Article Per Year (5 Year)
p-Index From 2021 - 2026
8.222
P-Index
This Author published in this journals
All Journal Jurnal Harpodon Borneo PASAI Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Fundamental and Applied Pharmaceutical Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sisfo: Jurnal Ilmiah Sistem Informasi Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal Serambi Engineering (JSE) Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Heriyana Heriyana
Faculty Of Economics And Business, Malikussaleh University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY Muhammad Al Hafis; Naufal Bachri; Mohd. Heikal; Ikramuddin; Adnan; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4404

Abstract

This study aims to examine the influence of entrepreneurial orientation on the adoption of social media marketing and the performance of MSMEs: the moderating role of innovation capability. This study was conducted on 120 MSMEs in North Aceh Regency, and data collection was carried out through questionnaires distributed through Google Forms. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that entrepreneurial orientation significantly influenced the adoption of social media marketing and the performance of MSMEs. The adoption of social media marketing and innovation capability also significantly improved the performance of MSMEs. And in testing the mediation effect of social media marketing adoption significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, innovation capability significantly moderated the influence of social media marketing adoption on MSME performance. The results of this study are expected to provide important contributions for stakeholders in formulating MSME business marketing policies and strategies in the future
THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH) Manhasa Hira Nur'Asyi AL Utary; Hamdiah; Ikramuddin; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effects of influencers, discounts, and live shopping on purchasing decisions for the Originate brand on TikTok, focusing on female students of the Faculty of Economics and Business at Malikussaleh University. The background of this research is based on the rapid development of digital marketing through social media, particularly TikTok, which has evolved not only as an entertainment platform but also as an effective marketing medium influencing consumer behavior. This study employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who met the research criteria. The independent variables in this study are influencers, discounts, and live shopping, while the dependent variable is purchasing decisions. The results indicate that, partially, influencers, discounts, and live shopping do not have a significant effect on purchasing decisions. Furthermore, simultaneously, these three variables also do not significantly influence purchasing decisions for the Originate brand on TikTok. These findings suggest that purchasing decisions among female students are not solely influenced by these digital marketing strategies, but may also be influenced by other factors outside the research model. This study is expected to contribute to the development of digital marketing knowledge and serve as a reference for businesses in formulating more effective and targeted marketing strategies, especially in using social media as a promotional tool.
Co-Authors ., Samsul Bahri Abdillah , Fatimah Adinda Surgana Adnan Adnan Adnan ahmad yani Aina Shakila Aisa Putri Ariska Andita Andita Andri Ani Nur Andrian, Risa Anwar Ariana Hasibuan Bahri, Halida Chalirafi, Chalirafi Dara Shifa Darmawati Dian Pertiwi Erlina, Neti Fahrizal, Effan Faizah Syihab Farah Aidilla Farah Aidilla Fatimah Abdillah Fikri Gazali Lubis Fitrah Rahmadhani Gazali Salim Haidar Khawarizmi Hamdiah Hamdiah Hamdiah Hamdiah Hamdiah Hartati, Bella Hendri Setiadi Ikramuddin, Ikramuddin Ilyas Ilyas Intan Syafriani Irvan Iskandarsyah Jalil, Ivon Jullimursyida Khairina Khairina AR Kristofer Manalu Lizan, Saiful M Maimanah M. Subhan Maisyura Maisyura Malahayati Malahayati Manhasa Hira Nur'Asyi AL Utary Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Masrifah, Ifah Melly Wahyundari Miftahul Jannah Mita Darmayanti Moch Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin Muhammad Al Hafis Muhammad Fadli Hasballah Muhammad Firdaus Muhammad Furqan Muhammad Hayani Muhammad Nazar Muhammad Roni Mulyanur Mulyanur Munandar Nadia Fajri Naufal Bachri, Naufal Nazifa Hafiza Neti Erlina Nita Rusdiana S.Farm., M.Sc, Apt Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Nurainun Nurainun Nurainun Nurainun, Nurainun Nurainun Nurlaili Nurlaili Putri Mellita Sari, Cut Qurrata A'yun Rabiatul Auliza Rahmaniar Rahmaniar Rahmaniar Rasyimah Rasyimah Rasyimah, Rasyimah Rekno Sulandjari Rini Maulinda Rita Nengsih Rizkan Roro Shafira Rizka Amelia Rully Alamsyah, Rully rumbiati rumbiati Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Sabitah Fina Sabrina Luvita Safrida, Safrida Safrida Saiful Lizan Samsul Bahri Sapna Biby Sarah Akila Sari Yulis Terfiadi Sari Yunus Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah solehuddin, Moh Syafruddin Chan Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Vena Mauliza Wahyu Hidayat Harahap Wirdatul Ahya Yana, Syaifuddin Yayang Tiara Yuliana Wardana Yusniar Yusniar Yusniar Yusniar Yusniar Yusniar* Yusniar, Yusniar Zahara Fonna Zenith Putri Dewiyanti Zulfan