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Lenny Nuraeni, Lenny
IKIP Siliwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Journal of Innovative and Creativity

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Analysis of the Influence of Organizational Learning, Employer Branding and Work Flexibility on Workplace Innovation Behavior of Creative Industry Workers Lenny Nuraeni; Rasty Yulia; Ali Zaenal Abidin; Sardin; Cindy Sandra Lumingkewas; Fatimah Malini Lubis
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4321

Abstract

The purpose of this research examine how organizational learning, employer branding, and flexibility of work determine employee innovative behavior in the creative industry sector. In this study, quantitative method using survey design was employed, specifically with a sample size of 120 purposively selected respondents. A five-point Likert scale questionnaire was used in the data collection process. Before performing a multiple linear regression analysis, the data was subjected to classical assumption tests of normality, heteroscedasticity, and multicollinearity. The analysis findings indicate that all three variables, organizational learning, employer branding, and work flexibility, jointly impacted innovative behavior at work, evidenced by an R² value of 0.68. Partially, each variable also showed a positive effect, indicating that the stronger the learning culture in the organization, the more positive the perception of employer branding, and the greater the work flexibility provided, the higher the level of innovation demonstrated by employees. This study contributes to the development of theory in the field of human resource management and can serve as a basis for creative companies in developing strategies to create a work environment that encourages sustainable innovation.
Co-Authors Abdurrahman Sadikin Afni Sukowati Muti Agus Sumitra Ahsan, Md Hafizi Aisyah, Ai Al Ikhlas, Al Ikhlas Ali Zaenal Abidin Amelia, Maya Nur Andrisyah Andrisyah Andrisyah Andrisyah Andrisyah Andrisyah Andrisyah, Andrisyah Anita Rakhman, Anita Anny Doludea ansori ansori Anugriaty Indah Asmarany Arifah A Riyanto Arifah A Riyanto Arifah A Riyanto Arifah A Riyanto Arifah A Riyanto Arifah Riyanto Asep Abdul Aziz Asliatie Oktavia Azia, Amala Yahdi Cindy Sandra Lumingkewas Dahayuningsih Dahayuningsih Dandan, Sameer Mohammed Majed Darwata, Siti Riva Dedah Jumiatin Dewi Nurhasanah Dewi Safitri Elshap Elih Sudiapermana Elih Sudiapermana, Elih Ermi Nurlaela Eslhap, Dewi Safitri Euis Eti rochaeti Euis Eti Rohaeti Euis Ety Rohaety Euis Rohaety Fatimah Malini Lubis Fifiet Dwi Tresna Santana Fifiet Dwi Tresna Santana Fitria Tunnazah Hakim, Asep Abdurrahman Hana Rizqi Farhanah Haribowo, Rio Heni Nafiqoh Herawaty, Henny Hidayat, Adinda Elvia Hunafa, Ririn Ichsan Ichsan Ida Farida Ika Yuniwati, Ika Irnawati Irnawati Iwan Henri Kusnadi Jaenal Mutakim Joni Rahmat Pramudia Khairunnisa Khairunnisa Komalah, Elis Linawati, Lilis Melda Muldianita Mentari Soviani Ageung Mimik Kurniawati Muhammad Arsyad Mulyono, Dinno Mutakim, Jaenal Mutmainnah, Muthia Nanin Tresnawaty Nikriz Romdonis Novitasari Novitasari Nur Hafida Nurelah, Elah Nurunnisa, Rita Oong Komar Oong Komar Pamungkas, Rindu Natasha Pany Wulansary Permatasari, Damaris Mega Petty Suniarti Pramudia, Joni Rahmat Prita Kartika Puput Oktavia Ruslan Raka, Zeyini Ratu Ranti Nurdianti Rapi Halipani Matin Rasty Yulia Ratnasari, Rosi Ratni Purwasih Rendi Hadian A. Tamagola Rilla Martilava Rina Septiadiningsih Risnawati, Anni Rita Nurunnisa Riyanti, Apriani Robbiyah, Robbiyah Rohayati, Cici Rukhmana, Trisna Rusmayati, Titin Safrida Safrida Sardin Senoaji, Fauzie Septinus Wonggor Sri Nurhayati Sri Subekti Sri Wulan Sriyono Sriyono Susi Indriyani Suwarna, A Idun Tati Hayati Ulfa Tia Ramlah Westhisi, Sharina Munggaraning Widaryo, Chandika Mahendra Widiantari, Selvi Delia Wulan Supriyatiningsih Wulandari, Ayu Ratna Yani Pitriya Zakiyah Zakiyah