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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA JBTI : Jurnal Bisnis : Teori dan Implementasi AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Teknologi Pendidikan Sketsa Bisnis Journal of Secretary and Business Administration JMD: Jurnal Riset Manajemen & Bisnis Dewantara Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Logistik JISA (Jurnal Informatika dan Sains) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Terapan Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Ilmu Komunikasi Dan Media Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan Jurnal Bisnis dan Komunikasi Digital Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Indonesia : Manajemen Informatika dan Komunikasi Serambi Engineering Manajemen : Jurnal Ekonomi Majalah Bisnis & IPTEK Ecoducation Jurnal Sekretaris & Administrasi Bisnis
Nurillah Jamil Achmawati Novel
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS NEGOSIASI DALAM PROSES AKUISISI LUCASFILM LTD. OLEH THE WALT DISNEY COMPANY Absherina Zahira Sofyan; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.444

Abstract

Business acquisition is one of the steps taken by the company in its business expansion strategy, as did by the Walt Disney Company by acquiring production company, Lucasfilm Ltd. In the business acquisition process, negotiation is an inherent thing and becomes one of the stages that must be carried out during the process. Therefore, good negotiation techniques and strategies need to be applied to get a profitable agreement. This study was conducted to determine the negotiation process and the strategy used by Disney in the Lucasfilm acquisition process. The method used in this research is literature study with sources derived from books, scientific articles, reports, and media publications. The results of this study indicate that in the Lucasfilm acquisition process an integrative negotiation approach was applied. Disney applies a negotiation strategy, namely by fostering trust from the opposing party and providing mutual benefits. From the negotiations, an agreement was obtained that provided value for both parties and can be concluded as mutually beneficial.Key words: Acquisition, Negotiation, Integrative Negotiation
STRATEGI INFLUENCER MARKETING PADA RAHSA NUSANTARA DALAM MENINGKATKAN BRAND AWARENESS Ayesha Anzani Putri Dinanti Gunawan; Nurillah Jamil Achmawati Novel; Sri Ayu Budiyanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.869

Abstract

The increasingly fierce business competition in this digital era requires business people to be more creative in building strategies to compete. In choosing a product, consumers will most likely choose a brand that they already know. Therefore, a company must choose the right strategy in increasing brand awareness. In this digital era, digital marketing is an important strategy in the marketing activities of a business, one of which is through the use of influencer marketing. Influencer marketing is a promotional activity through individuals who have a large following and strong influence on social media. This strategy is used by Rahsa Nusantara to increase brand awareness in the wider community. This research aims to find out how the implementation of influencer marketing at Rahsa Nusantara. The type of method used in this research is descriptive qualitative by conducting interviews and participant observation. The results of this study show that Rahsa Nusantara has successfully implemented an influencer marketing strategy through collaboration with influencers on Instagram and TikTok who have personas and target audiences that match Rahsa Nusantara to increase brand awareness. Keywords: Marketing, Influencer, Digital Marketing, Influencer Marketing, Brand Awareness
PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
KEUNGGULAN KOMPETITIF SETELAH PANDEMI: STRATEGI REFORMULASI Pratami Wulan Tresna; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1141

Abstract

This research focuses on MSMEs in Indonesia facing the challenges of the COVID-19 pandemic, with the aim of reformulating post-pandemic competitive advantage strategies. The Systematic Literature Review method was used to collect and evaluate relevant literature. The results showed several key findings: MSMEs must utilize resources to explore new opportunities and manage enterprise growth. About 70% of participants emphasized the importance of online sales and distribution channels to meet changing customer demands. Active and transparent negotiations with stakeholders, including employers, investors and labor, were considered crucial. Proactive and creative leadership is also required to implement effective strategies. In addition, pentahelix cooperation between government, business, academia, society and the media is considered important. The research concluded that MSMEs need to adapt to the changes in habits, behaviors, and technology that occurred during the pandemic to reformulate their vision, mission, goals, and business plans. Controlled and well-monitored strategy implementation is key to achieving competitive advantage in the post-pandemic era.
ANALISIS KEPEMIMPINAN KEWIRAUSAHAAN PADA STARTUP BERBASIS METAVERSE DI INDONESIA Nurillah Jamil Achmawati Novel; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1144

Abstract

This research focuses on analyzing the dimensions of entrepreneurial leadership in metaverse-based startups in Indonesia. The aim of the research is to determine the implementation of entrepreneurial leadership in startups, using eight dimensions of leadership according to Bagheri & Harrison (2020): Framing Challenges, Absorbing Uncertainty, Underwriting, Building Commitment, Defining Gravity, Opportunity Identification and Exploitation, Orientation Toward Learning, and Creative Collective Self-Efficacy. The research method uses a mixed approach, with quantitative data collection through questionnaires filled out by 156 respondents from the Bandung Startup community, and qualitative data through in-depth interviews with 11 informants. The research results show that the entrepreneurial leadership dimension in metaverse startups received very high ratings, with an average score above 4.3 on a 1-5 Likert scale. The main findings from interviews indicate that metaverse-based startups are generally full-time remote, flexible, and oriented towards completing work targets. Additionally, opportunities in the metaverse industry to generate revenue and grow businesses are still vast, requiring constant innovation from leaders. In conclusion, entrepreneurial leadership plays an important role in managing the dynamics of metaverse-based startups, accompanied by high adaptation and innovation to achieve optimal performance in a rapidly developing ecosystem.
PEMETAAN PENERAPAN PENGELOLAAN KEUANGAN UMKM SEKTOR PARIWISATA KAB. PANGANDARAN Nurillah Jamil Achmawati Novel; Suryanto
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1142

Abstract

This research discusses mapping the implementation of financial management in Micro, Small and Medium Enterprises (MSMEs) in the tourism sector in Cintakarya Village, Pangandaran Regency. This research aims to map financial management practices, with a focus on the implementation of non-cash payments (QRIS), financial recording, and investor needs. The research method used was qualitative with in-depth interviews and direct observation of 31 MSMEs. The results show that only one MSME has implemented QRIS, while the majority of MSMEs have not carried out regular financial records and still use manual methods. Some MSMEs also expressed the need for investors, even though there were limitations in business development capacity. Of the MSMEs involved, 64.5% expressed their willingness to participate in assistance in three main areas: investment applications, non-cash payments and financial recording. In conclusion, comprehensive assistance is needed to increase financial literacy and implement digital technology in managing the finances of MSMEs in the tourism sector, to support the growth and sustainability of their businesses in the future.
PERUBAHAN ORGANISASI DARI PERSPEKTIF MANAJEMEN SUMBER DAYA MANUSIA DALAM JURNAL TERINDEKS SCOPUS: ANALISIS BIBLIOMETRIK Arbi Abdul Kahfi; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1192

Abstract

The aim of this study is to advance knowledge of organizational change research trends from a human resource management perspective using the Scopus database and bibliometric research. Analysis was conducted to look at the trend of publications between 1977 and 2021; using author, journal, country, subject, research institute/university, and various keywords related to organizational justice as search terms. 401 research articles became the source of data analysis. The results showed that the number of publications on the results of research on this topic in Scopus in 2006-2022 experienced a significant increase. In the realm of organizational change from the perspective of human resource management, change management is the most frequently used keyword. Human resource management functions were found to be still slightly associated with organizational changes that occurred. With these findings, it will help the development of future research.
Co-Authors Absherina Zahira Sofyan Achdiat, Farhan Muhammad Adi Susetyaningsih Adireja, Muhamad Husni Aditya Pratama Hidayatullah Adiyuna, Natabita Ayum Ali Izzatul Ihsan Amalia Maretta Fadhila Amalia Maretta Fadhila Anggoro, Yudo Arbi Abdul Kahfi Aria Dimas Pramudya Arianis Chan Arisandi, Nanda Faras Ayesha Anzani Putri Dinanti Gunawan Bambang Irawan Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bekti, Zahnaz Mutiara Bintang Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Dyah Calystha Rahma Elisa Setianti Faradiba Sabina Erdian Fasha, Adinda Fauzan, Tribowo Rachmat Fildzah, Jovancha Qisty Adinda Fitriana Albertina Gumelar, Rizky Hamid, Nasim Abdul Harum, Margaretha Hanny Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Iryani, Nahdah Ivan Darmawan Iwan Sukoco Iwan Sukoco Sukoco Iyan, Fachriansyah Jovancha Qisty Adinda Fildzah Jovanscha Qisty Adinda Fildzah Kahfi, Arbi Abdul Kurniawan, Komang Sandhi Luqia Nurintan, Cherilda Margaretha Hanny Harum Marsha Aulia Hakim Muhamad Galih, Saddam Alwan Muhamad Nailul Hikam Muhamad Rizal Muhammad Adhya Fadillah Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Arvin Adli Mutiara, Arla Triza Natabita Ayum Adiyuna Nenden Kostini Nindi Atikah Safira Novianti, Reva Perkasa, Teguh Putra Permana, Rahadian Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Qisty, Jovanscha Rahma, Dyah Calystha Raissa, Nasywa Zeint Ramadhany, Medina Rani Sukmadewi Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Rd. Ahmad Buchari Rd. Ahmad Buchari, Rd. Ahmad Reza Inayaturrahmah Rivani Rivani Rivani, Rivani Rizka Adinda Rizky Andira Kurniawan Rouddah, Khotrun Nada Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Sahilah, Syahzanan Salsabila Azzahra, Anandita Salsabilla, Salsabilla Sandjaya, Teguh Sawitri Budi Utami Siciliana Agave SIhombing Sri Ayu Budiyanti Sukmadewi, Rani Sukooco, Iwan Suryanto Suryanto Suryanto Suryanto Suseytaningsih, Adi Syentia, Likanopa Tetty Herawaty, Tetty Trena, Pratami Wulan Tribowo Rachmat Fauzan Vania Sekarayodya Raharjo Wildan Gilang Komara Yudo Anggoro Yuliana Rosita Dewi