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DIGITAL SKILLS COUNSELING FOR GENERATION Z: A MASS COMMUNICATION PERSPECTIVE AT MADRASAH ALIYAH MIFTAHUL FALAH BANDUNG CITY Herlina, Elin; Kusumadewi, Ade Nurhayati; Priyana, Indarta; Kusnara, Hasti Pramesti; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1268

Abstract

The development of digital media enhances creativity but also raises ethical issues. Users need digital communication skills to get positive effects. The purpose of this counseling is to determine the ability of digital communication skills of Generation Z at Madrasah Aliyah Miftahul Falah, Bandung City, as the next generation of the nation towards the Golden Indonesia 2045. This counseling uses a qualitative approach, using a case study approach to six Generation Z participants who come from schools at Madrasah Aliyah Miftahul Falah, Bandung City, The techniques used in the qualitative research method of the case study approach focus on observation and in-depth interviews with 6 informants consisting of three students and three female students, Using mass communication theory developed by McQuail, The results of the counseling show that Generation Z has a fairly good level of digital literacy, as evidenced by their ability to choose websites that can be trusted and communicate digitally well on social media. The findings obtained, generation Z students, understand the importance of upholding digital communication standards, as well as how to overcome ethical dilemmas that arise online, especially on social media. However, the emergence of social media also raises digital communication problems such as the spread of hoaxes, doxing, bullying, cyberbullying, fraud, and negative online behaviors that have an impact on the education sector
A HISTORICAL PERSPECTIVE ON THE DEVELOPMENT OF GREEN CONSUMER BEHAVIOR prabowo, faizal haris eko; Herlina, Elin; Mutmainnah, Indy Insanul; Gacuma, Leah Rose D
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the emergence of a campaign on sustainable development carried out by the UN, this movement stimulates all communities to practice environmental preservation activities. The purpose of research is to analyze the theoretical development of green consumer behavior. Increasing problems and issues regarding environmental sustainability every decade continue to be the main focus of many parties. The theory of green business continues to develop and gives rise to many derivatives. The difference in this study is it summarizes and explains the development of theories regarding green consumer behavior. The method used in this research is literature review. The number of articles used as samples was 52 articles discussing green consumer behavior from various journal sources. It was found that the theory of green consumer behavior continues to develop over time. From these developments, five similar research categories were found, including: factors influencing green consumers, characteristics of green consumers, the cost of becoming a green consumer, the point of view of green consumers and the impact of green consumer behavior. The green consumer theory is one of the theories of green marketing that was also born from the green economy, where this theory is a conservation of the social humanities sector
Pendampingan Budidaya Maggot Sebagai Strategi Pengolahan Sampah Bernilai Ekonomi di Desa Jagaita, Kabupaten Bogor Primadhita, Yuridistya; Jayadi, Jayadi; Susanti, Juliya; Mardhiyah, Rifdah; Fajri, Alfidha Sepyantini; Herlina, Elin; Marshela, Prolice Anggraeni
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i4.304

Abstract

This community service activity aims to assist in waste processing that can have economic value for the community. This activity is in collaboration with Karang Taruna Jagaita Village and community representatives from June 2 to July 28, 2023. The activity began with socialization regarding the importance of waste management, knowing the potential of waste that can have economic value, knowing the negative effects of waste, sorting and separating waste into categories that can be recycled and those that cannot be recycled. Furthermore, waste processing is carried out which is ready to be used for BSF maggot breeding. The results of the mentoring activity are that the community understands how to process organic waste and maggot breeding and also obtains economic benefits.
THE EFFECT OF TALENT MANAGEMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE Jaya, Umban Adi; Priyana, Indarta; Herlina, Elin; Gusyana, Dadang; Febriyanti, Intan Rike
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15068

Abstract

A Likert-scale questionnaire was used to gather data from 100 randomly selected employees, and SPSS 25 was used to calculate path analysis, t test, f test, and coefficient of determination. The purpose of this research is to look at the impact of talent management and knowledge management on employee performance at PT Pampas Electric. This study's research strategy is descriptive verification using a quantitative approach. The results showed that the talent management variable (X1) had both good validity (all valid statement items) and excellent reliability (Alpha Cronbach score of 0.809). The knowledge management variable (X2) is highly valid and reliable (α = 0.839). Path analysis revealed a substantial positive impact of talent management (X1) on employee performance (β = 0.562, p < 0.05) and knowledge management (X2) on employee performance (Y) (β = 0.481, p < 0.05). These findings suggest that PT Pampas Electric's staff performance may be improved through effective talent management and knowledge management. The study concludes that talent and knowledge management play an important role in boosting employee performance. The practical implications of this research include the significance of firms successfully managing and developing personnel and knowledge in order to attain peak performance.
Analyzing The Factors Influencing Students' Willingness To Communicate In Speaking Classes at Universitas Negeri Gorontalo Herlina, Elin; Machmud, Karmila; Danial, Haris
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 1 (2025): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze the psychological and situational factors that influence students' willingness to communicate (WTC) in speaking classes. This study focuses on second-year students of the English Education Study Program at Universitas Negeri Gorontalo who have completed the course “Speaking for Professional Context.” Using a qualitative design, data were collected through semi-structured interviews with ten participants selected through purposive sampling. Thematic analysis was used to identify the main themes in the data. The results of the study indicate that both psychological and situational factors significantly influence students' WTC. The most influential psychological factor is self-confidence, while the prominent situational factors include the interlocutor and the role of lecturers. Other prominent themes include learning anxiety, the influence of topic type on perceived communicative competence, classroom atmosphere, and instructor strategies. In practice, these findings can provide information and strategies for student learning and teaching activities in the classroom
The influence of influencer marketing and e-wom on purchasing decisions with purchase intention as an intervening variable Herlina, Elin; Rosyid, Widiakikianti; Curatman, Aang
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6356

Abstract

In the digital era, advances in information technology have changed the way consumers seek information before making purchasing decisions. By using purchase intention as an intervening variable, this study seeks to examine how influencer marketing and electronic word-of-mouth (E-WoM) influence purchasing decisions. This objective is based on the need to explain the psychological mechanisms that link digital marketing strategies with consumer buying behavior, as well as answer the differences in previous research results related to the mediating role of purchase intention. This research uses a survey method combined with a quantitative approach. Customers who had experienced influencer marketing and product-related E-WoM were given questionnaires to fill out in order to collect data. To test the relationship between variables, the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that customer purchase intention is significantly influenced by E-WoM. Purchase intention also has no mediating effect on the relationship between influencer marketing and purchase decision. This study and previous research suggest that there is a different role of purchase intention as a mediator in the purchase decision process. For marketing professionals, these findings underscore the importance of effective influencer marketing and E-WoM management strategies to enhance consumer purchase intention and purchase decisions. Selecting influencers who are credible and relevant to the product and encouraging positive reviews from consumers are recommended to improve marketing
IMPLEMENTATION OF COOPERATIVE LEARNING METHODS IN IMPROVING READING COMPREHENSION HERLINA, ELIN
SIGEH ELT : Journal of Literature and Linguistics Vol 2, No 2 (2022): SIGEH ELT : Journal of Literature and Linguistics
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/sigeh.v2i2.1143

Abstract

The purpose of this study was to determine the implementation of the Cooperative Learning Method in teaching reading comprehension, especially reading Factual Report texts to Class X Catering (JB) students at SMK Negeri 1 Ciamis, Ciamis District, Ciamis Regency, 2017/2018 Academic Year. This type of research is Classroom Action Research (CAR) and the design of this research refers to the Kemmis and Mc.Taggart model which consists of one action one cycle, which begins with planning, action, observation and reflection. This research was conducted in the odd semester of the 2017/2018 academic year, namely in October 2017. The subjects of this research were students of class X Catering Services (JB) SMK Negeri 1 Ciamis, totaling 31 people. The object of research is students' reading comprehension. Research data obtained through observation, interviews, documentation and reading comprehension tests. This study uses qualitative data analysis and quantitative data analysis. Quantitative methods were used to analyze the data on students' reading test results (pre-test and post-test) which could be used to analyze statistical data on descriptive text learning materials. Meanwhile, qualitative methods were used to analyze data from observations, student questionnaires, and interviews. The data obtained from quantitative and qualitative methods are then compared and matched to obtain the final conclusions from the research. This research consists of two cycles of 4 actions. The average pre-test showed an achievement of 60.48. The average post-test results in the first cycle of meeting 1 increased by 6.81 to 68.06. Cycle I meeting 2 increased from the previous cycle of 4.04 to 72.10. The second cycle of the first meeting increased by 1.44 to 74.2 and in the second cycle of the second meeting it increased by 0.98 to 83.9. The results showed that the Cooperative Learning Method could improve students' reading skills, especially factual report texts.
PENGEMBANGAN DESAIN IDENTITAS VISUAL UNIKU SEBAGAI UPAYA PENJENAMAAN UNIVERSITAS Herlina, Elin; Azhar Natsir Ahdiyat; Jerry D. Rahajaan
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current era, universities face significant challenges in operating under increasingly commercial principles. One crucial aspect of addressing these challenges is branding, in which visual identity plays a key role. Universitas Kuningan (Uniku), as a private higher education institution in West Java, has established visual identity elements and has begun branding initiatives. However, inconsistencies in the use of emblem and variations in their application are still frequently observed. Therefore, Uniku needs to further develop its visual identity to enhance professionalism, consistency, and integration. This study aims to analyze the current state of Uniku’s visual identity and develop a more integrated, comprehensive, and branding-oriented visual identity design and system. The development process adopts Alina Wheeler’s Universal Identity Design Process approach. The study results in a range of design assets, including visual identity elements, brand collateral, and an identity system aligned with Uniku’s vision, mission, objectives, target audience, image, and persona. These developments serve as recommendations for the university in strengthening its branding efforts, positioning Uniku as a leading university by 2035. Keywords: Visual identity, brand, branding, university, Uniku
KOLABORASI MAHASISWA UNTUK PENDIDIKAN INKLUSIF:IMPLEMENTASI PROGRAM KAMPUS MENGAJAR DI SD AT-THOBI IYYAH CIANJUR Herlina, Elin; Sari, Purnama; Zulfi, Aceng Moh; Nariswari, Ayu Fitri; Natalia, Tina; Haifa, Zahra Nur; Nurulita, Hana Lutfiyah; Bela, Nadira Layla Mutiara; Dewi, Riska Mutiara
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2805

Abstract

Program Kampus Mengajar merupakan bentuk pengabdian kepada masyarakat yang difokuskan untuk meningkatkan kualitas pendidikan dasar di daerah dengan keterbatasan sumber daya. SD At-Thobi Iyyah menghadapi tantangan berupa keterbatasan tenaga pendidik, minimnya variasi metode pembelajaran, dan rendahnya pemanfaatan teknologi. Kondisi tersebut berdampak pada rendahnya partisipasi siswa dan efektivitas proses belajar mengajar. Intervensi yang tepat dan berkelanjutan diperlukan untuk mengatasi kesenjangan tersebut. Tujuan kegiatan ini adalah mendukung peningkatan mutu pembelajaran melalui pendampingan guru, penguatan literasi dan numerasi siswa, serta pemanfaatan media pembelajaran kontekstual. Metode kegiatan mencakup pelatihan guru-siswa, pendampingan pembelajaran, sosialisasi kebersihan, serta konsultasi sekolah-orang tua. Program menghasilkan peningkatan keterampilan teknologi guru, motivasi belajar siswa, kesadaran lingkungan, dan dokumen rencana pembelajaran sederhana sebagai luaran utama kegiatan pengabdian. Hasil kegiatan menunjukkan peningkatan partisipasi siswa secara signifikan, baik dalam aktivitas kelas maupun tugas mandiri. Guru menjadi lebih terampil dalam menyusun perangkat ajar, khususnya RPP sederhana yang relevan dengan kondisi sekolah. Pemanfaatan media digital mulai diterapkan meski masih terbatas pada perangkat sederhana. Metode belajar kontekstual terbukti meningkatkan pemahaman siswa terhadap materi. Kendala berupa keterbatasan infrastruktur dan akses internet berhasil diatasi melalui inovasi sederhana dan kolaborasi antara guru, siswa, dan mahasiswa. Program ini memberikan dampak positif dan berpotensi direplikasi di wilayah serupa.
Dampak Penggunaan Rekam Medis Elektronik terhadap Beban Kerja Perawat di Rumah Sakit Prikasih Herlina, Elin
Journal of Management Nursing Vol. 2 No. 4 (2023): Journal of Management Nursing
Publisher : Scipro Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53801/jmn.v2i4.134

Abstract

Pendahuluan: Kewajiban penggunaan Rekam Medis Elektronik di rumah sakit menjadikan peningkatan Rekam Medis Elektronik menjadi kebutuhan harus dipenuhi dan diperkirakan berhubungan dengan beban kerja perawat di ruang rawat inap Rumah Sakit Prikasih terutama selama masa peralihan. Tujuan: Untuk mengetahui dampak penggunaan rekam medis elektronik terhadap beban kerja perawat ruang rawat inap rumah sakit prikasih. Metode: Penelitian ini merupakan penulisan analitik menggunakan metode kuantitatif dengan pendekatan korelasi untuk menguji dampak penggunaan rekam medis elektronik terhadap beban kerja perawat.  Penelitian menggunakan uji Chi-Square dengan jumlah sampel 62 responden yang diambil menggunakan teknik penarikan sampel purposive sampling. Hasil: Hasil pengujian yang dilakukan kepada 4 komponen Penggunaan Rekam Medis Elektronik menunjukkan hasil hubungan 2 dari 4 komponen, hubungan antara komponen Technology dengan beban kerja perawat (p-value=0.016; OR=0.256; 95% CI=0,082-0,797) dan hubungan antara Manfaat dengan beban kerja perawat (p-value=0,018; OR=3,567; 95% CI=1,220-10,962). Hubungan antara penggunaan rekam medis dengan beban kerja perawat di RS Prikasih dengan p-value 0.030 dan OR 0.275 (95% CI). Kesimpulan: Terdapat hubungan yang bermakna antara komponen Technology dengan beban kerja perawat. Terdapat hubungan yang bermakna antara Manfaat dengan beban kerja perawat. Dan terdapat hubungan antara penggunaan rekam medis dengan beban kerja perawat di RS Prikasih.
Co-Authors Abdul Azis Ade Nurhayati Kusumadewi Adha Dias Pangestu Akbar, Dendy Syaiful Albar, Fauzan Manafi Alda Yudia Hernalis Ali Muhidin Ali, Jihan Ananda, Naswa Cika Andayani, Rini Hartini Rind Anisa Faujiah Aprianti, Ema Apriyadi, Mohamad Fajar Ayu Asrie Pratiwy Azhar Natsir Ahdiyat Baelani, Muhamad Bela, Nadira Layla Mutiara Bobby Septiana Irawan Brata, Yat Rospia Budi Heri Pirngadie, Budi Heri cicahwati cicahwati Cresida Febrianti Cucu Irwanti Curatman, Aang Dani Usmar, Dani Daniel Paroka Dea Nuraida Dede Leni Yuliani Deden Syarifudin Deni Mardiana Desi Indriani Dewi, Riska Mutiara Didih Syakir Munandar Dini Yuliani Dwi Mardiyanti DWI RAMADHANI dwiki nursyamsi egi ramdani sudjana Enas Enas Fadlurrohman, Faqih fadly adi andoyo Faisal Haris Eko Prabowo Fajri, Alfidha Sepyantini Fakhrul Arifin Faozani Faozani Faruk, Mujaddid Fauzan, Ihsan Febriyanti, Intan Rike Fikri Husaeni Setiawan Firman Nurpalah Firmansyah Firmansyah Gacuma, Leah Rose D Gina Riska Ridwan Yanti Gita Safitri Gusyana, Dadang H. Roni Marsiana Suhendi Haifa, Zahra Nur Haris Danial Heri Siswanto Ibrahim Fajri Ilham Muhamad Rizky imamudin Imamudin Imamudin Indah Dwi Astuti Indra Indrawan Ira Sukmawati Irma Nurmalita Sobahi Iwan Setiawan Iwan Setiawan Jajang Bayu Kelana Jayadi Jayadi Jerry D. Rahajaan Jerry Dounald Rahajaan Kader, Mukhtar Abdul Karmila Machmud Kartika, Risna Kasman Kasman Kusnara, Hasti Pramesti Lesmana, Edi Lifia Saltiyana Dewi Maisun, Rahma Habsari Mardhiyah, Rifdah MARLINA NUR LESTARI Marshela, Prolice Anggraeni Mayangsari, Popy Meiti Subardhini mia ramdani Mochammad Fajar Fadhilla Mujaddid Faruk Mulyatini, Nurdiana Mutmainnah, Indy Insanul Nadiah, Hera Nana Darna Nana Darna Nariswari, Ayu Fitri Natalia, Tina Nita Mirantika Nuraida, Dea Nurdiana Mulyatini Nurdiana mulyatini Nurulita, Hana Lutfiyah Nurusshobah, Silvia Fatmah Pipih Sopiyan Prabowo, Faizal Haris Eko Prawiranegara, Benny Prayoga, Hermawan Priyana, Indarta Purnama Sari Puspita, Sheilla Fahira Radwa Nabila Raharjaan, Jerry Dounald Ramadan, Bilal Rangga Vani Rantini, Ratih Ratih Sri Yuningsih Renny Sri Purwanti Retno Dyah Pekerti Rini Hartini Rinda Andayani Risna Kartika Riza Fathoni Ishak Roni Marsiana Suhendi Rosiyany Pahmawati Rosyid, Widiakikianti Rully Oktavia Santi Febriani Sidik, Sahril Sigit Setya Kusuma Silma Kafah Dinilah Simarmata, Jessica Anastasya Siti Sarah Sofiani, Tiara Tri Sri Rahmawati Sucipto, Imam Sukma Sukma Sukoco, Dwi Heru Sukomo Sukomo Susanti, Juliya Suyono, Sinta Yulianti Syamfithriani, Tri Septiar Syiami, Nurul Prasasti Tiana Agustin Tina Gustina Jubaedah TOTO TOTO Toto Toto, Toto Tryni Da Salshabila Umban Adi Jaya Villanueva, Mima M. Visca Alfareza Wiwin Setianingsih Wulan Yuliana Wulandari, Dwiwahjuni Yanthi, Winda Dwi yudi irawan Yuridistya Primadhita Zaenal Abidin Zulfi, Aceng Moh Zulphiniar Priyandoko