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All Journal Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BUDGETING : Journal of Business, Management and Accounting Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Social Service and Research Journal of Islamic Economics and Social Science (JIESS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi Trisakti Jurnal Manajemen dan Kewirausahaan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Comprehensive Science JURNAL ABDIKARYASAKTI Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Multidisiplin Indonesia Pelita : Jurnal Penelitian, Terapan dan Aplikatif Jurnal Ilmiah Pariwisata
Willy Arafah, Willy
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Dewantara, Yudhiet Fajar; Pramanik, Purwanti Dyah; Anom, Rahmat Indra Pratama; Arafah, Willy; Ingkadijaya, Rahmat
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

Abstract

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors
Symbolic Literacy and Sharia Pseudo-Inclusion: A Paradoxical Analysis and TSR-Maqasid Strategy in Indonesia Istianingsih, Istianingsih; Adiandari, Ade Maharini; Arafah, Willy; Doktoralina, Caturida Meiwanto; Nugroho, Lucky
Pelita : Jurnal Penelitian, Terapan dan Aplikatif Vol. 2 No. 2 (2025): Pelita Journal June 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/pelita.v2i2.180

Abstract

This research is motivated by the phenomenon of a significant gap between the literacy index and Islamic financial inclusion in Indonesia, as well as the fraud case of PT Dana Sharia Indonesia (DSI) in 2026 which reveals the practice of "pseudo-inclusion". This study aims to identify the determinants of literacy and formulate an integrative strategy to overcome this paradox through the framework  of Tawhid String Relationship (TSR) and Maqasid Syariah. The method used is descriptive qualitative with a literature study approach using data from the 2025 National Survey of Financial Literacy and Inclusion (SNLIK) and the Indonesia Sharia Economic Outlook (ISEO) 2024 report. The results of the study show that literacy is still "symbolic", where people know the term sharia but do not understand the risks of contracts, thus triggering financial vulnerability. The solution strategy includes contract-based education synergy, algorithmic ethics audits in financial technology, and regulatory strengthening. The implications of the study emphasize the need to transform education from cognitive to applicative to protect property (Hifz al-Mal) and reason (Hifz al-Aql). The novelty of this research lies in an in-depth analysis of the 2026 DSI default case and the use of the latest SNLIK 2025 data.
THE INFLUENCE OF LIVE-STREAMING MARKETING TYPES ON THE BUYING INTEREST OF GENERAL Z CONSUMERS IN BUYING CLOTHES Setiadi, Rafka Islaudyn Putra; Arafah, Willy
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76566

Abstract

Abstract: Advances in digital technology have driven the emergence of innovative marketing strategies, one of which is live-streaming marketing, which is now widely adopted in the fashion industry. This research explores howProfessional Live-streaming MarketingAndEntertainment Live-streaming Marketinginfluence Gen Z's desire to purchase fashion products. This study also examines whetherSocial Influence Mechanismplays a role in this relationship. Data was collected from 122 Gen Z individuals (18-26 years old) in Greater Jakarta who watchedlive-streaming fashion, with analysis conducted using SEM. The findings show that both types of live streaming positively influence Purchase Intention. Most importantly,Social Influence Mechanismwas found to be a key mediator. This implies that fashion brands should combine useful information with engaging content and encourage interaction to increase Gen Z purchases.Keywords: Live Streaming Marketing, Social Influence Mechanism, Purchase Intention, Gen Z
THE CONVERGENCE OF ARTIFICIAL INTELLIGENCE, BAYESIAN LEARNING, AND SHARIA PRINCIPLES: A SYSTEMATIC REVIEW OF ISLAMIC FINANCIAL ANALYTICS ANDENTREPRENEURIAL INNOVATION Sidik, Heru Muara; Santosa, Wahyuningsih; Arafah, Willy; Usman, Bachtiar; Gunawan, Indra; Mulyadi, Mulyadi; Khan, Muhammad Dawud Arif
Jurnal Manajemen dan Kewirausahaan Vol. 28 No. 1 (2026): MARCH 2026
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.28.1.49-64

Abstract

This study systematically reviews the convergence of Artificial Intelligence (AI), Bayesian learning, and Sharia principles within the domain of Islamic financial analytics and entrepreneurial innovation. Using the PRISMA protocol, 523 records were initially identified from Scopus and Web of Science databases, resulting in 68 studies that met the inclusion criteria. The review applies the PICOS framework to guide the research questions, focusing on AI applications, methodological integration, and the ethical alignment of Bayesian inference with Sharia law. The findings reveal that while AI has been increasingly applied to enhance financial inclusion, risk assessment, compliance automation, and operational efficiency in Islamic finance, Bayesian learning methods remain underutilized. Most existing research focuses on general AI models, such as machine learning and predictive analytics, but lacks probabilistic frameworks that reflect Sharia's ethical treatment of uncertainty (gharar) and speculation (maysir). Furthermore, the literature shows limited integration of maqasid al-Shariah (objectives of Islamic law) as performance indicators, insufficient comparative studies with conventional finance, and fragmented methodological coherence. This review highlights the need for the development of Bayesian-Sharia alignment frameworks and adaptive governance models that integrate ethical transparency with analytical rigor. Future research directions include AI ethics grounded in Islamic epistemology, AI-assisted issuance of fatwas, probabilistic compliance modeling, and the establishment of unified regulatory standards for intelligent Islamic finance systems. The study concludes that harmonizing technological innovation with spiritual accountability can position Islamic finance as a model for sustainable, transparent, and ethically driven global financial development.
An Integrated Strategic Policy-Based Approach to Circular Economy, Corporate Risk Management, and Innovation Capability for Enhancing Sustainable Firm Performance at PT PLN (Persero) Siregar, Willy Novananda; Arafah, Willy
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i2.2128

Abstract

The development of electric vehicles (EV) in Indonesia presents economic opportunities as well as environmental challenges, particularly regarding the management of used electric vehicle battery waste. In this context, the implementation of circular economy becomes an important strategy for creating sustainable value through waste reduction, material recovery, and battery life cycle extension. However, the success of this approach is also influenced by the effectiveness of corporate risk management in anticipating regulatory, technological, and environmental risks arising from energy transformation. On the other hand, innovation capability is needed to drive efficiency and develop new business models capable of improving the competitiveness and profitability of companies. This study aims to integrate these three concepts with strategic policy as a mediating variable that ensures strategic alignment in achieving corporate performance objectives. The method used is an integrative literature review that examines literature from various disciplines to develop a conceptual model regarding the relationship between circular economy, corporate risk management, innovation capability, strategic policy, and sustainable firm performance. The results of the review indicate that circular economy, corporate risk management, and innovation capability have strong potential in driving improvements in firm performance, but their maximum contribution can only be realized through the support of adaptive and visionary strategic policies, particularly in large-scale organizations such as the state-owned enterprise PT PLN (Persero). Thus, this study provides a theoretical contribution in the development of a new conceptual framework as well as a strategic approach for strengthening the electric vehicle ecosystem and circular economy in Indonesia.
Strategic Changes in Defense Diplomacy and Organizational Performance from the Perspective of Innovation and Sustainable Synergy Barata, Muchamad Andi; Arafah, Willy
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i2.2136

Abstract

The increasingly complex global security environment demands that nations continuously adapt their defense strategies. In this context, defense diplomacy is no longer understood merely as a ceremonial activity, but as a strategic instrument that plays an important role in perception management, conflict prevention, and strengthening a nation’s strategic position. However, the effectiveness of defense diplomacy is largely determined by the performance of the organizations that carry it out, particularly in facing demands for strategic change, innovation, and sustainability synergy. This study aims to analyze strategic change in defense diplomacy and its implications for organizational performance from the perspective of innovation and sustainability synergy. The study uses a qualitative approach with a literature review method of relevant journal articles, academic books, and international institutional reports. Analysis was conducted through narrative and conceptual synthesis to identify patterns, relationships between variables, and research gaps. The results indicate that the organizational performance of defense diplomacy is significantly influenced by internal organizational factors, namely work engagement, communication effectiveness, and organizational facility, which are integrated through strategic change management. Innovation acts as the main driver of organizational adaptation to threat dynamics and technological developments, while sustainability synergy ensures that strategic changes can deliver long-term impact. This study provides a conceptual contribution in the form of an integrative framework that links strategic change in defense diplomacy with sustainable improvement of organizational performance, and can serve as a reference for the development of adaptive and competitive defense policies.
Keterlibatan dan Konsumsi Perilaku Para Gamer Esport Susanto, Madhyamadana Adwitiya; Arafah, Willy
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.38069

Abstract

Penelitian ini berutjuan untuk menganalisis pengaruh keterlibatan konsumen dalam esports (consumer esports engagement) terhadap niat pembelian (purchase intention), keterlibatan komunitas (community engagement), co-production, word of mouth, serta rekrutmen (recruitment). Penelitian ini bertujuan untuk memahami sejauh mana keterlibatan konsumen dalam esports dapat mempengaruhi aspek-aspek tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dibagikan kepada responden. Desain penelitian yang digunakan adalah eksplisit deskriptif untuk menguji pengaruh variabel independen terhadap variabel dependen. Berdasarkan penelitian ini disimpulkan bahwa bahwa keterlibatan konsumen dalam eSport mencakup antusiasme, dukungan terhadap tim, dan keinginan untuk membeli produk terkait. Konsumen juga aktif berinteraksi dalam komunitas, memperkuat loyalitas mereka. Selain itu, mereka bersedia memberikan masukan untuk pengembangan eSport dan sering berbagi pengalaman positif melalui word of mouth, yang membantu meningkatkan kesadaran merek dan merekrut pengguna baru ke ekosistem eSport.
ANALISIS SEGMENTASI DAN TARGETING KEMEJA FLANEL DI JAKARTA Fauzi, Ahmad; Arafah, Willy
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.25401

Abstract

Penelitian ini bertujuan untuk menganalisis segmentasi dan penentuan target pasar (segmenting dan targeting) produk kemeja flanel pria di Jakarta. Latar belakang penelitian ini adalah meningkatnya persaingan industri fashion pria di Jakarta, khususnya pada segmen pakaian kasual. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan penyebaran kuesioner kepada 150 responden pria berusia 18–35 tahun yang berdomisili di Jakarta. Teknik analisis data menggunakan analisis klaster dan analisis deskriptif untuk mengidentifikasi karakteristik demografis, psikografis, dan perilaku konsumen. Hasil penelitian menunjukkan bahwa terdapat tiga segmen utama konsumen kemeja flanel pria di Jakarta: segmen “fashion-aware”, segmen “comfort-oriented”, dan segmen “budget-conscious”. Temuan ini memberikan implikasi bagi pelaku industri fashion untuk menyesuaikan strategi pemasaran sesuai karakteristik segmen yang dominan. Penelitian ini penting untuk memberikan wawasan empiris dalam perumusan strategi pemasaran berbasis segmentasi yang lebih efektif di pasar urban Indonesia.
Pengaruh Karakteristik Online Review terhadap Kredibilitas dan Sikap Konsumen Attar Al Farouq, Muhammad Brilliant; Arafah, Willy
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8221

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik online review terhadap kredibilitas ulasan dan sikap konsumen terhadap ulasan. Perkembangan platform digital mendorong konsumen untuk semakin mengandalkan ulasan daring sebagai sumber utama informasi dalam pengambilan keputusan pembelian. Penelitian ini memfokuskan pada tiga karakteristik ulasan, yaitu review consistency, review relevancy, dan review factuality. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei daring terhadap 193 responden yang memiliki pengalaman membaca ulasan online. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan AMOS untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa review consistency berpengaruh positif dan signifikan terhadap review credibility. Namun, review relevancy dan review factuality tidak berpengaruh signifikan terhadap review credibility. Selain itu, seluruh karakteristik ulasan tidak terbukti berpengaruh signifikan terhadap review attitude. Temuan ini mengindikasikan bahwa konsistensi antarulasan memiliki peran yang lebih dominan dalam membangun kredibilitas dibandingkan relevansi dan faktualitas, sementara sikap konsumen terhadap ulasan kemungkinan dipengaruhi oleh faktor lain di luar karakteristik ulasan itu sendiri. Penelitian ini memberikan implikasi bagi pengelola platform digital dan pemasar dalam mengelola ulasan daring guna meningkatkan kepercayaan konsumen.
Co-Authors Ade Maharini Adiandari Aekram Faisal Agastiya, Auliya Anak Agung Gede Sugianthara Anom, Rahmat Indra Pratama Aprilia, Erfita Armawan Putri, Clara Dinda Arsy, Akhmad Arsyan, Muhammad Prabu Asrunputi, Aisyah Pia asrunputri, aisyah pia Astaguna, Nur Ali Astuti , Ayu Widiya Attar Al Farouq, Muhammad Brilliant Aulia, Syakira Nurul Aulya, Audya Silvy Azhari, Dita Barata, Muchamad Andi Basri, Yuswar Zainul Boediman, Surya Fadjar Budianto, Tri Budiman, Surya Fadjar Busono, Mochamad Miftakhul Dava Cahyono, Roby Candra Hidayat Dara, Nada Jauza Adinda Devi Devi, Devi Devita Gantina Dewantara, Yudhiet Fajar Dida Nurhaida Dina Mayasari Soeswoyo, Dina Mayasari Djamin, Rofialdi Ramadhan Doktoralina, Caturida Meiwanto ENDRI ENDRI Farel, Mohammad Fathiya, Shafa Fatihah, Mutiara Fauzi Ahmad Muda Fazriansyah, Ryan Feti Fatonah Firdayetti Halim, Viona Hanifan, Rivandaru Harmaini Hartono, Anggito Haryono, Joko Hasanah, Fida Hasanah, Humaira Uswatun Hatta, Aulia Faqih Hera Oktadiana, Hera Indra Gunawan Istianingsih Istianingsih, Istianingsih Karnadji, Djati Kenzie, Muhammad Hisyam Maulana Khairyanti, Rashinta Adelia Khan, Muhammad Dawud Arif Kristin, Nadila Ivanka Kusmaw, Erik Kusnedi, Rahmat Lasut, Flavina M.O Leon, Farah Margaretha Lucky Nugroho Medika Putra, Mohamad Audi Mochtar, Muhammad Ilyas Mohan, Verawaty Mulyadi Mulyadi Musodiq, Muhamad Dzakwan Mustakman, Fauzi Myrza Rahmanita Netania Emilisa Nur, Aji Mohammad Fadrian Oliviana, Reva Vebria Paryanto Permana, Ade Pradiva, Muhammad Sadam Prasadja Ricardianto, Prasadja Pratama, Fauzan Fahresky Pratolo, Aulia Kumidaninggar Purba, Elkana Purwanti Dyah Pramanik, Purwanti Dyah Puspa, Tiara Rabbani, Athalla Rafif Rachmat Ramadhan, Rachmat Rahmat Ingkadijaya Ramadhan, Rafky Ramadia, Rinaldy Ratri, Resita Sekar Rimbawan, H. A. Danang Romadhowati, Novita Safsafubun, Sylvester Waroec Samia, Nihla Santosa, Wahyuningsih Santoso, Mikona Brillia Sarfilianty Anggiani, Sarfilianty Sembiring, Honny Fiva Akira Setiadi, Rafka Islaudyn Putra Sidik, Heru Muara Siregar, Willy Novananda Soepartono, Sekar Ayu Putri Sofiya, Sofiya Supardi, Endi Susanto, Madhyamadana Adwitiya Syaharani, Puteri Taqiyyuddin, Muhammad Usman, Bachtiar Velix, Ion Wahyudi, Agustinus Sri Widanul, Daffa Widayat, Tri Agung Wijanarko, Arand Wijaya, Michael Chandra Wulandari, Natasya Wulandari, Natasya Desti Yasih, Yuni Yasmin, Farah Zhafirah Yolanda Masnita Siagian Yulius, Kevin G Zahroh, Dinatul