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Implementation of Islamic Marketing Ethics on Digital Marketing to Increasing The Competitive Advantage of MSMEs Zaroni, Akhmad Nur; Norvadewi, Norvadewi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15217

Abstract

The development of the current digital era forces businesses to adapt and change so that entrepreneurs turn to online and digital businesses, especially in marketing, providing and shipping products sold. Muslim entrepreneurs must pay attention to ethics in their business activities so that marketing and business promotion activities carried out digitally must align with the values and principles of business ethics in Islam. This qualitative study seeks to illustrate how MSME digital marketing and business ethics values are applied and how their impact increases the competitive advantage of MSMEs in East Kalimantan. The research was conducted on 24 MSMEs in various business fields. The data collection technique uses interviews conducted with MSME actors and several consumers; besides that, data is also supported by observation and documentation. The data were analyzed using Miles and Huberman's model qualitatively. The study's results found: 1) various forms of digital marketing used by MSMEs are Facebook, WhatsApp, Instagram, Gojek, Grab, and Shopee, 2) The application of Islamic Marketing Ethics to MSME entrepreneurs has been carried out by being friendly to buyers offline and online, being honest (Siddiq) with the products marketed, and there is no fraud mandate in product delivery (Amanah), 3) Applying Islamic marketing ethics to digital marketing makes the business development with an increase in sales, relation and can increase the business's competitiveness.
Living Islamic Work Ethics: A Phenomenological Study of Teacher Meaning-Making in Islamic Integrated Schools Zaroni, Akhmad Nur; Norvadewi, Norvadewi; Muhaimin, Muhaimin; Darmawati, Darmawati; Syata, Samsir
Samarah: Jurnal Hukum Keluarga dan Hukum Islam Vol. 10 No. 1 (2026): Samarah: Jurnal Hukum Keluarga dan Hukum Islam
Publisher : Islamic Family Law Department, Sharia and Law Faculty, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/sjhk.v10.i1.33223

Abstract

The goal of the research is to find out the comprehension, internalization, and the practical side of the Islamic Work Ethics (IWE) concept by the teaching staff of an Integrated Islamic Junior High School (SMPIT) located in East Kalimantan. The study applies the interpretive phenomenological analysis (IPA) technique to highlight the teachers’ experiences in the course of balancing the spiritual values, the demands of the organization, and the social responsibilities. The research used semi-structured interviews, observations, and school documents to collect data, and then the data was analysed by the method of iteration to find out the main themes. The results uncovered four overarching themes that can be summarized as follows: (1) work as a form of worship and a responsibility that nurtures inner drive and ethical devotion; (2) the principal's (uswah hasanah) exemplary leadership is the major factor that either fortifies or undermines the practice of IWE; (3) the continuing interaction between the ideal religious principles and the organizational structures, especially in relation to work, administration, and pay issues; and (4) the promotion of IWE as a social distinction that places teachers in the role of moral protectors of the community. The research findings indicate that IWE is more than just a personal moral quality, rather, it is a lively and dynamic interpretable framework directed by the expected spirituality, the organizational environment, and the cultural norms. By this research, the theoretical engagement with IWE moves toward a phenomenological understanding and contributes to the discussions on the practical and policy implications of work culture strengthening, ethical leadership, and teacher well-being in Islamic educational institutions.
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Darmawati Darmawati Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhaimin Muhaimin Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Syata, Samsir Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi