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All Journal JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management Educational Guidance and Counseling Development Journal EKONOMIS : Journal of Economics and Business Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Minda Baharu Majalah Ilmiah UNIKOM Procuratio : Jurnal Ilmiah Manajemen AGROVITAL : Jurnal Ilmu Pertanian SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik Agrotechnology Research Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI BENING CIVITAS (JURNAL PEMBELAJARAN DAN ILMU CIVIC) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal EK dan BI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Daengku: Journal of Humanities and Social Sciences Innovation Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research IIJSE Social Sciences Insights Journal Advance Sustainable Science, Engineering and Technology (ASSET) AJCD JIMEK
Ade Parlaungan Nasution, Ade Parlaungan
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Business Paradigm through Brand Experience as A Business Concept (Case Study on J.CO Suzuya Mall Rantauprapat) Lahmuddin Lahmuddin; Ade Parlaungan Nasution; Nurintan Asyiah Siregar
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1664

Abstract

Many franchise businesses at this time became one of the pillars of economic growth in Indonesia. One of these franchise businesses is J.CO. The company owned by Jhonny Andrean was founded in 2003, and has spread throughout Indonesia and even to various countries. J.CO Donuts and Cafe occupies the fourth position in fast food brands in 2021, making J.CO one of the fast-food brands that is quite well known among Indonesians, especially in Labuhanbatu Regency. The purpose of this study is to determine the effect of user experience and brand experience at J. CO Donuts outlets on repurchase intention. CO Donuts outlets on repurchase interest experienced by consumers in Labuhanbatu Regency, and through this study want to know the marketing concept applied by J.CO so that it becomes a well-known fast food company in Indonesia, especially in Labuhanbatu Regency. This type of research is an associative type of research with the approach used is a quantitative approach. The population used in this study were consumers and customers of J.CO at Suzuya Mall Rantauprapat with a purposive random sampling sample. The results showed that user experience had an insignificant effect on repurchase interest, and brand experience had a positive and significant effect on repurchase interest in J.CO products at Suzuya Mall Rantauprapat.
Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sumitro Sarkum; Ade Parlaungan Nasution; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sumitro Sarkum; Ade Parlaungan Nasution; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
HUBUNGAN STRATEGI BISNIS FASTFOOD MELALUI DIRECT MARKETING STUDI KASUS CALIFORNIA FRIED CHICKEN SUZUYA MALL RANTAUPRAPAT Ummi Nurzannah Dalimunthe; Ade Parlaungan Nasution; Junita Lubis
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4117

Abstract

The application of direct marketing can generally increase sales of products and services to consumers because these activities will directly obtain a response or feedback from consumers. The purpose of this study is partially independent variables Product Quality (X1), Product Attributes (X2), Service (X3) and Differentiation (X4) affect the dependent variable Direct Marketing (Y). The research design relevant to this research emphasizes descriptive research collaboration with a quantitative approach. The population and sample are customers who visit California Fried Chicken (CFC) Suzuya Mall Rantauprapat in the January-February 2023 period. The method of determining the population and sample generally uses Maximum Likehood Estimation (MLE), the number of samples in the survey ranges from 100-200 samples estimated based on the number of variable indicators as a whole 5 x 20 (indicators), so the sample set is 250 samples. The sampling technique uses purposive sampling (ie whoever the respondent is who kebutulan meets with the researcher at the California Fried Chicken (CFC) Suzuya Mall Rantauprapat). The scale technique used by the author chooses a Likert scale. As for data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. From the results of the study it can be concluded that the variables of product quality (X1) and service (X3) have no significant effect on direct marketing and product attributes (X2) and differentiation (X4) have a significant effect on direct marketing. In addition, the findings of the research direct marketing variable has a good role as the dependent variable
MENUMBUHKAN SEMANGAT BERWIRAUSAHA MELALUI PENDAMPINGAN TERHADAP UKM PADA PERCETAKAN PERCETAKAN USAHA BUNDA RANTAUPRAPAT Rosnaini Nasution; Ade Parlaungan Nasution; Sumitro Sumitro; Zulkifli Musannip Efendi Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.15729

Abstract

UMKM memiliki peran penting bagi perekonomian Indonesia karena dipercaya memiliki ketahanan ekonomi yang tinggi sehingga dapat menjadi penopang bagi stabilitas sistem keuangan dan perekonomian. Para pelaku UMKM harunya memiliki semangat berwirausaha yang tinggi karena dengan berwirausaha dapat menciptakan kemandirian finansial dan tidak tergantung terhadap suatu perusahaan, tentu hal ini sangat memberikan solusi untuk mengurangi pengangguran. Untuk itu seorang pelaku UMKM atau Wirausahawan dituntut untuk memiliki semangat berwirausaha yang tinggi, agar mendorong kreatifitas dalam menjalankan dan mengembangkan usaha. Kreatifitas dalam berwirausaha dapat diperoleh seorang pelaku UMKM dengan mengikuti training, pelatihan yang dilaksanakan baik pemerintah maupun swasta dan dengan memperkaya pengetahuan melalui literatur. Namun sayangnya terkadang para pelaku UMKM merasa enggan untuk mengikuti pelatiahan. Oleh karena itu dilaksanakan Pengabdian Kepada Masyarakat dengan metode pendampingan terhadap UMKM Percetakan Usaha Bunda.
TINGKAT MOTIVASI DAN PERILAKU MASYARAKAT PESISIR DALAM BERBELANJA ONLINE SHOP MELALUI PEMBELIAN IMPULSIF Asiah Marpaung; Ade Parlaungan Nasution; Fauziah Hanum
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 1 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i1.772

Abstract

Pertumbuhan dan perkembangan e-commerce di Indonesia sangat pesat begitu pula dengan pertumbuhan internet. Perubahan pola hidup masyarakat untuk beralih berbelanja online dalam pembelian implusif yang memiliki kecenderungan konsumtif dalam berbelanja. Penelitian ini dilakukan untuk mengetahui pengaruh tingkat motivasi dan prilaku belanja online terhadap pembelian impulsif. Jenis penelitian ini yaitu penelitian kuantitatif yang menjelaskan hubungan kausal antar variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 100 responden dengan ketentuan pernah berbelanja menggunakan aplikasi online shop. Analisis data menggunakan Partical Least Square (PLS) dan dibantu oleh software SmartPLS 4.0. Berdasarkan dari hasil pengujian terhadap hipotesis dalam penelitian ini dapat disimpulkan bahwa (1) variabel motivasi konsumen memiliki pengaruh yang positif dan signifikan terhadap pembelian impulsif, (2) variabel prilaku masyarakat memiliki pengaruh yang positif dan signifikan terhadap pembelian impulsif, dan (3) variabel motivasi konsumen dan prilaku masyarakat memiliki pengaruh yang positif dan signifikan terhadap pembelian impulsif pada masayarakat pesisir Kabupaten Labuhanbatu.
The Influence of Job Satisfaction on Organizational Commitment Hapipuddin Hapipuddin; Zulkifli Musannip Efendi Siregar; Ade Parlaungan Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): Vol. 3 No. 5 (2023): October | International Journal of Business, Technology an
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.292

Abstract

This research aims to determine the effect of job satisfaction on work commitment. The research method was quantitative research. The sample in this research was 30 teachers. The data was processed using SMART PLS analysis techniques. The research results show that there is an influence between job satisfaction and teacher work commitment. This means that increasing teacher job satisfaction will increase teacher commitment to work. Researchers provide suggestions to further increase teacher work commitment by increasing teacher satisfaction in carrying out their duties. Keywords: Job Satisfaction, Organizational Commitment
Effect Product Quality, Service Quality and Price on Consumer Purchasing Decisions of the Padang Ampera Uni Restaurant in Pinang City Alwi Nasution; Ade Parlaungan Nasution; Meisa Fitri Nasution
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1143

Abstract

This study aims to determine the effect of product quality, service quality and price on consumer purchasing decisions at Padang Ampera Uni Restaurant in Pinang City. Data collection was carried out by distributing questionnaires and distributing them to 100 research samples, namely uni ampere consumers. Data analysis in this study used the help of smart pls 3. Data testing techniques were carried out in partial and simultaneous testing. The results of the analysis show that overall the independent variables have a positive and significant influence on the dependent variable. This can be seen from the value of all t counts that have a higher value than t table with a significant value below 0.05. Overall, the final result of the study is that the independent variables gives an effect of 0.573 or 57.30% and the rest is influenced by other supporting factors.
The Influence of Leadership Style, Work Environment, and Compensation on Teacher Performance Julham Efendi; Ade Parlaungan Nasution; Aziddin Harahap
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economic: July, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3410

Abstract

Teacher performance plays a very important role in the advancement of education in Indonesia, if the teacher’s performance is bad, then it will not lead to the best learning outcomes. All instructors must be able to complete their tasks quickly and accurately both in management and teaching. High-class sizes, a lack of student focus and dedication, and an abundance of extracurricular activities mean that teachers’ attention is not only divided but also thinly spread. While rare, teacher absences and free time during courses can hinder learning. In addition, the early departure of teachers is a very demoralizing event, and there are positive aspects such as the principal’s management style, unpleasant working atmosphere, and unclear salary. Teacher effectiveness plays an important role in supporting education in Indonesia. The program objectives will also not be achieved optimally if the teacher's performance is below standard. This study aims to analyze the influence of the principal’s leadership style, work environment, and compensation on teacher performance. The type of research used is quantitative research. The results of this study conclude that the principal’s leadership affects teacher performance, the work environment influences teacher performance, and compensation also affects teacher performance.
Co-Authors A Halim Abdul Rauf Ade Indah Sari Harahap Ahmad Yanizon Ajeng Handayani Purwaningrum Al Ihsan, Muhammad Ali Alwi Nasution Amalinda, Rica Amin, Mhd Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjali, Putri Aprial Sianturi Asiah Marpaung Ayu Soraya Siregar Aziddin Harahap AZIDDIN HARAHAP Azidin Harahap Badrul Ainy Dalimunthe Bayu Efendi Bernat Panjaitan Bhakti Helvi Rambe Budiman, Syahrul Chantika Febriyani Ananda Dahrul Aman Harahap Dani, Ayu Rama Daslan Simanjuntak Denny Ammari Ramadhan Denny Ammari Ramadhan Dewi Wahyuni Dinda Inggit Garnasih Doni Sahputra Dony Darma Sagita Edwin Agung Wibowo Edy Burmansyah Efendy, Risman Elida Florentina Sinaga Simanjorang Elviana Sagala Fani Pramaswari Fauziah Hanum Fauziah Hanum Fauziah Hanum Ferry Setiawan Fery Arvandi Firdaus Hamta, Firdaus Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Hapipuddin Hapipuddin Harahap, Junaidi Mustapa Harahap, Sulaiman Juhdi Hasibuan, Muhammad Irwansyah Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Joni Kopter Julham Efendi Jumanto Jumanto, Jumanto Junita Lubis Kusno Kusno Lahmuddin Lahmuddin Marihot, Marihot Martin Purba Masrizal Mayanti, Riska Meisa Fitri Nasution Mhd. Amin Mira Handayani Siregar Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ikhlash Muhammad Irwansyah Hasibuan, Ira Triyana Dewi, Muhammad Raja Siregar Muhammad Syahrul Ramadhan Muhammad Syaifullah, Muhammad Muhammad Yasir Arafat Pohan Mulya Rafika Muti’ah, Rahma Niki Amanda Deswita Nimrot Siahaan Novita Laila Adetia Ritonga Nur Aini Nurhamidah Nurhamidah Nurintan Asyiah Siregar Nurintan Asyiah Siregar Nurmiah Harahap Octaviani, Yesi Peni Ramanda Ponco Bambang Mahargiono, Ponco Bambang Praida Hansyah Prayoga, Yudi Prayoga, Yudi Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Purwaningrum, Ajeng Handayani Rafika, Mulya Rahmaniah Rahmaniah Ramdani Ramdani Ritonga, Mulkan Robert Pangihutan Siregar Ronal Watrianthos Rosmidah Hasibuan Rosmidah Hasibuan Rosnaini Nasution Roswita Oesman Safri, Hayanuddin Safri, Hayanuddin Sambodo, Irba’ Muhlas Sihombing, Widya Fransiska Simon Haholongan Sidabukke Siregar, Robert Pangihutan Siregar, Zulkifli Musannip Efendi Siti Lam’ah Nasution Siti Lam’ah Nasution Sri Akhirun Nisa Suci Yulianingsih Sumitro Sarkum Sumitro Sarkum Sumitro Sumitro Sumitro Sumitro Syahputra, Rizki Syahputra, Rizki Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syarifuddin Nasution Ummi Batubara, Nur Syamsu Ummi Nurzannah Dalimunthe Wahyu Azhar Ritonga Wizni Fadhillah Yona Melia Yoyok Soesatyo Yudi Prayoga Yudi Triyanto Yuniman Zebua Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar Zulkifli Musannip Efendi Siregar Zulpadli Zulpadli