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Journal : Help: Journal of Community Service

Empowering Glamping Entrepreneurs through Financial and Marketing Training at Agro Puncak Bukit Lestari Tabanan Adinegara, Gusti Ngurah Joko; Komalasari, Yeyen; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Junaedi, I Wayan Ruspendi; Nainggolan, Gilbert
Help: Journal of Community Service Vol. 2 No. 2 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i2.204

Abstract

Business sustainability requires not only the provision of products and facilities but also effective marketing activities and structured financial management. However, problem identification revealed that marketing practices in the glamping business remain conventional, relying solely on existing customers without targeting specific markets, while financial reporting is still unstructured. This community service program was conducted in three stages: preparation, implementation, and evaluation. The activities included training and mentoring on financial management, financial report preparation, and marketing strategies for glamping managers. The training improved participants’ ability to prepare financial reports, starting from recording transactions to producing structured financial statements. In addition, participants gained a better understanding of marketing program strategies, particularly in identifying and managing target markets. Evaluation results indicated an 89% increase in participants’ understanding of both financial management and marketing practices. The program contributed significantly to enhancing the managerial capacity of glamping businesses, particularly in marketing and financial management. These improvements are expected to support long-term business performance and sustainability.
Co-Authors A A A Putri Permatasari AMANDA S, E. S. Ghea Antara, I Ketut Ady Merta Arsana, I Nyoman Eri Artawan, I.K Aryawan, I Putu Agus Budi Santoso, R Tri Priyono Christimulia Purnama Trimurti Christimulia Purnama Trimurti Christina Rosalia Sulestiyorini Christina Rosalia Sulestiyorini Dewa Putu Oka Prasiasa DEWI, Dewa Ayu Dwi Sukma Dewi, I Gusti Ayu Fitri Puspita Dewi, Kadek Christina Oktavia Dewi Dewi, Ni Made Rai Kristiana Dewi, Putu Indah Astri Efriliana, Ni Putu Dian Eka Putri Suryantari Eko Sulistyo Gilbert Nainggolan GN Joko Adinegara Gusti Ngurah Joko Adi Negara Handayani, Ni Putu Lely I Gde Ary Wirajaya I Gede Dharma Putra I Gede Dharma Putra, I Gede Dharma I Gede Ngurah Wira Pratama I Gede Victor H. Hampatra I Gusti Bagus Rai Utama I Ketut Ady Merta Antara I Ketut Sirna I Made Mika Priyadi I Nyoman Tingkes I Putu Darmawijaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Junaedi IWK Teja Sukmana Joko Adinegara, Gusti Ngurah Joko Adinegara, I Gusti Ngurah Kadek Dwi Merlina Yani Kadek Fransiska Kharisma Kadek Fransiska Kharisma Oktarina Kadek Fransiska Kharisma Oktarina Kadek Lina Mariani Krismawintari, N.P.D. Lestari, Ni Kadek Dewi Maya MANURUNG, Verasea Marhaendra, Tjokorda Bagus Putra Maria Antonia Jehanu Maria Meiatrix Ratna Sari MARIANI, Kadek Lina Marina, Ida Ayu Putu Anandita Martini, Ni Ketut MARTINIASIH, Putu Mas Nainggolan, Gilbert Nanut, Senita Negara, Gusti Ngurah Joko Adi Ngurah Indra Kusuma Ni Kadek Ari Separsini Ni Kadek Ayu Asri Azhari Ni Kadek Dwi Julianingsih Ni Kadek Theressa Putri Ni Ketut Martini Ni Luh Putu Ari Santi Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Rai Kristiana Dewi Ni Putu Eka Wulandari Ni Putu Nova Sovyanti Ogi, Igenasius Prakasa, Made Bagus Pratama, I Gede Ngurah Wira Purnama Trimurti, Christimulia PUTRI, Ni Kadek Theressa Putu Ayu Windayanti Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih Putu Michael Uryana R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso R. Tri Priyono Budi Santoso Rai Gina Artaningrum SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi SANTOSO, Raden Tri Priyono Budi Sirna, Ketut Sukaeni, Ni Putu Ayu Sukmawati, Mia Dana Tjokorda Bagus Putra Marhaendra Trimurti, Christimulia P. Tude Jahoses Verasea Manurung Widari, Dewa Ayu Diyah Sri Wijaya, I Kadek Dwi Guna Windayanti, Putu Ayu Wirnawan, I Wayan Agus