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Ade Parlaungan Nasution, Ade Parlaungan
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ANTISIPASI KETAHANAN EKONOMI KELUARGA DI KABUPATEN LABUHANBATU SELATAN Nasution, Ade Parlaungan; Pristiyono, Pristiyono
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.819 KB) | DOI: 10.36987/ecobi.v6i1.44

Abstract

Stabilitas ekonomi yang tidak merata menyebabkan sebagian dari penduduk yang keterbatasan ekonomi menjadi semakin miskin karena tingginya kebutuhan hidup yang harus dipenuhi. Usaha Mikro Kecil dan Menengah (UMKM) adalah basis ekonomi bangsa yang dapat menjadi alternative pilihan guna mengangkat perekonomian negara dari keterpurukan. Penelitian ini hanya menggunakan empat variabel, yaitu variabel bebas pendidikan (X1), pelatihan (X2), modal (X3) dan teknologi (X4), dan variabel terikat ketahanan ekonomi masyarakat (Y). Populasi yang digunakan dalam penelitian adalah para entrepreneur (pemilik atau manajer) UKM yang tersebar di Kabupaten Labuhanbatu Selatan yang berjumlah 50 responden. Sampel yang dipilih menggunakan purposive sampling untuk memperoleh data primer dalam penelitian ini yaitu kuesioner dan analisis regresi berganda. Berdasarkan hasil penelitian dapat ditarik beberapa kesimpulan untuk menjawab rumusan masalah yakni pendidikan tidak berpengaruh terhadap ketahanan ekonomi masyarakat. Pelatihan berpengaruh terhadap ketahanan ekonomi masyarakat. Modal tidak serta merta berpengaruh terhadap ketahanan ekonomi masyarakat. Terakhir, teknologi menjadi variabel paling dominan berpengaruh terhadap ketahanan ekonomi masyarakat.
HUBUNGAN STRATEGI BISNIS FASTFOOD MELALUI DIRECT MARKETING STUDI KASUS CALIFORNIA FRIED CHICKEN SUZUYA MALL RANTAUPRAPAT Dalimunthe, Ummi Nurzannah; Nasution, Ade Parlaungan; Lubis, Junita
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4117

Abstract

The application of direct marketing can generally increase sales of products and services to consumers because these activities will directly obtain a response or feedback from consumers. The purpose of this study is partially independent variables Product Quality (X1), Product Attributes (X2), Service (X3) and Differentiation (X4) affect the dependent variable Direct Marketing (Y). The research design relevant to this research emphasizes descriptive research collaboration with a quantitative approach. The population and sample are customers who visit California Fried Chicken (CFC) Suzuya Mall Rantauprapat in the January-February 2023 period. The method of determining the population and sample generally uses Maximum Likehood Estimation (MLE), the number of samples in the survey ranges from 100-200 samples estimated based on the number of variable indicators as a whole 5 x 20 (indicators), so the sample set is 250 samples. The sampling technique uses purposive sampling (ie whoever the respondent is who kebutulan meets with the researcher at the California Fried Chicken (CFC) Suzuya Mall Rantauprapat). The scale technique used by the author chooses a Likert scale. As for data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. From the results of the study it can be concluded that the variables of product quality (X1) and service (X3) have no significant effect on direct marketing and product attributes (X2) and differentiation (X4) have a significant effect on direct marketing. In addition, the findings of the research direct marketing variable has a good role as the dependent variable
PENGARUH FAKTOR SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA CV. SUN BERLIAN MOTOR AEK NABARA Arvandi, Fery; Nasution, Ade Parlaungan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.016 KB) | DOI: 10.36987/ecobi.v3i1.59

Abstract

Perkembangan industri otomotif dewasa ini begitu cepat seiring dengan kemajuan tehnologi dan tingginya tingkat persaingan diantara perusahaan-perusahaan otomotif dalam menciptakan produk yang dapat mempengaruhi keputusan pembelian konsumen. Perilaku masyarakat yang membutuhkan dan menginginkan sepeda motor dengan merek, kualitas, harga serta dengan desain baru yang ditawarkan pada tingkat harga yang kompetitif merupakan potensi yang harus diperhatikan produsen untuk mempengaruhi keputusan pembelian konsumen. Untuk maju dan berkembang dalam konsep pemasaran perusahaan harus mampu memahami kebutuhan dan keinginan konsumen, dimana kepada merekalah nantinya produk tersebut akan dipasarkan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh faktor sosial, pribadi, dan psikologis terhadap keputusan pembelian sepeda motor Yamaha pada CV. Sun Berlian Motor Aek Nabara. Metode analisis data yang digunakan adalah Uji Realibilitas, Uji Validitas, Analisis Regresi Linear Berganda, Koefisien Determinasi (R2 ), uji F dan uji t. Dari hasil analisis diperoleh persamaan regresi bahwa : Y = 2,414 + 0,660X1 + 0,340X2 + 0,166X3 + e Semua variabel faktor sosial, pribadi, dan psikologis berpengaruh terhadap keputusan pembelian sepeda motor Yamaha dan nilainya positif. Variabel yang lebih dominan berpengaruh terhadap keputusan pembelian sepeda motor Yamaha adalah variabel faktor sosial, hal ini ditunjukkan oleh koefisien regresi yang lebih besar dibandingkan dengan koefisien, pribadi, dan psikologis. Koefisien determinasi (R2 ) = 0,597. Hal ini menunjukkan bahwa sebesar 57,3% keputusan pembelian konsumen dapat dijelaskan oleh variabel faktor sosial, pribadi, dan psikologis, sedangkan sisanya (100% - 57,3% = 42,7%) dijelaskan faktor-faktor lain yang tidak diteliti. Uji F diperoleh bahwa sosial, pribadi, dan psikologis secara simultan berpengaruh terhadap keputusan pembelian sepeda motor Yamaha. Hail Uji t dari tiap variabel diperoleh bahwa sosial, pribadi, dan psikologis secara parsial masing-masing berpengaruh terhadap variabel keputusan pembelian sepeda motor Yamaha.
PENGARUH EFEKTIVITAS PENEMPATAN KERJA DAN KARAKTERISTIK PEKERJAAN TERHADAP MOTIVASI BERPRESTASI SERTA DAMPAKNYA PADA KINERJA PEGAWAI DINAS PENDIDIKAN KABUPATEN LABUHANBATU Nasution, Ade Parlaungan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 2, No 2 (2015): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.752 KB) | DOI: 10.36987/ecobi.v2i2.708

Abstract

Dalam mencapai tujuan organisasi yang berkaitan dengan kinerja harus didukung oleh sumber daya manusia yang terampil dan handal, perlu adanya suatu perencanaan dalam menentukan pegawai yang akan mengisi posisi pekerjaan yang ada dalam organisasi. Tercapainya kinerja organisasi bergantung pada lingkungan kerja, efektivitas penempatan sumber daya manusia dan karakteristik pekerjaan pada posisi jabatan tersebut. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh langsung efektivitas penempatan kerja dan karakteristik pekerjaan terhadap kinerja pegawai. Untuk mengetahui dan menganalisis pengaruh langsung efektivitas penempatan kerja dan karakteristik pekerjaan terhadap lingkungan kerja. Untuk mengetahui dan menganalisis pengaruh tidak langsung efektivitas penempatan kerja dan karakteristik pekerjaan terhadap kinerja pegawai melalui variabel intervening lingkungan kerja. Populasi yang dimaksudkan pada penelitian ini pegawai Dinas Pendidikan Kabupaten Labuhanbatu sebanyak 40 responden dengan teknik pengambilan sampel menggunakan sampel jenuh. Teknik untuk mengumpulkan data primer antara lain observasi, wawancara dan penyebaran kuesioner. Teknik analisis data penelitian yaitu model analisis jalur dengan bantuan software SPSS dan AMOS. Hasil penelitian ini membuktikan bahwa efektivitas penempatan kerja dan karakteristik pekerjaan berpengaruh langsung terhadap lingkungan kerja, efektivitas penempatan kerja dan karakteristik pekerjaan secara tidak langsung berpengaruh terhadap kinerja pegawai dan terdapat pengaruh langsung antara efektivitas penempatan kerja dan karakteristik pekerjaan terhadap lingkungan kerja sebagai intervening serta pengaruh langsung terhadap kinerja pegawai.
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sarkum, Sumitro; Nasution, Ade Parlaungan; Ramadhan, Denny Ammari; Purwaningrum, Ajeng Handayani
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
The Influence of Leadership Style, Work Environment, and Compensation on Teacher Performance Efendi, Julham; Nasution, Ade Parlaungan; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3410

Abstract

Teacher performance plays a very important role in the advancement of education in Indonesia, if the teacher’s performance is bad, then it will not lead to the best learning outcomes. All instructors must be able to complete their tasks quickly and accurately both in management and teaching. High-class sizes, a lack of student focus and dedication, and an abundance of extracurricular activities mean that teachers’ attention is not only divided but also thinly spread. While rare, teacher absences and free time during courses can hinder learning. In addition, the early departure of teachers is a very demoralizing event, and there are positive aspects such as the principal’s management style, unpleasant working atmosphere, and unclear salary. Teacher effectiveness plays an important role in supporting education in Indonesia. The program objectives will also not be achieved optimally if the teacher's performance is below standard. This study aims to analyze the influence of the principal’s leadership style, work environment, and compensation on teacher performance. The type of research used is quantitative research. The results of this study conclude that the principal’s leadership affects teacher performance, the work environment influences teacher performance, and compensation also affects teacher performance.
The Influence of Organizational Communication and Job Stress on Job Satisfaction and Its Impact on Employee Performance at A Notary’s Office Abi Jumroh Harahap Rantauprapat Ananda, Chantika Febriyani; Nasution, Ade Parlaungan; Al Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3565

Abstract

Offices providing legal services, and non-court mediation institutions, legal drafting of legislation are the duties of the Notary and PPAT offices, one of the best services available in Rantauprapat is the Notary Office Abi Jumroh Harahap. Carrying a good name is one of the employees’ burdens so that the office’s image remains good in the eyes of the public. Demonstrating good service and getting good results ultimately also becomes a pressure for notaries and employees. The research samples taken were employees of the Notary Office Abi Jumroh Harahap Rantauprapat, namely 50 samples. Structural Equation Model (SEM) program analysis method via Smart PLS software. The research results show that organizational communication and satisfaction have a positive and significant impact on performance but work stress does not have a significant effect on organizational performance and communication, work stress and satisfaction together have an effect on performance.
Nias Marriage at Ehomo Village, Mazo Sub-District, South Nias District Analyzed through Indonesian Marriage Regulations Panjaitan, Bernat; Nasution, Ade Parlaungan; Siahaan, Nimrot
Interdisciplinary Social Studies Vol. 1 No. 4 (2022): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i4.72

Abstract

Background: The large number of marriage dowries that apply in nias tribal marriage customs becomes one of the considerations for nias people to hold a wedding therefore holding marriages in other areas (outside nias area), especially in urban areas, become one of the options for nias people to avoid the large cost of dowry that must be given by men to the female side. Mahar in Nias custom also contains issues of gender injustice. Aim: This article aimed to study the marriage status of those who get married in Ehomo Village and how it is viewed through Law No. 1 of 1974 concerning Marriage. Method: This type of research in the preparation of law is empirical legal research. Presearch law taken from the facts that exist in a society, legal entity or government body, so that the material isthen compiled systematically, studied then drawn conclusions in relation to the issues studied, namely regarding the marriage of indigenous Nias tribes reviewed from Law number 1 of 1974 on marriage in Ehomo Village Maze District of South Nias Regency. Findings: The magnitude of dowry in Nias especially in Tetegawa'ai Ehomo is driven by wedding events that every stage should be celebrated with a massive event. One stage can be up to several days, so for a marriage can take a week. To finance this event, it is not uncommon for men to think about it or take responsibility.
Co-Authors A Halim Abdul Rauf Ade Indah Sari Harahap Ahmad Yanizon Ajeng Handayani Purwaningrum Al Ihsan, Muhammad Ali Alwi Nasution Amalinda, Rica Amanda Dwi Putri Amin, Mhd Amin, Mhd. Ananda, Chantika Febriyani Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjali, Putri Arvandi, Fery Asiah Marpaung Ayu Soraya Siregar Aziddin Harahap AZIDDIN HARAHAP Azidin Harahap Badrul Ainy Dalimunthe Bayu Efendi Bhakti Helvi Rambe Budiman, Syahrul Burmansyah, Edy Chantika Febriyani Ananda Dahrul Aman Harahap Dalimunthe, Ummi Nurzannah Dani, Ayu Rama Daslan Simanjuntak Denny Ammari Ramadhan Denny Ammari Ramadhan Dinda Inggit Garnasih Doni Sahputra Dony Darma Sagita Edwin Agung Wibowo Edy Burmansyah Efendi, Julham Efendy, Risman Elida Florentina Sinaga Simanjorang Elviana Sagala Fani Pramaswari Fauziah Hanum Fauziah Hanum Fauziah Hanum Ferry Setiawan Firdaus Hamta, Firdaus Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Hansyah, Praida Hapipuddin Hapipuddin Harahap, Aziddin Harahap, Junaidi Mustapa Harahap, Sulaiman Juhdi Hasibuan, Muhammad Irwansyah Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Joni Kopter Julham Efendi Jumanto Jumanto, Jumanto Kusno Kusno Lahmuddin Lahmuddin Lubis, Junita Marihot, Marihot Martin Purba Masrizal Mayanti, Riska Meisa Fitri Nasution Mira Handayani Siregar Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ikhlash Muhammad Raja Siregar Muhammad Syahrul Ramadhan Muhammad Syaifullah, Muhammad Muhammad Yasir Arafat Pohan Mulya Rafika Muti’ah, Rahma Niki Amanda Deswita Novita Laila Adetia Ritonga Nur Aini Nurhamidah Nurhamidah Nurintan Asyiah Siregar Nurintan Asyiah Siregar Nurmiah Harahap Octaviani, Yesi Panjaitan, Bernat Peni Ramanda Ponco Bambang Mahargiono, Ponco Bambang Praida Hansyah Prayoga, Yudi Prayoga, Yudi Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Purwaningrum, Ajeng Handayani Raden Mohamad Herdian Bhakti Rafika, Mulya Rahmaniah Rahmaniah Ramadhan, Denny Ammari Ramdani Ramdani Ritonga, Mulkan Robert Pangihutan Siregar Ronal Watrianthos Rosmidah Hasibuan Rosmidah Hasibuan Rosnaini Nasution Roswita Oesman Safri, Hayanuddin Safri, Hayanuddin Siahaan, Nimrot Sianturi, Aprial Sihombing, Widya Fransiska Simon Haholongan Sidabukke Siregar, Robert Pangihutan Siregar, Zulkifli Musannip Efendi Siti Lam’ah Nasution Siti Lam’ah Nasution Sri Akhirun Nisa Suci Yulianingsih Sumitro Sarkum Sumitro Sumitro Sumitro Sumitro Syahputra, Rizki Syahputra, Rizki Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syarifuddin Nasution Ummi Batubara, Nur Syamsu Wahyu Azhar Ritonga Wizni Fadhillah Yona Melia Yoyok Soesatyo Yudi Prayoga Yudi Triyanto Yuniman Zebua Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar Zulkifli Musannip Efendi Siregar Zulpadli Zulpadli