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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Go Infotech: Jurnal Ilmiah STMIK AUB International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL AKUNTANSI DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Pusat Publikasi Ilmu Manajemen J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan Jurnal Ilmiah Manajemen dan Akuntansi Go Infotech: Jurnal Ilmiah STMIK AUB Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia Sinov : Media Informasi Penelitian Kabupaten Semarang
Edwin Zusrony
Universitas Sains Dan Teknologi Komputer
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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ANALISIS PERAN INFLUENCER MARKETING DAN CONTENT MARKETING DALAM MENDORONG KEPUTUSAN KONSUMEN MENGINAP DI HOTEL BINTANG EMPAT Widiastuti, Aprillia Anggun; Zusrony, Edwin; Andriana, Myra; Asti, Pindo
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2196

Abstract

This study aims to investigate the impact of influencer marketing and content marketing on consumer decisions to stay at the four-star Griya Persada Bandungan hotel, Semarang Regency, Central Java. This study uses a quantitative approach involving 60 respondents aged 20-40 years and selected using a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.2. The research findings prove that influencer marketing and content marketing have a positive and significant impact partially on consumer decisions to stay at the four-star Griya Persada hotel. Influencer marketing and content marketing have a simultaneous impact on consumer decisions to stay at the four-star Griya Persada hotel. These findings underscore the importance of influencer marketing and content marketing in increasing consumer decisions to stay at the four-star Griya Persada hotel.
TRANSFORMASI DIGITAL MARKETING DAN BRAND IMAGE DALAM MENINGKATKAN PURCHASE INTENTION: STUDI EMPIRIS PADA KONSUMEN PRODUK KOSMETIK WILAYAH URBAN Burhanudin; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2197

Abstract

This study aims to analyze the role of digital marketing and brand image on consumer purchasing interest in cosmetic products in urban areas in Semarang, Central Java. This study uses a quantitative approach involving 60 respondents aged 18-50 years old and selected through a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.2. The research findings prove that digital marketing and brand image have a positive and significant impact partially on consumer purchasing interest in cosmetic products in Semarang. Digital marketing and brand image have a simultaneous impact on consumer purchasing interest in cosmetic products in Semarang. This finding emphasizes the importance of digital marketing and brand image in increasing consumer purchasing interest in cosmetic products in Semarang.
STRATEGI TERPADU: PERAN DIGITAL MARKETING DAN INFLUENCER MARKETING DALAM MENINGKATKAN PURCHASE INTENTION PADA INDUSTRI E-COMMERCE MELALUI ONLINE CUSTOMER REVIEWS Saputri, Faola Dwi; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2198

Abstract

This study aims to analyze the influence of digital marketing and influencer marketing on consumer purchasing interest with online customer reviews as a mediating variable on e-commerce products. This study uses a quantitative approach with a survey method and involves 80 respondents from the Gen Z group living in Central Java Province aged 20-28 years and selected using a purposive sampling technique. The data analysis technique uses SEM-PLS and is processed using SmartPLS version 4.1.1.4. The results of the study prove that digital marketing and influencer marketing have a positive and significant impact on consumer purchasing interest in e-commerce products. Online customer reviews have a positive impact on purchasing interest and mediate the influence of digital marketing and influencer marketing on purchasing interest in e-commerce products. This finding confirms the importance of digital marketing and influencer marketing in increasing consumer purchasing interest in e-commerce products in the Central Java area.
Sistem Informasi Pemesanan Ruang Rapat Terhadap Efisiensi Waktu Pada RSUD Pandan Arang Boyolali Rimba Sudarmadi; Andik Prakasa Hadi; Edwin Zusrony
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 5 No. 1 (2026): Januari: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v5i1.5722

Abstract

The development of information technology has had a significant impact on increasing efficiency in administrative management in many institutions, for example in hospitals. Pandan Arang Regional General Hospital (RSUD) Boyolali currently does not have a computerized system for the meeting room reservation process, which is still done manually, causing inefficiencies in services such as schedule conflicts, late confirmations, and errors in recording booking data. The purpose of this study is to design a web-based meeting room reservation information system to improve time efficiency in managing booking data. This study uses a descriptive quantitative approach with a development method using the Waterfall method starting from the needs analysis, design, implementation, and testing stages. The results of the study succeeded in creating an information system that can be used by employees to make meeting room reservations independently, quickly, and in real time, and makes it easier for ATR officers to manage booking data in a more structured manner. Based on black-box testing, the system is proven to run well and each feature has functioned according to user needs.
ANALISIS PENGARUH PERPUTARAN KAS, PERPUTARAN PERSEDIAAN, PERPUTARAN PIUTANG, DAN PERPUTARAN ASET TERHADAP PROFITABILITAS PADA SUB SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2021-2023 Tanzila Azizah Rahmi; Ratnaningrum; Edwin Zusrony; Indra Ava Dianta
Jurnal Akuntansi dan Bisnis Vol. 6 No. 1 (2026): Mei 2026 : Jurnal Akuntansi Dan Bisnis(AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v6i1.1473

Abstract

Penelitian ini menguji pengaruh perputaran kas, perputaran persediaan, perputaran piutang, dan perputaran aset terhadap profitabilitas sub sektor makanan dan minuman yang terdaftar di BEI dari tahun 2021 sampai dengan 2023. Variabel kontrol dalam hubungan antar variabel adalah ukuran perusahaan. Penelitian ini berfokus pada perusahaan di sub-sektor makanan dan minuman yang terdaftar di BEI tahun 2021-2023. Dalam kerangka kuantitatif, penyelidikan memakai analisis regresi linier berganda. Informasi bersumber dari sumber sekunder, khususnya situs web resmi BEI (www.idx.co.id) dan laporan tahunan perusahaan. Penelitian memperlihatkan rasio perputaran kas, persediaan, piutang usaha, dan aset tidak mempunyai dampak substansial terhadap profitabilitas. Variabel kontrol ukuran perusahaan juga tidak meningkatkan koefisien statistik. Secara umum, profitabilitas perusahaan sampel di sub-sektor makanan dan minuman tidak dipengaruhi secara signifikan oleh keempat rasio perputaran secara gabungan.
Determinan Purchase Decision di E-commerce Perspektif Electronic Word of Mouth (E-WOM), Brand Awarenesss, dan Social Media Marketing Efi Sovia Rahma Putri; Edwin Zusrony; Robby Andika Kusumajaya
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19600

Abstract

Riset ini memiliki tujuan untuk mengetahui determinan faktor Purchase Decision yang dipengaruhi oleh E-WOM, Brand Awarenesss, dan Social Media Marketing. Riset memakai pendekatan kuantitatif dengan metode survei. Teknik sampling memakai purposive sampling yang melibatkan 60 responden Gen Z pengguna aktif e-commerce di Kabupaten Semarang. Pengumpulan data primer melalui kuesioner dengan penilaian parameter memakai skala likert 1-5. Teknik analisis data menggunakan regresi linier berganda yang dibantu pengolahan datanya dengan aplikasi SmartPLS 4.1.1.2. Hasil penelitian menunjukkan bahwa E-WOM, Brand Awarenesss, dan Social Media Marketing memiliki pengaruh positif dan signifikan, baik secara uji parsial dan uji simultan. Temuan ini memperkuat temuan pengelolaan Social Media Marketing serta E-WOM yang konsisten akan membuat Brand Awareness produk yang kuat dan akan membangun kepercayaan konsumen untuk melakukan keputusan pembelian produk melalui e-commerce.
Analisis Dampak Online Customer Review, Product Quality, dan Promotion Terhadap Keputusan Pembelian Pada Marketplace Shopee di Kalangan Mahasiswa Nazilatul Khoiriyah; Edwin Zusrony; Sabtarini Kusumaningsih; Daniel Adi Setya Rahardjo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19741

Abstract

Penelitian yang dilakukan memiliki tujuan untuk mengetahui dampak online customer review, product quality, dan promotion terhadap keputusan pembelian di marketplace Shopee. Riset memakai pendekatan kuantitatif dengan metode survei dengan data primer sebagai sumber data. Pengumpulan data primer melalui kuesioner dengan penilaian parameter memakai skala likert 1-5. Teknik sampling memakai purposive sampling dengan target responden 60 orang mahasiswa Gen Z wilayah kota Salatiga yang aktif berbelanja di marketplace Shopee. Teknik analisis data menggunakan regresi linier berganda serta diolah datanya menggunakan aplikasi SmartPLS 4.1.1.2. Hasil penelitian menunjukkan bahwa variabel online customer review dan promotion memiliki pengaruh positif dan signifikan, baik secara uji parsial dan uji simultan terhadap keputusan pembelian di marketplace Shopee, hanya variabel product quality yang tidak berdampak signifikan. Hasil ini memperkuat temuan terkait peran vital online customer review, product quality, dan promotion dalam membangun kepercayaan konsumen serta memengaruhi keputusan pembelian produk marketplace.
THE ROLE OF GREEN TRUST IN MEDIATING THE RELATIONSHIP BETWEEN GREEN PERCEIVED VALUE AND GREEN PURCHASE INTENTION OF E-COMMERCE BEAUTY PRODUCTS Wulan Nur Wijayanti; Edwin Zusrony; Pindo Asti; Gibson Manalu
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19745

Abstract

This study investigates the impact of Green Perceived Value on Green Purchase Intention mediated by Green Trust among Generation Z consumers aged 18-25 living in Semarang Regency who purchase skincare on e-commerce platforms. The sampling technique used a purposive sampling method and obtained 70 respondents. This study used a quantitative study using SEM-PLS. The data collection technique used a questionnaire and was measured using a Likert scale of 1-5. Based on the results of the quantitative investigation of Structural Equation Modeling (SEM), the response results showed a significant positive relationship between Green Perceived Value activities on Green Purchase Intention. Furthermore, the Green Trust variable was able to mediate the influence of Green Perceived Value on Green Purchase Intention. In addition, Green Trust was found to have a positive impact on Green Purchase Intention. These findings emphasize the importance of the Green Perceived Value strategy in encouraging Green Purchase Intention, and skincare companies can focus more on increasing Green Perceived Value and Green Trust to encourage Green Purchase Intention.
Green Marketing and Service Quality as Determinants of Consumer Loyalty in Coffee Shop Businesses in Semarang Abdullah; Edwin Zusrony; Myra Andriana; Wesly Tumbur ML Tobing
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19994

Abstract

The purpose of this study is to evaluate the relationship between green marketing and service quality regarding consumer loyalty. This study uses a quantitative method approach. In this study the primary data is used and disseminated directly to the respondents using a Likert scale of 1 to 5 points. The research population is all consumers who have made purchases at 5 coffee shops with the age range of 18-35 and live in the City of Semarang. The sampling used is non-random sampling utilizing purposeful sampling approach. The total number of participants is 70 respondents. The data analysis approach used is the multiple linear regression method and the study data processing used is SmartPLS 4.1.1.8 software. The results of the study indicate that service quality has a positive and significant effect on consumer loyalty and green marketing has no significant direct effect. However, concurrently these variables have a favorable and significant effect on consumer loyalty of coffee shop business in Semarang. The benefits of this study for coffee shop enterprises include as a consideration in building effective marketing strategies, especially through the improvement of service quality and optimization of green marketing in an effort to increase client loyalty.
The Role Of Influencer Marketing and Brand Image In Forming Skincare Product Purchase Decisions: A Literature Review Study Ana Nur Aeini; Edwin Zusrony; Putri Pratiwi
Journal of Management Economics and Financial Accounting Vol. 1 No. 2 (2025): December : Journal of Management Economics and Financial Accounting (JOMEFA)
Publisher : Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jdmfwr33

Abstract

This research is motivated by the increasing use of social media as a source of consumer information in selecting skincare products. Increasingly fierce competition among skincare brands means that companies cannot rely solely on product quality but also need to build credible digital marketing communications and a strong brand image. This study aims to examine the role of influencer marketing and brand image in shaping skincare product purchasing decisions based on previous research. The method used is a literature review study with a descriptive qualitative approach. The research data comes from eleven national scientific articles relevant to the topics of influencer marketing, brand image, purchase intention, and skincare or cosmetic product purchasing decisions. The articles were analyzed through the stages of identification, selection, content evaluation, grouping of findings, and narrative synthesis. The results of the study indicate that influencer marketing plays a role in attracting attention, building trust, and strengthening consumer purchasing interest through credibility, image congruence, and influencer closeness to the audience. Meanwhile, brand image serves as the basis for consumer confidence in the quality, safety, and reputation of the brand. This study also found that brand trust, online customer reviews, brand awareness, and electronic word of mouth are supporting variables that strengthen purchasing decisions. Thus, influencer marketing and brand image do not work separately, but complement each other in the process of forming skincare product purchasing decisions.
Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andreas Sang Aji Purbokusumo Andriana, Myra Anton Agus Setyawan Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Arrizki Perdana Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Christian Hadi Wahyukusuma Daniel Adi Setya Rahardjo Dendy Kurniawan Desy Wulandari Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dhevi Dadi Kusumaningtyas Diah Kusumawati Dian Amanda Putri Dini Faradina Dipa Dwi Milati Dwi Astutik Dwi Setiawan Dwikinta, Made Anindya Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Djo Eko Hari Wibowo Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Endang Kustami Fania Agustina Feri Lupiana Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Dwi Listiyaningrum Heni Dwi Listiyaningrum Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Imronudin Imronudin Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kussudyarsana Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Kuswandari, Melan Lamaindi, Yonatan Luki Sri Anggorowati Lutfi Asfa Hafi Firdausy Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulana, Putri Anindya Maya Utami Dewi Muhammad Sholahuddin Mutiara Selvy Muzakar Isa Myra Andriana Nada Trashtya Ibaneza Nada Trashtya Ibaneza Nazilatul Khoiriyah Nina Melinda Nomseo Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Aissyah Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Anindya Maulana Putri Areycha Putri Pratiwi Putri, Ramadhani Oktaviana Ramadhani Oktaviana Putri Ratnaningrum Ratnaningrum Ratnaningrum Reni Veliyanti Revo Itah Saputro Rimba Sudarmadi Robingatul Muflihah Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Setyaningsih, Kema Sherly Dwi Ditzi Savitri Sherly Dwi Ditzi Savitri Shilha Akmaliyatus Sholihah Sikina Halawa Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy SITI KHOLIFAH Siti Kholifah Siti Kholifah Siti Kholifah Sri Murtini Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Sutari Sri Rejeki Sutari Sri Rejeki Syarifah Hanih Tantik Sumarlin . Tanzila Azizah Rahmi Taufik Galih Nur Cahyo Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wahyu Dian Lestari Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Widya Novita Salsabila Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto