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Fachrurazi
IAIN Pontianak
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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
Antecedents Sensory Appeal And Consequences It Recommend Intention, Revisit Intention, Willingness To Buy Culinary Product Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra; Jimmy Muller Hasoloan Situmorang; Nova Bernedeta Sitorus; Fachrurazi Fachrurazi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4695

Abstract

The goal of this study was to see if Cultural Experience, Excitement, Health Concern, and Sensory Appeal had an effect on Recommendation Intention, Recurrence Intention, and Willingness to Buy Culinary Product. This study's population consists of tourism tourists who visit Medan City's culinary tourism. This study's sample size was 200 people. This is a quantitative study using a survey method. In this study, a questionnaire was used to collect data. Domestic tourists who visited Medan City culinary tourism were distributed online questionnaires to respondents using a Non Probability Sampling approach using purposive sampling with the criteria that tourists had visited Medan City culinary tourism once a year. PLS-SEM is used to analyze data. The findings revealed that Cultural Experience, Excitement, and Health Concern variables had a positive influence on Sensory Appeal, and Sensory Appeal variables had a positive influence on Recommend Intention, Revisitation Intention, and Willingness to Buy Culinary Product.
Co-Authors . Syamsulbahri Abdillah, T Rafli Agriani, Dian Ahmad Rodoni Akhmad Baidun Akhmad Nur Zaroni Amelda Pramezwary Anis Okta Cahyaningrum Arief Yanto Rukmana Arief Yanto Rukmana Arief Yanto Rukmana Asrul Karim, Asrul Azhari Azhari Barkah Barkah Budi Sukardi Bunga Aditi Citra Arta, Deddy Novie D. Yadi Heryadi Dalfian, Dalfian Dirhamsyah, Dirhamsyah Djakasaputra, Arifin Donny Dharmawan Dwi Surya Atmaja Dwi Surya Atmaja Dyanasari, Dyanasari Edy Surya Edy Surya EFENDI Erna Listian Erna Listiana Ety Mukhlesi Yeni Eva Faridah Festy Ladyani Mustofa Firdaus Achmad Fitri Jayanti Fitri Jayanti, Fitri Gunawan Widjaja H. Rahmat Hidayat, H. Rahmat Hasratuddin Hasratuddin Hayati, Rahmi Husaen, Fuad Dhiya Ul Ida Ayu Putu Sri Widnyani Irma M Nawangwulan Iskandar Iskandar Ita Nurcholifah Ita Nurcholifah Ita Nurcholifah Ita Nurcholifah Ita Nurcholifah, Ita Jasmaniah Jasmaniah, Jasmaniah Juliana Juliana Juliana, Juliana Kevin Indajang Kuat Ismanto Lalu Agus Satriawan m rezeki muamar M. Khairul Anwari Marzuki Marzuki Mas'ad, Muhammad Aunurrochim Muhammad Syaifullah, Muhammad Muhammad Yusuf MUHAMMAD YUSUF Mulani, Piki Murthada Murthada Nasrun Baldah Nasution, Annio Indah Lestari Ni Desak Made Santi Diwyarthi Nia Apri Soqdiah Nova Bernedeta Sitorus Novi Puji Lestari Novita, Yulia Novy Setia Yunas Nur, Muhammad Alan Nurdin Bukit Nurizal Ismail Pratiwi Kurniati Preatmi Nurastuti Rahmat Rahmat Rahmi Hayati Rasty Yulia Reski, Reski Retno Purwani Setyaningrum Rian Ardianto Rianda Hanis Rifani Akbar Sulbahri Rihfenti Ernayani Riko Mersandro Permana Rohantizani, Rohantizani Rosmala Dewi Russlan, Ismail Samuel PD Anantadjaya Saut Maruli Tua Pandiangan Siti Habsari Pratiwi, Siti Situmorang, Jimmy Muller Hasoloan Sofia Maulida Sudarmanto, Eko Supriyanto Supriyanto Supriyanto Suroso Suroso Suslinawati Suslinawati, Suslinawati Syamsu Rijal Umar Chadhiq Usman, Sandi Adji Wahyuni, Rizki Widiatmini Widiatmini Wirawan, Vani Yessi Kartika Yulia Novita Yunita Ramadhani RDS Yusuf Yusuf Zaenuddin Hudi Prasojo Zaenuddin Hudi Prasojo Zarkasi, Zarkasi Zuraini Zuraini, Zuraini