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Journal : Jurnal Ekonomi

PENGARUH CUSTOMER RELATIONSHIP MARKETING, KEUNGGULAN PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK RIAU SYARIAH PEKANBARU Arsyad, Arsyad; Samsir, Samsir; Restuti, Sri
Jurnal Ekonomi Vol 25, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.9 KB) | DOI: 10.31258/je.25.1.p.47

Abstract

The purpose of this research are: 1) To analyze the effect of customerrelationship marketing on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) To analyze the effect of product excellence tow ard customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru.3) To analyze the influence of customer value on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) To analyze the effect of customer satisfaction on customer loyalty Bank Riau Syariah Pekanbaru.This research was conducted in Pekanbaru in Bank Riau Syariah Pekanbaru which take place in September 2015. As for the population in this study were all Customer Savings Bank Riau Syariah Pekanbaru totaling 66 021 people.Sampling using accidental sampling method that is 100 Customer Savings Bank Riau Syariah Pekanbaru, which incidentally met with investigators can be used as a sample. Data collection technique used by a questionnaire containing statements based on variables studied. Data were analyzed using path analysis.From the results obtained the following conclusions: 1) customer relationship marketing positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) The value of customers' positive and significant impact on customer loyalty through customer satisfaction Islamic Bank Riau in Pekanbaru. 3) Advantage positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) That the customer satisfaction and significant positive effect on customer loyalty Bank Riau Syariah Pekanbaru.
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Abdullah, Iqbal Ainun, Annisa Al Fajri, Hikmi Alamsyah - Alvi Furwanti Alwie Ambiyar, Ambiyar Andi Syahputra Anggia, Paramitha Ansar Arifin, Ansar ARIF KURNIAWAN Arsyad Arsyad Arwinence, Arwinence Azhar, Wahyu Azmi, Fauzan Azrai Sirait Bambang Arianto Berampu, Lailan Tawila Botutihe, Fauziah Dalimunthe, Abdul Hakim Dewita Suryati Ningsih Dian, urnamasari Diana Eravia Eko Setia Budi Esti Handayani, Dwi Fadillah, Erwin Fajri, Muh. Nurul Febriwanti, Febriwanti Firman Edi Gatot Wijayanto Guidio Leonarde Ginting Hamzah Hamzah Handayani, Tut Harahap, Fauji Hariska, Elvia Hasbullah Hasbullah Hasri, Mulya Helfiyana, Helfiyana I Ketut Gunarta Isyandi, B. Iwan Fitrianto Rahmad Iwan, Daulay N Iwan, Daulay Nauli Jayanti, Elda Jumiati Sasmita Kelvin Kelvin Khalif, Arif Khalilurrahman Khalilurrahman, Khalilurrahman Kusmanto Kusmanto Mardiana Mardiana Marpaung, Radinda Tamara Ayu Marpaung, Rio Jonnes Minarti, Melly Minci, Veronika Yurike MITRA LINDA, MITRA Muhammad Yusril Muslimah, Jannatul Nalapraya, Tresna Nasution, Sya’ral Norhidayati Rahmah, Mariyatul Nufus, Inayah chayatun Nur Halimah Nurwati Nurwati Pakpahan, Donok M Panjaitan, Indra Syahputra Paramitha, Anggia Prima Andreas Siregar Primaroni, Oky Putri, Raisa Monica Raden Lestari Ganarsih Raden Lestari Garnasih Rahma, Ismiwiya Rahmad Aditiya Rahmad Aditya Rahmayani Rahmayani Rambe, Nisa indriani Recky Riandika Sayandra, Recky Riandika Rezki, Ananda Rio g, Marpaung J.M. Rio, Marpaung Jones Rio, Marpaung Jonnes M Rizqon Jamil Farhas Ronal Watrianthos Rustami, Rustami Ryan, Simatupang Sury Febriansyah Sahid, Aidinal Sahmuda, Arjana Salewe, M Idman Saragih, Reagan Surbakti Septherine, Putri Sharnuke Asrilsyak Shela, Hasm Riaufa Siagian, Taufiqqurrahman Siagian, Taufiqqurrahman Nur Siddik, Muhammad Siregar, Aldi Sajali Siregar, Alisa Yulima Siregar, Eka Maya Putri Sri Restuti Subagio, S. Subagio, Selamat Subagio, Selamet Sulasri, Sulasri Sumarti Sumarti Suntin, Suntin Suseno, Novri Irfan Nur Susi Hendriani Syawalmi, Laily Tahara, Tasrifin Tahir, Tarmizi Tang, Mahmud Tengku Firli Musfar Unung Verawardina, Unung Wahyu Azhar Ritonga Widayatsari, Any Yanuari, Said ZA, Kasman Arifin Zulfadil, Zulfadil Zulfadil, Zulfadil Zulfadil, Zulfadil Zulkarnain Zulkarnain