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All Journal El Dinar Jurnal Al-Qardh FENOMENA Mazahib Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam al-Afkar, Journal For Islamic Studies Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Brilliant International Journal of Management and Tourism (BIJMT) Borneo International Journal of Islamic Studies Al-Tijary : Jurnal Ekonomi dan Bisnis Islam FENOMENA: Jurnal Penelitian Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research International Journal of Management and Business Economics Transformasi: Journal of Economics and Business Management Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen Riset Inovasi Borneo Islamic Finance and Economics Journal (BIFEJ) INASJIF Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Journal of Information Systems Management and Digital Business Proceedings of Femfest International Conference on Economics, Management, and Business Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Asian Journal of Management, Entrepreneurship and Social Science Proceedings of Femfest International Conference on Economics, Management, and Business Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Norvadewi
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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MEMBANGKITKAN KEMBALI SEMANGAT MAULID NABI DALAM MENINGKATKAN KECINTAAN TERHADAP RASULULLAH DI ERA DIGITAL DI RT 23 KELURAHAN LEMPAKE SAMARINDA Armadi Raga; Elleny Novia Rini; Dina Zhifari Mahdiyyah; Disma Marvianthi; Edi Sofian; Arum Kumala Dewi; Najma Maulidia Muniroh; Febry Ani Saputri; Nada Watuzzahra; Siti Mursyidah; Norvadewi, Norvadewi
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 6 (2024): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i6.1428

Abstract

Kegiatan ini bertujuan untuk membangkitkan kembali semangat perayaan Maulid Nabi yang telah lama tidak terlaksana serta menyediakan wadah bagi warga untuk mengekspresikan kecintaan mereka kepada Nabi Muhammad SAW. Metode yang digunakan adalah pendekatan partisipatif, melibatkan warga dalam seluruh rangkaian acara, mulai dari perencanaan hingga pelaksanaan. Hasil kegiatan menunjukkan antusiasme yang tinggi dari warga dalam mengikuti perayaan, yang terlihat dari partisipasi aktif mereka dalam berbagai agenda acara, seperti pembacaan shalawat, tausiyah, dan perlombaan anak-anak. Simpulan, program Gebyar Rabiul Awal berhasil menjadi katalis dalam membangkitkan kembali semangat keagamaan masyarakat sekaligus mempererat hubungan sosial antarwarga. Hal ini menunjukkan bahwa perayaan Maulid Nabi tidak hanya menjadi bentuk kecintaan kepada Nabi Muhammad SAW tetapi juga menjadi tradisi yang memperkuat nilai-nilai kebersamaan di tengah masyarakat. Kata Kunci: Maulid Nabi, Membangkitkan Kembali, Kecintaan pada Nabi
Implementation of Islamic Marketing Ethics on Digital Marketing to Increasing The Competitive Advantage of MSMEs Zaroni, Akhmad Nur; Norvadewi, Norvadewi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15217

Abstract

The development of the current digital era forces businesses to adapt and change so that entrepreneurs turn to online and digital businesses, especially in marketing, providing and shipping products sold. Muslim entrepreneurs must pay attention to ethics in their business activities so that marketing and business promotion activities carried out digitally must align with the values and principles of business ethics in Islam. This qualitative study seeks to illustrate how MSME digital marketing and business ethics values are applied and how their impact increases the competitive advantage of MSMEs in East Kalimantan. The research was conducted on 24 MSMEs in various business fields. The data collection technique uses interviews conducted with MSME actors and several consumers; besides that, data is also supported by observation and documentation. The data were analyzed using Miles and Huberman's model qualitatively. The study's results found: 1) various forms of digital marketing used by MSMEs are Facebook, WhatsApp, Instagram, Gojek, Grab, and Shopee, 2) The application of Islamic Marketing Ethics to MSME entrepreneurs has been carried out by being friendly to buyers offline and online, being honest (Siddiq) with the products marketed, and there is no fraud mandate in product delivery (Amanah), 3) Applying Islamic marketing ethics to digital marketing makes the business development with an increase in sales, relation and can increase the business's competitiveness.
Determinant of Purchase Decision of Halal Cosmetics Among Generation Z Norvadewi; Fitria Rahmah; Indah Hermayulia
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 1 (2023): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Halal living trends gave birth to innovation and revolution in the cosmetic industry with the advent of halal cosmetic products. Halal cosmetics are considered capable of meeting the needs of Muslim consumers. However, the Muslim community, especially generation Z, is increasing awareness of halal cosmetics. Therefore, halal cosmetics must compete with various other cosmetic brands. This study reveals the factors influencing purchasing halal cosmetics among generation Z in Samarinda city. This research is a quantitative study. Data collection techniques use questionnaires and documentation—the questionnaire was distributed to 234 samples selected by purposive sampling. Data analysis techniques use multiple regression analysis. The results showed that halal labels had no significant effect on purchasing decisions. In contrast, the price and quality of products significantly affected halal cosmetic purchase decisions in generation Z of Samarinda city. Simultaneously, halal labels, price, and product quality significantly affect the purchasing of halal cosmetics in generation Z of Samarinda city because the significance level is 0,000 < 0.05 or F count 149,066 > F table 3.01. The magnitude of the determination coefficient value is 0.660, meaning that the influence of independent variables on dependent variables is 66%. The remaining 34% is determined by other variables not studied.
Implementation Social Media Marketing Implementation in MSMEs I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Betty Rahayu; Arief Yanto Rukmana; Maria Lusiana Yulianti
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.436

Abstract

One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang. In the village of Kutamandiri, there is one prospective SMEs. According to the survey results, one MSME actor producer named Basreng Masrifah has never used social media marketing to grow his company. Remembering that social media marketing has a favourable association with future business continuity, MSMEs need to implement it immediately. Students from and the Office of Cooperatives and Micro Small Enterprises of Sumedang Regency worked together to complete this act of community service. By making the Tokopedia marketplace one of the marketplaces that is heavily used by the larger community, this community service project aims to help address problems while also offering aid to MSME players connected to the vicinity of social media marketing. The process of putting this activity into action is broken down into three stages: outreach, training, and mentorship of the MSME in question. The desired outcome of this activity is that MSME actors will be able to comprehend the significance of social media marketing and be able to apply it to their businesses.
The Impact of Entrepreneurial Networking and Digital Marketing on MSMEs' Performance in East Kalimantan's Muslim Entrepreneurs' Culinary Sector Norvadewi, Norvadewi; Parlina, Tika
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4827

Abstract

Small and Medium Enterprises play a strategic and important role in supporting the economic growth of developing and developed countries. The number of MSMEs in Indonesia is very large to support national income and create jobs The large number of MSMEs must be balanced with good performance in order to support the nation's economy with a contribution of almost one-third of national GDP. One factor that can improve the performance of MSMEs is entrepreneurial networking. Networking is a strategy for the development and expansion of new ideas and innovations. Through networking will open access and new business opportunities. Entrepreneurial networking or social networking usually serves as a means for MSMEs to overcome limited resources or capacity to go public. Entrepreneurial networking develops along with the development of information technology and the digital world which has an impact on marketing trends in the business world. Digital transformation will make MSMEs able to survive in the era of digital disruption and pandemic, so digital transformation for Indonesian MSME players is important.  This research is descriptive research with a quantitative approach. Data collection techniques using questionnaires and documentation. The population in this study is Muslim entrepreneurs in the culinary sector in East Kalimantan. Using the Slovin formula, a sample of 99 people was found. The sample determination uses purposive sampling. Data analysis techniques using Multiple Linear Regression analysis. The results showed that partially and simultaneously entrepeneurial networking and digital marketing had a significant effect on the performance of MSMEs in the culinary sector of Muslim entrepreneurs in East Kalimantan. MSMEs need to build professional, business and social networks that play a role in opening access to resources, knowledge and skills needed for the development and exploitation of new business opportunities and there needs to be a strengthening of social capital from both SMEs and the government for business development.  Digital marketing is an effective marketing strategy for MSMEs in the 5.0 era
Preserving MSMEs Competitive Advantage: Moderation by Business Size Norvadewi, Norvadewi; Zaroni, Akhmad Nur
JASF: Journal of Accounting and Strategic Finance Vol. 7 No. 1 (2024): JASF (Journal of Accounting and Strategic Finance) - June 2024
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v7i1.468

Abstract

One business sector that has the biggest impact on the expansion of the national economy is Micro, Small, and Medium Enterprises (MSMEs). Due to the economic crisis, some MSMEs have developed successfully, while others have failed. This study analyzes the influence of entrepreneurial leadership, digital marketing, and HR competence on MSMEs' competitive advantage, with business size as a moderating variable. This study uses quantitative methodology and a causal associative approach. The stratified random sampling technique ensured adequate representation from diverse industries and geographic regions. A questionnaire distributed and completed by 150 MSME entrepreneurs in Nunukan, Berau, and Kutai Kartanegara, East Kalimantan Province, was used to gather data. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to analyze the data. The study showed that entrepreneurial leadership and digital marketing significantly affect MSME's competitiveness. Meanwhile, HR competence and business size have an insignificant effect on MSMEs' competitive advantage in East Kalimantan Province. Business size is proven to moderate the effect of entrepreneurial leadership and digital marketing on MSMEs' competitive advantage in East Kalimantan Province. The business size cannot moderate the relationship between HR competence and MSMEs' competitive advantage. The results of this research can serve as a guide for future researchers who will tackle related issues. The study is anticipated to act as a mutually beneficial role model to guarantee the best possible empowerment of MSMEs with the aid of technology.
SOSIALISASI ETIKA BISNIS ISLAM PADA UMKM SEBAGAI UPAYA PENGUATAN KARAKTER USAHA PADA KOMUNITAS SEKOLAH IBU KONSENTRASI BISNIS MAJELIS TADRIS SAYYIDAH RUMANA SAMARINDA Norvadewi, Norvadewi; Akhmad Nur Zaroni; Irma Yuliani; Yusran, Yusran; Tika Parlina; Wahdatun Nisa
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 4 (2025): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i4.2838

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman dan kesadaran pelaku UMKM perempuan di komunitas Sekolah Ibu Konsentrasi Bisnis Majelis Tadris Sayyidah Rumana Samarinda tentang etika bisnis Islam sebagai upaya penguatan karakter usaha. Metode yang digunakan adalah pengabdian masyarakat dengan pendekatan partisipatif berupa sosialisasi yang menggabungkan ceramah interaktif, diskusi, dan simulasi studi kasus yang melibatkan 26 pelaku UMKM perempuan. Hasil pengabdian menunjukkan peningkatan signifikan pemahaman peserta mengenai prinsip-prinsip etika bisnis Islam serta komitmen praktis mereka dalam menerapkan nilai-nilai tersebut, seperti kejujuran, amanah, dan keadilan dalam menjalankan usaha. Simpulan, bahwa sosialisasi etika bisnis Islam efektif memperkuat karakter pelaku UMKM perempuan dan berpotensi meningkatkan keberlanjutan serta keberkahan usaha mereka. Kata Kunci: Etika Bisnis Islam, UMKM, Penguatan Karakter, Pemberdayaan Perempuan
Social Media's Impact on Indomart D Yadi Heryadi; I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Arief Yanto Rukman; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1803

Abstract

The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings indicate that the anxiety and fear experienced by the people at the time of the landlord's concern for the needs of the household caused the occurrence of panic purchases. It relates to the quality of the goods and the needs of the individuals in the community to meet their daily needs so as to counteract unplanned buying tendencies at the time of shopping at Indomart stores.
The Influence of Student Understanding of the Use of Bank and Non-Bank Sharia Financial Services (Case Study of Bandung Islamic University Students) Akhmad Nur Zaroni; Norvadewi Norvadewi; Risa Mayasari
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1286

Abstract

The third National Financial Literacy and Inclusion Survey (SNLIK) conducted by the Service Authority Finance (OJK) in 2022 shows the financial literacy index reaches 38.03%. This figure has increased compared to the results of the 2016 OJK Survey, namely the financial literacy index 29.7%. Thus in the last 6 years there has been an increase in financial understanding (literacy) of the community at 8.33%, SNLIK 2022 also records the level of financial literacy sharia increased slightly from 8.1% to 8.93%. Completing the Survey conducted by OJK, Index Literacy Economy Sharia Year 2022 Which issued by BI reach 16.3% (well literate) from scale 100% Which reflect exists room for effort increase public understanding of Islamic Economics in the country. This research aims to determine the effect of student understanding of the use of Islamic financial services banks and non-banks. The method used in this study is the research method descriptive quantitative. Results study This results testing validity variable understanding is known r count > r table (0.213) with mark significance (p values) < 0.05 so data variable understanding declared valid. Furthermore, the variable of using bank services is obtained r count > r table (0.213) with a significance value (p value) <0.05 so all statement items declared valid. Next, it is known that the calculated t value is 5.417 > t table (1.9904), with a value of probability of 0.000 means less than 0.05 then Ha is accepted, meaning understanding student influential positive significant to use service finance sharia bank And nonbank. As well as obtained coefficient determination (R Square) as big 0.271, It means as big 27.1% of student understanding is able to explain or influence the use of services bank and non-bank sharia finance, while the remaining 72.9% is influenced by factors other which is not researched on research This.
SOCIAL MEDIA ON CONSUMER PURCHASE INTENTION IN SHOPEE MARKETPLACE Akmal Abdullah; Adrian Febriana Dima; Norvadewi Norvadewi; I Nyoman Tri Sutaguna; Sumarni Sumarni
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.90

Abstract

This study aims to determine how social media affects consumers' purchase intentions. 181 respondents were given questionnaires as part of a nonprobability sampling strategy that also included a quantitative methodology in this study. The data analysis approach used in this study was multiple linear regression analysis. When using the Likert scale approach of validity, operational variables were measured using SPSS 25.0, a computer measuring tool. The results showed that brand image, social media, electronic word-of-mouth, perceived value, and brand image were all significantly positive predictors of purchase intention. The component in this study that has the most effect on consumers' motivation to purchase is perceived value.
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Darmawati Darmawati Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhaimin Muhaimin Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Syata, Samsir Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi