Article Per Year (5 Year)
p-Index From 2021 - 2026
3.346
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Jurnal Pengabdian Masyarakat Indonesia
Bobby Hartanto
Bina Karya College Of Economics
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Management and Business Progress

 1 
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Focallure Dengan Kepercayaan Sebagai Variabel Intervening: Studi Kasus Masyarakat Jl. Kancil Dusun 1 Sei Rampah Rusmewahni, Rusmewahni; Hartanto, Bobby; Triandani, Mulya; Effendy, Yudi
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.236

Abstract

This research aims to find out how Celebrity Endorser and Brand Image influences Focallure Product Purchasing Decisions with trust as an intervening variable. The influences you want to know are direct and indirect influences. This type of research is quantitative research which describes the location of the variables studied and the influence of one variable on other variables. The population of this study was taken from community of Jl. Kancil village 1 Sei Rampah, specifically women. The sample taken was 92 respondents using the Slovin formula with the Accidental Sampling technique. The data analysis method uses PLS-based SEM, analyzed using outer models, inner models, and hypothesis testing using bootstrapping. The results of this research show that : Celebrity Endorser influences Purchasing Decisions, Brand Image influence Purchasing Decisions, Celebrity Endorser influences trust, Brand Image influences trust, Trust has no effect on Purchasing Decisions, Celebrity Endorser does not have a significant influences on Purchasing Decisionswith trust as an intervening variable, Brand Image does not have a significant influences on Purchasing Decisionswith trust as an intervening variable.
Analisis Atribut Produk Dalam Keputusan Pembelian Di Toko Murni Baru Hartanto, Bobby; Effendi, Hafizah; Damanik, Sri Winda Hardiyanti
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.157

Abstract

This study aims to determine the effect of product attributes on purchasing decisions at Murni Baru Stores. The research method used is a quantitative method using the help of SPSS version 25.00 which was collected from the results of distributing questionnaires via Google Form to 75 respondents. The analytical method used in this study is the instrument test, namely the validity and reliability test. Classic assumption test, namely normality test, multiple linear regression analysis, analysis of the coefficient of determination (R2) and hypothesis testing. The results of SPSS in this study were variables product quality (X1) affecting purchasing decisions (Y), variables design’s product (X2) do not influencing purchasing decisions (Y), variables brand’s product (X3) do not influencing purchasing decisions (Y), Variable product support service influences the purchasing decision (Y), variable price’s product do not influencing purchasing product. The influence of product quality, product design, product brand, product support services and product prices on purchasing decisions at Murni Baru Stores is indicated by a coefficient of determination of 0.860. This shows that 86% of purchasing decisions are influenced by product quality (X1), Product design (X2), product brand (X3), product support services (X4) and product price (X5) and the remaining 14% are influenced by other variables which are not used in this study.
Co-Authors Adrian K. Tarigan Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dedy Dwi Arseto Devi Pratiwi Dian Purnamasari Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Fitrianingsih Fitrianingsih Gultom, Richad Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Murbanto Sinaga Murbanto Sinaga Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Novi Sri Wiarti Novianti, Sri Suci Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Prayogi, Bagus Purba, Rakhmawati Putri Nadila Rahmat Darmawan, Rahmat Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Surianto Zalukhu Rusmewahni, Rusmewahni Saragih, Dara Mustika Sari , Dea Novita Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinurat, Mangasi Siregar, Aisyah Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Victor Victor Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala Zahra, Anita