJOYO MADURA Zaman, Badrus; Faraby, Muhammad Ersya
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 2 (2023): Desember 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i2.20470

Abstract

In today's developments, the most common object for business actors is small businesses such as selling food, snacks and others. People need to ensure that the products they consume are halal and their halalness is guaranteed by the government. This research aims to see the results of halal awareness among business actors. micro and small businesses around the Trunojoyo Madura University campus, this research uses qualitative methods because it collects information through interviews, observation, documentation and analysis of informant data with 10 micro and small business actors around the Trunojoyo Madura University campus, thereby producing data analysis and getting appropriate answers with informants, this research data also uses primary and secondary data techniques. The results of the research show the level of halal awareness of micro and small business actors around campus, one of which said that it depends on the flow that a person follows and some of them remain by Islamic law.
Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

Abstract

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.
Implementation Of Islamic Business Ethics In Increasing Customer Loyalty (Study At Noorshofea Store) Amalia Putri Geta Sahani; Muhammad Ersya Faraby
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research delves into the realm of Islamic business ethics, particularly focusing on their application within the context of Noorshofea Store. This research is significant due to the increasing importance placed on ethical conduct in business, particularly within Islamic frameworks. By understanding and analyzing the practices of Noorshofea Store through the lens of Islamic business ethics, the research aims to provide insights into how such principles can enhance customer loyalty. Various efforts have been made to increase the application of Islamic business ethics at the Noorshofea Store so that customer loyalty continues to increase. Additionally, the identification of barriers and proposed solutions contributes to the broader understanding of challenges in implementing Islamic business ethics in contemporary business environments. Through qualitative field research methods like interviews, observation, and documentation analysis, this study seeks to offer a comprehensive understanding of the subject matter, thereby contributing to both academic scholarship and practical applications in business settings.
Analisis Program Sertifikasi Halal sebagai Penerapan Etika Bisnis Islam pada Usaha Mikro Kecil di Kab Bangkalan Umi Khozinatul Khoiriyah; Hildah Meliyana; Muawanah Muawanah; Muhammad Ersya Faraby
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 4 (2025): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i4.5318

Abstract

This study analyzes the implementation of the Halal Certification Program as an application of Islamic Business Ethics (IBE) in Micro and Small Enterprises (MSEs) in Bangkalan Regency, Madura. Bangkalan, with its predominantly Muslim population, necessitates business practices aligned with Islamic values, particularly halal and thayyib. Despite the regulatory mandate for halal certification through Law No. 33 of 2014, adoption among MSEs remains low. This research employs a descriptive qualitative approach, gathering data through in-depth interviews and field observations from MSEs in Bangkalan. The study aims to identify the challenges and effectiveness of the Halal Certification Program in fostering sharia accountability at the grassroots level. Findings reveal that while MSEs generally understand the concept of halal, challenges persist in implementation due to limited knowledge, administrative complexities, and perceived high costs. The role of local government and Halal Centers in facilitating certification is crucial but requires enhanced effectiveness. The implications of this study suggest the need for tailored strategies to address these barriers, promote ethical business practices, and enhance consumer trust, thereby supporting the vision of Indonesia as a global halal industry hub.
Co-Authors A Halim Abel Fitriyaningrum Adinda Rifantini Ahmad Fikri Hasan Ahmad Makhtum Ahmad Makhtum Amalia Putri Geta Sahani Ana Sofiya Anisa Lestari Arikatun Maimunah Aviananda, Della Ika Azizah Azizah Azzah Rahmalia Nabilah Badrus Zaman Badrus Zaman Bariroh, Nisaul Chasna Noer Setyani Citra Nur Islamiyah Dahruji Della Ika Aviananda Deykha Aguilika Dian , Dian Dwi Putri Ayu Nur Aini Dyah Ayu Rahmawati Elisa Tri Rahayu Fahriya, Fahriya Fatmi Itsnaini Fatonah Faziani, Maftukhatul Findartika, Lusianah Dwi Fitriyani, Endang Hafiya, Hafiya Halwa, Marliyatul Hawa Gazani Hildah Meliyana Ighfirlii Yaa Ilaahana Latipah Linawati M.Firman Ardiansyah Maftuchatun Najichah Maulana, Muhamad Viki Mega Dewi Sri Utami Mochamad Adittya Mahendra Moh Karim Muammalatul Fauzah, Nur Muawanah Muawanah Muh. Syarif MUHAMMAD ANWAR Muttaqin Choiri Muzhirul Alam Nabila Ika Ariyanti Nabila, Dhaifunan Naurah Intan Fahrani Ningsih, Eva Yulia Nor Rifki Riyanto Rifki Nufita Sari, Anggi Nur Milla Nurul Layali Nuzhuliya Mega Avifa Puji Rahayu Puput Purnamasari Putri Firda Febrianti Rahmawati, Dyah Ayu Raudlatus Solihin Riski Rahmawati Rusdun Kamil Rusmania, Septi Tri Ryamizard R. Pasolongi Sakha Windya Satria Siti Inayatul Faiza Siti Inayatul Faiza, Siti Inayatul Siti Munadhifah Syauqi, Ubait Taufiqur Rahman Tazkiyah Fuadiyah Umar Gibran A. Umi Khozinatul Khoiriyah Wahdatul Nadia Rawi Yudha Dwi Putra Negara, Yudha Zalqira Najarillah Zumrotis Sholihah Zumrotul Latifah