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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia
Edwin Zusrony
Department Of Business, Academic Faculty, STEKOM University, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Analisis Pemetaan Jaringan Komunikasi Karyawan Menggunakan Social Network Analysis pada Perusahaan Multifinance Zusrony, Edwin; Purnomo, Hindriyanto Dwi; Prasetyo, Sri Yulianto Joko
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Vol 3 No 2 (2019): Vol. 3 No. 2 Agustus 2019
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.187 KB) | DOI: 10.29407/intensif.v3i2.12786

Abstract

Business development in the financial services sector improved competition among companies to give the best service to their customers. Having reliable services with a good communication network in the organization is the critical success of the company. This study aims to find the actors or people who influence organizations through formal and informal communication networks using Social Network Analysis (SNA). Information on casual and formal communication networks can be used by the HR department to measure the level of the social relationship of all employees that can improve their performance in the company. The author researched PT. BFI Salatiga. The results showed that tissue density was below 50% so that relationships were considered weak. The most dominant actor in degree centrality, closeness centrality, and betweenness centrality is the actor id#24 and id#29 from the collection division, actor id#27 from the operation division and actor id#30 from the credit division.
STRATEGI BAURAN PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PUSKESMAS SRONDOL Lutfy Purnanta Anzie; Edwin Zusrony; Nada Trashtya Ibaneza
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.107

Abstract

This study aims to measure the effect partially and simultaneously on the marketing mix variable and the trust variable on patient satisfaction at PUSKESMAS Srondol Semarang city. The object of the research is the Srondol PUSKESMAS patients who have used the service facilities in the last 3 months or from January to March 2021 a total of 30 people. Collecting data using an online questionnaire/questionnaire using Google Form and measured by a Likert scale. The research method uses multiple linear regression with the help of SPSS 23 data processing. The results show that the marketing mix variable and the trust variable have a significant influence on patient satisfaction at PUSKSMAS Srondol and marketing mix variables have a dominant effect on patient satisfaction at PUSKSMAS Srondol in Semarang.
The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z Nita Mardiana Telaumbanua; Edwin Zusrony; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8598

Abstract

This research is expected to analyze the impact of social media marketing towards purchase intention with brand image as a mediating variable for users skincare product. The approach employed in this research is quantitatively with primary data collected by using a questionaire distributed to all respondents and assessment parameter with Likert scale 1-5. The research objects were generation Z, namely respondents who are 18-28 years old and have already bought skin care products at least once for the past six months through an electronic commerce application hearth that they live in Semarang Regency. The sample consisted of 80 respondents who were chosen purposively. Analysis was built on the SEM-PLS methodology implemented by SmartPLS software version 4.1.1.2 Data processing technique was SEM-PLS model. The findings of the research indicate that social media marketing has a positive and significant effect on brand image. Purchase intention is positively influenced by social media marketing. Brand image positively influences purchase intention to a great extent. Brand image Your ultimate goal is to use your external corporate identity applications in order to acquire a sustainable and positive brand image among your target audience.
ANALISIS KAJIAN SOCIAL MEDIA MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP BRAND AWARENESS PLATFORM E-COMMERCE SHOPEE Lamaindi, Yonatan; Zusrony, Edwin; Andriana, Myra; Manalu, Gibson
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2195

Abstract

The massive use of social media and the support of technology platforms have encouraged the younger generation to make product purchasing intentions on e-commerce. This study aims to determine the influence of Social Media Marketing (SMM) and Customer Engagement (CE) on Brand Awareness (BAW) for products through Shopee e-commerce among the younger generation in Yogyakarta, Indonesia. This study uses a quantitative approach involving 60 respondents aged 18-25 years and selected using a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.4 to test the influence and research hypothesis, to determine the relationship between variables. The research results show that the variables of Social Media Marketing and Customer Engagement have a positive and significant influence partially and simultaneously on Brand Awareness. These findings can be considered by e-commerce managers in communicating and delivering marketing offers online through social media.
ANALISIS PERAN INFLUENCER MARKETING DAN CONTENT MARKETING DALAM MENDORONG KEPUTUSAN KONSUMEN MENGINAP DI HOTEL BINTANG EMPAT Widiastuti, Aprillia Anggun; Zusrony, Edwin; Andriana, Myra; Asti, Pindo
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2196

Abstract

This study aims to investigate the impact of influencer marketing and content marketing on consumer decisions to stay at the four-star Griya Persada Bandungan hotel, Semarang Regency, Central Java. This study uses a quantitative approach involving 60 respondents aged 20-40 years and selected using a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.2. The research findings prove that influencer marketing and content marketing have a positive and significant impact partially on consumer decisions to stay at the four-star Griya Persada hotel. Influencer marketing and content marketing have a simultaneous impact on consumer decisions to stay at the four-star Griya Persada hotel. These findings underscore the importance of influencer marketing and content marketing in increasing consumer decisions to stay at the four-star Griya Persada hotel.
TRANSFORMASI DIGITAL MARKETING DAN BRAND IMAGE DALAM MENINGKATKAN PURCHASE INTENTION: STUDI EMPIRIS PADA KONSUMEN PRODUK KOSMETIK WILAYAH URBAN Burhanudin; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2197

Abstract

This study aims to analyze the role of digital marketing and brand image on consumer purchasing interest in cosmetic products in urban areas in Semarang, Central Java. This study uses a quantitative approach involving 60 respondents aged 18-50 years old and selected through a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.2. The research findings prove that digital marketing and brand image have a positive and significant impact partially on consumer purchasing interest in cosmetic products in Semarang. Digital marketing and brand image have a simultaneous impact on consumer purchasing interest in cosmetic products in Semarang. This finding emphasizes the importance of digital marketing and brand image in increasing consumer purchasing interest in cosmetic products in Semarang.
STRATEGI TERPADU: PERAN DIGITAL MARKETING DAN INFLUENCER MARKETING DALAM MENINGKATKAN PURCHASE INTENTION PADA INDUSTRI E-COMMERCE MELALUI ONLINE CUSTOMER REVIEWS Saputri, Faola Dwi; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2198

Abstract

This study aims to analyze the influence of digital marketing and influencer marketing on consumer purchasing interest with online customer reviews as a mediating variable on e-commerce products. This study uses a quantitative approach with a survey method and involves 80 respondents from the Gen Z group living in Central Java Province aged 20-28 years and selected using a purposive sampling technique. The data analysis technique uses SEM-PLS and is processed using SmartPLS version 4.1.1.4. The results of the study prove that digital marketing and influencer marketing have a positive and significant impact on consumer purchasing interest in e-commerce products. Online customer reviews have a positive impact on purchasing interest and mediate the influence of digital marketing and influencer marketing on purchasing interest in e-commerce products. This finding confirms the importance of digital marketing and influencer marketing in increasing consumer purchasing interest in e-commerce products in the Central Java area.
Sistem Informasi Pemesanan Ruang Rapat Terhadap Efisiensi Waktu Pada RSUD Pandan Arang Boyolali Rimba Sudarmadi; Andik Prakasa Hadi; Edwin Zusrony
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 5 No. 1 (2026): Januari: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v5i1.5722

Abstract

The development of information technology has had a significant impact on increasing efficiency in administrative management in many institutions, for example in hospitals. Pandan Arang Regional General Hospital (RSUD) Boyolali currently does not have a computerized system for the meeting room reservation process, which is still done manually, causing inefficiencies in services such as schedule conflicts, late confirmations, and errors in recording booking data. The purpose of this study is to design a web-based meeting room reservation information system to improve time efficiency in managing booking data. This study uses a descriptive quantitative approach with a development method using the Waterfall method starting from the needs analysis, design, implementation, and testing stages. The results of the study succeeded in creating an information system that can be used by employees to make meeting room reservations independently, quickly, and in real time, and makes it easier for ATR officers to manage booking data in a more structured manner. Based on black-box testing, the system is proven to run well and each feature has functioned according to user needs.
ANALISIS PENGARUH PERPUTARAN KAS, PERPUTARAN PERSEDIAAN, PERPUTARAN PIUTANG, DAN PERPUTARAN ASET TERHADAP PROFITABILITAS PADA SUB SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2021-2023 Tanzila Azizah Rahmi; Ratnaningrum; Edwin Zusrony; Indra Ava Dianta
Jurnal Akuntansi dan Bisnis Vol. 6 No. 1 (2026): Mei 2026 : Jurnal Akuntansi Dan Bisnis(AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v6i1.1473

Abstract

Penelitian ini menguji pengaruh perputaran kas, perputaran persediaan, perputaran piutang, dan perputaran aset terhadap profitabilitas sub sektor makanan dan minuman yang terdaftar di BEI dari tahun 2021 sampai dengan 2023. Variabel kontrol dalam hubungan antar variabel adalah ukuran perusahaan. Penelitian ini berfokus pada perusahaan di sub-sektor makanan dan minuman yang terdaftar di BEI tahun 2021-2023. Dalam kerangka kuantitatif, penyelidikan memakai analisis regresi linier berganda. Informasi bersumber dari sumber sekunder, khususnya situs web resmi BEI (www.idx.co.id) dan laporan tahunan perusahaan. Penelitian memperlihatkan rasio perputaran kas, persediaan, piutang usaha, dan aset tidak mempunyai dampak substansial terhadap profitabilitas. Variabel kontrol ukuran perusahaan juga tidak meningkatkan koefisien statistik. Secara umum, profitabilitas perusahaan sampel di sub-sektor makanan dan minuman tidak dipengaruhi secara signifikan oleh keempat rasio perputaran secara gabungan.
Determinan Purchase Decision di E-commerce Perspektif Electronic Word of Mouth (E-WOM), Brand Awarenesss, dan Social Media Marketing Efi Sovia Rahma Putri; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19600

Abstract

Riset ini memiliki tujuan untuk mengetahui determinan faktor Purchase Decision yang dipengaruhi oleh E-WOM, Brand Awarenesss, dan Social Media Marketing. Riset memakai pendekatan kuantitatif dengan metode survei. Teknik sampling memakai purposive sampling yang melibatkan 60 responden Gen Z pengguna aktif e-commerce di Kabupaten Semarang. Pengumpulan data primer melalui kuesioner dengan penilaian parameter memakai skala likert 1-5. Teknik analisis data menggunakan regresi linier berganda yang dibantu pengolahan datanya dengan aplikasi SmartPLS 4.1.1.2. Hasil penelitian menunjukkan bahwa E-WOM, Brand Awarenesss, dan Social Media Marketing memiliki pengaruh positif dan signifikan, baik secara uji parsial dan uji simultan. Temuan ini memperkuat temuan pengelolaan Social Media Marketing serta E-WOM yang konsisten akan membuat Brand Awareness produk yang kuat dan akan membangun kepercayaan konsumen untuk melakukan keputusan pembelian produk melalui e-commerce.
Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andriana, Myra Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Daniel Adi Setya Rahardjo Dendy Kurniawan Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Diah Kusumawati Dian Amanda Putri Dini Faradina Dwi Setiawan Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Fania Agustina Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Lamaindi, Yonatan Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulan, Puteri Anindya Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Mutiara Selvy Myra Andriana Nada Trashtya Ibaneza Nazilatul Khoiriyah Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Pratiwi Putri, Ramadhani Oktaviana Ratnaningrum Reni Veliyanti Rimba Sudarmadi Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Sherly Dwi Ditzi Savitri Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy SITI KHOLIFAH Siti Kholifah Siti Kholifah Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Tantik Sumarlin . Tanzila Azizah Rahmi Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto