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Nurfitriani Nurfitriani, Nurfitriani
Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Makassar
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Journal : Journal of Business Management Education (JBME)

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GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA Nurfitriani, Nurfitriani; Wibowo, Lili Adi; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.343 KB) | DOI: 10.17509/jbme.v3i3.14319

Abstract

Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
Co-Authors Abdul jalil Abdurrahman Mansyur Achmad, Widya Karmila Sari Ade Lestari Adiman, Raja Multi Konvokesen ADINDA PRATIWI, PUTRI Ahmad Taufik Aisya, Sitti Akhmad Al Aidhi Al Fajri, Jufri ALQORNI, NISA Amellia, Ade Yuli Andi Niartiningsih Anggraini, Novia Dwi Arifahrahmi, Arifahrahmi Arifarahmi, Arifarahmi Ariyanto Ariyanto Armina, Armina Ashari, Maulana Ashari AZWIR, MAHARANI Bambang Widjajanta, Bambang Calcio, Anggun Catur Kumala Dewi Christian Adi Prasetyo Danna Solihin Dewi, Catur Kumala Dhuha, Alief Edwin Widodo Efni, Nel Eka Malfasari Eka Yudhyani Eka Yudhyani, Eka Erna Octavia, Erna Fadli, Sofiansyah Fadli Fatimawali . Febryanti, Annisa Findi, Nadia Fitria, Neny Fuadah, Hanis Gustina, Ira Haekal, Ahmad Hamid, M Hamrun HANDAYANI, R. SRI Haryadi, Rina Masithoh HUDA, MUHAMMAD MIFTAKHUL Hurruzia, Muhammad Fadhil Iftitah, Iftitah Indrawati, Andi Indrawati, Andi Irawan, Audrey Allya Irlandes, Ciria Islahiyah, Islahiyah Jayawarsa, A.A. Ketut Juanto, Ade Julaecha, Julaecha Kaseng, Ernawati S Latif, Imam Nazarudin Lili Adi Wibowo Malik, Nurintan Mamuaya, Gybert E. Mene Paradilla Miko Eka Putri Mila Triana Sari Mochamad Nursiyam Barkah Muhammad Hidayat Muhammad Wiharto Muhammad Zulkifli, Muhammad Nadivah, Nadivah Noval Noval Novita Sari Nur, Nurul Hidayah Nuraini Nuraini Nurfadhilah, Nurfadhilah Nuriatullah Nuriatullah Nurita, Suci Rahmani Nursyamsu, Nursyamsu Nurul Hidayah Nur Pebrianti, Dwi Kartika Perwitasari, Tuhu Pratiwi, Herlina Pratiwi, Putri Indah Primajayanti, Angelia PURWANTI PURWANTI Putri, Melisya R. SRI HANDAYANI Rahmawati, Helfi Ramadhani, Dwi Yunita RIFAYANI, DESIYANTI Rignolda Djamaluddin Rizki, Safana Aulia Rohani Rohani Rusanti, Ega Sabrianti, Desy Safitri, Laila Sandy Nur Eko Wibowo Sari, Winda Purnama Seftianur, Muh Achzani Sihotang, Sifra Dosmaria Silkfan, Rara Sofyan, Syaakir Sofyan, Syathir Sri Anggraeni Sriyanto, Sesar Prabu Dwi Sukmayu, Maharani Sumarni, Rani Sunarto Sunarto Takwa, Muhammad Tina Yuli Fatmawati Titin Ruliana Trisnadiansyah, Mochamad Ridfan TRIWAHYUNI, NADIA VEVI SURYENTI PUTRI, VEVI SURYENTI Wafiah Murniati Widya Hary Cahyati Yatimantoro, Tatok Yudhi Listiawan Yuliana Yuliana Yunita, Ananda Evi Yusup Junaedi Zahra Zahra Zilfana, Zilfana Zulfiarini, Febriana Maya Zulfiarini, Febriana Maya