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All Journal Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Artificial Intelligence and Digital Business Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Pelita : Jurnal Penelitian, Terapan dan Aplikatif Jurnal Ilmiah Pariwisata
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Ongoing Esports Gameplay Intentions Pada Gamer Amatir Generasi Y Arsy, Akhmad; Arafah, Willy
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12297

Abstract

This research aims to: (1) Analyze the positive influence of Facilitating Conditions on Ongoing eSport gameplay intentions. (2) Analyze the positive influence of Hedonic Motivation on Ongoing eSport gameplay intentions. (3) Analyzing the positive influence of Effort Expentancy on Ongoing eSport gameplay intentions. (4) Analyzing the positive influence of Social Influence on Ongoing eSport gameplay intentions. (5) Analyzing the positive influence of Price Value on Ongoing eSport gameplay intentions. (6) Analyzing the positive influence of Habit on Ongoing eSport gameplay intentions. This research uses hypothesis testing which consists of 6 variables, namely facilitating conditions, hedonic motivation, effort expenditure, social influence, price-value, and habit. From the research results, it can be concluded that ongoing esports gameplay intentions have several variables that have a significant influence on generation Y amateur gamers. Several variables such as facilitating conditions and habits. Meanwhile, for variables that do not have a significant effect, there are variables such as hedonic motivation, effort expectancy, social influence, and price-value.
Muslim Consumers' Preferences on Interest in Buying Halal Food and Beverage Products with moderating variables of gender and education in DKI Jakarta Basri, Yuswar Zainul; Arafah, Willy; Firdayetti
APTISI Transactions on Management (ATM) Vol 7 No 2 (2023): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i2.1817

Abstract

The purpose of this study was to analyze the preferences of Muslim consumers towards buying interest in Halal Food and Beverage Products in DKI Jakarta. The independent variables are Price, Islamic Brand, Product Knowledge and Religious Knowledge with the dependent variable being Product Halal Intention with the variable gender and education moeration.  Methodology used is quantitative with SEM AMOS analysis tool, the population is DKI Jakarta society, with 225 respondents aged 17 years and over who are Muslims as consumers of halal food and beverages as the sample. with the intent of the research. The results of the study directly have two variables that affect the halal intention of the product (product knowledge and religious knowledge on the halal intention of the product) and the second variable has no effect on the halal intention of the product (price and Islamic brand on the halal intention of the product). If using the moderating variables of gender and education, the four independent variables (price, Islamic brand, product knowledge and religious knowledge) have an effect on product halal intentions. The theoretical conclusion is that only 2 out of 4 variables congruent with the theory and the two are not congruent with the theory Administrative influences are applied based on consumer preferences as follows: Religious knowledge of prices, Islamic brands, product knowledge and  halal products Intent when there are modulating variables.
Determinant of Interest in Paying Zakat with Age as a Moderating Variable (Study on Minang Society) Basri, Yuswar Zainul; Arafah, Willy; Harmaini
APTISI Transactions on Management (ATM) Vol 7 No 2 (2023): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i2.1821

Abstract

This study wants to test whether there is an influence between Zakat Knowledge, Religiosity, Culture, Subjective Norms, and Income on Muzaki Minang's zakat interest in paying zakat, with age as a moderating variable. The purpose of this study will be to analyze and describe the effect of Muzaki Minang's interest in tithing by using a theoretical model. The data collection technique used a questionnaire and sampling was done by purposive sampling with a total of 320 respondents. The population in this study is the Muzaki Minang population who live in West Sumatra and outside West Sumatra. The data analysis technique used is descriptive statistical analysis. The results of this study are the knowledge of zakat and culture variables do not affect Muzaki's interest in zakat. While the interest in paying zakat which has a significant and positive effect is religiosity, subjective norms, and income. There is a moderate relationship between income and age with interest in paying zakat. The dominant age factor is early adulthood (20-40 years) compared to old age (>40 years). The findings of this study are helpful input for the leaders of the indigenous people of West Sumatra in strengthening the understanding of the younger generation about Minang customs. With the increasing understanding of adat for the Minang community, they are interested in paying zakat themselves and using zakat as a tool to improve people's welfare.
The Interplay Between Environmental Strategy and Green Human Resource Management on Environmental Outcomes Mediated by Ocbe ASRUNPUTRI, Aisyah Pia; ANGGIANI, Sarfilianty; ARAFAH, Willy
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.1017

Abstract

Universities, as esteemed higher education institutions, are increasingly recognizing their responsibility to address environmental issues and prioritize environmental conservation. This is demonstrated by the establishment of the UI GreenMetric World University Ranking by the University of Indonesia, which serves as a clear indication of the university's commitment to environmental sustainability. The objective of this study is to investigate the mutually beneficial connection between environmental strategy and green human resource management (GHRM) in terms of their impact on environmental outcomes, which is mediated by organizational citizenship behavior toward the environment (OCBE). The study will focus on 5 private universities situated in the Jakarta region. The findings demonstrated a correlation between green stewardship initiatives, which encompass both environmental strategy and green human resource management, and environmental outcomes. The direct correlation between OCBE and environmental outcomes also yields positive results. Nevertheless, the OCBE did not play a mediating role in the connection between green stewardship initiatives and environmental outcomes.
Pengaruh Faktor Pribadi Terhadap Purchase Intention Green Products Halim, Viona; Ramadhan, Rafky; Arafah, Willy
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 16 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13766278

Abstract

Dalam beberapa tahun ini, permasalahan lingkungan di Indonesia semakin kompleks. Salah satu faktornya adalah perkembangan industri di Indonesia tidak diikuti dengan gerakan yang ramah lingkungan. Hal ini menjadi sebuah masalah bagi masyarakat, sehingga menjadi pertimbangan jangka panjang dalam pembelian produk. Dengan permasalahan tersebut, beberapa perusahaan dengan menciptakannya produk yang ramah lingkungan atau green product. Namun, tingkat pembelian green product cenderung masih sedikit. Tujuan penelitian ini untuk mengetahui pengaruh attitude, subjective norms, perceived behavioural control, environmental concern dan convenience terhadap purchase intention green products. Jenis penelitian ini merupakan explanatory research dengan jumlah sampel sebanyak 210 responden yang didapatkan melalui kuesioner yang disebar di Google Form dengan teknik non-probability sampling jenis purposive sampling. Metode analisis data menggunakan analisis kasual, analisis regresi sederhana serta structural equation modeling (SEM).
Pengaruh E-Trust, E-Satisfaction dan Perceived Value terhadap Repurchase Intention pada Konsumen E-Commerce B2C Coffee Shop Kristin, Nadila Ivanka; Arafah, Willy
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.848

Abstract

This study shows that e-trust, e-satisfaction, and perceived value significantly influence repurchase intention among B2C e-commerce coffee shop consumers. These findings underscore the importance of considering aspects of trust, satisfaction, and perceived value in the context of online shopping. With the positive relationship between these variables and repurchase intention, business managers can enhance their marketing strategies and services to increase customer loyalty. Additionally, this research highlights the crucial role of prior online experience as a moderator in the relationship between e-trust, e-satisfaction, perceived value, and repurchase intention. This indicates that previous online shopping experiences affect the extent to which these factors interact and impact consumers' decisions to repurchase. Therefore, business managers need to consider consumers' prior online experiences when designing effective marketing strategies. The results of this study are as follows: E-Trust positively influences Repurchase Intention, E-Satisfaction positively influences Repurchase Intention, Perceived value positively influences Repurchase Intention, E-Trust does not positively influence Repurchase Intention when moderated by Prior Online Experience, E-Satisfaction positively influences Repurchase Intention when moderated by Prior Online Experience, Perceived value does not positively influence Repurchase Intention when moderated by Prior Online Experience.
Pengaruh Perilaku Etis Penjual terhadap Loyalitas Pelanggan, Kepuasan, dan Kepercayaan dalam Industri Pakaian Soepartono, Sekar Ayu Putri; Arafah, Willy
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.859

Abstract

This study examines the relationship between ethical sales behavior, customer satisfaction, and customer loyalty. Utilizing a conceptual model developed based on CRM and ECSI theories, the research shows that ethical sales behavior has a positive impact on customer satisfaction and loyalty. Additionally, customer satisfaction is proven to have a positive effect on customer loyalty. Customer trust is identified as a variable that influences loyalty and positively impacts customer satisfaction. The results of this study affirm that ethical sales behavior contributes to customer loyalty through customer satisfaction and trust. These findings provide important practical implications for organizations to enhance customer loyalty by improving ethical sales behavior and meeting customer needs.
PENGARUH ETIKA MEREK DAN PRIVASI TERHADAP SIKAP DAN NIAT BELI PADA IKLAN RETARGETING DI E-COMMERCE Dara, Nada Jauza Adinda; Arafah, Willy
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.7110

Abstract

Kemajuan teknologi digital telah mendorong perusahaan untuk mengadopsi strategi periklanan retargeting dalam platform e-commerce guna meningkatkan konversi pembelian. Meskipun strategi ini dinilai efektif, implementasinya kerap menimbulkan permasalahan etis dan kekhawatiran terhadap privasi konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ethics dan Privacy Concern, serta perceived benefit dari Ad Effectiveness dan Ad Relevance terhadap Attitude Toward Retargeting Online Advertising dan implikasinya terhadap Purchase Intention, dengan menggunakan pendekatan Social Exchange Theory (SET). Penelitian ini dilakukan secara kuantitatif dan dianalisis menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS. Data diperoleh melalui penyebaran kuesioner daring kepada 154 responden Generasi Z di wilayah Jabodetabek yang aktif menggunakan e-commerce. Hasil penelitian menunjukkan bahwa Brand Ethics, Ad Effectiveness, dan Ad Relevance berpengaruh positif signifikan terhadap Attitude Toward Retargeting Online Advertising, sedangkan Privacy Concern tidak menunjukkan pengaruh yang signifikan. Selain itu, Attitude Toward Retargeting Online Advertising terbukti berpengaruh positif terhadap Purchase Intention. Temuan ini menekankan pentingnya perancangan strategi periklanan digital yang tidak hanya efektif secara teknis, tetapi juga memenuhi prinsip etika serta menghargai privasi konsumen.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS MEREK MELALUI KONEKSI MEREK DIRI, EKUITAS MEREK, DAN KEPERCAYAAN MEREK Velix, Ion; Arafah, Willy
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6912

Abstract

 Penelitian ini mengkaji pengaruh Social Media Marketing Activities (SMMA) terhadap Loyalitas Merek dengan mempertimbangkan peran mediasi dari Koneksi Merek Diri, Ekuitas Merek, dan Kepercayaan Merek. Dalam era digital, media sosial telah menjadi sarana utama interaksi merek yang memungkinkan perusahaan membangun hubungan yang lebih mendalam dengan konsumen. Dengan pendekatan kuantitatif, data dikumpulkan melalui penyebaran kuesioner daring kepada 137 pengguna aktif media sosial di Indonesia. Analisis dilakukan menggunakan Covariance-Based Structural Equation Modeling (CB-SEM) dengan bantuan software AMOS. Hasil penelitian menunjukkan bahwa SMMA berpengaruh signifikan terhadap Koneksi Merek Diri, Ekuitas Merek, dan Kepercayaan Merek yang selanjutnya berdampak pada Loyalitas Merek. Temuan menunjukkan bahwa terdapat beberapa jalur kombinasi variabel yang dapat mengarah pada loyalitas merek tinggi, menegaskan bahwa loyalitas tidak terbentuk dari satu faktor dominan, melainkan dari interaksi berbagai unsur psikologis dan strategi pemasaran. Penelitian ini memberikan kontribusi teoritis terhadap pemahaman perilaku konsumen digital serta implikasi praktis bagi pemasar dalam merancang strategi media sosial yang efektif untuk membentuk loyalitas.
Pengaruh Brand Awareness dan Brand Image Terhadap Purchase Decision Pada Konsumen Texas Chicken Indonesia Djamin, Rofialdi Ramadhan; Arafah, Willy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5030

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand image terhadap purchase decision pada konsumen Texas Chicken Indonesia di tengah persaingan industri restoran cepat saji yang semakin ketat. Persaingan yang tinggi mendorong perusahaan untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kekuatan merek dalam membentuk persepsi dan purchase decision konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori untuk menjelaskan hubungan kausal antarvariabel yang diteliti. Data penelitian dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Texas Chicken Indonesia, dengan teknik pengambilan sampel menggunakan purposive sampling sesuai dengan kriteria yang telah ditentukan. Instrumen penelitian diukur menggunakan skala Likert lima poin. Analisis data dilakukan melalui analisis deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linear berganda. Seluruh proses pengolahan dan analisis data dilakukan dengan bantuan perangkat lunak SPSS versi 29 untuk menguji pengaruh parsial dan simultan antarvariabel. Hasil penelitian menunjukkan bahwa secara parsial brand awareness berpengaruh positif dan signifikan terhadap purchase decision, demikian pula brand image yang terbukti berpengaruh positif dan signifikan terhadap purchase decision. Selain itu, hasil pengujian simultan menunjukkan bahwa brand awareness dan brand image secara bersama-sama memiliki pengaruh yang signifikan terhadap purchase decision.
Co-Authors Ade Maharini Adiandari Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Anom, Rahmat Indra Pratama Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Aulia, Syakira Nurul Aulya, Audya Silvy Ayu Wahyuningputri, Rode Azhari, Dita Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Candra Hidayat Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dewantara, Yudhiet Fajar Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Djamin, Rofialdi Ramadhan Doktoralina, Caturida Meiwanto ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fazriansyah, Ryan Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Hargiani, Fransisca Xaveria Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Istianingsih Istianingsih, Istianingsih Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Levyta, Farah Lucky Nugroho Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nova Putra, Aditya Nur, Aji Mohammad Fadrian Nurbaeti Nurbaeti Oliviana, Reva Vebria Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Purwanti Dyah Pramanik, Purwanti Dyah Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Syaharani, Puteri Taqiyyuddin, Muhammad Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G Zahroh, Dinatul