Article Per Year (5 Year)
p-Index From 2021 - 2026
8.956
P-Index
This Author published in this journals
All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
Analisis Pengaruh Sistem Keamanan Informasi Perbankan Pada Nasabah Pengguna Internet Banking Dianta, Indra Ava; Zusrony, Edwin
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 3 No 1 (2019): Vol. 3 No. 1 Februari 2019
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.561 KB) | DOI: 10.29407/intensif.v3i1.12125

Abstract

A secure banking world service is an absolute requirement to compete competitively in today's digital age. Information system security in banking services transaction especially Internet Banking features become very important to support accountable service. In the information security system or computer there are 3 dimensions are assessed, namely confidentiality, integrity, and availability. The three dimensions applied to the respondents of employees of PT. XYZ Salatiga using Forum Group Discussion (FGD) technique. The results of this study show that most of the employees of PT. XYY Salatiga of 80%, stated that the availability dimension with the access speed indicator is the most affect the security of information system of Internet Banking feature. This can be a recommendation for Bank BCA in terms of increasing data security especially related to Internet Banking.
Analisis Pemetaan Jaringan Komunikasi Karyawan Menggunakan Social Network Analysis pada Perusahaan Multifinance Zusrony, Edwin; Purnomo, Hindriyanto Dwi; Prasetyo, Sri Yulianto Joko
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 3 No 2 (2019): Vol. 3 No. 2 Agustus 2019
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.187 KB) | DOI: 10.29407/intensif.v3i2.12786

Abstract

Business development in the financial services sector improved competition among companies to give the best service to their customers. Having reliable services with a good communication network in the organization is the critical success of the company. This study aims to find the actors or people who influence organizations through formal and informal communication networks using Social Network Analysis (SNA). Information on casual and formal communication networks can be used by the HR department to measure the level of the social relationship of all employees that can improve their performance in the company. The author researched PT. BFI Salatiga. The results showed that tissue density was below 50% so that relationships were considered weak. The most dominant actor in degree centrality, closeness centrality, and betweenness centrality is the actor id#24 and id#29 from the collection division, actor id#27 from the operation division and actor id#30 from the credit division.
The Effect of Social Media Marketing on Purchasing Decisions of E-commerce Products Through the Role of Brand Awareness in Gen Z Users Hifa Labiba Afi Huwaida; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17417

Abstract

The use of social media enables instantaneous communication and interaction between brands and consumers. This research employs a quantitative approach. The study aims to analyse the effects of social media marketing and brand awareness on the purchase decision of Generation Z towards e-commerce products. A total of 90 respondents belonging to Generation Z and residing in Semarang Regency were selected for the study through purposive sampling. The data was collected using a questionnaire constructed with Likert scale parameters. The SEM-PLS approach was utilised for data analysis, using SmartPLS version 4.1.1.2 for data processing. The SEM-PLS approach comprises two stages: evaluating the outer model and the inner model. The findings of the research confirmed that social media marketing and brand awareness positively impact purchasing decisions. The brand awareness variable does not appear to mitigate the impact of social media marketing on purchasing decisions. It is recommended that e-commerce companies pay better attention to social media marketing strategies and brand awareness to remain competitive in the industry.
Determinants of Digital Payment Adoption Among The Millennial Generation in Semarang City Tavika Trirahma; Edwin Zusrony; Myra Andriana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17420

Abstract

This study investigates the impact of perceived ease, perceived security, and social influence on the acceptance of digital payments among millennials. This research use quantitative methodologies. The study employs primary data collected through online surveys with a Likert scale ranging from 1 to 5 points. The study population comprises all millennials residing in Semarang. The sample strategy employs non-random sampling via a purposeful sampling method. The overall number of participants is 80 millennials aged 28 to 40 years. The data analysis method employs multiple linear regression, and the data is processed with the SmartPLS 4.1.1.2 program. This study illustrates that both perceived simplicity and perceived security considerably and favorably affect the uptake of digital payments. Social influence is a factor that does not substantially impact the adoption of digital payments. This research provides benefits for the millennial generation in decision-making concerning the use of digital payment applications, shaped by many exogenous variables affecting endogenous variables.
The Influence of Price Perception, Product Quality, and Service Quality on Purchase Decision at “Bang Ben” Home Steak in Salatiga Wahyu Astuti; Robby Andika Kusumajaya; Edwin Zusrony
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18403

Abstract

This study aims to study the influence of price perception, product quality, and service quality on purchasing decisions at “Bang Ben” Home Steak Salatiga. This study uses an associative quantitative research methodology. The subjects of this study were customers of “Bang Ben” Home Steak Salatiga, using a purposive sampling method of 100 respondents. Data were collected using a questionnaire method analyzed with a Likert scale of 1-5. Quantitative analysis was carried out using multiple linear regression analysis and analyzed using the SPSS version 30 application. The results of this study indicate that price perception, product quality, and service quality partially influence purchasing decisions at “Bang Ben” Home Steak Salatiga. The three independent variables have a simultaneous influence on purchasing decisions.
STRATEGI BAURAN PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PUSKESMAS SRONDOL Lutfy Purnanta Anzie; Edwin Zusrony; Nada Trashtya Ibaneza
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.107

Abstract

This study aims to measure the effect partially and simultaneously on the marketing mix variable and the trust variable on patient satisfaction at PUSKESMAS Srondol Semarang city. The object of the research is the Srondol PUSKESMAS patients who have used the service facilities in the last 3 months or from January to March 2021 a total of 30 people. Collecting data using an online questionnaire/questionnaire using Google Form and measured by a Likert scale. The research method uses multiple linear regression with the help of SPSS 23 data processing. The results show that the marketing mix variable and the trust variable have a significant influence on patient satisfaction at PUSKSMAS Srondol and marketing mix variables have a dominant effect on patient satisfaction at PUSKSMAS Srondol in Semarang.
THE IMPACT OF CUSTOMER VALUE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT WIJAYA MOTOR UNGARAN WORKSHOP Selvy, Mutiara; Zusrony, Edwin; Sumarlin, Tantik; Tobing, Wesly Tumbur ML
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fjyzjy76

Abstract

This study aims to analyze the effect of customer value and customer satisfaction on customer loyalty in the Gen Z and Millennial segments at the Wijaya Motor Workshop in Ungaran. The sample of this study consisted of 100 respondents selected using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a 5-point Likert scale measurement. The collected data were analyzed using multiple linear regression with the help of SPSS 29 software. The results of the study showed that the customer value variable and customer satisfaction variable partially had a significant effect on the customer loyalty variable. This finding indicates that increasing the value perceived by customers, as well as increasing the level of customer satisfaction, can significantly increase customer loyalty to the Wijaya Motor Workshop. The implication of this study is the importance of the Wijaya Motor Workshop to continue to increase customer value and satisfaction in order to maintain and increase customer loyalty, especially in the Gen Z and Millennial segments which are the focus of the study. Thus, the strategy of increasing customer value and satisfaction must be a top priority in efforts to develop workshop services and marketing.
The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z Nita Mardiana Telaumbanua; Edwin Zusrony; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8598

Abstract

This research is expected to analyze the impact of social media marketing towards purchase intention with brand image as a mediating variable for users skincare product. The approach employed in this research is quantitatively with primary data collected by using a questionaire distributed to all respondents and assessment parameter with Likert scale 1-5. The research objects were generation Z, namely respondents who are 18-28 years old and have already bought skin care products at least once for the past six months through an electronic commerce application hearth that they live in Semarang Regency. The sample consisted of 80 respondents who were chosen purposively. Analysis was built on the SEM-PLS methodology implemented by SmartPLS software version 4.1.1.2 Data processing technique was SEM-PLS model. The findings of the research indicate that social media marketing has a positive and significant effect on brand image. Purchase intention is positively influenced by social media marketing. Brand image positively influences purchase intention to a great extent. Brand image Your ultimate goal is to use your external corporate identity applications in order to acquire a sustainable and positive brand image among your target audience.
DETERMINANTS OF IMPULSIVE BUYING IN LIVE STREAMING COMMERCE USERS AMONG DIGITAL NATIVES Shekinah, Gabriela Yabestania; Zusrony, Edwin; Andriana, Myra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rmzarv73

Abstract

This investigation focuses on TikTok Live and Shopee Live streaming platforms, analyzing the impulsive buying behavior of digital natives in Semarang City. This research assesses the impact of social media marketing and influencer marketing as strategic accelerators due to the growing engagement of Generation Z as a dominant market demographic and their predisposition towards impulsive buying behavior. A quantitative approach was adopted with 60 participants aged 18 to 28 who underwent unplanned purchases through LSC platforms within the last six months. Data collection utilized standardized questionnaires and was analyzed with SmartPLS 4.0. As part of data collection, questionnaires are used which are graded on a five-point likert scale. Based on the SOR model, social media marketing and influencer marketing, separately and in combination, are proven to have a significant positive impact on impulsive buying behavior. Important motivators included emotional appeal, real-time participation, and interpersonal digital influence. These findings demonstrate the need to target Gen Z with more engaging content that features trusted influencers. In relation to the existing body of knowledge, this research fills a gap in digital marketing literature by examining the factors related to the psychology of the consumer and technology that instigate impulsive purchase behaviors in live e-commerce contexts. From a practical standpoint, it provides critical information for marketers aiming to design more targeted, persuasive, and robust campaigns utilizing live streaming platforms to improve conversion rates.
THE PHENOMENON OF IMPULSE BUYING IN E-COMMERCE: THE ROLE OF SOCIAL MEDIA MARKETING, INFLUENCER REPUTATION, AND PRICE DISCOUNTS ON SHOPEE Djo, Eko; Kusumo, Haryo; Zusrony, Edwin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3jn5bb94

Abstract

Impulse buying refers to an action of purchasing a service or product without prior planning. An emotion over a long period of time about a particular service or product, or influence from other products, can serve as triggers to make such purchases. The purpose of this research is to study the effect of social media marketing, influencer's reputation, and price discounts related to the application of Shopee on Impulse Buying Behavior of Generation Z in Semarang Regency, especially Ungaran Subdistrict. This research employs a quantitative approach where social media marketing, influencer's reputation, and price discount serve as independent variables while Impulse Buying is the dependent variable. The respondents in this case are limited to generation Z, with a total sample size of 50. Data collection employs questionnaires evaluated on five parameter likert scales. The data collected were analyzed using multiple linear regression analysis which was processed with SmartPLS 4.0 software for data processing and was executed in two steps: outer model and then inner model. The tests were conducted through the steps discriminant validity, composite reliability, classic assumption testing, hypothesis testing, t-test, and F-test. It has been found that the independent factors Social Media Marketing, Influencer's Reputation, Price Discount have a positive and significant impact on the dependent factor of Impulse Buying. From testing the F test we also found that the independent factors of Social Media Marketing, Influencer's Reputation, Price Discount also have a simultaneous impact on the dependent factor Impulse Buying.
Co-Authors Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Budi Santoso Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dini Faradina Djo, Eko Dwi Setiawan Edy Jogatama Purhita Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Myra Andriana Nada Trashtya Ibaneza Ningrum, Noni Amalia Nita Mardiana Telaumbanua Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri, Ramadhani Oktaviana Reni Veliyanti Roymon Panjaitan S Siswanto Savitri, Sherly Dwi Ditzi Selvy, Mutiara Shekinah, Gabriela Yabestania Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy SITI KHOLIFAH Siti Kholifah Siti Kholifah Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Tavika Trirahma Titin Hargyatni Tobing, Wesly Tumbur ML Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wesly Tumbur ML Tobing Wicaksono, Jentoro Widya Ariyani Yedija Peter Aridia Yuli Fitrianto